Factor Based Guide to App Store Optimization

App Store optimisation

There are billions of smartphone users around the world, and that number continues to grow year after year, creating a huge market for creating and buying apps. There are over four million apps on the Apple App Store and Google Play Store today, which means you have to be strategic about marketing your app if you want to generate mobile downloads and engagement. With over 6 million mobile apps in the major app stores, finding your app is one of the biggest problems facing mobile app publishers today. This is why understanding App Store Optimization (ASO) is so important. But what is App Store Optimization, and how can you make the most of it? Here’s what you need to know to help your app rank well.

App Store Optimization (ASO)

App store optimization is the process of optimizing mobile apps to rank higher in the App Store’s search results. The higher up your app in an app store’s search results, the more likely customers will see it. This increased visibility translates into more traffic to your app’s page in the App Store.

“The main goal of ASO is to drive as much traffic as possible to your app’s page in the App Store, so that searchers can take a specific action and lead to download your app.”

The ASO process also requires a critical understanding of your target customer base, which includes the keywords your potential customers use to find apps like yours. When you learn more about which keywords are being used, you will be able to better understand the language of your potential customers so that you can improve upon the best keywords to use.

Importance of ASO

According to Google, 40 percent of apps are found through App Store search. The search in the App Store is one of the most commonly used methods for finding and downloading new apps.

In other words, it means, “If you’re not using ASO to increase your app’s search rankings, you’re missing out on the biggest discovery channel available for your app.”

With hundreds of thousands of apps in each App Store competing to rank above each other, the reality is that most publishers aren’t investing in App Store optimization. So here we have tried to make ASO your secret weapon. Spend time improving your ASO every week, and you’ll be able to significantly impact your app’s ranking and overall success. What we’re about to explain is really the basics of SEO to help your app rank by SEO. If you’re already familiar with these for web searches, the App Store still has some important differences. Let’s discuss the various factors that can affect your App Store Optimization:

  • Primary ASO Factor

These factors have the biggest impact on the rank of your app, so pay special attention to these factors. Under which the name / title of the app and keywords come. The keyword in the app name/title should be the keyword with the most search traffic. Spend time researching what that keyword is, as changing your title too often can be harmful. As your app starts to rank higher and gets more reviews, the news of your app will start spreading by mouth. Changing the title can make it difficult to spread the word about your app. Apart from this, Keywords to improve your search ranking you need to know which keywords are relevant and used most frequently by your target audience. Monitoring competitors is helpful to understand how you compare week to week. Apart from being the most important ASO factor, the title and keywords can be easily modified. That’s why you’ll want to optimize them regularly.

  • Secondary ASO Factor

Actually, the first impression matters but there are many other factors that have a huge impact on whether users tap that download button. This includes The number of downloads you have is important to ASO, but you don’t have complete control over them. Ratings and reviews are also critical and difficult to control. However, there are ways to encourage happy users to rate and review. Here is a complete analysis of all the factors to keep in mind while optimizing your app for better ranking.

Focus Include Key ASO Factors

There are seven basic factors to ensure that your app is optimized for the App Store. Following these tips will help you effectively market your app, identify your top competitors, and take your app to the next level. These factors have the biggest impact on your app’s rank, so these factors need special attention:

  1. App Title

The title is our first impression online. This is what attracted you to read this post, and it is what will attract users to your app. Optimizing with a keyword in the title leads to a 10.3% increase in search rankings for that title. Obviously, some limitations apply, as the App Store is heavily regulated. You’re only given 30 characters for a title at Apple, and keyword stuffing is a surefire way to risk getting banned. Users are also wary of downloading shady looking apps for privacy concerns.

Think about it, would you have “Evernote” or “Taking Notes App for Notes” on your smartphone? Be smart about how you customize. Pandora, for example, does everything right. Its icon is sleek and simple, and with an acronym, it was able to fit in three essential keywords. When searching the App Store for “free,” “music,” or “radio,” you’ll find Pandora at or near the top.

