All You Need to Know About the (SVOD) Subscription Video On Demand

All You Need to Know About the (SVOD) Subscription Video On Demand

Transactional video on demand, premium video on demand, subscription video on demand and the new AVOD / SVOD hybrid platform have been a street fight for online audiences these days. We started off with a dive on ad-supported video on demand (AVOD). If you miss it and want to catch up, you can find it here. The focus of this blog is on demand subscription videos commonly known as SVOD. Let’s start with a short history lesson.

In this article, we are talking about the discovery of various digital entertainment distribution platforms. We are looking for entertainment in today’s world and we live on stage one at a time.

SVOD’s Connection with Netflix

For your information, tell us about SVOD, when Netflix launched its monthly subscription website in the United States in September 1999, Netflix began renting a big movie blockbuster video in the late 90s, when it started as a movie rental service. Netflix subscribers can order a bundle of movies to be delivered to their homes on the Internet, where they can enjoy DVDs. Family wise, there was no late fee, you returned the bundle of titles when you were finished with them, and could then go ahead and order more.

This experience was not perfect because it was not immediate. On the other hand, Blockbuster customers will walk up to their local shop (it’s hard to believe now, but they are everywhere), select a title off the shelf. Give on Pay $ 6.99 to rent the latest release for one night. Should you return them late, you will be charged late. These charges can be substantial, and consumers hate them better. The blockbuster did away with them in one last ditch to save himself before the very end, but it was too late. Delay fees have also always been controversial within the industry, as Blockbuster did not pay the rights holders of those films and refunded a portion of those late fees.

Netflix has rightly identified that subscribers will rent more movies at once, failing to consume all of them within 24 or 48 hours if they knew they should not face late fees. needed. They also knew that blockbuster stores often did not demand new release titles due to less information from the public. However, this unfulfilled demand was very good for the film industry, as customers would almost always opt for an alternative film. Vs. returning home empty-handed, it was a constant source of frustration for the consumer. Because Netflix did not rely on physical stores, they were better positioned to meet the demands of the latest releases.

In 1999, Netflix opened up the industry to a wider audience when they offered you the option of a consumer in exchange for a monthly subscription of $ 9.99. You can eat all the options that existed at the time which were limited to pay TV networks like HBO in the United States or TMN (The Movie Network) in Canada. Cable and satellite TV distribution had begun experimenting with video on demand as a means of enriching the value of cable or satellite TV subscriptions. These services were new and had strict restrictions for the investors we used to see today. The amount of pay available for all the films you could eat was limited by the network’s broadcast schedule and the amount of inventory provided by cable and satellite companies.

Netflix, on the other hand, had an invention of titles available on a large scale. Subscribers would order the films they wanted to watch from the website that sent the movies to subscribers’ homes, where they could be viewed on DVD, as they had rented. Some titles were available to stream directly on the Internet, but the overwhelming majority of their content was disc-driven, and ready to go to consumers’ homes after just a few clicks.

In the early 2000s when Blockbuster Video declined an offer to buy Netflix, Netflix doubled down on its efforts to become a lean, mean, entertaining machine. He took advantage of the increasing availability of high-speed Internet services in the US and Canada, and began focusing on putting more of his catalog available online for streams. As the rental component of their business declined, and subscriptions moved forward, Netflix began to become the streaming giants we know today.

I have looked at several details here, which suggests that in the late 2000s I was selling films to buyers domestically and internationally, and I can tell you that Netflix’s impact on the market was dramatic. They disintegrated in every area. Today, he leads SVOD and PayTV globally with 205 million subscribers globally. Amazon is behind more than 150 million customers, and Disney’s SVOD service Disney + ranks third with over 90 million subscribers.

Also Read : How much does it cost to develop app or website like Netflix ?

How Works the SVOD Market?

There are many SVOD platforms. More than a few dozen of these platforms are easily present, and compete globally for customers. The platform may be interested in Netflix, but the overall market size is such that no player will own the globe.

