6 product planning mistakes companies should avoid

6 product planning mistakes companies should avoid

Mobile app development projects flounder due to several causes. Inferior UX design, No originality, unable to offer value could be chief reasons. But, usually product failure leads to a failed mobile app planning phase. These are six common mobile app planning errors and actionable tips to bypass them.

6 Usual Product Strategy Errors & Ways To Avoid Them

1. Consumes a lot of time to begin

Several mobile app projects take a lot of time to begin. This is not a very good sign. Creating a futuristic blueprint and offering existing business value is a tough balancing act to perform, and in several cases, companies fail to adapt quickly. Also, technological transformation is very tough to predict, making it nearly impossible to satisfy stakeholders to park their money in development projects for dealing with future scenarios. The longer you keep your idea with you, tougher it gets to totally define a functional and feasible framework for development.This can negatively impact your product’s prospects.

How to keep this at bay

One of the difficult aspects of the development process is to begin. To bypass a long drawn-out mobile app development and launch procedure, it’s ideal to put all your high-level information, research, and specifications in a single document by making a PRD. With a PRD as the basis of your project, you can easily communicate technical viability execution plans, and risk and change management strategies to all team members and stakeholders.

Also, it is a must to opt for an iterative, agile method and concentrate on rapid prototyping. With product needs turning very clear cut, focus your efforts on introducing a minimum viable product (MVP), and building and iterating off your learnings.

2. Coming with product devoid of user value

It’s very tough to ascertain which features and functionalities are essential for user value. Correspondingly, it’s not very convenient all the time to view the full range of technical prospects. The onus is on product team to take the customer through product requirements planning to find out the ideal development solution. A detailed product definition stage comprises developing customer requests into firm product specifications, which can be easily learnt by engineering. A PRD document has the propensity to shape your requests into a robust product specifications. Devoid of proper communication, you would not be able to find out the several consequences of features on product performance.

Way to avoid the same

Gauge the needs for creating a good product vis-a-vis your product beliefs. It’s pertinent to ponder critically over user assumptions, technical assumptions, and business assumptions. Your team has to have knowledge of the market, upcoming trends and technologies, and options for the product to specify the needs for a successful results.

3. Devising needs In A Vacuum

Products can be very complicated, including various systems, subsystems, and functionality; obviously, their needs are complex as well. The certain organizations suffer due to lack of diversity within the team. Product teams must have several people with various areas of expertise: product owners, product managers, developers, engineers, architects, and UX/UI designers etc. This makes sure that several perspectives and opinions come together to carve out a well-thought out product.

How To Avoid It

Engage team members – product owners and product managers, designers, developers, etc. – in product strategy and conceptualization. Agile approach is based on a unified approach, implying several members of your project team collaborate tin the entire product development process, including product definition.

4. Confusing innovation with value

If you rush to include innovation and development expenses can go up. New technologies and abilities can at times trigger panic and turn the execution of new features haywire. This kind of problem can be arrested with proper mobile app planning; a PRD permits lesser errors between development handoffs and highlights the requirements to ascertain the essentiality of feature alteration.

The way to bypass the same

Be focused on your product objectives and keep in mind that you are devising a product for a certain target user. Will this feature or functionality offer anything new or value to the end-user? Is this necessary for the product? If the answer for these is no, then you do away with the feature or implement the same in future not now.

5. Ignoring Competitive Threats

Market viability is imperative for any product, and competitive threats can spoil your development plans. Apart from keeping track of the customer, you must be observant of emerging trends and technologies. At times, your competitors will launch products with features very alike to yours. In such a situation, your team might have to pivot. Yet again, a PRD can be very helpful in these situations as you might have already discussed and documented several solutions to certain features that suits the scope and budget of your project.

The way to bypass the same

Industry and competitor research should be an essential part of your product strategy.

What is your competition providing?

How is your product distinct?

The needs and problems your product solve that other products don’t?

These questions can be ignored at your peril. It’s essential to know your rival’s strengths and weaknesses to make your product unique. With good research, you can highlight your product’s USP.

6. Unable to choose between needs and privileges

You can’t implement all features in the first version of your product. It’s a must to understand the main feature suitable to resolve your users’ central issues. Devoid of proper communication, it’s tough to ascertain the features that are essential and the ones that are good but not a must at this juncture.

How to tackle the same

Put in place a classification system to prioritize features. Sit with your project team to ascertain the features that are important to have versus the features your product can ignore to start with.


A well-thought out product planning offers your app a good chance in the market. By bypassing the product strategy errors mentioned above, you can offer your team an opportunity to succeed in the market. A mobile app requirements document is a handy tool to get a clarity of requirements and how your product can achieve the same.

Tips to consider before developing an enterprise app

Tips to consider before developing an enterprise app

Enterprise mobile app development is breaking the glass ceiling at the moment. A staggering 71 percent of organizations feel investment in enterprise mobility solutions is ideal to take on market competition head on. However, developing a suitable business app is no child’s play.

