The importance of SEO in present world is know by almost everyone . But the question arises , how to optimise your website in such a way that it appears more appealing to the users .
According to experts , a shop located in some internal street will never get customer until and until customer are made aware about it , or shop is offering something awesome . Likewise we just can’t wait for people over the internet to magically start knowing our brand and start googling the same .
It is similar to having an house with a good interior , but from outside it is old age stone house , then how will you guide someone to reach at your house , even without knowing the coordinated of it .
I guess by asking the local persons and autowallahs , right ? That is what off page SEO is all about .
Firstly there are two types of SEO :
1. On-Page SEO
2. Off – Page SEO
On Page SEO
On page SEO is all about title , description , content , keywords and other stuff . It is basically focusing on outside exterior , so that people will be able to recognise you .
Off Page SEO
Off page SEO is somewhat similar to showing the world where your website is standing out , apart from showing only to local citizens . This is the main factor which will help you in your website ranking improvement . It also helps with improving website position in SERP .
Best off page SEO tactics that can help you climb up in search engine rankings are given below
1) Social Media Engagement :
We all love social media ! Isn’t so ?? Although is nothing but a time pass kind of thing , but we love them a lot and spend a time of the day on surfing of social media . And that is the reason , any brand should register themselves and should be active all time on social media platforms .Almost all social media platform is having high PR , DA and DR which may prove beneficial for your website .
Don’t know what is PR ,DA and DR ?
DA : Domain Authority which tells how much your website is able to rank high in search results .
PA : Page authority is similar to DA but page authority tells you ability of your individual pages .
PR : Page ranks , which is calculated according to google’s page rank algorithm to rank websites .
2) Media Submission
Numerous of images , videos and media graphic sites are flooded in market , which is highly efficient in ranking of your website . Adding pages , description , and reference links will definitely add spices to it . These website have high DA and PA and they can provide your website with high quality backlinks .
3) Guest Blogging
Guest blogging means we usually search for high DA sites , to publish our blog with a link of our website to get high quality backlinks , thus helping in achieving better ranking position .
Secondly they would publish your blog due to following reason :
- Either you are writing a good quality article on their sites , thus helping their writer to save the same and resources .
- Your blog is live on their platform , and in return you are also publishing their blog or doing some bookmarking kind of stuff .
- Apart from above reason , money always works out .
4) Doc Sharing
Many sites are allowing you to share documents such as pdf , presentation etc , thus helping you to easily interlinking your website url in doc’s .
5) Persona Development
If you really want to stand out of the crowd , this is what you all have to do .This included blog commenting , Q&A forums , forum submission etc .
6) Social Bookmarking
If you want good traffic with qualified visitors and social followings , social bookmarking is good option. Social bookmarking can be done by creating a complete social media profile of your business son Facebook , twitter and other available mediums , trying to prefer quality over quantity and some other stuff .
Some of the most common sites are : Pearltrees , Stumbleupon , Reddit, Delicious etc .
If you think your jobs end after writing a quality content , then it is absolutely not . You need to promote it as well to reach large number of readers . Thus off page SEO helps your website in achieving higher position .Think i missed something ? Comment in the comment section below .