SVOD operators provide a mix of content to viewers in exchange for a fee paid monthly, weekly, or annually. The hallmarks of the SVOD service are exclusive content, subscription fees, no advertisements with content distributed to viewers on the Internet. Platforms typically view content licensed based on particular content, to attract viewers based on the shows they have available. License fees are usually paid in lieu of rights in these shows. Some of these fees are bonuses, or are structured with variable payment systems, where the content provided is rewarded based on the number of views their programs receive. SVOD platforms require deep libraries of content to keep their audience interested, and exclusive access to Premier Premium content to prove the ongoing value of membership.

SVOD platforms distinguish them from each other by indicating the depth of their specific content, and their content catalogs. They court fans of known content franchises, and promote new shows bought away from their rivals to attract viewers. Some of the past mega franchises such as FRIENDS, and OFFICE have such intense, built-in audiences that we have seen big players spend serious money to secure the rights to these shows – perhaps better, to take these builds. Pay big fees for – audiences away from their competitors.

Subscribers pay a monthly fee on the platform, for the right to view content available on an unlimited basis without interruption by advertisements, at a time that is convenient for them, and robust, keeping uninterrupted sessions in high quality formats Can be paid with technology. Talking about strong technology, SVOD platforms live and die from the user experience. If fans cannot find the show they are looking for, or they cannot watch it in high quality, or end up watching an episode without crashing the app, they must leave the stage in search of an alternative.

Operators court potential customers with limited trial experience – often just one week, although some operators will offer more frequent monthly trials. It is essential that the app is easy to navigate, that the available content is easily browsable, that the suggestions are relevant to the user’s performance preferences, and sufficient to see them coming back after testing.

The SVOD platform is slightly different from the AVOD or SVOD platform in relation to which devices they should be compatible with. A strategy that puts their service on all or a large number of devices will give them plenty of opportunities to win new customers, but because of the user experience, the quality of the video feed, and the high standards expected by viewers with respect to the service , It can be a risk strategy for any but the biggest players.

Avoid These Pitfalls If Launching SVOD Platform

Millennial viewers have been conditioned by Netflix to expect a premium experience in exchange for their membership fees. They expect an ad-free experience. They expect to be able to easily navigate the mix of content available by minimal style. They always expect an experience, with all episodes of the series available to binge in its entirety.

SVOD services are available on the best mobile platforms (Apple and Android) with home-built experiences. Standing with a premium look and feel will really help manage Subscriber Retention issues, and put pressure on customer care. Increasingly, operators are able to take advantage of digital SVOD marketplaces such as Amazon Channel, or ROKU Marketplace, which provide SVOD services, and promote them on a large scale platform of users. While these seem like a way to save money, to build your own 10-foot experiences; They may come with significant revenue sharing implications that will require management.

Do not make the mistake of complicating your model based on your experience. Quiby learned this the hard way. Quibi has developed an SVOD / AVOD hybrid solution that will provide users with an ad-supported experience at a monthly fee of $ 4.99 and an ad-free experience for $ 7.99. They tried to push the boundaries by creating content that was viewable only in portrait mode on your mobile device, and all their episodes were short. Despite all the buzz surrounding its launch, and hundreds of millions of dollars of investment in the development of premium content, Qwoby did not come quickly and hard. While Quibby has officially blamed COVID-19, it is difficult to swallow given the overall development experience by the SVOD industry.

Tips To Plan OTT with SVOD Platform

After planning and launching yourself on OTT with your own SVOD platform, here are the 3 main tips as follows:

  • Investor in Premium Content Will Command Listener 

The SVOD scenario is very competitive. Your service is going to compete with the big boys on the block: Netflix, Amazon, HBO Time Warner, CBS-Paramount-Viacom, ABC-Disney; And other small fish. Each manufacturer with an idea is looking at these key services to invest in their scripts. You will not be able to compete with the big boys at the time of launch, you will need to be creative.

This can take the form of aggressive producing producers, spending to advertise co-production opportunities, being prepared to take risks. But it can also go another way. Some of the most successful SVOD services begin with hyper-targeted content offerings that attract a niche audience, spending time delivering premium formats such as 4k and developing a reputation for excellence in a genre.

