Month: July 2017

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Best Local SEO Practices to Boost Your Business Ranking

Planning to rome around some new city , then you may hire local guide . Try to find ways to drive in city , ask your bhaiya ” Google Bhaiya ” .

Ever thought , if you get people who tells you way the way google does for you , then obviously you don’t need google by the way .

So even before stating my shit , i would just leave this sentence as an alternative that “Not all locals are good” ! But don’t worry we will try to get the most benefit out of it in our case .

Today when i was browsing over the internet , i have some across  something called Chinese calculator , who can calculate the gender of your would be child on the basis of your date of birth and the month of the conception . Hahahaha…. interesting na ?? Hey……. but don’t brace yourself dude , chinese calendar will also wanting to play with you as a softball rather than predicting something . Again it proves , locals are not always good !!

So shall we begin now ??

What is local SEO ?

Whether you are looking for place to hangout with your friends , or a website developer for developing your website , or a plumber to fix a small issue , google is just a click away to solve all your problem .While searching on search engines , you are giving a clear message to business in an around you that from now one consider you among their leads .

For example, when people search for:  The Best restaurant near me,Mobile app development company in Delhi,Digital marketing agency in Noida, Retail stores nearby,SEO company near me

Google displays local businesses based on relevance, distance, trust, and website quality.

The better your local SEO strategy, the higher your chances of appearing in these search results.

Old trick of getting stick in hand and waiting for business to come is useless now 

Why Local SEO Matters for Businesses

Local SEO is important because most customers search online before making a purchase decision.

A strong local SEO strategy helps businesses:

Increase local visibility ,Generate more leads,Improve website traffic,Attract nearby customers,Increase sales and conversions,Build trust and credibility,Improve Google Maps rankings

Businesses which are at higher rank gets more calls, visits, and inquiries compare to their competitors.

 

Local Search Engine Optimisation (SEO) , along with off site and on site seo strategy will help you to grab better position in small search engines world .

 

According to tactics :

1)Google search engines holds 95 % of the share of total search engines people are growing in the world .

2) Almost 60 % of the customer who have searched specifically for your business online , will visit or call you .

3)Almost 50 % of the searched on google are local and out of 10 such people 7 people are likely to call you .

4)About 85 % of searches in google maps are done for local shops in an around .

Basically , with all these figures , i just wanted to tell you , there is no output of searching a plumber in Jaipur , if you are residing at Delhi… until or unless you have a girlfriend who needs the same at that place.

So now these days , its important for local business to have their business on google searches , otherwise it can impact the brand image of your business and will not be able to grab customers as well .If local SEO is done successfully , you will be able to get ahead of your competitors .

So here are some tips for local SEO :

1)Google My Business(GMB)

Well it’s a magic of the google local’s that your business appears when someone performs local searches for business . You are missing a huge number of customers in case you are still not listed in googles . Inspite of numerous of local directories , google is on the top of the floor .
 
Listing your business on google is free process , you just have to go to google.com/mybusiness , enrol out will the forms , find the exact location , and just list your business . Google will send a post card by post at your business address with the confidential pin in it , which you need to verify on the same link to get your business listed successfully on it . Physical verification is needed by google , as it strictly not allow anyone to get their business registered for spam purposes  , and only a business owner can apply for the listing .
Next step is to flood the profile of GMB with content , timings of your business , attracting pics , logos and photos to attract more customers .
 
Bing was also something similar to GMB , but was not able to attract more glamour in users , but listing on bing is also free , then why not to list the business there also .
 
In case you are not planning to go with google paid advertising , i.e. Google Adwords , you can still be on the top of the google searches if you have good ratings on google .
 
2)Must Have Title And Meta Description
 
Just like we prepare our houses just before marriage in our house , in order to get it shine and attractive , in the same way we should write title and meta description with almost care , so that it will be unique with keywords flooded in it.
At first you can start with adding the states/city plus your relevant keyword within title tag/H1 tag / Content / Alt Tag and at the same time get reminded about the limitation of words in title and meta description tag .The limit of title tag is 60 words and meta description is upto 200 words .
 

