APP STORE VS. GOOGLE PLAY

app sote vs play store winklix

Planning to develop an app? Then probably you are searching for mobile app development company ! The first and foremost thing to ponder is whether you want to use iOS or android platform to develop your app. Both are huge competitors of each other and share a 99.5% of the mobile app market. So what makes them such a big competitor of each other? Let’s try to figure out!

Android and iOS both have their pros and cons but the most important factor to consider is that which platform supports more app buys as generating revenue is the biggest goal. According to a study, iPhone app makes 75% more revenue than the android apps but the Google Play market is much more than the Apple’s App Store. Another think to contemplate is about the question- why do iPhone users spend more on apps than android users?

Device engagement and demographics

 

First of all, let’s talk about device engagement. Device engagement refers to the amount of time users gives to the device. According to a report, an iPhone user spends 26 more minutes than android users. The most imperative factor towards choosing android phone over an iPhone is the price factor. Android phone are available at a much lower cost with a huge number of variety. Due to this, android has a huge market offering different engagement levels. IPhone users also spend more time on the e-commerce as compared to the android users.

Various studies have shown that less the price of hardware, less the time is spend on phones and apps. There is a general belief that people who buy low cost android phones are not looking to get much out of their phone where high end android users and IPhone users tend to spend more on the apps and mobiles. It has also been observed that most of the android phone users are from the developing nations. This has not contributed app purchases as the demography in the developing countries does not use credit cards much.

Most of the IPhone users have a very good salary. It has been noticed that the IPhone users have more device engagement which means that they are looking to extract the most out of their apps. So they are more likely to spend on the app to experience more of their apps. IPhone users make the most out of their apps and phones.

Some Statistics

 

According to a report, 72% people use android while 27.5% use iOS. This makes up to 99.5% of the total market share. The share of men using the IPhone is slightly better than the females. The android phones are mostly used by the people of age between 25 to 60 years while most of the iPhone is used by the people of age 60+.

Brand loyalty is seen as app loyalty

 

IPhone users are more loyal to their brand as compared with the android users. The reason behind more use of IPhone is because of the brand loyalty. Around 92% of the IPhone users say that they are more likely to buy another Apple product which is 6% more than last year. However, only 77% of the android smartphone users say that they will return back to android. So brand loyalty plays a huge role in choosing IPhone and android phones. People trust the brand so they trust the brand app as well. So people are more likely to use the Apple’s app store due to loyalty.

Pricing of app: Which user spend more on apps?

 

High expensive cost of the apps is mainly responsible for the revenue of iOS apps. While some apps are available for free on android, they are paid on iOS. According to a report, the pricing of the android apps is even less than the half of the price of iOS apps.

Change is in the air

 

Chang can be felt in the marketplace. The number of paid apps in the iOS app store has reduced a bit and the number of paid apps in the Google play store has increased due to streamlined buying process. This has resulted in more revenue generated from android apps as compared to last year.

The gap keeps on narrowing

 

As we have already observed that previously the IPhone users tend to spend more than android but now the trend is changing, the gap keep on getting narrow. Both iOS and android are coming to equal plane. In the future, it will be interesting to see which app market goes ahead.

Major Differences between iOS apps and android apps

  • IOS users have more salary income
  • Google play store has more free apps
  • The price of Apple app store is much more than the android app store
  • IPhone users are more loyal to the brand
  • IPhone users spend more time on the apps
  • Apple apps make more money
  • IPhone users download more apps
  • IPhone apps take more time to develop
  • The frequency of maintenance check of android phone is much more due of so many different devices
 
So in case you are looking for android app developer , or iPhone app development company , you can contact us , the leading software development company situated in heart of India .

CONQUERING REACTIVESWIFT: PRIMITIVES

iPhone app developer

Winklix is an app development company that does most of their iOS development using Reactive Swift. There are two approaches of solving a problem in swift. First one is the imperative way and second one is the functional reactive way. Reactive Swift is taking leaps and bounds in today’s world. It is getting more and more prevalent with each passing day. Let us try to understand what is all the fuzz about?