  1. App Description

Here is where things get a little hazy. Technically the App Store ignores algorithmic details. However, users have a different story. Instead of optimizing for SEO, focus on explaining the features and benefits of your product. While it may seem like you have a lot of room to do this, you really don’t.

The truncated snippets are shown on your product page, and some readers can sometimes click “More” to read further than what you see here. You have 252 characters to make your pitch and to convince someone you’re worth downloading. so. You’ll want to keep it short and sweet. There’s no room for fluff, and you may need to A/B testing several iterations to find what works best.

  1. Keyword Metadata

Apple gives you 100 characters to enter a comma-separated keyword. These help your app find itself through search and related content. There’s no need for duplicating efforts here, so choose keywords that you haven’t already used in the title. Some in-depth keyword analysis can be done using Apple Search Ads. This feature is only available to iOS app developers and is an essential tool for listing any project. You can also use keyword research tools like Ubersuggest to find and test common keywords.

  1. App Subtitles

You are given a subtitle below the title in the search results. It’s also limited to 30 characters. This gives you another chance to use more descriptive keywords. TypeShift, for example, uses space to input its main search term. This is a cleaner look and can work well. I’d still take the opportunity to use some of the keywords in the title, but that’s out of my control. Which is a great debate for my next topic.

  1. App Reviews & Ratings

Customer reviews and ratings are an important consideration for users, especially those unfamiliar with an app brand. Apps with higher ratings are also ranked higher. This creates a difficult dilemma: You want more ratings and reviews, but not if they are negative. Therefore, you need a way to connect with your customers inside your app, giving them a place to hang out and talk directly to the developer.

On the other hand, you want to guide happy customers to leave positive reviews for you. Top 100 free apps in the App Store have an average rating of 4 stars. Quality clearly matters. The lower your rating, the fewer consumers will be willing to consider downloading it. Think about it. When was the last time you downloaded a One-Star App? You may have rated an app one star, but when you downloaded it, it was likely given three or more stars. Ratings also affect conversions.

It is often easier to maintain a high rating than to raise one out of two or four stars. That’s why it’s important to solicit reviews from customers within the app. One time is all that is needed, and it needs to be done within the first 72 hours. That is, 77% of users will use an app before never restarting it. It is also important to wait until the customer has had a chance to use the app. Instead of basing it on a timer, consider a push notification when the client completes some task. Examples of great times to do this are after the first level of the game or after a customer has sent their first message through your encrypted messaging app. However, try not to be too spammy, and be aware that your app’s performance may affect its rating.

Lastly, don’t hesitate to respond to negative reviews. It is possible that a poor customer experience was caused by an error or glitch that has since been fixed. Whenever possible, thank users for their reviews, good or bad, and bring up the right issues. This is your time to collect valuable user feedback. This is your time to collect valuable user feedback.

  1. App Download

Ultimately it’s the download that matters. An app preview videos and screenshots to help convert indecisive users. Both the app and the Google Play store use the number of times an app has been downloaded to determine ranking. More specifically, it is the current download rate. For example, while an app might have a million total downloads, a new app could beat it by getting more downloads this month. Preview video and images can be a major factor in this.

Most of the top apps in the App Store use app previews to increase customer conversions. Once you have a user, you’ll need to keep them. It’s harder than it sounds, and Apple is paying attention. Improving your app optimization is a great place to start. In addition, work on marketing your brand and app to improve recognition, awareness and appeal, from app store descriptions to images, ratings/reviews and social media presence.

Retention Impact on App Store Optimization

Retention rates are important for mobile device ranking, but the bar isn’t set too high. The average app only has a 29 percent retention rate after 90 days. Breaking things down further, we can look at the retention rates by industry. Media/Entertainment, Lifestyle/Travel and eCommerce/Retail apps have the best three-month retention rates. There are so many apps available in the App Store that users download a lot to never use them. One study found that Americans use an average of 30 apps each month, about 90 of which they installed.