Examples of this include the following:

  1. Love Nature – Under this comes a service, which dedicates to wildlife material.
  1. Pureflix – A service dedicated to spiritual programming
  1. Muslim Kids TV – This includes a service dedicated to Muslim children with appropriate, educational content.
  1. Fubo TV – a service dedicated to sports programming, which has since expanded significantly.
  1. MetOnDemand – A service dedicated to broadcast opera

After providing core content offerings to niche communities, these services serve to develop a reputation for excellence within their target audience and do not have to compete with large companies for content. Distributors with focused content offerings will carry new content to these buyers, which suggests that the show will gain a larger audience more quickly and is more likely to be renewed for subsequent seasons, as they will be at mainstream outlets.

  • Investment in Premium User Experience

Subscription video on demand is a competitive business. There are a lot of options for today’s consumers, especially between cable cutters and cable nevers who are piecing together multiple subscription services to change the cable experience. This customer is ruthless. They will not stick if the service does not meet their expectations for ease of use, and around 24/7 uptime. Even if you just have to see that this is the hit of the year, once your customers have consumed it, they will leave you like a hot potato. You need to keep these subscribers on board for as many months as you can to maximize the value of every single customer you pay.

Honor your investment in content, and continue advertising, and investing in it to win new customers by investing in the best possible user experience you can afford. You have to stay in it for the long haul and need to spend continuously to keep your app stable and improve over time.

  • Avoid Apple Tax

Do you know how many billions Apple earns from the App Store? Apple cuts 30% of your app’s revenue globally for the privilege of distributing your app to its App Store across Apple devices. Your SVOD business margins are too tight to operate without 30% of your gross revenue. You can’t avoid distributing your SVOD app in the App Store, and you need to be creative and clever and you can get around Apple Tax.

Conclusion

Thus, It’s clear from the above discussion that Netflix gave birth to SVOD, and the Millennial generation has wholeheartedly adopted it. Cable Cutter and Cable Never come to these solutions, ready to subscribe to more than one service, and to swap between providers month-to-month. It is a competitive landscape, with hundreds of options for consumers.

If you are considering taking your entertainment product to the next level, such as NY Met with MetOnDemand to use that global marketplace, it can be transformational. There is plenty of room for new SVOD services, but you need to be prepared for the competitive landscape ahead, and to spend aggressively on technology, content and advertising. More and more potential viewers are coming online as the access to high speed internet is improving globally. The market potential for subscription videos on demand is globally. Many users will see multiple platforms to enjoy their favorite shows.

Transactional video on demand, premium video on demand, subscription video on demand and the new AVOD / SVOD hybrid platform are engaged in a street fight these days for online audiences.

Costs, Features & Business Models in Creating A Bar Management App

Costs, Features & Business Models in Creating A Bar Management App

Has bar management become the biggest headache for you? Are you still spending hours manually tracking bar lists and bookings? If yes, switching to a “bar management app” is not only a good business move, but also an immediate demand for the success of your bar. With the launch that nightclubs and bars generate approximately $ 259 billion in revenue each year and are expected to grow at a 1.9% CAGR, clubbing and boozing have undoubtedly become a modern American culture.

We have to tell you about the US nightlife and the ever-evolving competition that you have to face daily in the bar and nightclub industry. But we can all assure you that when other people are going to lose using a pen, paper, calculator or excel sheet to manage their business so you can have a game management app for your nightclub or restaurant. A well-planned bar management app can bring all of these benefits to your business from organized inventory records, innovative business insights to better business opportunities for operations and sales. With a strategically developed bar app, you can take full control of your bar and make better decisions to run your bar profitably.

Well, technology is everywhere and integrating the right tech-stack or hiring app development company at the right time for restaurants or clubs to take their business to new heights. No matter whether it is a pizzeria or casual food, we can notice technology everywhere. As the competition picks up speed, restaurants, bars and nightclubs are looking for new ways to retain old customers and attract new ones. Creating a bar management app is one of the best ways to prepare your business for market changes and stay ahead of your competition.

Bar & Nightclub Industry Snapshot at Macro Level

Before you dive straight into the app development process and learn how it can benefit your business, let’s take a look at a bigger picture of the market:

Essential Bars and Nightclub Industry Statistics

  • Bars and nightclubs in the US generated revenue of approximately $ 24 billion each year.
  • 7 million people regularly buy liquor at a bar or nightclub.
  • More than 2 million people visited a bar or a nightclub located in a casino.
  • Currently, 62,500 bars and nightclubs are operating in the US-based industry in active form.
  • The bar industry is growing at 2.9% yo.
  • The tavern is making over 30% of the bars in the US, which is considered the most important segment of bars.

