Simplicity is a very valuable thing when it comes to the design of a website. It makes the website to look simple and sleek. It increases the web traffic resulting in more signups, subscriptions and sales. Simplification of a website provides efficiency which helps in achieving goals of business. Here are some tips that will simplify your web design.
Follow the Pareto Principle
It is very essential to have a clutter free website. Get rid of the effects that are not required and the effects that do not drive the sales. Remove the long string of text, forms with too many fields, text fields that occupy too much whitespace and the effect that add nothing to the functionality.
The Pareto Principle states that 80% effect comes from the 20% causes. It follows 80-20 rule. Use this principle to include only those things in a website which drives the business. The basic idea behind this principle is that you include only those 20% features that add functionality to your website. These 20% features ensure that you have everything covered that will enhance your business making the biggest impact it can make.
Making navigation effortless
Navigation of a website must be very smooth. Adding too much navigational features may seem a very good idea but the unfamiliar navigation may discourage the users making them not returning back to the website. So it is quite important to have very neat navigation. Let us look at some of the points that can improve and simplify navigation.
- Place the most valuable information above the fold
- Get rid of the unnecessary navigation links
- Cut down the pages that are not visited by people using an analytical tool
- Ensure that the navigation buttons are easier to locate.
- If you have loads of content, cut down the content in different pages.
- Use universal icons and symbols for navigation buttons.
As there is lot of content available, it is very vital to have a content which is very compelling to read. Compelling content is not enough; it must have a great presentation of content that makes the users to read. Create a bullet list, highlight the important text, let go of fancy text etc. It assists the users to go through the whole content of the page.
Follow a monotone colour scheme
Most of the business and top development website use a monotone colour scheme. It attracts the user’s eye and keep them engaged in the website. Having a monotone colour scheme makes the website look sleek and simple helping the business to excel. The basic idea behind the monotone colour scheme is that there are fewer colours for the users to process.
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