This means that even if your app is downloaded, it is unlikely that it will ever be used after the first 72 hours. How long is your app installed and how often it is used during the install? This can help with App Store search rankings. Now that you understand how search rankings work, it’s time to explore the best practices for publishing to ensure that an app is viewed and downloaded.

Do apps with higher ratings rank higher in search results?

Yes, higher rankings result in higher search results. Here a test is performed by taking a random sample of keywords and classifying them on the basis of difficulty related to ranking. A “easy” keyword results in fewer than 25 apps trying to rank for that keyword. “Medium” keywords are included in 25-100 apps, and “competitive” keywords are those that are in 100+ apps. Based on this test, there is a clear trend showing that apps with higher ratings also rank higher for keyword difficulty. Apps with better ratings rank higher.

App Store Optimization FAQ

What is the most important thing I can do to optimize my App Store listing?

The most important thing you can do to optimize your App Store listing is to research and use the best keywords to reach the target audience for your app.

What does it mean to customize my App Store listing?

Optimizing your App Store listing will help your app appear in search results for most users looking for apps that work like you.

How do I systematically increase my app’s downloads?

Optimize your listing through keyword research, choose catchy title names for your apps, ensure quick download speeds and great UX, run social media campaigns to get people talking about your app, and more.

How much can you earn from an app?

It totally depends on how much you charge for your app, its quality, its competition, its advertising experience etc.

Conclusion

Like SEO, ASO is a process that needs to be tracked and constantly changed over time. Your optimal set of keywords is rarely the set you choose to put in the App Store first. In most cases, there is little or no research on keyword searches prior to app submission, leaving most apps hidden, and the chances of discovery quite low. To reap the rewards of ASO, you need to put in the time and effort. If you do this, you will have a consistent channel driving traffic to your app. Being found is one of the most difficult challenges for mobile apps, but it is a problem that you can actively solve with the suggestions above.

Benefits of Search Engine Marketing for Your Business

Benefits of Search Engine Marketing for Your Business

If you’re a marketer or business owner today, you’ve probably been told that you should use SEO (Search Engine Optimization) more than once or twice. This is because today, it has become an essential part of any successful marketing strategy. But if you’re not familiar with this strategy, you might not be sure if it’s worth your time or money. And that’s why on this page, we’ll discuss what SEO is in marketing, what role it plays in marketing, and five key benefits it can provide to your business.

SEO in Marketing

SEO stands for Search Engine Optimization, and it is the process of improving a website by helping users rank in search results when searching for specific words and phrases. If you’re not sure why this matters, just think about how you normally access the information you need in the course of your daily life.

For example, imagine if you needed to replace your TV and you weren’t sure which model to buy, what would you do? Or where would you look if you’re on vacation and need to find a restaurant for dinner? Additionally, if you want to learn a new language, how will you research your options for it? If you’re like most people, you’ll reach for your smartphone or sit at your computer and type a simple phrase into Google. You’ll find something like “best TV,” “restaurants near me,” or “how to learn Spanish” by typing it into a search engine. Then, you’ll scroll through the results and click on the one that best suits your needs.

These results are based on the keywords you entered to provide Google with the most useful information for you. But in many cases, the sites you see ranking on the first page don’t get there by accident. They use SEO to help explain to Google what their content is about. They also conducted extensive research to determine how users like you phrase your searches for specific topics so that they can customize their page accordingly. And if you want your target audience to easily reach your site, that’s what you’ll need to do.

Benefits of SEO to Your Business

SEO can help you improve your ranking through search engine results. It has the potential to have a huge impact on your company’s most important goals, such as increasing your leads and sales. But if you’re not convinced, search your site. The five biggest benefits of optimizing for are discussed below:

  1. SEO Targets Quality Traffic

One of the biggest advantages of SEO is that it is an inbound marketing strategy. Unlike traditional outbound advertising channels, which involve easy access to consumers, whether they want to hear from you or not. Inbound methods make it easier for your audience to find you when they want information. These traditional methods, such as cold calling, spam email, and interruptive advertising, are done with the advertiser’s goals in mind. And many users find them downright annoying.