3)Google Online Reviews Are Boom

Almost 80% of the people will consider your review and rating while choosing you online , and almost 6 out of 10 people tend to leave a review when asked.
For better result , I suggest you to focus your attention on 2 major platforms , google and Facebook .Google reviews appears when someone searches for your business on google , whereas Facebook reviews are important to garner your online brand identity .
 

4)Local Structure Data Markup

Often referred to as plot.org markup or clearly schema markup, is embedded into the coding of a website to assign more information very roughly its situation, e.g. reviews, products, services, etc.

By using this tool, you can create your website stand out from the crowd in the eyes of the search spider as currently, single-handedly 30% of the websites are using this tool.

In stroke youvis–vis terrified more or less its guidelines, Google has made a examine tool later-door to to validate your markup.

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Case Study: How Basic SEO Factors Improved a Local Business Ranking

Local SEO can completely change the growth of a business when done correctly. One of our local retail clients was struggling to appear in Google search results even though they offered quality products and services.

The business had a website, but it was not optimized properly. Their Google Business Profile was incomplete, the website was slow, and there were very few customer reviews online. Because of this, they were losing customers to competitors who ranked higher on Google.

Our team started by improving the basic SEO foundation of the business.

First, we optimized the Google Business Profile with accurate business information, updated contact details, proper categories, high-quality images, and targeted local keywords. We also encouraged customers to leave genuine Google reviews, which helped improve trust and visibility.

Next, we optimized the website for mobile devices because most local searches were coming from smartphones. We improved website speed, fixed navigation issues, and added location-based keywords naturally throughout the content.

We also created SEO-focused local content targeting searches related to the business area and customer intent. This helped Google understand the business relevance better for local searches.

Within a few months, the results were clearly visible.

The business started appearing in “near me” searches, Google Maps rankings improved, website traffic increased, and customer inquiries grew significantly. Most importantly, the business started generating more organic leads without relying heavily on paid advertisements.

This case study shows that local SEO is not only about rankings. It is about improving visibility, building customer trust, and helping businesses attract the right audience organically.

Even simple SEO improvements like optimizing Google Business Profile, improving website speed, adding local keywords, and collecting customer reviews can make a major impact on local business growth.

Case Study: How Basic SEO Factors Improved a Local Business Ranking

A local retail business was struggling to appear in Google search results and attract nearby customers. Their Google Business Profile was incomplete, the website was slow, and there were very few customer reviews online.

Our team optimized their Google Business Profile, improved website speed, added local SEO keywords, and made the website mobile-friendly. We also helped them collect genuine customer reviews and update business information consistently across all platforms.

Within a few months, the business started ranking higher in local search results and Google Maps. Website traffic increased, customer inquiries improved, and the business began generating more organic leads without spending heavily on paid ads.

This case study shows how basic local SEO factors can significantly improve local business visibility and customer growth.

Final Thoughts

Local SEO is one of the most effective ways to improve your business visibility in Google Search, Google Maps, and voice search results. Businesses that focus on customer experience, local keywords, mobile optimization, and accurate business information are more likely to attract organic traffic and local customers.

 
 

 
1. What is local SEO?

Local SEO is the process of optimizing a business to improve visibility in location-based search results on Google and other search engines.

2. Why is local SEO important for businesses?

Local SEO helps businesses attract nearby customers, improve online visibility, increase website traffic, and generate more sales.

3. What is Google Business Profile?

Google Business Profile is a free Google listing that helps businesses appear in Google Maps and local search results.

4. How do customer reviews affect local SEO?

Positive customer reviews improve trust, increase click-through rates, and help businesses rank higher in local searches.

5. What are local keywords?

Local keywords are search terms that include specific locations, such as cities, neighborhoods, or regions.

6. How can businesses improve local SEO rankings?

Businesses can improve rankings through optimized business listings, mobile-friendly websites, quality content, customer reviews, local backlinks, and keyword optimization.

