Benefits Of Custom Relationship Management Software

crm software development

Every business are totally dependent on its customers . The first and primary goal of every organisation is to satisfy its customer by providing satisfactory services to its customer . And that’s why every organisation needs a custom relationship management system ( CRM) to manage customer efficiently .

CRM system are designed in such a way that it caters all aspects of business dealing with customers . Suppose you are an organisation who is getting certain amount of leads , obviously leads conversion takes time depending on the customer mind set . CRM will automate your ask by reminding you what  you have talked to customer together with when you can to take the follow up of the customer again and so on .  It helps in task being performed automatically .

Herein listed below some of the major benefits of implementing CRM system in the organisation :

CRM Centralised Function

When talking about the CRM , it contains centralised database , so that all staff can work simultaneously , and access the integrate tools along with it .  This not only lead to increased productivity in the business , but facilitates convenience , accuracy and reliability in entity .

CRM Improves Awareness Of Customer Needs

CRM keep historical records of the data in such a way that it can be easily access by the permitted staff member with just a click away . CRM helps to store multiple transaction records of customer including purchases , customer feedback and personal information .
Suppose a customer care executive of your organisation interact with the customer and came to know he had just celebrated his anniversary a day before yesterday . Then your customer care executive can  update the same in CRM and customer can get an automated message every time his anniversary triggers in system .

CRM Provides Real Time Data

It stores data on real time basis . The benefit is adapting quickly according to emerging market condition . You can track the growing trend . Suppose you are seeing growing sales trend , you can allot additional resources to exploit growing trends in order to get higher sales .
Similarly if the market shows shrinking sign , your business can invest more to get more sales .

CRM Reduces Cost

With the introduction of web based CRM solution , the CRM infrastructure cost has totally been minimised . CRM can be easily accessed by a web browser  . It also reduces the cost of the organisation as it saves the time lapse between purchase and sales . In short CRM saves money by automating the task of the organisation and trying every possible efforts to update customer regarding any updates .

CRM Improves Conversion Rates

This is obvious that when sales and marketing efforts is totally concentrated on customer satisfaction , enterprise will actually get to know which customer is actually interested in their product and services , and hence the conversion rate will tend to increase automatically .

CRM Automates Marketing

Since CRM contains centralised database system management , running automated marketing campaign is easy task . If you are thinking of shooting mail or sms to mass customer , you can easily do the same due to centralised database thus increasing repeated customer .
So in case after seeing the above benefits of CRM system , if you are looking for CRM software development company , you can contact Winklix to get online demo of our CRM together with custom CRM software development

Want to know how custom CRM make sense ? Read our article here .

How To Redesign A Successful Mobile App

User interface is moving ahead with change in emerging technology . Every mobile app designer is running towards delivering awesome UI with great ideas . Just like the changing year , app is also required to be changed as per the required as per the latest emerging trends .

Speaking of app redesigning , in case you are looking for complete makeover of the application and is seriously wondering how you can move ahead with that then this article will probably answer all your questions .

1) The Purpose

Redesigning a mobile app is really a tough and time taking task , as developer has to do changes with keeping in mind the prior data . The very first measure to be taken is to get an brief overview of thew audience and clients expectation to overcome with the problem which customer is facing earlier . The best way to design a smooth flow of the app is to study the data throughly and getting the flaws out of it that might me hampering the app , and help it to rectify the app this time .
The purpose of app redesigning should be pre cleared in designers mind in order to come out with the best design possible .

2) Effective Communication

At this stage you have a clear idea why app is getting redesign .
So it is better to take advice from the ultimate user of the app about changes and improvement which needs to be taken , what they are really not preferring in current user experience and other stuff . This communication is really important as user will the the ultimate user of mobile app .

3) Consider Reviews

Reviews plays an important role in app success .It help us to know the pros and cons of mobile application , so that we can go it throughly and can priories the changes accordingly. Do you find majority of people are annoyed with particular issue ? You can easily solve them on primary basis .

4) Execute Changes

Changes are meant to be done for long existence of any mobile app together with overcoming with the emerging technology in the market in such a way that you can get ahead of your competitors . This also creates a long lasting effect in the market . Changes not only creates a positive impact for the brand , but also increase brand awareness if user really finds it interesting .

5) Testing

After revamping the app , it is time to get feedbacks from the user in order to get the revamped app successfully tested . Taking feedback from the existing user which give you authentic answer .


User interface play a important role in app success .The process of redesigning might seems complex at first , but with the right mobile app development company , it can be achieved easily , thus giving your business goals a path of success .

How to enhance user experience !!

With rising demand of the mobile market and so is the mobile application development, business owners have the opportunity to grow their sales and thus audience in not only limited places but worldwide, which will be accessible to users all the times.

Usability of the application depends on too on features that can provide an enhanced user experience. The very first impression is usually the last impression for the user if it’s not going well. Application should be user-friendly and at the same time with the ease of usability.

In order to enhance the best result for user usability at early stages, the following measures can be proven to be useful and many cases :

Easy Navigation :

Poor navigation contradicts users with the difficulty in finding what exactly the user is searching for. Thus navigation should be easy enough to easily guide the people which feature belongs in which tab in the application.

When the question comes for a product/services you are offering, that must be easy to find. Some of the common point to be remembered is:

-Limited scrolling whether vertical or horizontal.

-Not too many clicks and call to feign buttons.

-Avoid putting unnecessary outstretched forms

-Easily identifiable buttons.

-Highlight auxiliary arrivals or products/encouragement in the app.

Great Aesthetics, Speed And Interaction

To create the best design, a UI designer should not overlook aesthetics. Usually, at times, designer use templates that look and feel good, but may not perform well. The designer must think twice before choosing a template which is easily available, as it creates hinderance, affects speed and usability for a user.

The application should be designed keeping in mind the limited availability of space.

Auto -Fill Customer Data

Once the data has been filled by customers, it must be automatically saved in the databases and must be auto-filled by the portal as and when required.And at the same time, the application must provide an edit button during checkout in case they want to change some information.

The main aim of any app should be user satisfaction.The above-given solution will provide the user with best experience hope so.The above-given points will help you attain the desired result.