 

Basic building blocks of Reactive Swift

One of the best ways to manage the complexity of user interface is through reactive programming. Reactive Swift creators were focused to creating a language which is declarative, composable and flexible. The paramount feature of the Reactive Swift is that it is an amalgamation of streams, transformation and bindings. Streams are a very familiar data structure through which you can send anything. It is decisive to listen for the stuff, otherwise you may miss it. Using the transformation, you can basically map one type of array into another type of required array. Binding is a third ingredient of Reactive Swift. Through bindings, you can bind the stuffs to things.

Reactive Swift has a very basic building block structure given below which will assist you to write code in functional reactive way. These key building blocks are categorized in the following way.

Source

Our main focus is on the rapid changes over time rather than a particular state in time. These all primitive blocks are categorized under the Source category in reactive programming. Source comprises of Event, Signal, Signal Producer and Action. These key building blocks are accountable for the proliferation and occurrence of the changes in time.

  1. Event

An Event is the occurrence of something. Events are the centrepiece of communication. An Event might be occurrence of an error, press of a button or receive of any information from an API. Events are of following four types

  • Value: This event offers a value from the source.
  • Failed: This event means that an error has occurred before the completion of a signal.
  • Completed: This event means that the signal has completed successfully and no more signals will be sent from the source.
  • Interrupted: This event means that the signal has been interrupted because of the cancellation. This means that the operation was neither successful nor unsuccessful.
  1. Signal

Signals represent event streams that are in progress like user input, notifications etc. When the user gets the data, events are sent through signals. This is pushed out to all the observers due to which all observers can view the events at same time.

  1. Signal Producer

Signal Producer creates signals and represents tasks and operations like network requests etc. Signal Produces is considered to be cold as it needs to be initiated while Signal is considered as warm because it does not need to be initiated.

  1. Action

Actions are responsible for doing work when executed with an input like click of a button. It generates output values like zero while execution. Actions can also be disabled on property which will disable any controls associated with the action.

  1. Property

Property is used to store a value. If there is any change in the value, it automatically notifies. The current value can be accessed from the value getter. The current value is send by the producer getter through signal producer.

Consumer

The basic blocks in this category listens and perform according to the events generated and sent by source primitives. Consumer category has two sub-categories.

  1. Observer

It captures the work that needs to be performed in reply of the emitted events from the source. An observer takes event as an input.

  1. Mutable Property

Just like Property, it is also used to store the value. But it is different from the property as it can be muted directly. It has the ability to update its value according to the values received by signal.

Operators

 

Operators are the functions that transform signal and signal producer. These are composable primitives that work with event streams. These operators can be used for transformation, performing side-effects, flatten, combine etc.

Scope

These primitives are used for determining the interaction time between the consumer and source. It has the following two sub categories

  1. Disposable 

Disposable enables the user to manage the memory and cancellation of signal. When we start the signal Producer, we get a disposable which can be used to cancel the started work.

  1. Lifetime

It determines the longevity of an object like we want to observe a notification till the UI component is on the screen.  

The Flow

The complete flow of how the primitives complete the job is explained below

Step 1: Defining a Signal

let signal: Signal<String?, NoError>

Step 2: Transforming a Signal

As we can see that in the first step, we get an optional string. Then we need to transform the nil string to empty string and transform it one more time to give Boolean values. We have used skipNil to ignore nil strings here

let transformedSignal = signal

.map { text in

text ?? “”  

}.map { text in

text.characters.count > 10

}

Step 3: Observing Signal

We observed that the setting isEnabled on the screen. We will start observing the transformed signal via observe primitive.

let observer =

Signal<Bool, NoError>.Observer(value: { value in

button.isEnabled = value

})

let disposable = transformedSignal.observe(observer)

Step 4: Stop observing a signal

Observe primitive returns a instance which can be used to stop signal observing

disposable.dispose()

Conclusion

This is how the different basic building blocks or primitives are used to write code in a functional reactive way. Winklix is iPhone app development company who create app that get’s featured in App Store . In case you are willing to have your app developed by us , you can contact us .