6 ultimate web design trends to strengthen your 2020-21 UI/UX strategy

6 ultimate web design trends to strengthen your 2020-21 UI/UX strategy

With a large number of people coming online, digital and electronic products are increasingly getting sophisticated design-wise. Alternately, consumer expectations have also sky-rocketed. They want nothing short of spectacular. As a result businesses are pumping in millions to make products look as appealing as possible. However, this does not in any way imply that simplicity has gone out of fashion and it is all about razzmatazz. In some cases, a minimalistic approach is the key. The same holds true for UI/UX strategy as well. Apart from being functional, an incredible user experience also goes a long way in ensuring prosperity for businesses.

Influence of Web Design

User experiences are devised in such a way to make sure that a product is high on performance, and fulfills a certain objective. Everyone desires uniqueness for a website or an app. They also want these items to be reflective of their branding. Having said that, they also want consumers to be mesmerized and stunned by the look and feel. So, a designer has a lot of balancing acts to perform. Ideally web designers should come up with a product that appeals to the people and send across appropriate messages to the public. Therefore, let us have a look into some of the web design innovations that would make an indelible impression upon consumers today.

Top 6 Web Design Trends in line with 2020-21 UI/UX Strategy

1. Cut The Clutter via Whitespace

As they say “too many cooks spoil the broth”, even an innumerable number of elements on a single screen can dilute the user experience to a great extent. By using whitespace appropriately we can resolve this regular design problem and allow the components to have some space to stretch itself. The whitespace provides appropriate spaces in a page, apart from highlighting key components. The appropriate provision of white space assists a designer to emphasize on what is critical – it could be a core message or a call-to-action or a new product in an ecommerce context.

2. Spawn Novelty Through Raw Imperfections

The raw imperfection is very much in vogue today as made up and stylized perfection has somewhat ceded its ground to actual narratives. Perfect can be tedious or artificial at times, and this is very much evident in UI/ UX strategies.
 An interesting approach would be to introduce design components influenced by true stories, anecdotes, and motifs linked to a brand and its consumers. This way even recall value can be ensured, so devise a mesmerizing user experience that is unique as well.

3. Utilize Actual Images

By using true images you are not only lending credibility to any platform, but infusing a lot of inclusivity. For example, having real images of people that consumers find relatable, with regard to demographics such as age, gender etc, leads greatly to developing trust among current and potential consumers. Hence, develop a bank of original, real images as part of your existing web design trends. It also requires imagination, strategy, and a bit of visualization.

4. Make Provision for Dark Mode

The appeal of dark mode has only multiplied for the last five years. This option is very useful to showcase features on any platform or website. Further Google and several other platforms say that this mode conserves a lot of battery. So, an increasing number of Internet traffic is embracing the dark mode on all devices, social and communication platforms, operating systems, etc. Therefore, by providing a dark mode option, irrespective of what you are designing, consumers are getting unlimited choices. So, consider it in your UI/UX strategy.

5. Extract the Potentials of Full-Page Headers

As we all know, the first impression is the best impression. With full-page headers you can put focus on main messaging that interacts quickly with your target audience.

A full-page is the first few things that people view when they arrive at a new page, and this helps the branding to create a lasting impression. This finds resonance among new audiences apart from increasing trust in current users.


6. Utilize Fluid Shapes To Interact

UI/UX designers are doing away with old-fashioned shapes like square, circle etc and opting for more fluid ones. Traditional ones make web and app interfaces very insipid, while fluidity lends a piercing and novel look. It is even capable of conveying major business values such as flexibility, genuineness, and humongous potential. By using fluid shapes, the sky’s the limit for your business. These make space for new vibes, moods, and flavors, subject to the kind of platforms, products, and tools that are being built.

Creativity And Strategy are Inseparable

With businesses increasingly launching responsive websites and apps, the user interface design needs to be extraordinary and as per the user experience sought. UI/ UX strategies and web design cannot be separated as they work well in unison. Design teams not only have to be creative but also strategic while providing design solutions.

We happen to be one of the most flexible agencies providing a bouquet of design solutions. Our proficiency lies in designing but we have a good knowledge of branding, digital marketing, technology, user journeys, and business growth. We believe that the eclectic mix of creativity and strategy can get your UI/UX strategy right from the start itself

Why Most Web Design Companies Fail To Launch Successful Websites

Everyone plans so many things before launching their website in order to earn more and more revenue applying their own . Everyone plans their own strategy to launch their website and have certain wishes which will give higher return on investment if successfully launched .

But the most painful thing being you have hired a web development agency who has given you a timeframe of 2 months for the completion of the website , but you have been encountered with more than 6 months till now .

The web design agency has failed to meet the deadlines and you will not be able to do anything except wait . But the fact is its not really easy to make a fully functional website . And the cause of delay might be lack of proper communication . They might not ask with you your exact requirement and things might have got messed up till now . There may be a situation that you may not like design , features and functions which may often lead to frustration and mental harassment .

So , you are willing to find the way getting out of it ?