On the other hand, inbound marketing is considered more customer-centric. Instead of interrupting consumers while they are watching TV or listening to the radio, it involves creating helpful resources and making useful information more easily accessible. Then, when users are willing to spend some time researching your industry or learning more about your options for a specific type of product, they can find you on their own. Not only is it more convenient for consumers, but it also provides more qualified leads for your business. In HubSpot’s recent State of Inbound report, 59% of marketers said that inbound practices provided the highest quality leads for their sales teams.

After all, who do you think could be more receptive to your marketing efforts? Someone who sees your ad on a billboard on their travels or someone who pops up on a list of tips you publish when searching for help online?

The answer to the above questions is clear that when you focus on attracting users who are actively looking for information related to your industry, products and services, you will be more effective in reaching your target audience. Plus, it gives you the opportunity to reach your audience while they’re already considering making a purchase or contracting a service. Increasing the likelihood that your marketing messages will turn into sales and leads.

  1. No Need to Pay for ads in SEO

Google’s organic ranking is based entirely on what its algorithms determine the best results for any given query. This means that once you’ve created a page that search engines will guide their users to deems worth directing, it can continue to attract traffic to your site for months (or even years) after you publish it. Of course, the process of researching and writing high quality content requires investment. That investment will either be in the form of time, if you choose to build it yourself, or money, if you choose to hire a digital marketing agency to build it for you. But once you’ve made that initial investment, there’s no continuing cost to attract traffic to your content.

Depending on the nature of the topic, you need to update the complete information page in a few months. If your competitors have decided to target the same keyword, you may need to add and improve it. But when it comes down to it, your valuable place in search results is free. This is a major difference from PPC ads, which include costs every time a user clicks on and goes to a page. To give you an idea of ​​how big a profit this is, just consider that the average cost per click (CPC) across all industries is roughly $2.32. With SEO, you have the option to avoid paying this amount and without The ability to generate traffic to your site at an ongoing cost.

  1. SEO Gets More Clicks than PPC

Although PPC ads appear above organic rankings, 71.33% of searches result in mostly clicks on an organic result on the first page. It’s hard to say why this is so, although the most logical conclusion is that users rely on Google’s algorithms. They know what places advertisers are paying for, and they instead choose to visit the pages that search engines have deemed the best. Of course, this is just conjecture, but regardless of the logic behind it, the fact remains that the majority of clicks for any given search go to an organic result.

  1. SEO helps PR

Although SEO and PR may seem like completely different marketing strategies, you can use them to maximize the results you see from each. The biggest connection between the two is in link building. Earning links from reputed websites is a core component of any SEO strategy. This means that the biggest part of an SEO professional’s job is identifying opportunities for placement or coverage on industry blogs, news publications and other relevant sites.

Given that PR strategy revolves around getting major publications and influencers to talk about your company, this presents a huge opportunity. When you use link building research to find new ways to get your brand in front of consumers, you’ll be more effective at delivering content to potential customers and customers.

  1. Get Ahead of the Competition

Today, SEO is widely considered a mainstay of any marketing strategy. In fact, it is said that 61% of marketers make improving their SEO and improving their online presence a top priority. This means that your competitors have already taken steps to establish a higher ranking in search results. And with an SEO strategy of your own, you can stay ahead and ideally stay competitive within your industry.

Difference between SEO & SEM

As you learn more about increasing your company’s visibility in search, you may see another term for this process, known as SEM. And while some marketers use it interchangeably with SEO, it’s important to understand the difference between the two in order to use the two properly.

SEM stands for “Search Engine Marketing,” and refers to anything you do to earn placements in search engine results pages. This means that it is an umbrella term that includes both SEO and PPC. Although SEO is a form of SEM, it is not the only strategy involved in SEM. Keeping this gap in mind as you learn more about search visibility, it will be much easier to find resources that focus on paid strategy. And determine if those are the resources you want to spend your time studying.

