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September 19, 2018September 19, 2018

Common UX Mistake During App Development

Without any doubt it is crystal clear that an attractive app design will always attract user’s . Although mobile app development is complex task . In 2018 , where app stores are flooded with varieties of app , it’s very difficult to come up with unique brand identity which comes with User Experience (UX) design .

Attracting traffic from the search engines will takes years , if promoted continuously , and that is the reason most of the mobile apps does not able to get public attention . For any top mobile app development company the very first aim is to get better outcomes by way of user experience and user interface (UI) . It is seen in most of the cases that if the user does not find app attractive than they most likely will not return to the app and website , due to pathetic experience .

When we are talking about UX , its much more than just interface and visual design . A good UX designer is known to be one who are innovators , creative and follows of latest trends .

Some of the common UX mistake that user must avoid during mobile app development are listed below :

Considering UX As One Person Responsibility

If you are thinking of giving a role of UX to a single person then you are absolutely wrong . UX is never going to the one person responsibility , rather it is done in team work . Usually defining a common goal and taking the whole team advisory and involvement during all over developmental process will help you to control experience and expertise at their expertise levels to notify all product assessments .

Not Considering UX At Beginning Phase

The ultimate user of the app audience . It is very important to get user feedback , their tongue of taste while designing UX at beginning stage . There are various different models that that needs to be adopted to enhance the chance of app success like MVP , prototype , wireframe and more .

Avoid Complicated Login Pages

You must have seen the apps that contain lengthy and complicated login process , which sometime irritates user which finally leads to deletion of apps . Offering a simple social login or login via email and phone number / else providing them with guest login option is better solution .

Complicated And Messy App

Application should always be neat and clean , should provide navigation guide to user about how they can use the app highlighting important features of app and a clear cut easy to use functioning . The designer should have a clear vision preset in mind that the app is getting developed for personal use and not commercial use . Together with the designer innovativeness , you must also take care of clients demand and choice to get the best output .

Confusion Between UI And UX

UI and UX are two different things , although U is considered as core in mobile app development . It is has not been handled with care , all other depending modules and function will also not be on the track . The technology is continuously changing in dynamically changing environment and the design must adopt the latest technology in order to get best fit output . Use of material design , visual design , graphical design can help app in delivering the best UX .

Don’t Write Complicated Content

Content is the king to success in online environment . It helps in SEO , it helps in engaging user , getting app features on App Store and much more . Avoiding complicated content writing will add value to your app . User finds very difficult to read and understand complicated content , and hence content should be informative .

Don’t Avoid Feedback

Feedback is always known as a charger for mobile app . Taking feedback as important things and making the changes accordingly will help the team to know the outcome go their hard-work performed . Always asking clients for feedback , rating and comments will add on to your app brand value and help you improve the app according to the needs and choice of the user. Feedback is always for betterment of app , no never ever think of neglecting it .

September 18, 2018

How To Avoid Common Mistake In Custom Software Development

Choosing a right custom software development company helps you in achieve your business goals by digitalising your business . A good software development company can help your dream to come into reality by providing the most viable solution .

Given below are some of the most common mistakes that everyone should avoid while hiring a custom software development company :

Considering Price As A Sole Alone Factor

Although the cost is the most important factor while choosing a software development company in New York , but it should be taken into consideration with the quality of work they are providing , their team capability and more . So never choose a software development agency solely on the basis of price factor .

For instance you are expecting a high end solution at lower cost is somewhat next to impossible . And this seems to me the main reason when a business expect a high end final product and they are surprised by what has been received .

Cultural Fit

Effective and continuous communication is the only way to deal with any custom software development company . Exchange of ideas will also add on values to your idea and overall developmental process .

Although it is a challenging task due to language barrier , business ethics and numerous other factor which many vary from business to business across globe , but it has to be deal accordingly to get the best software development as required .

Goals , Objective & SRS Not Defined At Initial Stages

This is another major mistake that business do which giving a project to software development company . If you have not defined what you want , then how can you expect software development company to finish your work at the allotted time .

