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THE RIGHT WAY TO LAUNCH AN APP

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Want to launch the app successfully to generate revenue? Well! You will have to launch the app in the right way to achieve this. It really does not matter if you have a awesome app idea, or you have good developers and marketing team. If you are launching it right, you will never be able to launch it successfully.

Many people believe that that submission of app in the market place is enough for the success of the app. But wait… it is not so! The success of app initially depends on the step taken even before the very first idea about building the app strikes in your mind .After launching the app , planning and promotion is continuous process. Here, we will be discussing everything you need to know for launching the app in the right way.

Recursive research process

Invest a reasonable time in thinking about some questions before going for development. Think about the questions like-Do you know all your competitors? What is your target audience? Why would demography will download and use your app? What is the speciality in you app that other app don’t have? These are very valid questions to think about before developing the website. 

Beware of copy cats!

You have to do a proper research work before taking any step forward. Before investing any amount in the app make sure you have done enough homework and you have a bulletproof plan ahead of you. If you have a very unique idea, then make sure that your idea is not stolen away by your competitors. This is essential because as soon as you launch an app, you competitors will grab the idea and will launch their app using your idea. This may impact you badly as far as the finances are concerned. So make sure that you launch the app rock solid.

The right platform

When launching an app, launching it on the right platform is very crucial. iOS and android are completely different platforms. Android have a very huge market but most of the app are available for free while on the other hand iOS app generally charges a nominal fee. So IOS app earns more as the users buy more iOS app as compared to android app. You have to choose the platform according to your business requirements. IOS apps are used more by senior citizen people while younger generation prefer android as android phones are much cheaper. 

For more information about App Store Vs Play Store , you can refer our article here .

Testing is the key

Recursive testing is very important to provide the stability in the app. Using the building tools are not sufficient to provide a good testing environment, it is essential to have manual testing to test the app on different phone. There are so many phones available so it is quite important to test them on most of the phones. This testing has to be done before the launch of an app as it can save you big bugs and time to remove the bugs.   

You can always hire beta testers before the launch of an app. Beta testers are a group of people who have a decent knowledge of testing and development. The app launch must be a time where you celebrate rather than you test the application.

Marketing tactics and strategies

Proper marketing is one of the important factors responsible for the success of the app. Before the launch of the app, it is very important to build up the hype so that people are eager to wait for the launch and cannot resist themselves. There must be chatter among people about your app before the launch.

There are numerous ways to market your product, some are free and some are paid. So it all depend upon your marketing budget how much you can put into it. It really does not matter whether the market is big or small, all that matters is that whether you are putting your efforts and marketing smartly. First identify your market and then only go for the next step.

Try to make everyone excited about the launch of an app. It is also important to retain downloads even after the first rush.

The application process

Every app store has different guidelines for the launch of an app. So make sure that you understand and follow a proper guideline to launch the app on the marketplace. Launching the app without understanding the rules of the app store can lead you in huge troubles.

Look out for the opportunities

When the launch of the app is successful, don’t get carried away with all the clapping. Main thing still remain which is how you capitalize on the new opportunities. If you find that you app is used alongside with another app, you can offer bundle sale by contacting the other app’s owner.

Winklix is an app development company since 2004 located in the heart of India which provides app development in iOS and android platform. If you want to know more about the launching of an app or looking for an awesome app development company then contact us .

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HOW MUCH YOUR APP CAN MAKE?

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There are millions of apps in the market. These millions of app generate billions of dollars in today’s times. App development companies generally have a decent idea about which type of app can make how much money. It may happen that the apps which you believe that they will earn you lots of money are not generating any revenues. There are certain kinds of app that generates no revenue at all while some type can earn you huge amount of money. Let us look at all the factors that contribute towards an app generating revenues for you?

App market on boom!

There has been a huge increment in the number of smartphone users in the recent times. According to statistics more than 80% of the demography has smartphones today. This gives a huge market for the apps to earn the money. There are many entrepreneurs and businesses that are looking forward to catch this money rush.

Whenever a person is novice and are relatively new to the world of mobile applications, there you could have multiple thoughts about the profits your app will generate. If you have an awesome idea, we will help you to turn that idea into reality. Contact us and we will help you in turning your app idea into reality. We, at Winklix have experts that will assist you in determining all the benefits and the amount your app will generate.

Which app development platform generates the most revenue? 

Mostly the world revolves around two app platform i.e. android and iOS. These two market share 99% of the world’s app market. This is the first thing that you need to choose before thinking about anything else. Both the platforms are entirely different from each other and offer different revenue options. Let’s  look both the platforms very closely.

The Apple iOS platform is the king in the platforms. It generates huge amount of revenue probably because of the fact that apps are much costlier in the apple’s app store. Android also provides good revenues however less than that of iOS but it has a huge market bigger than that of iOS.

There are certain platforms that have gone down sharply and investing money in developing app on these platforms is not a good idea. Gone are the times of Window platforms and Blackberry OS platforms. Less than 1 percent combined of both Blackberry and Window OS platforms have a market share. So due to this very less share of market, it is not advisable to generate apps for these platforms. However if your app gets very successful then you can look forward to moving in your app to other platforms.

