Global revenue from app is expected to reach $ 80 billion by 2018 . As millions of app has been flooded in app market , the competition among app has raised to new heights . In 2017 , app is available for everything we need , and what we even can’t think off . With so many apps rising in short span of time , app is useless if it is not focusing on end user experience . To be a successful , your app must have a good user experience , that is what it can separate the your app from unsuccessful one .
In order to have compelling mobile experience , user wants , need is to be taken into consideration .Based on numerous of factors , user may either choose to actively use your application or uninstall it . Their are apps , which are only downloaded once and then they are never been installed .
User loyalty is essential aspect of app development . Your app will be counted in good categories of application , if you have engaging content , good design and best communication channel within your application , in such a way that user will be able to freely give genuine feedback and suggestion which can also help you to make necessary changes according to user expectation . For instance , of you are into the business of buying and selling , user may have higher expectation from customer support team .
Millions downloads , thousands reviews and showing the app on top of play store is is every app owners dream . But to get their , it require patience , quality and services .
Now a days mobile app developer
s generally focuses on business goals and client requirement , rather than focusing on user interface and experience. Rather we should take the user’s perspective the most important part of the every step we are taking towards app development , in such a way that app will be able to cater needs which leads to increase in user retention and loyalty .
Usability and user experience mainly depend on :
– How well app is responding to user’s expectation ?
-How well app fulfils individual need of the user’s ?
-How an problem is getting solve in app ?
-How user’s need is fulfilled by functionalities of the application ?
This is short , if we lack user usability , then the resources we are putting on to develop an app will have no use and will definitely cost time , efforts and money .
The challenging part is defining appropriate uses of app :
Entertainment Value :
We may have heard that films runs on 3 principles ” Entertainment Entertainment Entertainment ” , so is the case with application now a days . App should be made in such a way that is should be engaging and at the same time , user can enjoy it , which induce users to come back and use app again .Entertainment can be gained by offering short game , allowing people to go the things they want in your way like music ,competition and other short of things.
The second most centric approach is utility .Utility simply means to offer regular updates and have engaging and attractive content in app .
Solve the problem :
Problem solving process is pillar of modern technology . Mobile app must focus on solving problem .The basic information of what all your app is about , is required in every application .
Facebook is best know example for user centric approach that solves basic problem of user , by connecting user via world wide .Similarly some banking app will help user to check account balance and so some short of transactions using app . Hence mobile app should either solve fundamental problem or enhance user’s lifestyle .