Job of an SEO Specialist

While some basic SEO tasks can be done in-house with the help of some online resources, the best way to maximize your results is to hire an SEO expert. But more importantly, what do these professionals offer that you can’t do yourself? And what exactly do they do that makes them a worthwhile investment to hire? Their primary goal is, of course, to increase the visibility of their customers in search results for queries related to their industry, products and services. But to accomplish this goal, an SEO specialist has to take some important steps:

  1. Site Assessment

The first step in the SEO process is a thorough evaluation. They will evaluate all the factors affecting its ranking, including whether a site has ever been optimized before, as well as where it stands in the results pages for the company’s most important target keywords. They will also look at any major issues affecting the user experience, such as page load times, navigation setup, and site structure.

Lastly, most SEO professionals will also take the client’s competitors into account during their site evaluation. They’ll identify other sites targeting similar keywords and similar audiences, then evaluate what they’re doing well. All this information will help them determine what changes need to be made. Then, they can prioritize these changes based on which will have the most impact.

  1. Ongoing Optimization & Testing

After their assessment, an SEO will work on the priorities set by them. They’ll do keyword research, optimize pages for the keywords they’ve chosen, and fix any usability issues. This initial adaptation process alone often takes a few months, but it is important to recognize that it does not stop there. This happens because SEO is the result that comes after making a long-term strategy. For example, take a look at the following graph of Kinsta’s year over year traffic.

While they saw some modest gains in 2015 and 2016, their traffic really started in 2017. And those results were completely based on the SEO strategy they ran. So when you hire an SEO specialist, they will regularly identify new opportunities to improve your site. They’ll optimize your on-page factors, look for ways to earn new links for your site, and continually test the changes they’re making. An experienced SEO professional will also make it a priority to keep up with industry changes so that they can ensure that your site stays ahead of algorithm updates and that other marketers are up to date with the strategies that are in effect.

  1. Reporting and Analysis

Lastly, an SEO specialist will regularly monitor and analyze their results. From a client’s perspective, it helps to make sure you know what kind of results you’re getting for your investment. But beyond that, regularly checking in on key metrics like traffic and conversions helps them understand what’s working and what’s not. So that they can continuously improve their strategy.

Regarding SEO 3 Myths Pervading

There is a wealth of information available online about SEO. Unfortunately, not all of that information is completely accurate. So as you learn more about this important marketing strategy. There are some common myths that you should be aware of so that you can stay away from any SEO professional who perpetuates them.

Myth 1: Keyword Optimization is a Part of SEO

The idea that keywords are the most important part of SEO is not an outright lie but it is certainly out of date. Since the rollout of Hummingbird in 2013, Google has increasingly prioritized user intent over the exact keywords it uses. This means that today you do not have to pay much attention to specific words and phrases.

To clarify, keywords still serve as an important part of SEO, and keyword research can help to guide your strategy. But when you do include them, be sure to do so naturally, and your content. Write in a way that prioritizes using the same exact phrase over and over on your page to address the intent behind them.

Myth 2: Optimizing a site is fast and easy

If you meet someone who promises to deliver SEO results in just a few weeks, consider this. Many of us wish this was possible, but it is not. In fact, it usually takes four to six months for an SEO strategy to start showing results. So, while the idea of ​​quick and easy results can be tempting, don’t fall for it. Find an SEO professional who provides a clear outline of their strategy and a realistic timeline for results, and you will be more than satisfied with the results.

Myth 3: Focus on Keywords with High Search Volume

Many site owners who are new to SEO make the mistake of focusing their efforts on keywords with extremely high search volume. After all, wouldn’t it be great to rank on the first page for a keyword that gets searched thousands of times per month? True, but for most sites, this is simply not a realistic goal. Considering how difficult it is for these keywords to rank, a strategy focusing on them is unlikely to generate any significant ranking or traffic at all. Instead, it is far more effective to focus on longer, less competitive keywords. And if you think these keywords are not worth your time, just consider that long-tail keywords account for 70% of searches.

