You must have read series of conversation from us regarding how much does it really cost to develop an app which tells you the developmental cost on the basis of scope , platform , type of mobile app development company and other factors which are directly associated with development .
Now we have talked about the developmental cost of the app , its important to consider other important factors that will necessarily incur throughout the process of your journey .
Developing an app for offering to user is just the small part of investment . The real cost of the company will get incurred in finding the users for the app , maintenance and regular update of app and more .
Cost Factor To Consider Beyond Mobile App Development
Marketing Of App
When your app is not getting good download and customers then it means you are lacking somewhere in your marketing strategy . Sometimes product also fails due to low visibility in the market .
Defining marketing strategy is important part for any business type to drive user acquisition and mobile app growth . Gone are those days when there were only few of the apps are available on the app store . Now respective app stores have been flooded with various types of app in each industry .
So always keep in mind while launching the app you are stepping in into highly competitive market and you have to plan your product and services in such a way that your app will be up from other things . The one stop solution for this is marketing your app to get its success .
Running an awareness campaign before pre launch of app should also be the part of your marketing strategy . Marketing is always an ongoing process and it should strategise in mind even before the developmental process of app starts . Usually launching the sign up page during pre launching of app , promoting app by video teaser , paid advertising , blogging , website and landing pages will add on value even before launching your app , thereby ganging you more customers .
The budget of marketing your app totally depends on the type of market you are willing to enter in and who actually are your target audience .
Cross Departmental Involvement
Usually a set of UI/UX designer , developer , backend developer , QA , tester is required to build any successful app . And strong involvement of each of the team is required to deliver any successful app in order to technically diversified .
Together with planning for heavenly marketing your app and fulfils your business goals , you will also need to account for internal efforts involved with supporting and sustaining the app .
Combination of IT and engineering plays a key role in development , integration and other services which you may be looking to accomplish through mobile app . Even if you have hire mobile app development company , your open people must have to involve with them by way of strong communication for successfully building the app .
Maintenance , Upgrade & Continuous Delivery
Your developer real job starts after initial launch of mobile app , as after launch is just the beginning . Always try to keep in mind the future cost which will be incurred in maintaining the app and fix bugs and to roll out any version upgrade . The point here is you must have a long term vision in case you want to exist in long term and make your app a success .
It is usually seen that initially after the launch of app , it takes around 6 months to get it established and leave mark of long lasting relationship with customers . Continuous and regular upgradation according to dynamically changing environment is what user finds it interesting . In the technology driven world , you can’t retain user for long on the concept of ” set it and forget it “mentality .
Mobile app development cost will incurred as upfront cost , but will occur over time . Hiring a good mobile app development agency helps you to provide a viable framework that gives you flexibility to sustain and improve over time together with defining a overall mobile strategy .
Consider mobile app development an an investment , which will increase your revenue in long term if done correctly , and a right mobile app development partner having expertise knowledge will get you to meet your expected needs of your business organisation .