mobile app development company in delhi Archives - Page 16 of 18 - Winklix

September 26, 2017

Artificial Intelligence – Benefit For Retailer

Inspite of the fact that some of the largest advancement is taking place in AI , in all industry across , but retail industry is leading the way . Some of the biggest implementors of AI are Amazon Eco , Google Home , and Apple Siri . Every now an then , we see application coming online using AI, but there is a lot that can impact retail industry .

Snapchat is also using AI in neural networks way . Now let’s move on to how AI help retail store owners ?

Artificial Intelligence technologies are set of big datas , which combining with technology , creates a model that can provide answer like real human . The answer depends on what AI has learned through data set .The more the AI faces customer interaction , the more it will get chance to improve the question and answer ability .

Since AI runs on machine oriented algorithms , it can discover actionable information about business , customer and inventory which are even not known by business owners . It can benefit the retail in numerous of ways .For instance , AI can get to know about the taste and preference of customer together with what they want and what they need .

And AI knows even before you know it . AI produces a great result , it can give multiple benefits to business owner . Secondly , without the help of AI , if customer gets discount coupon , even before going to shops of business owners , both customer and owner will be benefited .Another benefit we can say is , if AI gets to know what is the exact need of the customer , and can offer them at best prices , you can start building personal selling relationship with your customer .

Let’s take another example of product images , the biggest problem faced by online retailers and marketplace where large number of catalogs are to be dealt in . It is a time consuming job of tagging each product one by one , and high chances of getting wrong tagging . Product tagging and thereafter searching for the right product is one of the crucial task that can seriously impact search result and sales . Currently manual process of tagging online retailer is time consuming and error prone job .Inaccurate tagging can frustrate the customer and result in loss of revenues .

This problem can be solved by AI . Instead of manual tagging , retailer can upload all the images to AI engine , and can tag them by colour , pattern , style , and other parameters all at once .

AI are also used by business owners to transform the way customers are looking for the product . Image searching , replacing the text search to find products online by shoppers , is an opportunity for retailer to help them tackle the problem of discovery while building new experience .

September 25, 2017

App Store VS Play Store

Developing an app ? One of the biggest decision before making it is , on which platform : Android and iOS ? Both these platform are contributing 99.6% of the total market share . These two platforms are competing into market like ” two-horses “.

Each of the respective market have their own pros and cons , we can compare both on the basis of monetary value based on user’s app purchases .Every business owner’s aim is to earn revenue from the app in which they have invested in . According to reports , iPhone apps makes 75% more money than Android marketplace , despite of the fact that google play share being four times larger than iOS.

So the next question arises why do iPhone users spend on apps than Android users ?

Device Engagement & Demographics

Let’s discuss about the engagement first .According to research , iPhone user spends 30 more minutes than an android user . They also find spending time on mobile commerce on their iPhones .

Android phones has variety of devices ranging from budgeted phones to high-end users . This makes them prices conscious . Price is the very first factor while choosing Android phones in the first place .

It is based on the fact that , lower the price of the software , the lesser user will spend on apps and software . The logical assumption , we can say behind that is a budgeted android phone user will not spend money on app , as high value user of Android and iPhones will do , as if they can , they why will they buy a budget phone , rather than iPhone . More of the people who buy budgeted phones are living in developing nations , wherein use of credit card is still lower .

Brand Loyalty Means App Loyalty

Another reason why iPhones user spend more on apps are , when asked with any of the iPhone user , they would likely to return to apple for their next iPhone , while the same question being asked with android user , more than 77% are not likely to return to Android .

Change Is In the Air

In present scenario almost 78% of the 2.2 billion apps on the Apple App store are free to download . Meanwhile , in play store this trends of paid apps seem to raise to about 31 % .

It’s Gonna Be A Close One

Although iPhone has historical spent more of apps than Android customer , recent studies shows that gap is narrowing , When it comes to satisfaction , both the platforms are on equal level . We even don’t know what is going to happen with us in a near future , and same is the case with app stores, anyways lets hope for the best and see who will be on the win win situation . At the app marketplace matures , we are early waiting to see future buying habits of user on iOS and Android .

Key Difference Between Android & iOS App

41% Apple user’s have income more than $ 100000 .
The percentage of free apps in app store is 78%.
92% will return back as iPhone user , which buying a new phone .
69 % of the only apps are free on play store .
Apple user download more apps
Android apps require lots of bug fixing check , as there are so many phone .
Satisfaction for both android and iOS are at 81 % each .

https://fueled.com/blog/app-store-vs-google-play/

September 20, 2017

How Chatbots Help You Improve Customer Service

Chatbots are being used everywhere now – be it ordering foods online , or bargaining the products over e-commerce website . Instant messaging is becoming main form of communication now a days . In order to get better result , many of the companies are implementing chatbots in their system , for better information management and customer service .

Chatbots are computer programme that allows us real time conversation using chat interface , and has vide range of application for any type of business . It has the ability to understand human language .

Let’s see some benefits of chatbots into order to better serve your customer while dealing with company :

Immediate Customer Service & Support

Putting on hold the customers every time they call for viable solution required patience and most important customer valuable time . This all problem can be converted into solution with the help of chatbot . This means , its a miracle and business opportunity for your business , as customer will get to know instantly , say when will refund be processed , when will my order be delivered and so on , thus allowing your organisation to focus on more critical issue and leave positive impression on the customer .

Personal Service And Increase Sale

Chatbots helps customer to directly connect with company sales person , in order to get expert guidance regarding products catalog which proves helpful for customer and as well as increase profit for your business . Chatbots saves the customer entry who exits without making the purchase , and will remember the same , if customer revisiting , and you can make recommendation accordingly .

Access To Large Audience

Chatbots can be easily accessible on your mobile application , website , Facebook messenger , slack , Skype and many more .This flexibility allows business to get their hands shakes with vide range of customer worldwide . Facebook messenger has individually 1 billion active user who are using facebook .

Round The Clock Availability

Customer can chat anytime according to their convenience , wherever they have found chatbots implemented , thus allowing the customer to get their complain solved during non working hours .

Chatbots Can Predict

One of the most important benefit of chatbots are they remember previous held conversation with a particular custom thus company sales person can easily recognise the customer and preparing strategy accordingly , without even knowing to the customer.

Winklix understands the important of chatbots in present scenario . With an extensive experience in developing chatbots software by php sockets , we help our clients to get busy in developing their business strategy to increase customer and employee engagement to make your business available 24*7 for your customers .