We all require an enterprise app facilitating seamless engagement with employees, offer critical updates, swiftly respond to client queries, and monitor critical business procedures in one place. For the same, you have to first imagine developing an app meeting obligations of end-users – your employees, clients, and other stakeholders. It must be flexible to adapt to the business and technology alterations quickly.

Look to join hands with an expert technology solution provider to thrash out that perfect app.

Things to factor in prior to developing an enterprise app

Know your End-User Requirements

Prior to developing your custom enterprise app, ponder over your end-user expectations and requirements. In case your business app is meant for your employees to aid them carry out regular tasks more efficiently, then you have to be aware of their pain points of daily work. For example, time-consuming and repetitive tasks, areas where proper team communication is a problem etc. For this, you should speak to people and collect critical feedback so that you can create an app that is perfect for your employees.

Gauge Market Competition

While carrying out groundwork for your app, it is essential to examine the features your competitors are providing in their business apps. Are these features helping their employees’ and clients’ to solve problems? Get the answer by visiting the app stores and downloading some corporate apps. After getting relevant inputs, present the same to your app strategy planning experts. Now, you discuss the ways to improve upon those features and include something unique and important for your audience.

Select Your App Platform Carefully

This is the fundamental step in app development. Selecting a platform and an outsourced software development company can be very puzzling. Hence, look into aspects such as budget, convenience of execution, project control ability, etc. In case you opt for an outsourced development partner, ask about things such as engagement alternatives, technology stack, budget, portfolio etc. Whereas, with DIY platforms you must go through things such as:

– Is the platform user-friendly?
- Does it provide able customer assistance?
- Will it offer seamless app integration and deployment choices?
- What about the expenses for app assistance and maintenance services

Ponder over these questions prior to choosing as it can have a bearing on your business going forward.

Native vs. Hybrid App Choice

This is another important choice to be made. Selecting a native app option is wrong if audience reach is very small. However, by choosing the hybrid app option your app penetration will increase but it entails a high budget and complicated development procedure. Take a call only after analyzing end-user preferences. Hence, it’s ideal to develop a hybrid app that is compatible on multiple platforms – Android, iOS, and Windows smoothly.

UI/UX Design of the App

This is an important matter and a decision has to be taken only after careful consideration. Customers love apps with intuitive UI/UX experience. This is true for software applications as well. Accord UI/UX design is a high priority in your app development process. Always keep in mind that UI and UX are unique. UI happens to be the design of the app interface, which also helps in devising user experience (UX).To get desired outcome on this count opt for professional help.

Backend abilities

It’s critical to look into the back-end abilities of your enterprise mobile app. With a potent database problems related to data security, storage, and connectivity can be tackled with ease. The contemporary business apps depend on API integrations for the transfer of information with third-party apps to carry out particular functions. Whereas, certain developers avoid a custom backend. Therefore look into aspects like cost and time involved while taking a call on having a customized backend.

Accord high priority for app Security

Security is very critical for enterprise apps. Don’t depend on in-app security features to protect your app against cyber threats and data breach incidents. From the very start of the project itself, your developers should consider including extra safety measures to upgrade your app security levels. You can opt for methods such as password safeguard, high-level authorization, role-based access, API gateways, potent data safety policies etc.

Turn your App Expandable

While building an enterprise app you should factor in future needs apart from the current requirements. For example, if you wish to develop an enterprise web app or platform, you should also think about a mobile version to offer better usage options. Also, ponder over the app architecture – does it have the bandwidth to house new functionality or features if and when the need arises. Is your application compatible with third-party app integrations? How much would it cost to incorporate a new set of functionalities in your app? These things go a long way in deciding the fate of your application going forward.

Figure out app monetization

Configuring app monetization processes at the beginning of your project is important. To enhance the app monetization rate, you have to first spike your app use and popularity among the users. Gather feedback from end-users – employees and clients – via online surveys and questionnaires regarding your application. For example, in case the app is meant for your employees, seek answers for questions like how it’s helping in aiding their productivity etc. Also, look at including new features in the next update on the basis of user feedback.

Think ahead

Your contribution doesn’t end with app release. You should constantly think and plan for the upcoming app releases. Also, take crucial calls pertaining to budget, user experience, and monetization processes. It is to be noted that the app you develop should constantly evolve and be more beneficial for the target audience. As for enterprise apps, it’s never for the company, but employees and customers who use it.

Some Regular Examples of Enterprise Applications

It is very much evident by now that the enterprise apps are essential for any business to optimize their business processes, organize communication, and accelerate employee productivity. Having business apps help companies to carry out business transactions swiftly and precisely.

Some Usual Enterprise Applications

Wrap up

It is very much evident that building an enterprise app is by no means an easy job. You have to be very careful and forward thinking to come out with a business application that can turn daily jobs very much convenient for your employees. All the above-mentioned factors are crucial for your enterprise app development efforts. In case you have enough of time and money, executing the above strategies will definitely help you develop a perfect app solution.