In summary: These trends and analytics show that bars and nightclubs are booming – as revenue is increasing, customers are spending more, people have started moving more often. On one hand, the industry is growing at its best. On the other hand, new businesses entering this industry face all these challenges.

However the challenge of owning a bar or nightclub that takes $ 850,000 + to start this business is already there, so bar management makes the best impact on the community by developing an app.

Bar Management App and It Works

The bar management app is a simple software application designed with advanced level features so that you can manage the daily tasks of running a nightclub or bar more efficiently. So instead of spending hours managing bar inventories or reservations, a single bar management app can help you fix everything from offer announcements, happy hours, pre-booking deals. Technology-integrated bar management solutions are designed to meet the needs of the nightclub industry and increase efficiency in all aspects.

The app is ideally developed for restaurants, bars and nightclubs with many features, even simple enough to reach even small bars. These point-of-sale solutions have been developed for cross-platform (Android and iOS), making your server mobile and convenient to use and enhance the customer experience by eliminating wait times.

Therefore, all you have to do is to hire app developers who can help you build the right app. By using the bar management app, you will have better control over your entire bar operation. This allows you to automate daily tasks, keep track of tasks and stay on top of changes. Bar management app developed with an easy to navigate user interface to make users feel comfortable and allow administrators to manage and manage reservations in a hassle-free manner.

  • The admin feature of the app measures all in-house data related to total booking, reservation, sales, stock and growth insights.
  • The app’s reservation feature provides a user-friendly display of all reservations and their stats.
  • The staff facility will show all staffing schedules for assigned stations.

Further, the app is integrated with many tools that allow bars, nightclubs and lounges to manage their events and reservations according to their table arrangements, floor plans, customer relationships, staff assignments, guest lists and more.

To get more control over your operations, using the bar management app, here’s how it usually works:

  • Place a command by the user with a simple touch on the application.
  • Make a reservation at a bar or nightclub or restaurant using valid coupons or during happy hours.
  • Payment processing can be done in advance by taking advantage of multiple payment gateways.
  • Provide an electronic receipt to confirm payment and reservation.
  • Take advantage of advanced features such as HD quality image gallery, 360-degree view of the venue, live bar location and more.

Apart, it all depends on your business requirements and budget and how complex app structure you will need for your enterprise.

Bar Management Software makes your Business More Profitable

The bar management app is a lot more than managing your bar and gives you the best platform yet to generate potential business revenue generating opportunities. While bars and nightclubs are the most lucrative industries to start, what if you cannot involve customers in your business? How do customers know about the best display menu item? If you do not know the answer to these questions, you are probably missing a potential segment of the market. Before you hire a software developer, let’s understand how it can add a competitive edge to your business and give you real information in the market.

Here is the following discussion about how a management APP can make your business profitable:

  • Minimise the Risk of Error in Database

Keeping track of bookings and inventory with pen and paper can cause human errors and you may lose business. However, with one click on the application, you can get the exact information of your bar at the end of each time. Through the admin access of the app, you can determine how much product is used, sold, and how much stock is left in the house for the next shift.

  • Analyse Business Performance

Feeling Tired to keep your nightclub weekly records in Excel sheets? If yes, then a Bar management app will be an excellent option for you. It comes with a unique report feature that tracks all valuable information such as the amount of bar spills, your monthly booking, sales and more. With a one-time management app, you can access data to reduce costs and improve customer services.

  • Save Valuable Time

Since running the bar is not enough of a challenge, you have to manually handle and manage the bar data. The valuable time you have to manually do the calculations, reservations, and business progress will take valuable time. Instead of manually entering each item and its details in a spreadsheet, it is better to let your bar management app manage data automatically, adding stocks, inventories, processing orders, reservations, and more.

If all of you are convinced to get started with your bar management app, then it is simple to hire a mobile application development company and start rolling in this thriving industry. But only by having the best app development team will you not work. You should have an app idea and feature set and technology that you want to leverage in the application. So let’s know how to develop your app.

How to Develop A Bar Management App?

