How to Incorporate Customer Feedback into Image and Video Ads : What You Need to Know

How to Incorporate Customer Feedback into Image and Video Ads : What You Need to Know

It might be difficult to select the appropriate material for your picture and video advertising.

What message is most likely to entice them to buy your product?

Regardless of how comprehensive your digital marketing strategy is, there will always be some gaps.

Harnessing the power of the evaluations that your pleased customers have already provided Before making a purchase choice, 93 percent of shoppers check internet reviews. If you can include genuine, positive reviews into your advertisements, you may differentiate yourself from the competition and demonstrate your value to your audience.

We’ll go through six techniques for leveraging customer feedback to create great video and graphic advertising.

  • Why Should You Include Customer Feedback in Your Advertising Images and Videos?

When a targeted customer hears about your company or product, they will head directly to the internet to learn more about it.Furthermore, 85 percent of customers trust internet evaluations from strangers more than those from friends and family.

When customer reviews are incorporated in advertising, you eliminate the middle step of people searching the internet for information.

Let’s move further to look into the ways to use customer reviews in videos and images

  • Choose an ad theme and seek for customer reviews on that theme.

Ads may be quite effective and elicit a wide range of emotions.

Decide the feeling you want your ad to evoke when you create your testimonial campaign. These are: -comfort -beauty -family -self-confidence -patriotism -courage.

Consider the values connected with your brand and mission.

To dig more in innovation , choose a subject and then find existing quotations that illustrate your cutting-edge equipment.

Whatever ad topic you pick, coupling a feeling with appropriate content will definitely result in an arresting, compelling testimonial that will make your product stand out to potential customers.

  • Choose one great customer review and create an image or video around it.

While outstanding evaluations are worth their weight in gold, not correctly displaying these testimonies may render them practically worthless.

To ensure that your reviews receive the attention they deserve, create an eye-catching and entertaining image (or video, if that’s more your brand’s pace.

  • Layout :Structure your testimonies by putting user experience (UX) first in your design. This involves the use of white space strategically and the arrangement of text and graphic information. This will help you to build an ordered, consumable visual from which you can easily derive meaning.
  • Visually Distinctive: The web is teeming with mediocre, cookie-cutter pictures. In order to make your customer review stand out, use brand-appropriate photos and colours to break up the visual monotony.
  • Color- Color may be utilised to captivate a viewer’s attention and elicit an emotional response. Determine what message the colours of your graphic should communicate when you create your testimonial photos.
  • Topography- Aside from the overall aesthetic of your testimonial graphic or film, typography may play a significant role in accentuating the most essential parts of your customers’ remarks. Consider using strong and vivid colours to highlight pain spots so the reader understands this quotation is relevant to them right away.
  • Simple-While you want your testimony to be seen, you don’t want graphics to overpower the content. Stick to the three Cs of Google Marketing while developing these images: clear, succinct, and captivating
  •   Choose customer reviews and use it to boost your social sharing.

By interacting with other members of your audience, an uncertain shopper may be converted into a committed customer.

In fact, one out of every four people on social media follows businesses whose products they are interested in.

Customers may make a better educated choice regarding the strength and usability of your product by watching your social channels and customer replies.Use client testimonials and reviews in your social strategy to emphasise how fantastic your product is and to show off your customers’ feedback.

When you publish consumer comments on social media, you enhance brand reputation, engagement, and, hopefully, bottom line growth.

  •  Choose to use a customer review and use it into your search strategy.

Search engines aren’t only concerned in how effectively you optimise your listing; they’re also a continual source of monitoring, which includes what customers are saying about your brand or product.You may clearly express how customers feel about your product by including reviews in your Google and Microsoft listings. Furthermore, consistently creating fresh material can win you highlighted snippets and Google Seller Ratings, increasing your total search exposure.

The stars, rating, and quantity of reviews inform interested visitors that the product is popular among purchasers and that a large number of individuals have purchased it. These additions to a standard search engine listing assist to build trust before potential customers reach your site.

  •            Choose a great customer review and use it into your email marketing strategy.    

 Customer reviews may assist your email marketing approach regardless of what it is. Given the medium’s historically strong return on investment (ROI), this channel is ideal for featuring photos or videos of customer feedback.When you include these testimonials in your emails, you not only enhance your reputation, but you also increase your click-through rate (CTR).

You may share customer experiences while also illustrating what readers might expect if they become customers by utilising customer-created tales.

While this material isn’t incorporated into their email design, including a graphic with reviews and consumers’ first and last names and initials humanises the review, making it more genuine and approachable.

Avoid quoting a whole customer review. Instead, select the best parts and create a meaningful, eye-catching headline. If you’re sharing on social media, you may include a link to the full review in the body of the post.

With creating a multichannel customer review campaign, you can show potential consumers that not only is your product well-liked by owners, but that you also understand their suffering.


digital Marketing consultant

As for selecting a digital marketing agency, it’s not as easy as it sounds like.

So, while selecting the app marketing company, you cannot afford to let your guard down. Go through these steps to make sure you are making the right choice as far as digital marketing agencies are concerned.