So while each one may not have the potential to bring in thousands of visitors each month, a strategy built on multiple long-tail keywords certainly does. Since these keywords are easy to rank for, within a reasonable time frame The chances of seeing positive results are very high making them a better investment of your time and budget.

Google’s Ranking Factors

Today, Google’s algorithms take hundreds of factors into account when delivering ranking results for a given query. SEMrush’s research into ranking factors reveals some of the most important factors:

  • Direct Website Visits
  • Time on site
  • Pages per session
  • Bounce Rate
  • Total Referring Domains
  • Total Backlinks
  • Total Referring IPs
  • Total Follow-Backlinks
  • Content Length
  • Website Security (https)
  • Total Anchors
  • Keyword in Anchor
  • Keyword in body
  • Keyword Density
  • Keyword in Title
  • Keyword in Meta
  • Video On Page

This is just a general overview of the factors you will want to consider when optimizing your site. For more information, read our in-depth explanation of on-page and off-page ranking factors:

Quality Content

Another term that you often come across in the SEO industry is “quality content.” The meaning of the word is quite straightforward, but its importance really cannot be overstated. As Google strives to deliver results by focusing on providing the best possible results to its users, and at the same time great content is becoming increasingly important to the best results. While keywords still play a role in SEO, Google compares the quality of content related to particular keywords on a page. I am less worried And that means you should also be concerned with the quality of the ingredients. 

Getting high ranking is no longer as easy as writing keyword optimized page titles and titles. Actually, the average length of a first page Google result is now fixed at 1,890 words. So when you look for ways to improve your site, pay attention to your site’s content. Is it able to deliver real value to your target audience? If not, even the best keyword optimization won’t help you. Instead, it’s time to focus your efforts on improving your content, giving your audience the information they want.

Tips to Increase Organic Traffic with SEO

When it comes to increasing organic traffic, ranking is not the only consideration. Here are two tips you can use to increase your traffic level without changing your ranking:

  1. Find Ways to Increase CTR

Generally speaking, the first few results on a page will earn the most clicks. But this is not always the case. And if you can find ways to attract more clicks even if your pages rank lower than you’d like in search results, you can outperform your competitors and increase your traffic. First, especially for pages with high CTRs. Use Google Search Console to identify. Then, determine what you’re doing well with the title tags and meta descriptions of those pages, and adjust the rest of your pages accordingly.

  1. Find Ways to Earn Featured Snippets

In a HubSpot study, pages appearing in featured snippets saw twice as much CTR as pages appearing in regular results. So if you’re able to earn a spot in featured snippets, you can earn regular organic rankings. I can increase my CTR without necessarily climbing. And considering that 70% of snippets come from results that aren’t in the first place, this is a great way to boost clicks. And potentially even more clicks than the top result.

Conclusion

Today, SEO has become an essential part of any marketing strategy. So, “What is SEO in Marketing?” To answer the question, the simplest explanation is that it is one of the best ways to improve your online visibility and reach consumers as they are actively searching for information. It also offers a wealth of benefits that No other digital marketing strategy can offer. For many marketers, the biggest attraction is that it enables them to earn new customers without having to pay for ad space.

For others, organic results earn even more clicks and attention than ads. In addition, the right strategy can also help you improve your brand’s PR and stand out from your competitors. And given all these obvious benefits, there’s no reason not to optimize your site. If you’re ready to go straight to the technical explanation, you can check out our resource How to do SEO for Rank and Better Conversions. But we recommend that you get a solid understanding of how search engines work before making any changes. So if you want to get started from the beginning, you can find all the information you need to establish a strong foundation in our resource on how Google Search works.

STEPS INVOLVED IN SELECTING THE DIGITAL MARKETING AGENCY

digital Marketing consultant

As for selecting a digital marketing agency, it’s not as easy as it sounds like.

