Why Does Your Business Need Mobile Application ?

A tremendous growth in mobile app development industry has resulted in a lot of mobile apps rolling in the app stores . Soon PCs will be replaced by smart trending devices . Business are finding ways out of how they can be get benefited by implementing mobile app for their internal and external business process . As the trend has now changes from laptop or PCs only to mobile only now , people are using mobile devices and tablets for their daily needs , and that is the main reason for any business organisation to grow successfully they will be in need of a mobile application development that focuses on on their needs .

Mobile application are in great demands due to its usability and huge demand in business cycle . Business entities are using mobile application to automate their internal management in more efficient manner . But as we all know , mobile application is just like another software  , and hence it is known to be a complicated process as it required proper planning and execution to get the best outcome .

When questioning , two third of the mobile app users just can not stay for long without accessing their mobile devices . They use mobile devices for almost everything , like chatting , listening to music , checking weather , finding route and more . According to recent reports , people are reaching apps for almost all shorts of computing requirement . Almost 80 % of the business has been revealed with mobile app development requirement .

People within these data uses their smartphones for variety of purposes and computing requirement . Regardless of the domain they are playing in , they are discovering numerous benefits of using smartphone . Opting in to mobile app development not only opens the doors to explore more customer , but is boosting up sales and business to . There are hundreds of device manufactures all over the world , but the most famous being is Android and iOS OS . If in case you want your business to keep a step in mobile app development , you can hire an expect app development company like Winklix .

Who is top mobile app development company in USA and India ?


Mobile app development services have been seen with continuous change in the technology overt the last few years due to its trending demand .The most of the growth has been seen in android app development , iOS app development , cross platform development and more . The country that most been affected is America and Asia region .

APP STORE VS. GOOGLE PLAY

app sote vs play store winklix

Planning to develop an app? Then probably you are searching for mobile app development company ! The first and foremost thing to ponder is whether you want to use iOS or android platform to develop your app. Both are huge competitors of each other and share a 99.5% of the mobile app market. So what makes them such a big competitor of each other? Let’s try to figure out!

Android and iOS both have their pros and cons but the most important factor to consider is that which platform supports more app buys as generating revenue is the biggest goal. According to a study, iPhone app makes 75% more revenue than the android apps but the Google Play market is much more than the Apple’s App Store. Another think to contemplate is about the question- why do iPhone users spend more on apps than android users?

Device engagement and demographics

 

First of all, let’s talk about device engagement. Device engagement refers to the amount of time users gives to the device. According to a report, an iPhone user spends 26 more minutes than android users. The most imperative factor towards choosing android phone over an iPhone is the price factor. Android phone are available at a much lower cost with a huge number of variety. Due to this, android has a huge market offering different engagement levels. IPhone users also spend more time on the e-commerce as compared to the android users.

Various studies have shown that less the price of hardware, less the time is spend on phones and apps. There is a general belief that people who buy low cost android phones are not looking to get much out of their phone where high end android users and IPhone users tend to spend more on the apps and mobiles. It has also been observed that most of the android phone users are from the developing nations. This has not contributed app purchases as the demography in the developing countries does not use credit cards much.

Most of the IPhone users have a very good salary. It has been noticed that the IPhone users have more device engagement which means that they are looking to extract the most out of their apps. So they are more likely to spend on the app to experience more of their apps. IPhone users make the most out of their apps and phones.

Some Statistics

 

According to a report, 72% people use android while 27.5% use iOS. This makes up to 99.5% of the total market share. The share of men using the IPhone is slightly better than the females. The android phones are mostly used by the people of age between 25 to 60 years while most of the iPhone is used by the people of age 60+.

Brand loyalty is seen as app loyalty

 

IPhone users are more loyal to their brand as compared with the android users. The reason behind more use of IPhone is because of the brand loyalty. Around 92% of the IPhone users say that they are more likely to buy another Apple product which is 6% more than last year. However, only 77% of the android smartphone users say that they will return back to android. So brand loyalty plays a huge role in choosing IPhone and android phones. People trust the brand so they trust the brand app as well. So people are more likely to use the Apple’s app store due to loyalty.

