Chatbots are spelling out future of messenger apps

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According to reports , global messaging app user is expected to reach 2.5 billion by 2020 , due to some advancement in technologies like chatbots and AI which has bought a big change in the way to communicate with the people .

Chatbots simplify task for the user .

As soon as chatbots has been introduced in industry , is has open many closed doors for the smartphones industry . Chatbots are of two types  :

Firstly , it can help you to find information  , buy things by means of virtual assistance .

Secondly , messengers can can help brand and user of two way communication .

It is just the begginning of the new era of the industry where billions of user are expected to arrive in next few years , and that is the reason many top brands has already implemented chatbots in their system whether to chat with front customer or for their internal management .

Lesser knows facts about chatbots  :

1.5 billion people use messaging apps

According to studies , messaging apps are better than any social media apps , thus there is is projection of user increment by upto 25 percent in mobile app messaging field .

User are ready to engage with chat box

According to humanity , most people would prefer to talk to chatbot to communicate with business or brand .

People want to communicate retailer by chat

People try contacting retailer by chat , rather than surfing the products online . Online chatting gives them a one time solution of giving the full order at a glance rather than browsing the product online .

Best Off Page Strategies To Make Your Website Rank Higher

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The importance of SEO in present world is know by almost everyone . But the question arises , how to optimise your website in such a way that it appears more appealing to the users .

According to experts , a shop located in some internal street will never get customer until and until customer are made aware about it , or shop is offering something awesome . Likewise we just can’t wait for people over the internet to magically start knowing our brand and start googling the same .

It is similar to having an house with a good interior , but from outside it is old age stone house , then how will you guide someone to reach at your house , even without knowing the coordinated of it .

I guess by asking the local persons and autowallahs , right ? That is what off page SEO is all about .

Firstly there are two types of SEO :

1. On-Page SEO

2. Off – Page SEO

On Page SEO 

On page SEO is all about title , description , content , keywords and other stuff . It is basically focusing on outside exterior , so that people will be able to recognise you .

Off Page SEO

Off page SEO is somewhat similar to showing the world where your website is standing out  , apart from showing only to local citizens . This is the main factor which will help you in your website ranking improvement . It also helps with improving website position in SERP .
Best off page SEO tactics that can help you climb up in search engine rankings are given below
1) Social Media Engagement :
We all love social media ! Isn’t so ?? Although is nothing but a time pass kind of thing , but we love them a lot and spend a time of the day on surfing of social media . And that is the reason , any brand should register themselves and should be active all time on social media platforms .Almost all social media platform is having high PR , DA and DR which may prove beneficial for your website .
Don’t know what is PR ,DA and DR ?
DA : Domain Authority which tells how much your website is able to rank high in search results .
PA : Page authority is similar to DA but page authority tells you ability of your individual pages .
PR : Page ranks , which is calculated according to google’s page rank algorithm to rank websites .
2) Media Submission
Numerous of images , videos and media graphic sites are flooded in market , which is highly efficient in ranking of your website . Adding pages , description , and reference links will definitely add spices to it . These website have high DA and PA and they can provide your website with high quality backlinks .
3) Guest Blogging
Guest blogging means we usually search for high DA sites , to publish our blog with a link of our website to get high quality backlinks , thus helping in achieving better ranking position .
Secondly they would publish your blog due to following reason :
  • Either you are writing a good quality article on their sites , thus helping their writer to save the same and resources .
  • Your blog is live on their platform , and in return you are also publishing their blog or doing some bookmarking kind of stuff .
  • Apart from above reason , money always works out .
4) Doc Sharing
Many sites are allowing you to share documents such as pdf , presentation etc , thus helping you to easily interlinking your website url in doc’s .
5) Persona Development

If you really want to stand out of the crowd , this is what you all have to do .This included blog commenting , Q&A forums , forum submission etc .

6) Social Bookmarking

If you want good traffic  with qualified visitors and social followings , social bookmarking is good option. Social bookmarking can be done by creating a complete social media profile of your business son Facebook , twitter and other available mediums , trying to prefer quality over quantity and some other stuff .

Some of the most common sites are  : Pearltrees , Stumbleupon , RedditDelicious etc .

The Conclusion

If you think your jobs end after writing a quality content , then it is absolutely not . You need to promote it as well to reach large number of readers  . Thus off page SEO helps your website in achieving higher position  .Think i missed something ? Comment in the comment section below .

The Do’s And Don’t Of App UX Design

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The do’s and don’t of app UX design :

Even the worst made app is usable if user tires to use it , but sometimes features which seems to be awesome might give your app an worst experience leading your app to get struck somewhere .
It’s the job of the professional who is specialist in UX designing to make a user friendly application , so that it can meet the need of those who will be ultimate user of app .
UX design is something which can even make the app or destroy it . Some tips are given below to help you out for making a good UX design :

Do help the user understand what they need to do

This is what a UX designer should primary focus on . The main action of user and the next obvious step of the user should be designed in such a way that user can easily find what they are willing to  . The best way to figure it out is , pick some highly famous app , and make the step by step guide similar to it , as user gets habitual to using an app , say Facebook , and will find hectic if they don’t find handy the app you are allowing them to use .
If followed successfully , it can help your app  be be successful in achieving their position .

Do keep it simple

Try to make the app as simple as it can , so that user will be able to perform their task easily and quickly .
Try to make user paths full with grasses  and trees so that they can avoid the hot sun , thus making user journey as frictionless as it can .Sometimes the simplest approach is best -look the uber , Facebook , google maps to see the simplicity .

Do design for all the users

If you are planning to launch the app , always keep in mind to focus all the user to gain high number of customer .For instance , you have developed some funky app with keeping gin mind of just focusing on young generation , then you are loosing person above the age of 35 years , which means the majority of population .
If a user is new to app , you can provide them a one time guide of using  the app .

Do keep the experience consistence across all the platforms

If your app is available across all the platforms , from phone , tablet and desktop to smart TV’s and watches , try to make app consistence across all the platforms . I am not trying to say that platform  specific design is needed to be followed , but try to make your app similar by using same visual style , font and design .

Don’t have lots of things competing for attention

If you are trying to offer to many choice similar to one another , user usually find hard to pick one among them , and at the same time user will get frustrated .
Using clear visuals will add customer for your app .That way user can at the glance , can distinguish between what is really important and what isn’t ,without reading , understanding and consciously making the decision .


Strong UX / UI design can be the difference between app succeeding and user failing to connect to your design . Keeping your design simple and logical will add value to it for sure .Don’t forget to get feedback and user reviews after launching the app , and make necessary changes accordingly to be successful in app world. All we can say after whole article is ” App that looks fantastic but is not easy to use is a failure “ is leading mobile app development company in delhi and mumbai . Our mobile app developer in mumbai can help you out with designing and development of the best app with professional UX designer .