If you have been continuously blogging for a while , then you might have hundreds of blog which has become a stale now for search engines , even if you worked hard to write the same . If you have worked hard to write the same , then your blog should also continuously work hard to to drive you more traffic .
Some believes that once the post has been published , it is destined to remain deep in depths of your blog all the time . One of the biggest example of blogging is even if it is old , it can drive uncounted traffic to your website . Google SERPS displays the date of the latest revision of the content , which ultimately guide you how fresh and relevant is the content for you .
If you really have no idea of how to give a life again to past written long-forgotten content , below are the few tips which can help you out with the issue :
Selecting a post to revive :
- Metrics : Use google analytics to see which blog is driving the most traffic on your website . Also yo can see , which post had got the most hits on social media .
- Keywords : Once you are done with your post , just review your keywords and see how they are align with your current keyword strategy . There may be the case , that trend of new keywords had come into the market and thus they could bring fresh traffic to your website , by adding the same in your existing blog
- Is post still relevant : It is really an important question . If your post is not relevant due to duplicate and irrelevant content , and other things , just try to tweak the post so that search engines can just pick the post up and present it to your readers .