Pricing of app: Which user spend more on apps?

 

High expensive cost of the apps is mainly responsible for the revenue of iOS apps. While some apps are available for free on android, they are paid on iOS. According to a report, the pricing of the android apps is even less than the half of the price of iOS apps.

Change is in the air

 

Chang can be felt in the marketplace. The number of paid apps in the iOS app store has reduced a bit and the number of paid apps in the Google play store has increased due to streamlined buying process. This has resulted in more revenue generated from android apps as compared to last year.

The gap keeps on narrowing

 

As we have already observed that previously the IPhone users tend to spend more than android but now the trend is changing, the gap keep on getting narrow. Both iOS and android are coming to equal plane. In the future, it will be interesting to see which app market goes ahead.

Major Differences between iOS apps and android apps

  • IOS users have more salary income
  • Google play store has more free apps
  • The price of Apple app store is much more than the android app store
  • IPhone users are more loyal to the brand
  • IPhone users spend more time on the apps
  • Apple apps make more money
  • IPhone users download more apps
  • IPhone apps take more time to develop
  • The frequency of maintenance check of android phone is much more due of so many different devices
 
So in case you are looking for android app developer , or iPhone app development company , you can contact us , the leading software development company situated in heart of India .

WHAT ARE PROGRESSIVE WEB APPS AND ITS ADVANTAGES

winklix progressive mobile app

What are progressive apps?

Progressive apps are the web based mobile apps that provides the experience similar to an app. These apps use latest technologies and do not need to install just like normal apps. These apps are becoming more and more popular with each passing day. Twitter launched its web app Twitter Lite which resulted in the increase of sales and reducing the data consumption. Google proposed the concept of progressive web app and launched the first app way back in 2015. Since then, its popularity is increasing day by day. But why these apps are becoming so popular. Let us look at some of the major factors causing this upsurge

Key Features of progressive apps

  • Progressive: One of the best feature of the progressive app is that they are progressive i.e. they can run on all browsers. The progressive apps are browser independent because these are built with progressive enhancement as a core tenet.
  • Provides Connectivity: These work efficiently in the offline mode or when the network is quite low. This makes it very robust.
  • App-Like: Progressive web app provides an interface just like the apps. It offers app-style navigation and interactions
  • Secure:  Progressive apps are highly secure and ensure that all your data is secured through HTTPS to prevent snooping. It makes sure that the content is not tempered with
  • Scalable: These apps are highly scalable i.e. the resources can be allocated according to the requirement.
  • Installable: Progressive web apps allow users to keep the app which they found important without the trouble of app store.

What is making the progressive apps so popular?

The progressive apps are making a mark in today’s world. These apps can be installed on any platform and it is quite convenient to deploy these apps. The code is almost the same regardless of the software you use. One of the reasons why the PWAs are becoming so popular is because it requires less maintenance as compared to mobile apps. These progressive apps require less time to develop and to update. This saves us lot of valuable time. This makes it a valuable platform for the developers to build apps.

Initially, native mobile apps contain notification functions which were not available in other app. With the progressive apps, push notifications are available for the users which have retained the customers and helped in establishing the bond with the company. Progressive web apps contain new APIs which has optimized the user experience.

The best thing progressive web apps have offered is that they are available to the user even if the network is offline or has limited network connectivity. This has attracted the developers and created customers satisfaction. This has improved user base and helps the app to grow in popularity. The progressive app are very easy to run, they do not require any installation as they are just websites. So there is no need for long downloads. Most of the users uninstall the mobile app after the first use. But as progressive apps do not require installation, user retention is maintained.

What future holds for progressive web apps?

There is a huge potential in progressive web apps as far as their future is concerned. These apps use the latest technologies, APIs and design patterns that increase its values. These apps make it very convenient to use as these apps are available offline as well. It has service workers which provide background functionality. It makes the connectivity seamless. It makes a good point that the websites can provides mobile experience. PWAs have changed the user experience. These progressive apps are certainly the future of web apps.

In case you are looking to have a progressive mobile application for your business , you can right away contact us to get an awesome web app .