Tag: mobile app development company in mumbai

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How Business App Engages Customers And Helps In Branding

mobile app development company

Everyone in the world is rushing towards buying an smartphones these days all over the world , and that is the reason nearly about 2.6 billion people are using smartphones these days . Android and iOS are mostly gaining the large market shared over the world . Due to cheap price of Android smartphones , the number of user in developing countries are rushing towards android smartphones.

Due to high demand of smartphones , business are also focusing on rolling out an mobile app for overall improving their customer engagement and brand value . A good mobile app helps develop a stronger relationship with the customer in long run .

Let’s quickly look at the way business app can helps engaging customer and increasing brand value :

Delivering Awesome Experience To Customer

Enterprise must focus on delivering the app that making difference in the life of the user by offering them easy to use functionality , customer support on one go , FAQ’s and more .
For any app to make difference , it must be capable of identifying the pain points of customer , for instance say why even after high number of downloads of app customer is not getting converted ? Simplicity of the app converts leads into customers and at the same time increases the brand value . Feedbacks and comments of the app must be solved by the enterprises by rolling out the viable update . The best apps are known to be the one which are highly focused on delivering after functionality for the user . For example say a enterprise is offering app that helps you to search for FAQ, do self service , get in touch with customer support on one go and much more .

How Apps Offers Proactive Communication

Apps once downloaded from respective app stores remains in user phone unless uninstalled , which was not the case with website wherein you have to type the URL every time . Some apps also offers an offline access .
One of the greatest features in app is push notification which is proven very effective in user engagement 24×7 . Push notification is facilitates customer’s attention , even if customer is not using the app at that time . The best push notification can be sent to customer for discount and offers together with the notification of the product / services they can recently searched in the app .
Today’s world has changed and customer to . Customer are getting more demandable , they want information within seconds and service in double quick time . Once the customer can be influenced in downloading the app , the brand can boost their information directly to customer phones .

Customisation App Delivery

In order to get your app a success , you have to offer personalised app as required . The world in 2018 has completely changed due to coming of emerging technologies like Blockchain , Artificial Intelligence (AI) and machine learning (MI) in order to read user minds and facilitate them accordingly .
Smart marketers are now using app location capabilities , geofencing technologies , time data driven content to offer promotion , loyalty programme and discounts according to the location and time of the user .

Complement Buying From Brick And Mortar Shop

Many of the retailer are now using the marketing strategy of in app customer experiences . The app could , offer the user to download and scan barcode of the product , check stock availability products reviews , description , current offers and more . Some apps are also offering placing the order online via a app , thereby helping user to avoid queuing up or getting the item at the convenience of home .
However the brand cannot afford to engage customer on long go to get their app installed , if they are not providing regular update , content and features within the app . App development agency must also remember that user is doing favour on company by installing the app , so it must not take user private information , or much space on their smartphones . It is the duty of the mobile app development company to provide sound and robust app that offers real value to users .
Winklix is also one of the mobile app development company expertise in improving business for higher productivity and profits .
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Web App VS Hybrid App VS Native App – Which One To Choose From ?

web vs hybrid vs native

 

When it comes to mobile app development , its really been a difficult task to choose the best technology for developing your app.

Depending on your business objectives and goals , each technology has their own advantage and disadvantage . Variety of factors need to be taken into consideration while deciding to build your app on Native , Hybrid or Web version platform . I am writing this article not to choose the winner among the three platform , but I am here to guide you the advantage and disadvantage of each platform , from mobile app development company viewpoint .

Web Apps

Web apps are apps that run on your phone browser and does not get stored in your phone . Web apps are not website , rather they are made specifically for the phone browser to improve functionality , and is not similar to mobile sites .
Web apps can’t be downloaded from the respective app stores , rather they can be access from a phone browser . IT’s hard to find the difference between web apps , hybrid apps or responsive website design .
Sometime you might have seen that you have downloaded the app from app store , and the app is showing you non rather than the web view of the website , containing url of web app .

How A Web App Can Be Build ?