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Outsourcing To Mobile App Development Company

”  If you are not digital , your business identity does not exist  “

Passing on the digital work to mobile app developer by companies is part of their digital transformation strategy . The main motive of this huge digital strategy is to simply the way to work , live and do things.  The million dollar fact is if your business is still not online in 2017 , then you might be loosing large chunk of customer’s in the market .

The success of every business depends on how efficiently you implement technologies in our business , and channelise it to bride the gap between company and customers . Connecting with the world world and that’s so easily is only and only possible by digitalisation of technology. Mobile application are developed as part of technology formation by major part of companies available in market . The impact of having mobile application on your business is that firstly it takes your business to next level of digitalisation , where your business is just a thumb away from the customer , secondly is it a direct medium in which you can directly interact with your user .

An unexpected growth in mobile application is being seen now, a common person passes almost 40 % of his time on mobile . An tremendous growth of usage of mobile app has flooded the app store , and thus every now and then , business are focusing on developing mobile app for their business.

This fact hold true that demand creates its own supply . Thus in order to gain share in the app market , companies must heavily invest on mobile applications .

Now imagine you want to build an mobile application , they the question arises whom should you choose among numerous options available ?? And if you have to choose one , why not to choose the best among them , on whom you can trust upon , and they can deliver you the best output within TIME-FRAME .

Some of the points which needs to be focused before choosing mobile application development company are listed below :

Expertise Knowledge :

App development requires wide range of expertise knowledge , to flawlessly complete the development process in time .App development company with several year of experience sounds good while choosing app developer  .

Innovative Suggestions :

A company in the field of mobile app development must provide you innovative solutions to cope up with the technology for cutting edge solution .

Saving time and money :

Outsourcing gives us the opportunity to access world class capabilities and infrastructure . By having app delivered by team of professionals expert in their fields , they can help you to open the gates of endless opportunities ,  which helps you to save both time and money .

End to end services : 

Finally app development companies provide you with end to end support , right from designing by UI designer to development and then delivering the end product to customer and then afterwards providing round the clock support .

Thus keeping in mind the above gives point , always try to outsource the mobile app development work to some really good minded developers  .

Winklix.com is one of the mobile app developer in delhi serving since  2004 , giving cutting edge mobile apps . Call +91-8882-31-31-31 to know more about us .

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The Agile Way Of Testing Software – Winklix

One of the toughest thing in software industry is testing our own software , which are made by us only , and it can be challenging in case we want to shift to agile technology .

The very first thing that we come across is how to deliver software frequently to clients as per clients requirement and that’s too bug free .

The most common problem and their solution faced by tester while following the agile technology are :

1)Quality analyst software developer are overburden with job works every now and then .With continuous change flow , some important testing might me missed.

How to overcome : Tester must be flexible enough to cope up with the changes and must understand change is necessary for growth of the organisation . The last minute changes must be informed by the development team , on which testing is still pending and do the necessary testing asap in order to give better end product.

2)Another big big reason can be change is the coding language which was not anticipated earlier .

How to overcome : Its important to test the codes with the available technology , get familiar with the code to cope up with the anticipated codes .

3) Defects must be detected from the very first movement . Thinking of that it can be rectified afterwords can be difficult one  , and can be proven difficult one , and thus will affect the future codes also .

How to overcome :  Reviewing the codes frequently can minimise defects , although we can’t completely eradicate it.

Summary of agile way of testing :

-It is important to ensure that sprints reach not convert into a mini waterfall.

-Do not wait for the sprint to decrease otherwise locate the time in along along in the company of.

-It is plus important to treaty as soon as the problems at an in front stage keeping in mind the setting.

-Make your team responsible for test automation.

-Most importantly save learning and association taking place value to the team.

Putting chemical analysis in point of view is important as no amount of investigation can guarantee to fix every one bugs. Thats why psychiatry often continuous furthermore again forgive. Testing is a vital share of the software touch ahead process and is the best habit to assure mood performance. This requires tall-atmosphere testers who can meet the complete its challenges.