As for selecting a digital marketing agency, it’s not as easy as it sounds like.
So, while selecting the app marketing company, you cannot afford to let your guard down. Go through these steps to make sure you are making the right choice as far as digital marketing agencies are concerned.
SELECTING A DIGITAL MARKETING AGENCY IN 7 EASY STEPS
1. ASCERTAIN YOUR COMPANY’S MARKETING REQUIREMENTS
As you begin looking for the ideal digital marketing firms, you should, ideally, ask yourself some questions, such as what do I aim to accomplish with an agency and how much can I spend to get what I desire? Knowing clearly what you desire will assist you in finding precisely what you want, instead of wasting your time and effort. Upon realizing company’s requirements – whether it is maximizing your business’ presence online or redesigning your brand – you are prepared to search actively for the best digital marketing agency for you.
2. LOOK FOR AN AGENCY THAT SATISFY YOUR REQUIREMENTS
Evaluate the packages a company is providing – is it in sync with what you intend your business to achieve? This is a critical aspect and if their marketing strategy is poles apart from what you are seeking, the agency is not suitable for you. Also cost is something worth considering. There is no point in wasting money on a digital marketing package that is not in line with your needs.
3. PERFORM BACKGROUND RESEARCH
It is a must to perform good background research of the digital marketing agencies you have been probing. In order to find out whether an agency is apt for you, simply look at the results they’ve produced. For example, if you want to hire an agency to perform content marketing, then look into how they run their own blog? The same yardstick applies to SEO; how do they rank in search terms for their industry? Are they on the first page of Google? Through recommendation as well you can find out about the efficacy of digital marketing agencies. Ask your friends and family or if any friends-of-friends are in the know. Be extremely cautious in case you are hiring an overseas digital marketing agency. They charge very low prices, but in reality, you might have to put up with poor service. And the time difference which can create a lot of issues.
4. SEEK ANSWERS BY ASKING APT QUESTIONS
You might wonder, what do I ask from a digital marketing agency? However, it is critical that you are asking the appropriate questions.
FIVE QUESTIONS YOU SHOULD ASK YOUR PROSPECTIVE NEW AGENCY
Can I view some campaign samples of yours?
Seek for a portfolio of successful campaigns. With these you can gauge their effectiveness.
Who will finish the work?
You might need several team members, such as an SEO agency with a content marketing team in-house. Assess the company and ask yourself: “Would I be satisfied with their work on my company’s site?”
What is the duration of keeping clients on average?
The longer would be ideal
What outcome can you assure me?
Remember that if you happen to be in a fairly competitive industry, a digital marketing agency should not raise the expectation with high talks, as there are several factors in the mix – it is clear that outcome will take time if you happen to be in a more competitive market.
How to gauge results and ROI?
Ensure how results will be quantified, and your return on investment (ROI).
5. SEEK A ‘REQUEST FOR PROPOSAL’ (RFP)
Upon finding the digital marketing agencies suitable for your work contact the companies to express your interest. The immediate move is to dispatch a “Request for Proposal” (RFP) to few agencies to assist you choose the best among these. An RFP permits you to gather information from several companies and choose the company that suits your mission perfectly, both in terms of skill and budget. This clarifies which agency is suitable for your business, and the digital marketing you should hire.
6. ASSIGN A TASK AND ASSESS
As they say “proof of the pudding lies in its eating”. So, you would as well like to know what the company can do for you. In this endeavor, you can give them a task to do so as to find out if they have the ability to deliver the goods for you. No amount of testimonials can guarantee this. Ask them to prepare a digital PR campaign or do a content marketing post for your business. This way you would know the real worth of the agency.
7. CONDUCT A RENDEZVOUS WITH THE AGENCY
Now, it is time to have a meeting with the digital agency. This is an ideal manner to get familiarized with the team and an opportunity to do away with any differences with the team before inking a contract. At this point personality clashes, if any, becomes apparent, which can adversely impact your business. So, a meeting is an ideal way to know everything about the chosen agency.