Web apps are built Javascript , CSS , HTML 5 and can be run only in a browser like safari , chrome etc . If you are searching for software development kit for developing web apps , then unfortunately its not available .
Progressive web apps is hybrid version of regular web pages and mobile apps , but lacks the functionality of native mobile apps . But due to technology advancement in this technology , progressive apps are now able to successfully deliver functionalities like sending push message , using test gestures and so on .

Advantage

  • One app for all platform
  • Easy to build
  • Inexpensive option
  • Can be maintained easily

Disadvantages

  • Slower performance than native app
  • Needs browser to run
  • No icons on desktop

Native Mobile Apps

Native mobile apps are the most famous and common type of app available in market. Both Android and iOS platform have their specific written languages  to build app . Apple has Objective C and swift and Android app has Java . Most company prefer to invest in the native app because of its advantage .

Advantages

  • Really fast and responsive
  • Gives best performance output
  • Available to get downloaded from the app stores .

Disadvantages

  • Expensive
  • Required a highly skilled technical person to build the apps
  • Not best option for simple mobile apps .
Native mobile app user must necessarily have to keep on updating the app in order to take advantage of improve accessibility , however it may not be the case in web app .
Inspite of the higher initial cost in developing a native app , it is proven worthwhile for business organisation due to its advantage and higher performance , thus giving user personalised experience .

Hybrid Mobile App

Hybrid apps works across all platform and gives higher performance than web apps . It is built using HTML , CSS , Javascript and run in web view . It also contains the features of native app also .

Advantages

  • Easy to built using technology like HTML / CSS / Javascript
  • Less expensive to develop
  • One app for all platform using technology like Cordova
  • Requires less time to develop than native app

Disadvantages

  • Slower performance in comparison with native app
  • More expensive than web apps .
  • Less user experience than native app .
Since the hybrid app are just the web view version , it required more time to load and hence it affect the user experience . The another main disadvantage being it can not be customised on the basis of platform .

Which Approach To Choose From ?

Well this decision solely depends on your business model like in how much time you want your app , what is the initial investment you are planning to invest in apps , how complex is your app and so on .
Irrespective of the approach you choose from , your app must be quick , responsive and reliable . As more and more users are moving towards mobile device , and to stay ahead with your competitors , you should provide your customer a richer experience .
Finally , its important to work with an app development company that can specialised in these things and can provide you consultation regarding the same .
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How To Redesign A Successful Mobile App

User interface is moving ahead with change in emerging technology . Every mobile app designer is running towards delivering awesome UI with great ideas . Just like the changing year , app is also required to be changed as per the required as per the latest emerging trends .

Speaking of app redesigning , in case you are looking for complete makeover of the application and is seriously wondering how you can move ahead with that then this article will probably answer all your questions .

1) The Purpose

Redesigning a mobile app is really a tough and time taking task , as developer has to do changes with keeping in mind the prior data . The very first measure to be taken is to get an brief overview of thew audience and clients expectation to overcome with the problem which customer is facing earlier . The best way to design a smooth flow of the app is to study the data throughly and getting the flaws out of it that might me hampering the app , and help it to rectify the app this time .
The purpose of app redesigning should be pre cleared in designers mind in order to come out with the best design possible .

2) Effective Communication

At this stage you have a clear idea why app is getting redesign .
So it is better to take advice from the ultimate user of the app about changes and improvement which needs to be taken , what they are really not preferring in current user experience and other stuff . This communication is really important as user will the the ultimate user of mobile app .

3) Consider Reviews

Reviews plays an important role in app success .It help us to know the pros and cons of mobile application , so that we can go it throughly and can priories the changes accordingly. Do you find majority of people are annoyed with particular issue ? You can easily solve them on primary basis .

4) Execute Changes

Changes are meant to be done for long existence of any mobile app together with overcoming with the emerging technology in the market in such a way that you can get ahead of your competitors . This also creates a long lasting effect in the market . Changes not only creates a positive impact for the brand , but also increase brand awareness if user really finds it interesting .

5) Testing

After revamping the app , it is time to get feedbacks from the user in order to get the revamped app successfully tested . Taking feedback from the existing user which give you authentic answer .

Conclusion

User interface play a important role in app success .The process of redesigning might seems complex at first , but with the right mobile app development company , it can be achieved easily , thus giving your business goals a path of success .