ERP VS CRM Software

Enterprise Resource Planning. (ERP) and Customer Relationship Management (CRM) are business driven software that helps in increasing business efficiency and reducing cost for an organisation . Using CRM and ERP helps to effectively manage customer interaction .

ERP may help you to effectively measure sales and marketing department performance but will fail to measure the performance of customer which is often measured by a CRM software . Let’s discuss some merits and uses .

CRM

CRM is a software helps to manage company’s customer interaction in organised manner . CRM compromises of all the features like sales and support , customer interaction and engagement , prospectus and business partner .

Traditionally CRM was the software used by only sales department to maintain client and prospectus . But when it comes to reality CRM is used by different department for multiple purposes .  For instance a CRM can be used by sales department to take regular follow ups , sales projection can also be predicted by CRM , and at the same time support and complain department may use CRM to raise a support ticket and assign the executive for solving the complain / support to customer . Modern CRM also has marketing automation system thus enabling marketing department to send mass email to all customer at once regarding any kind of promotion or offers thereof .

When is specially comes to the used of the CRM , there is no limit of its usability . It is just like sea which has no end point .

ERP

While at the coins one side CRM focuses on front side office management , ERP system on the other side focuses on business at large . ERP facilitates sharing of information with the rest of the company , thereby facilitating improvement of overall efficiency . ERP has been customised for each of the industry individually as per their demands and supply like manufacturing , product or finance department ERP system automates many of the organisation process thus enabling company to make better strategic decision .

In other words , ERP is back office application as it is no way related to customer management .

CRM And ERP

Look why the title of this section is not ” CRM or ERP ” .  Both software servers completely different task which is yet a very important task of the organisation . CRM helps in building a deeper relationship with the livelihood of any business organisation ” Customer” thereby making a profitable enterprise , whereas on the other hand ERP allows internal management of the organisation as it may encounter from time to time .

Having both solution for business namely ERP and CRM software solution is always proven beneficial for any company thus increasing profit , saving time and increasing staff efficiency .

Usually a growing business organisation will first adopt a CRM solution to establish a stronger customer relationship and several support department . In small business organisation there is a small room and teams are just a few feet away , then obviously there is no need of using the ERP system .

Thereby a CRM system will help in marketing automation together with maintaining healthy relationship with clients by sales force automation , thereby creating new business opportunities thus helping business grow to the point when ERP system becomes the necessity of the organisation .

Integrating ERP And CRM

Once your business system has stepped into ERP system together with CRM its time to start thinking about the integration process of CRM and ERP .

Lack of integration gap may increase the information gap within the company . For instance a manufacturer might keep the stock record on the ERP system which may later be crossed checked by sales department before processing any of the orders , thereby confirming stock availability and also automating the task of stock update , which may result in some error in case of manual entry . On the same time a sales representative may check the customer credit history and can give them stock as per the existing credit history only .

So before purchasing or handing over your software development requirement , business organisation should evaluate their specific needs and requirement to the software development company. Here at Winklix , every business organisation must adopt a basic CRM for their organisation , but if later on their working are getting complex day by day , then they may move to ERP system integration .

ERP Software : Build vs Buy

erp software development company

The  very first question which arises while choosing the ERP system is whether to build custom ERP for your. company or buy the ERP from the vendors .In a race of choosing ERP solution for your business to improve your performance and automate your task choosing the most suitable solution will definitely help you in growth of your business . As a custom ERP software developer , we ensure our clients that we will deliver customised solutions as per the custom needs of our customer . The question which needs to be solved is will custom ERP solution will add on additional value ? In order to choose the most viable option by companies , its important to analyse both the options . While custom solution may be proven beneficial for most of the companies , but somethings going on with mass vendor route may make sense for others . In this article we will discuss the pros and cons of every solution in order to facilitate decision making process .

When To Choose Custom ERP Development Company ?

You Want A Unique Fit

The main benefit of choosing custom ERP development is you will have total control on developmental process . You can discuss in details all your requirements and business peculiarities to developers . In mass vendor software you may find that lot of things which might not be no use for you and may be proven incapable of addressing most of the issues of your organisation . In this case without any question asked , custom software is the only way to go . It is known fact that company with best technology will tend to grow more .

You Want Fluidity

One of the biggest advantage of custom building the software is they are build with keeping in mind future modification and enhancement in mind . You will have a complete fluidity if your business grows and you want additional things . Moreover custom software can take place of your existing software , which is next to impossible in case of mass vendor software .

