When we are talking about building an app , entrepreneur always keeps an eye on the huge market app and play store is having to extract huge amount of business from it . In today’s world , wherein more than 2 millions apps are available in play store , and another 2 million app available in apple app store , there is no point to not to chase your app development project on the top of the best selling charts . When we are talking about the app , we must be focusing on customer centric approach . App must be designed by always keeping user in mind in order to give them enjoyable experience .
But this article is all about the UI / UX design so lets start with the secrets to UI / UX design that you should always keep back in your mind when building an app .
Adaptive UI & UX
For every user who are not technical might not be aware about responsive design . But what if we go beyond the technical approach and rather focuses on end user centric approach . Start typing petrol pump on google search and you will be noticing different result on the basis of your location , thereby showing petrol pumps nearby . In order words we can say app changes user interface and give user experience in order to enhance search result and thereby reducing the click to expose relevant content.
Push Notification Importance
According to recent studies it has been seen that push notification in app engages more user to return to app . I know it is fact that for some user it is very annoying , but when it comes to Facebook , Whatsapp , or News related app , people don’t even want to miss a single notification from that app.
The key is added value . So if you value your information on push notification , I bet you can manage to attract more user in your application , and will imply more increase in engagement of user .
Search Is King
Search is all about allowing the user to navigate in convenient way in app , and can easily find what they are searching for . Thus the best way to do that is giving user all the necessary tools that might be needed by the user including search filter , short things on the basis of criteria and so on .
First Impression Is Last Impression
User usually have the tendency to judge the app in the very first time they use the application . So always focus on first impression as it is the most critical one . Ensure will the app developers together with your own strategy that it gives an awesome experience to user in the very first run . User interactive guide to explain each and every thing about the app working will do a lot in successful of app .
Support Is Essential Part Of UX
Nothing is worse than the app crashes . But if a app crashes in such a way that user feel they have encountered glitch in matrix will help you overcome with a problem . Bugs are inevitable , then why not to make them a part of user experience ? Providing user with a possible reason for app failure together with a link to support page will help you gin trust
There is no point of getting scarred with user experience and interface design. All you need is innovative mind together with bit of common sense , and strict lines on the rules stated above .Feel free to contact Winklix here , who can help you turn your idea into amazing application .