How Mobile Apps aid in driving Digital Transformation

How Mobile Apps aid in driving Digital Transformation


Smartphones have become very critical in our day to day lives. The growing number of smartphone users, 3.5 billion at present, proves this. This has also given birth to a new phenomenon called mobile apps. These gadgets are hollow devoid of mobile apps. There is a reason for the same as well. The apps make life easier for both customers as well as the companies. As far as companies or businesses are concerned, they can easily establish a connection with customers through messaging via apps. However, the message has to be relevant for the customers. This means that the information should pertain to offers, discounts etc. As for customers, apps make it convenient for them to find a product or a service they desire. This is possible only if the app is devised with customer satisfaction in mind. In order to develop such an app it is better to approach an experienced mobile app development company. Hence, the benefits of apps are endless for both the parties if they are properly designed.

Stats are an eye-opener

The statistics provided underneath makes it clear why businesses need mobile applications now more than ever:

  • 21% of Millennial open an app over 50 times daily
  • Mobile apps drive 57% of total digital media usage
  • It is being observed that a user with 80 apps is using up to 40 apps per month
  • Users are expected to download 258.2B mobile apps in 2022

These numbers prove that the popularity of app is soaring and going forward the figures are going to be phenomenal.

What is Digital transformation?

There is a misconception doing the rounds that digital transformation is a process of maximizing the use of technology in a company. The theory is based on the fact that increased use of technology will lead to improved experiences of employees, customers, and other stakeholders. This is nothing but a flawed theory. To be precise, digital transformation is a phenomenon that goes beyond extending the scope of technology. So, what is it? It is a wider cultural transition that aids organizations to adopt an innovative approach that refuses to accept the status quo, and prompts businesses to learn from failure. Digital transformation is not just about incorporating digitalization into diverse areas of your business. It, in fact, changes the way companies function apart from providing genuine value to customers.

How mobile apps are accelerating digital transformation?

A mobile app is very much instrumental in making digital transformation a success story. In the current scenario, apps have become crucial in time spent on mobile phones. From routine surfing to making purchases, everything is facilitated through mobile apps. Even for businesses these apps serve as an ideal platform to establish good relationships with their customers. Hence, mobile applications offer myriad scope to the businesses and bring every aspect of a business on a single platform.

Also Read : How To Develop World Class Android App ?

4 Ways in which apps are transforming business digitally

Providing customers easy access to your business

A mobile app provides your customers with easy and quick access to your team members anytime and anywhere. The app comes with a ‘chat’ feature which companies these days utilize for communication purposes. It has become easier for customers to send their queries to the company. Companies can then respond to these queries in line with the volume of queries and messages received. Businesses can either choose a real-time response at specific hours or 24/7customer service, depending upon what suits them the most. Hence, this is one way in which mobile apps have digitally transformed the business.

Merging AI technology to serve customers

Another way in which mobile app is leading the way in digital transformation of business is through Artificial intelligence (AI) tools. AI is a technology that mimics human traits and then performs functions like humans. The technology enables businesses to interact with their customers in a better way so as to know them really well. Majority of the companies are employing AI technology while creating mobile apps. Some of the AI technologies being used are Natural Language Generation, Natural Language Processing, Speech Recognition Technology, Chat Bots etc. For example, Chatbots communicate with the consumers and register their responses. Hence, it serves the purpose of a virtual assistant for your consumers.

Enhancing functionalities of app through IoT

Internet of Things is basically about taking the power of the internet beyond computers and smartphones to other things or processes. This has increased the functionality of mobile apps as well. Everything pertaining to our lives, be it homes or even toilets, can be accessed via mobile apps on our smartphones. You might have heard of ‘Smart Homes’, where all the home devices are linked to the internet and can be managed easily with an app installed on your phone. So, the apps are no longer just about showing products or providing information. It has become more advanced thanks to IoT. This is another way through which apps are successfully accelerating digital transformation.

Triggering loyalty via real-time app analytics

In the current scenario, businesses thrive on real-time analytics. The real-time analytics has the propensity to make or mar your business. Also these days usage of mobile apps has gone significantly higher. The apps are also enabling businesses to access useful insights pertaining to consumers such as buying pattern, frequency of purchase etc. Thus, the collection of the real-time analytics allows companies to devise appropriate strategies to deal with customers effectively. If utilized properly, the real time app analytics can be beneficial for both companies as well as the customers. For instance, if you are using real-time analytics and a customer happens to be in the vicinity of your outlet, notifications regarding offers or discounts on the products will be instantly dispatched to him or her. This kind of prompt and coordinated technology makes consumers realize their importance to the company and inculcate in them a sense of loyalty towards the business or brand.


So, it would be quite fair to say that mobile applications are critical in accelerating the process of digital transformation in businesses. In order for making a successful transition towards digitalization, companies need to give more importance to mobile app development. Hence, it can be safely concluded that mobile apps drive digital transformation of businesses and help companies gain significant edge over their competitors in a crowded marketplace.