The best solution to the problem is to define clear objective and goals for the complete software development project in order to get flexible and best customised software that suits your organisation needs .

Poor Contracts

Its important to define every minute of the software before starting the project to avoid any mistakes in near future . Always ask a software development agency to draft a detailed contract including all technical details and modules which will be there in the app , so that they can carry on their developmental work efficiently and you will not face any unexpected cost , extended project completion period and so on .

Not Getting A NDA

Not getting a Non Disclosure Agreement (NDA) means it will not have any privacy in your project . Its important to sign a NDA before getting into contract or we ca say even before discussing the project to gain the rights of the software to your company .

For instance you have a great idea , have handed over the project to software development company – now what ? They can use that idea in selling to other companies also , and that will unfortunately raise your problem and competitors .

Not Getting Source Code

Have you ever wondered for what you are paying for to any software development company hired ? You are actually paying for the product or service you are buying , so actually you are the owner of the source code ( the code for which you have paid for development ). Without the rights on your code of your product , you can’t avoid risk of stealing of code .

The owning of code means you have the right on the software together with the flexibility of hiring another software development company in case you want in future . Owning a source code together with the documents will add on value to source code .

September 17, 2018September 17, 2018

How Business App Engages Customers And Helps In Branding

Everyone in the world is rushing towards buying an smartphones these days all over the world , and that is the reason nearly about 2.6 billion people are using smartphones these days . Android and iOS are mostly gaining the large market shared over the world . Due to cheap price of Android smartphones , the number of user in developing countries are rushing towards android smartphones.

Due to high demand of smartphones , business are also focusing on rolling out an mobile app for overall improving their customer engagement and brand value . A good mobile app helps develop a stronger relationship with the customer in long run .

Let’s quickly look at the way business app can helps engaging customer and increasing brand value :

Delivering Awesome Experience To Customer

Enterprise must focus on delivering the app that making difference in the life of the user by offering them easy to use functionality , customer support on one go , FAQ’s and more .

For any app to make difference , it must be capable of identifying the pain points of customer , for instance say why even after high number of downloads of app customer is not getting converted ? Simplicity of the app converts leads into customers and at the same time increases the brand value . Feedbacks and comments of the app must be solved by the enterprises by rolling out the viable update . The best apps are known to be the one which are highly focused on delivering after functionality for the user . For example say a enterprise is offering app that helps you to search for FAQ, do self service , get in touch with customer support on one go and much more .

How Apps Offers Proactive Communication

Apps once downloaded from respective app stores remains in user phone unless uninstalled , which was not the case with website wherein you have to type the URL every time . Some apps also offers an offline access .

One of the greatest features in app is push notification which is proven very effective in user engagement 24×7 . Push notification is facilitates customer’s attention , even if customer is not using the app at that time . The best push notification can be sent to customer for discount and offers together with the notification of the product / services they can recently searched in the app .

Today’s world has changed and customer to . Customer are getting more demandable , they want information within seconds and service in double quick time . Once the customer can be influenced in downloading the app , the brand can boost their information directly to customer phones .

Customisation App Delivery

In order to get your app a success , you have to offer personalised app as required . The world in 2018 has completely changed due to coming of emerging technologies like Blockchain , Artificial Intelligence (AI) and machine learning (MI) in order to read user minds and facilitate them accordingly .

Smart marketers are now using app location capabilities , geofencing technologies , time data driven content to offer promotion , loyalty programme and discounts according to the location and time of the user .

Complement Buying From Brick And Mortar Shop

Many of the retailer are now using the marketing strategy of in app customer experiences . The app could , offer the user to download and scan barcode of the product , check stock availability products reviews , description , current offers and more . Some apps are also offering placing the order online via a app , thereby helping user to avoid queuing up or getting the item at the convenience of home .

However the brand cannot afford to engage customer on long go to get their app installed , if they are not providing regular update , content and features within the app . App development agency must also remember that user is doing favour on company by installing the app , so it must not take user private information , or much space on their smartphones . It is the duty of the mobile app development company to provide sound and robust app that offers real value to users .

Winklix is also one of the mobile app development company expertise in improving business for higher productivity and profits .