Points To CheckList For Evaluating CRM Software Reliability

crm software developer

Customer Relationship Management ( CRM ) software have become the must must software for any business organisation . The sales and marketing department totally relies on these kind of softwares for their success and achieving targets . Gone are those days when there were only computer based installed system which can be afforded by large enterprises . Now cloud based CRM software solution has come into effect which is really easy to use and can be accessed from anywhere with a web browser . The main benefit of using cloud based CRM solutions being is even be it a small organisation or a large organisation anyone can afford this .

Now the question arises being is that inspite of having numerous of CRM software solution , how can you select the right one for your business which can be proven reliable and effective solution for your organisation .

Let’s look at the quick checklist in order to evaluate potential CRM software solution :

Integration :

This is all about how well your CRM software is connected with mobile , social and email ? Mobile integration is must must approach in 2018 , and you may be missing out the major benefits of CRM in case you are not accessing your CRM from phone or tablets .
A good CRM software solution will facilitate you to send SMS together with social media integration. Your CRM should be able to integrate your email in CRM in order to track your leads and converting them into customers . It also facilitates to sync calendars and send reminders and schedule appointments .

Accessibility :

According to reports , in 2007 only 12 percent of the business are using cloud based CRM software solution  , but according to latest reports 87 % of the business are now using cloud based CRM software solution . The main reason behind this is increase use of smartphones and tablets leading to increasing amount of business .

Data Quality :

Data quality is one of the major concern and act as a important factor in judging software reliability . The data is the heart of every organisation and determined the effectiveness of communication with customers .
The CRM which gives you quick data access and timely customer updates to customer is known to be the best system for customer updates .


Powerful reporting will ensure you that you are moving ahead accurately and getting trustworthy and timely data .
Reporting also allows you to export data in preferred format , including proper filtering and graphing.Reporting also allows you to successively track the sales report and vast array of different metrics that matters to you to make data driven discussion .


The security is one of the major concern for any organisation . Information including customer data , payments , files , purchase history must be confidential , and only accessible by authorised user .
Cloud based CRM has improved the security concern. Online repository system takes care of all the data driven things .

Service And Support

Finally a CRM system will be proven good only if it is backed up by service and support system by vendor  . Your CRM Software Development Company must provide you with real time staff support which should include data migration , staff training , regular check in and more .

Enhance Your Business With Mobile App Development Company In NYC

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Mobile application development business has opened the world of opportunities for many entrepreneurs and small business . Mobile apps are playing a important role whether it is managing customer , or sending information to employees , to giving notification to customers in easy way all can be done with mobile application . Partner up with mobile app development company in nyc to explore world of endless opportunities in mobile technology world .

A Mobile App Development Company In New York Got Bigger Due To Success Of Smartphones

The invention of the smartphone has changed the way we browse on internet . Gone are those days when we have to sit back on laptops or desktops to browse over the internet . The introduction of smartphones has also furled the growth of mobile app development in New York .

The smartphone user are expecting everything at their fingertips . Are you still the business owner who is far far away from digital technologies ? Then wait for some other time , and you will experience lesser customer growth and engagement . The only way to get your business to new heights is to take advantage of trending technology together with your own marketing tactics . The technology like Augmented Reality App Development , and blockchain technology are drastically changing the things . The professional team of highly skilled mobile app development agency in New York can help you infinitely expand your business to next level .

According to latest reports , there has been there has been increase in smartphones users by 500 %  . In time spent by  smartphones user is 80 % on growing between different apps . Almost more than half way user of smartphones prefer to get goods and services online .

Therefore it is said that developing a mobile app development is best way to connect with customer , offer them discounts , engage with them and more .

Some Of The Reasons Why You Must Develop An iPhone And Android App Are Given Below :

Connect with targeted audience across the world

Smartphones provides all information at the fingertips of the customers . It really does not manner , in which domain your business is , your app can help you retain potential customers worldwide . It is because of the app , location based marketing has been made possible . If you want to track your customer location and traffic , app analytic can help you .

Promote New Product Or Service

An expert app development agency in nyc can help your new product or service to customers worldwide by facilitating lineage of mobile app with your inventory and enable online shopping facility . You can offer timely promotional discounts and offer together with promotional discount on the basis of location and season to esteemed customers .

Increase Brand Awareness And Augmented Traffic

Millions of eyes are regularly browsing on app stores . They why don’t your business app get watched by user ? Visibility is one of the important factors of branding , and having mobile app plays important role .  According to studies , mobile app leave a stronger footprints in customer mind as company logo is constantly being displayed in customer smartphones .

Enhance Customer Service

By hiring iPhone and Android app development services in India you can actually engage with your customer right way and even they can contact the brand or business directly .

While developing an app always keep in mind it must have an awesome UI design together with almost bug free application .

Expert mobile app development company in New York can help you build your apps creating lasting impressions .You can right away contact us to get your app done .

Benefits Of Custom Relationship Management Software

crm software development

Every business are totally dependent on its customers . The first and primary goal of every organisation is to satisfy its customer by providing satisfactory services to its customer . And that’s why every organisation needs a custom relationship management system ( CRM) to manage customer efficiently .

CRM system are designed in such a way that it caters all aspects of business dealing with customers . Suppose you are an organisation who is getting certain amount of leads , obviously leads conversion takes time depending on the customer mind set . CRM will automate your ask by reminding you what  you have talked to customer together with when you can to take the follow up of the customer again and so on .  It helps in task being performed automatically .

Herein listed below some of the major benefits of implementing CRM system in the organisation :

CRM Centralised Function

When talking about the CRM , it contains centralised database , so that all staff can work simultaneously , and access the integrate tools along with it .  This not only lead to increased productivity in the business , but facilitates convenience , accuracy and reliability in entity .

CRM Improves Awareness Of Customer Needs

CRM keep historical records of the data in such a way that it can be easily access by the permitted staff member with just a click away . CRM helps to store multiple transaction records of customer including purchases , customer feedback and personal information .
Suppose a customer care executive of your organisation interact with the customer and came to know he had just celebrated his anniversary a day before yesterday . Then your customer care executive can  update the same in CRM and customer can get an automated message every time his anniversary triggers in system .

CRM Provides Real Time Data

It stores data on real time basis . The benefit is adapting quickly according to emerging market condition . You can track the growing trend . Suppose you are seeing growing sales trend , you can allot additional resources to exploit growing trends in order to get higher sales .
Similarly if the market shows shrinking sign , your business can invest more to get more sales .

CRM Reduces Cost

With the introduction of web based CRM solution , the CRM infrastructure cost has totally been minimised . CRM can be easily accessed by a web browser  . It also reduces the cost of the organisation as it saves the time lapse between purchase and sales . In short CRM saves money by automating the task of the organisation and trying every possible efforts to update customer regarding any updates .

CRM Improves Conversion Rates

This is obvious that when sales and marketing efforts is totally concentrated on customer satisfaction , enterprise will actually get to know which customer is actually interested in their product and services , and hence the conversion rate will tend to increase automatically .

CRM Automates Marketing

Since CRM contains centralised database system management , running automated marketing campaign is easy task . If you are thinking of shooting mail or sms to mass customer , you can easily do the same due to centralised database thus increasing repeated customer .
So in case after seeing the above benefits of CRM system , if you are looking for CRM software development company , you can contact Winklix to get online demo of our CRM together with custom CRM software development

Want to know how custom CRM make sense ? Read our article here .