As you begin looking for the ideal digital marketing firms, you should, ideally, ask yourself some questions, such as what do I aim to accomplish with an agency and how much can I spend to get what I desire? Knowing clearly what you desire will assist you in finding precisely what you want, instead of wasting your time and effort. Upon realizing company’s requirements – whether it is maximizing your business’ presence online or redesigning your brand – you are prepared to search actively for the best digital marketing agency for you.


Evaluate the packages a company is providing – is it in sync with what you intend your business to achieve? This is a critical aspect and if their marketing strategy is poles apart from what you are seeking, the agency is not suitable for you. Also cost is something worth considering. There is no point in wasting money on a digital marketing package that is not in line with your needs.


It is a must to perform good background research of the digital marketing agencies you have been probing. In order to find out whether an agency is apt for you, simply look at the results they’ve produced. For example, if you want to hire an agency to perform content marketing, then look into how they run their own blog? The same yardstick applies to SEO; how do they rank in search terms for their industry? Are they on the first page of Google? Through recommendation as well you can find out about the efficacy of digital marketing agencies. Ask your friends and family or if any friends-of-friends are in the know. Be extremely cautious in case you are hiring an overseas digital marketing agency. They charge very low prices, but in reality, you might have to put up with poor service. And the time difference which can create a lot of issues.


You might wonder, what do I ask from a digital marketing agency? However, it is critical that you are asking the appropriate questions.


Can I view some campaign samples of yours?

Seek for a portfolio of successful campaigns. With these you can gauge their effectiveness.

Who will finish the work?

You might need several team members, such as an SEO agency with a content marketing team in-house. Assess the company and ask yourself: “Would I be satisfied with their work on my company’s site?”

What is the duration of keeping clients on average?

The longer would be ideal

What outcome can you assure me?

Remember that if you happen to be in a fairly competitive industry, a digital marketing agency should not raise the expectation with high talks, as there are several factors in the mix – it is clear that outcome will take time if you happen to be in a more competitive market.

How to gauge results and ROI?

Ensure how results will be quantified, and your return on investment (ROI).


Upon finding the digital marketing agencies suitable for your work contact the companies to express your interest. The immediate move is to dispatch a “Request for Proposal” (RFP) to few agencies to assist you choose the best among these. An RFP permits you to gather information from several companies and choose the company that suits your mission perfectly, both in terms of skill and budget. This clarifies which agency is suitable for your business, and the digital marketing you should hire.


As they say “proof of the pudding lies in its eating”. So, you would as well like to know what the company can do for you. In this endeavor, you can give them a task to do so as to find out if they have the ability to deliver the goods for you. No amount of testimonials can guarantee this. Ask them to prepare a digital PR campaign or do a content marketing post for your business. This way you would know the real worth of the agency.


Now, it is time to have a meeting with the digital agency. This is an ideal manner to get familiarized with the team and an opportunity to do away with any differences with the team before inking a contract. At this point personality clashes, if any, becomes apparent, which can adversely impact your business. So, a meeting is an ideal way to know everything about the chosen agency.

SEO And Web Development To Increase Your Brand Awareness For B2B and B2C Business

SEO And Web Development To Increase Your Brand Awareness For B2B and B2C Business

The increase in the use of internet among various communities has influenced business to create their brand value online which in turn plays a pivotal role in increasing overall revenue . The internet has become bread and butter now a days of our lives taking into consideration one of the quickest way to reach the right targeted audience at right time .

Over the past few years , the number of business in each sector has increased tremendously which is ultimately leading to cut throat competition . Each of the new business as well as existing business are implementing new strategies  , tools and technologies which aids them in generating new leads from the market as well as at the same time retaining old customers , expanding market react and thereby boosting overall revenue of the company .

Access to internet has completely revolutionised the way we do business . It has increase both B2B and B2C growth . The rise in the shopping trend from leading e-commerce website are just some explanations of the same . Internet has helped business to increase sales , decrease their cost and enhance the overall sustainability . B2B sales are getting increased by the use of internet for supply chain operations , whereas B2C uses e-commerce sites and product delivery channels to increase sales.

Also Read : Best Off Page Strategies To Get Your Website Rank Higher

But is having a website on internet is enough for doing business ? Rather not ! If you are done with your website , we can say you have taken a very first step to create a space for yourself in web world . You need to opt for internet marketing which contains planning strategies and continuously working and updating the website accordingly . Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)are two popular internet marketing strategy which are concerned with optimising your website for your desired keywords on world wide web . Imagine you have develop a website and it is not discoverable on the internet ! Will that make sense ? A website which has great UI/UX so that even a layman can understand the same will have profound effect on bringing the desired customers . SEM is more or less concerned about promotion your website to rank higher on advertisement with the help of PPC ( Pay Per Click ) advertisement model in which you have to bid or specific keyword to rank higher .

Web development is not only concerned about designing a beautiful website with a brand logo and showcasing to customers , rather its about setting up a good branch architecture . Branch architecture is concerned about setting up the navigations on the website in most organised manner . If your website is showcasing relevant results related to searched keywords by user , your user might find you website on search engine first page which in turn helps you in gaining more customers .

The Digital marketing company can help you taking your website to reach new dimensions in so called competitive world for B2B and B2C e-commerce . Winklix is one of the leading names in web industry who is known for providing software development , web applications , and digital marketing services .