There are many guides available on the Internet explaining the lifecycle of app development, but before falling for that idea, keep in mind that every business has different app requirements, target audience, and budget. So let’s understand how to create a management app that helps you stand first in the competition.

Here’s a step-by-step guide to creating a bar management app for your business:

1. Mark Research and Define Your Business Goals

No matter how great an app idea you have, it makes no sense if it has no users. So before you start building your bar management app, make sure to do market research and analyze the data to find out exactly what it is, does it help you meet the end needs of users and it How to help your business grow. As you plan to develop a bar management app for your nightclub, bar or restaurant, so you need to pay attention to these questions:

  • Are you developing a business bar management app or looking for an aggregator model?
  • If you are looking for an aggregator business model, then set a parameter to collaborate with other business owners.
  • How complex will your app be, and how long does it take to launch an app?
  • In which budget are you ready to invest in the app? Will it be for customers only or will it also be for staff shift or management of tracking inventory?

App development planning is the key to success; Therefore, it is worth hiring a mobile app developer that can help you gather information and enable you to get started correctly.

2. Choice of Operating Platform

The next step is to decide the platform to launch your app: native Android / iOS or both. Generally, Java, Swift, C ++ are used to develop native iOS or Android applications and Flutter, React Native, Xameric, Ionic are mainly used to build cross-platform applications.

If you are confused about how to make the right decision to choose a suitable platform, then first of all understand your audience. Since, people between the ages of 25 and 45 regularly go to bars or nightclubs; So they should be iOS and Android users. And presenting your app on only one native platform means that you are missing the potential user segment of the other platform. So it makes sense to hire a software developer for cross-platform application development that enables you to build an application that runs on multiple platforms with basically the same codebase.

3. Features & Functionalities to develop Bar Management App

Although app features and functionalities eat up the most important segment of app development cost, it is also an important element that determines how successful your app will be in a competitive market. While various mobile applications are already available in the App Store, you need to move forward in the market by integrating the specific feature set in your app.Here are the essential features that you will have to integrate into the bar management app. But to go beyond these features, it is recommended to appoint a mobile app development company. That can fit your business needs and budget, and you can create an application that will help you meet your goals.

Key Features For Bar Management Application are as follows:

  • Table Reservation: Add the option to reserve the table at a convenient time to avoid long waits.
  • Booking tickets for the event: Add the provision to book a slot for the bar counter and purchase tickets for the event that most lounges, bars or nightclubs usually organize on weekends such as DJ Nights.
  • Photo and Video Gallery: Provide a glimpse of your location through high-quality photographs so that customers get an idea of ​​the ambience of the place and without a doubt reserve a table.
  • Push notifications: Keep your customers updated with the latest offers such as happy hours, pre-booking discounts, cashback offers, deals and more.
  • Social Media Sharing: This feature will help users to share their experience with others on social media networks and enhance your branding.
  • Payment Gateway: Encourage users to make advance payments using multiple payment options, including credit / debit cards, in-app wallets and more.
  • Loyalty Points: To encourage users to pay in advance, you can reward them with loyalty points on every booking and those points can be easily redeemed on the next billing.
  • Jio Auto-Sharing Message: Add a feature to your app to send messages to customers when they are near their location and book a table with the best offers.
  • Sending auto reminders: Customers are required to send a reminder message before their appointments and booking.
  • QR Code Scanning: If the customer refuses to pay in advance and asks to be paid at the table, add the option to scan the QR code for quick access.

4. Hiring a Mobile Application Development Team

Now you have an app idea, a list of platform features and favorites – all you have to do is hire a mobile app developer. Which can transform your app’s idea into a scalable, robust and flexible product by integrating the right methods, techniques and tools. Many of you are wondering whether you should develop an in-house app development team or outsource it to developers. Well, the truth of the fact is that 40% of organizations choose to outsource to a software development company as it helps them achieve a right solution and enables them to focus on their core goals. 

To develop a bar management app, you need a team, which is as follows: 

  • Project Manager
  • Business Analyst
  • Backend / Frontend Developer
  • UX / UI Designer
  • Quality Assurance Engineer

The hourly cost of hiring programmers, designers and developers typically starts at $ 20, $ 100 and $ 150 + in India, Europe and the US respectively.