So, while selecting the app marketing company, you cannot afford to let your guard down. Go through these steps to make sure you are making the right choice as far as digital marketing agencies are concerned.

SELECTING A DIGITAL MARKETING AGENCY IN 7 EASY STEPS

1. ASCERTAIN YOUR COMPANY’S MARKETING REQUIREMENTS

As you begin looking for the ideal digital marketing firms, you should, ideally, ask yourself some questions, such as what do I aim to accomplish with an agency and how much can I spend to get what I desire? Knowing clearly what you desire will assist you in finding precisely what you want, instead of wasting your time and effort. Upon realizing company’s requirements – whether it is maximizing your business’ presence online or redesigning your brand – you are prepared to search actively for the best digital marketing agency for you.

2. LOOK FOR AN AGENCY THAT SATISFY YOUR REQUIREMENTS

Evaluate the packages a company is providing – is it in sync with what you intend your business to achieve? This is a critical aspect and if their marketing strategy is poles apart from what you are seeking, the agency is not suitable for you. Also cost is something worth considering. There is no point in wasting money on a digital marketing package that is not in line with your needs.

3. PERFORM BACKGROUND RESEARCH

It is a must to perform good background research of the digital marketing agencies you have been probing. In order to find out whether an agency is apt for you, simply look at the results they’ve produced. For example, if you want to hire an agency to perform content marketing, then look into how they run their own blog? The same yardstick applies to SEO; how do they rank in search terms for their industry? Are they on the first page of Google? Through recommendation as well you can find out about the efficacy of digital marketing agencies. Ask your friends and family or if any friends-of-friends are in the know. Be extremely cautious in case you are hiring an overseas digital marketing agency. They charge very low prices, but in reality, you might have to put up with poor service. And the time difference which can create a lot of issues.

4. SEEK ANSWERS BY ASKING APT QUESTIONS

You might wonder, what do I ask from a digital marketing agency? However, it is critical that you are asking the appropriate questions.

FIVE QUESTIONS YOU SHOULD ASK YOUR PROSPECTIVE NEW AGENCY

Can I view some campaign samples of yours?

Seek for a portfolio of successful campaigns. With these you can gauge their effectiveness.

Who will finish the work?

You might need several team members, such as an SEO agency with a content marketing team in-house. Assess the company and ask yourself: “Would I be satisfied with their work on my company’s site?”

What is the duration of keeping clients on average?

The longer would be ideal

What outcome can you assure me?

Remember that if you happen to be in a fairly competitive industry, a digital marketing agency should not raise the expectation with high talks, as there are several factors in the mix – it is clear that outcome will take time if you happen to be in a more competitive market.

How to gauge results and ROI?

Ensure how results will be quantified, and your return on investment (ROI).

5. SEEK A ‘REQUEST FOR PROPOSAL’ (RFP)

Upon finding the digital marketing agencies suitable for your work contact the companies to express your interest. The immediate move is to dispatch a “Request for Proposal” (RFP) to few agencies to assist you choose the best among these. An RFP permits you to gather information from several companies and choose the company that suits your mission perfectly, both in terms of skill and budget. This clarifies which agency is suitable for your business, and the digital marketing you should hire.

6. ASSIGN A TASK AND ASSESS

As they say “proof of the pudding lies in its eating”. So, you would as well like to know what the company can do for you. In this endeavor, you can give them a task to do so as to find out if they have the ability to deliver the goods for you. No amount of testimonials can guarantee this. Ask them to prepare a digital PR campaign or do a content marketing post for your business. This way you would know the real worth of the agency.

7. CONDUCT A RENDEZVOUS WITH THE AGENCY

Now, it is time to have a meeting with the digital agency. This is an ideal manner to get familiarized with the team and an opportunity to do away with any differences with the team before inking a contract. At this point personality clashes, if any, becomes apparent, which can adversely impact your business. So, a meeting is an ideal way to know everything about the chosen agency.