Apps generate which type of revenue?

There is no hidden fact about the app revenue generation. On an average the net revenue of the app is $180 billion in 2017 which is $80 billion more than the 2016.  It is predicted that there will be rise of 18% between 2018 and 2020. So there is very huge scope and market for the app revenue generations in the future years.

The most important and most grossing apps in the market are the gaming apps. These apps generate most revenue. There are games like Clash of Clans and Subway surfers that make billions of money annually. In iOS most of the money is made by buying the apps, but in android, the apps the available for free. In android, the most revenue is generated through the in-app purchases. You can choose the ecommerce apps as well because these types of apps also generate lot of money. So there are options available you are looking for apps other than the gaming apps.

Subscription apps can also generate lot of revenues

One of the best examples of the subscription app that can generate huge amount of revenue is the Tinder app. It has more than 1 million member who pay for availing the features of the app. Tinder is available for free but generates the revenue by offering features like unlimited swipes, passport add-on, and boosts feature which will enhance your chances of getting matched to someone else’s profile. So, there is a huge potential in these subscription apps as well.

The main source of income in these types of apps is through subscriptions. There are apps like video streaming apps, and songs app which charge you a free to have unlimited access to the content. Apps which provide VPN services are also having a good time as far as the revenue is considered.

Scope of smart TV apps

There has been shift of trends as far as the TVs are concerned. TVs have smart TV offering option of the apps. So the market is going to rise in future as far as TV apps are concerned. So if you have a good idea you can look forward to invest in these types of apps. You can offer apps for playing the video and experiencing social media on the internet. It can give you big bucks as people are really investing a lot in these apps.

This is certainly one of the biggest things to look forward to in the future. The market keeps on rising with each passing year. If you are looking to get your app built and turn your idea into reality, then Winklix  is the best app development company for who offers services in all sorts of platforms.

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HOW TO REVIEW YOUR APP?

Very few things separate a good app from an app without which you cannot live without. The reviews and rating are the ultimate factors that are responsible for the development of an app. It is the process of continuous evolution of the app. If you want to continuously progress with your app, then you have to provide an option for the users to give their feedback. These feedbacks are the ultimate criteria and factors that are responsible for the growth of your app.

Get to know more from the tech community

In this technology enabled world, it is critical to have the advice to the tech people and see what others are doing and thinking about the app. First have their perspective about the app, and then only go for creating the app. The tech community can give you loads of advices which can help you to build the app. They have the technical knowledge of the app. That is why it is vital to have their perspective about the app. Reach out for the technical communities to get help about the technicalities of the app. This will guide you toward all the pros and cons of the app.

Use the social platform

The social platform is a very nice way of understanding about what the user thinks about the app. Create pages dedicated about your app where people can give reviews and suggestions about your app. These reviews are very beneficial to improve your app. Ask questions to the users about the product, poll questions which will give you an idea what people like in your app and what they do not like in your app.  Social platforms are very powerful if used correctly, they can progressively help you in guiding your app to success.

Forums are useful

If you want to provide a platform for the users to give the reviews then forums are great option. Use forums to take review from the users about the product. You can ask them to give their phone numbers and leave the queries along with the issues they are experiencing. This will help you to understand the app from the user’s perspective and you can assist the users in resolving their issues.

Create a beta test team

Create a beta test team to test the features of your app. As these users will have some technical knowledge about the app, it will be a big plus for your app. The group can be created by creating a forum on the local forum where a number of users will be seeing the banners about you making a beta team. You can offer something to them in return of testing your app. This will help you to check your app before getting launched. This is a very nice way to get the reviews about your app.

In case you are looking for tips and tools for mobile app development , you can refer our article here .

Provide In-app reviews

One of the best ways to allow users to provide review is that you have to provide in-app reviews which will allow you to understand what the users think about the app. What they think that must be improved in the app to make it good and how can you provide features that will attract and retain the users. You can use the contact us button in your app to help the users to reach out to you in case they are experiencing any problems.

Make the whole process fun so that people are more involved in providing the app reviews. This set of people will give you the most accurate and profound results. The in-app review option pops out in between of the app will ask the users to give the reviews about your app.

Make the whole process fun

As we all are aware that the people don’t have enough time to write length reviews about you app. So make sure that you spice up the whole process and make it fun. This will make the whole process very interactive and will assist in getting more reviews. Try to do the maximum work of the users by asking the multiple choice questions etc. This will help the users to not spend much time on writing the reviews.

What can you do with the feedback?

The last step is about the fact that what can you do with the feedback. It is very essential to process all the feedback and comments about the app. The feedback must be taken into considerations and improvements must be made to make good feedbacks in the future. Feedbacks are all about improving the app. This is a recursive process. It helps us to make the improvements in the apps.

We, at Winklix  understand the importance of reviews and take these reviews very seriously. We put the reviews in implementation and delivers quality services. So in case you are looking for mobile app development company , you can right away contact us .