5. Monetize YOUR BAR MANAGEMENT APP

How to profit from your application is one of the pressing concerns of organizations. So here is the best monetization strategy that you can implement for a bar management app. The aggregator business model is a network model where you can collaborate with multiple bars, lounges, night clubs and restaurants to provide services under your brand name. Using this model, you can provide the same quality and value to customers offered by different partners.

Using the aggregator model is a win-win monetization strategy as it helps to market your brands and allows you to make money on services offered by other nightclubs. Integrating the aggregator model into your app can be a bit misleading for startups, so they may consider hiring a cross-platform app development company to get started early with the product.

6. Cost To develop A Bar Management App

It is always difficult to provide an estimation of application development costs because many factors affect the final application development cost. The complexity, features, and functionalities of the app, from the app development team to the technologies used in app development, are hundreds of things that add up to the cost of your project. According to statistics, the initial cost of app development can range from $ 37,000 to $ 50,000 + and it can go anywhere from $ 100,000 + depending on various factors.

So the simple way to get a real-life estimate is a software development company that works with a team of experts who analyze your project requirements and provide estimates accordingly. In addition, you can apply this formula to calculate the final application development cost:

Developer Per Hour Cost * Total Number of Development Hours = Final Cost Estimates

Conclusion

Bars and nightclubs have become a staple for American culture. With this blog, you have understood how fast this industry is moving forward and increasing competition between nightclubs and bars. Therefore, we have elaborated on the baseline of the app’s idea, its development life cycle, the cost of development, and all the criteria to help you expand your business. You can easily get started with your bar management app by taking help from a mobile app development company.

Nevertheless, if you have any doubt on any point of this blog, you can contact our profile and us for expert help and solution.

Mistakes During Mockup Design In App Development

app development companies in delhi

After you have finally finished the detailed requirement of what you want in your app and who will be your targeted audience  , its time to get rough idea about how your app is going to look like and work . The best way to achieve this is to make rough mockup which is combination of black and white outline of all of your screens in your would be app .

Final touchup of mockups will done by professional mobile app designer which can help you with kick start of mockups . Mockups can help you which predicting of your idea and words into screen wise smartphone designs . You will actually be able to see how your app looks like on screen by screen basis which will showcase how it actually goes on . You might actually like the design designed by professionals or want to add on some extra spices to get it delivered according to your taste including button and features as required by you .

Mockups are always proven to be best tool for evaluating your own idea including its feasibility . Sometime the actual way to figure out issues in your app is to write all screens functionality as per user experience .

Another major reason why people do prior mockups is to get opinion from people for your idea . This will add on value to your app success as they will actually be able to see all screens and not just pitch that you might be prior willing to showcase them . Going though mockups for the very first time would be very similar to what users would be playing with the app for the very first time .  It also provide convenience to mobile app developer development team to show them robust features of your app .

Top mistakes during mockup designing are 

#1 : Leaving out screen 

When it comes up to design mockups of your app idea , it is suppose to include every single screen in your app . If even a single screen is missing , consider it incomplete . Confirmation screen after login , terms and conditions page , contact us page , reset password screen , all of these are important during mockups and needs to be there is mockup. It is required even if background screen is same and just minor picture is required to be changed .

#2 : Included buttons does not lead anywhere

Anything which is not required in app functionally would also not to be present in mockups . All the buttons and screen should be interlinked logically .

#3 : Screens included without any way to go to that screen 

Always make sure to keep your user needs , actions and interest in mockups in your app . This will aid you to get all of your screen interconnected . For instance say you have to change your profile pic in app and you don’t have any button to go to that screen to change , then necessarily you have to add some button in it !

#4 : Inclusion of screen with no way to navigate way from them

If you have included a button to go to setting page for profile picture updation , then there must also be button to leave that screen as well . This might not be limited to back button only , but may include extra icons for all of your screens . This will help you with value addition as well as reduction of cluttered screen .

#5 : Failing to number pages 

Numbering the pages is always proven to be beneficial as it gives organised flow of app in logical manner .Pages should rather be numbered serial  in a way that it clearly defines user behaviour which app is in use .

Hope by reading above tips , you can even by your own build some awesome and organised mockup that will help you with transforming your idea into mockup of your apps . We can say mockups are very useful tool before heavily investing on your app and a key to become successful Appreneur .