When a website designing company fails there may be plenty of reasons behind it . It may be due to lack of proper communication , lack of experience , poorly taken follow ups , not backed up by latest technology and so on . By the time you actually realised all these things , you might be in a situation wherein things may already have been messed up .

This is the time you should search for right web designer who can deeply understand your requirement and has the ability to deliver you an awesome mobile application .

What should be pre checked before hiring a web design agency ?

Experience 

Every client has their own set of requirements and may have a unique objectives . There may be time that you may experience when a client says I don’t know what my goals is , but that it ok ! Now it’s completely depends on a website development agency using their expertise knowledge that what they are going to offer to their client . A well recognised web design and development agency will held you identify your goals which matches your exact requirement .

But the goals will not convert into return on investment if no proper marketing goals with experienced web developers has been specified with . For instance no matter how influencing your website is , you will not be able to attract customer until you offer CTA ( Call To Action ) button on your website .

Also a well reputed company knows the importance of user experience or UX , which aids as a helping hand in marketing of your website .

Understanding  the matter of fact given above does not come in one go , rather it comes with over years of experience in this industry . A website developer with over years of expertise knowledge can help you with meeting the expectation of your visitor and you as well .

Management

One of the major reason why projects gets delayed in due to lack of poor management in the organisation . You need to find the root of the problem and some of the most common reason being :

  1. Lack of resources
  2. Communication gap
  3. Understanding incapability
  4. Use of obsolete technologies

Strategic Approach

A well experience web design firm with efficient team will always ensure to meet the deadlines . But what if you want your website in a very short time period ? What will a web design company will do in this situation ?

A good website designing company will follow strategic approach to meet the accuracy and timeline . A well followed approach will be similar to :

Explore : The very first step is to explore the most challenging task with best possible UI and UX deliverables .

Strategy : This will be a pillar to successful delivery wherein you will plan , do prototype , defines milestones to meet the deadlines .

Design : This is the step where you have to apply your innovative mind .Your agency will use their skills to finalise an awesome layout which fits both desktop and mobile version of website .

Development : This is the internal bones of the website on which the complete application will stand . It may take a month or more than 6 months depends on your requirement .

Testing & Launch : This step will set up your design and development on launch pad .Once everything is in its place and agency is done with its testing you are just a step away from launching a  website on live servers

So it would be clear for you that without any strategy you won’t be able to meet your deadlines and get an eye catchy website .

Communication With Audience

Maintaining a web presence is hard as winning a first place in race . When you are launching something , you must be aware that you are stepping into the world wherein already lots of competitors are already their with well reputation . Follows up are key to success for any type of business organisation and that can be achieved through better engagement of customer by sending their regular emails and communications .

Conclusion

The above given tips are best tips for building your brand in the market as well as choosing the right web development agency .You can follow these steps to build strong relationship with your clients and audiences . Winklix is also leading web design and development agency capable of handling any challenges .

How Mobile Apps Are Transforming Banking Sector

banking sector app development

Just a simple question to start with ? Which did you last visited the bank physically ? Most of you do not remember the same . It is the fact that as the technology is getting mobilised , so is the banking sector . We can do almost everything from the convenience of mobile app and that’s so in a very secured environment . Due to technology advancement in banking sector , presently we are able to experience hassle free banking experience .

With the technology advancement over time , even the banking app has been converted into easy to use mobile applications , in comparison with the bulkier version earlier . Due to this a person who does not even have a penny of experience of using mobile app , can easily carry on banking transaction through mobile app . Along with this , there are many other benefits of mobile app that have changed the way of doing banking for us and some of them have been elaborated below :

1) No Waiting In Queues

If you are one of those person whose day’s first task is to visit the bank for doing any of the transaction , then you must be thankful now for banking apps that have changed your life . You can perform the same task by clicking on few icons in banking mobile app .

2) Convenience To Consumer

All banks works during business hours , usually between 9:30 am to 5 pm , and that is the time most of us go to our offices . This radically means when you are suppose to visit banks for performing any of the transactions , by taking leave from your office that will obviously cost you more . But with the launching of mobile app , this scenarios has been completely replaced . Now in person can do transaction anytime and from anywhere in the world .

3) Immediate Transfer

Usually in India , it takes 3 working days for any cheque to get credited in bank account with is obviously time taking process . But thanks to banking app , it can be transferred within few second and that to from anywhere .

How Is technology Seeing This Shift In Banking Sector ?

A well deployed banking app development must have an awesome UI/UX design for their banking customer . Also security is one of the greatest concern while taking about the mobile app , so that custom can get peace of mind by using banking apps on their mobiles . Latest introduction of technology like BHIM app , UPI has improved the banking sector by joining in all the bank together and thus making transaction between different bank just a click away .

Introduction of latest emerging technologies like Big Data , AI , Blockchain , IOT has open the whole new door for banking sectors .

Banking which were earlier thinking of opening thousand of branches for the convenience of their customer is now more focusing of development of their website and mobile app . The advancement of technology is already created a virtual banks , and in newer future new physical bank brand would be a rarity .

Winklix.com is leading mobile app development company providing website and mobile app development solution across all industries .  We are also leading CRM and ERP software development company thus facilitating IT solution in simplified manner .