You Want Reliable Support

The software development company will offer you a full time reliable support as soon as you hire them on the job . In addition to above you will have access to round the clock technical support team at your convince in order to effectively solve your problem that you may face during the use of custom web based ERP solutions .

When To Buy ERP Solutions ?

You have budget constraints

The main reason when most of business step back from building a custom ERP solution is cost of developing Erp software  . Mass vendor products tends to be cheaper than customised software .

You have time constraints

When you want ready to use solution and really don’t have time to build the complete software , then there is no other alternative available . Off the shell software are ready to be installed as soon as you buy it . But always keep in mind that mass vendor software will need additional time to train your employees and will cause you additional cost . Moreover that will not be able to do the same things as in customised software .

You see no additional value in it

The best solution is get the demo of the mass vendor ERP . In case they have all the things as required by your company and you are actually not in requirement of canned software that can satisfy all yours needs , then obviously there is no point of investing in custom solution .

Conclusion

Each system has their own advantage and drawbacks . It totally depends on your requirement that which one to choose keeping in mind the above points . In case you are looking for some custom ERP Software development company who can be upto your expectation and provide you 24×7 support then you can choose winklix .

Custom ERP Development And Cost Of Development

rep software development company

What Is ERP Software ?

ERP is acronym used for enterprise resource planning . It helps any enterprise to manage its sales , inventory , Human Resource , CRM , finance , production and more that can be stored in the centralised database . The main benefit of using ERP in any company is to be able to link multiple process with the ease of the software and thereby allowing employees to work efficiently .

Benefits Of ERP System & Challenges It Can Solve

Any software help organisation to automate task from the old traditional method . Lets look at some of the benefits below :

Human Capital Management

A custom ERP system will help your HR department to automate a bunch of task such as attendance , payroll and evaluating employee’s performance . It is also possible to maintain all employees record under one system .

Inventory Management

Custom ERP development makes inventory management system more flexible by integrating it with one erp system for all your organisation rather than using a separate inventory management software .

Reporting

It plays a important process in most business origination . For evaluation of any thing , reporting has to be done . It can be a time consuming process if it has not been automated by ERP software solutions .

ERP Software Development Process : Where To Start From ?

There are various ready-made business ERP solutions are available in the market like SAP . However they are designed for mass market and you have to customise according to your requirement . They may also have limited functionality and may not meet specific requirements as required by your organisation .
It is the same case , you have rented an apartment in which you can change the furniture or paint on walls just because your contract forbids the same . That is the reason custom ERP development is like building a house right from scratch where you can personalised the things as you want as well as add on things .

1.Get The Vision

There are 2 ways of implementing the ERP software solution in your organisation .The very first being to hire the ERP software development company , and the second one being use the software available for mass market like SAP .
For both of them you have to briefly describe the requirement for the vision of your product . Different organisation may have different kind of requirement but majority of them want to include the following business activities :
  • Sales
  • Financing
  • HR
  • Distribution & Delivery
  • Tight Integration With CMS

2 .Take Informed Decision

ERP software developers connect all enterprise data if various department into single database with hierarchical architecture , so that  they can provide accurate and timely data as required by different departments of the organisation .

3. Decide Where To Host It

There are two method wherein you can host your ERP . The first one being hosting your ERP solution in- house or you can host in on the cloud which can be access through a web browser easily . Mostly cloud hosting is what organisation prefer now a days due to its easily accessibility from anywhere and high level of security .

4.  ERP Implementation Cost

ERP development cost depends on your requirement. .In other words , the more features are required by you , the most will be the development cost for the same . In case you want to go on with mass market vendors they will charge you on monthly basis usually ranging between $ 35 – $ 400 per user per month .
But in case you are looking for some custom solution , the range varies between $ 50 per hour to $ 150 per hour depending on the type and region of the developer .In that way the cost can be somewhere around $ 25000 to $ 1,50,000 – all depending on your requirement . Its really hard to predict the cost until and unless you brief anyone about your requirement in details . You can quickly drop us an mail at info@winklix.com to know the development cost for the same .

Why Companies Choose Custom ERP Development Solution

The cost of development may shock you at once , but after all it will optimise your business process ad it will worth investing on it . The best advantage being for custom development of ERP software solution is the software will be made according to your requirements and needs and not like your business have to fits into it . So it will also save your time and money in case of long perspective .
So if you have decided to polish your organisation with custom ERP  development solution , you can consult ERP development company  – Let’s Talk about your project .
To know about CRM Software Development Company , you can refer our article here .