How To Protect Your App Idea ?

How To Protect Your App Idea ?

Imagine if you have a great idea which can rock in the marketplace of app , as you are confident enough for the success of your idea . And the very next day you came to know that your app idea has been stolen by a thief and is performing exceptionally well in the market . Then what will be your next step ? Nothing as your app idea has not been protected in past .

Anyone can have a good looking mobile app by hiring an mobile app development company , but at the same time you must take care of the app idea been not stolen by taking appropriate steps for the same . Let’s look at some of the points which can help you out of this situation :

Share Information Selectively 

The very first thing that you can do is do not , I repeat do not share your whole app idea at initial stage with anyone . Although it is necessary to share your app’s information with your pitching clients and technical details with your developers , but try to limit your information to the most important things as needed . It is general human nature that if the you are excited then you may share your game changing app idea with whosoever you listen .

Sign NDA(Non Disclosure Agreement)

The one of the best strategy to save your app idea is to sign an NDA with your app development company who will then be legally bind to not to share your app idea with anyone , and even if they do then you may drag them to court for the same .NDA does not guarantee your plan to be 100 % safe , but can act as a added layer for your protection of your app idea .

Divide And Rule

The development stages goes through various sub process which may undergo through different developers on the go . You should be thankful to mobile app developers who can divide the work among various team and limiting the discussion to  their role only and thereby not disclosing the whole app concept the developers . They will only be concerned about their role and will never know the outcome of the whole project .

Copyright Your App

Getting your app copyright is another effective tactic to guard your app plan . Get your app codes and design copyright so that no one else can copy your entire app . The copyright can be obtained at minimal cost which is always less than the cost of any other alternative available and at the same time provides best protection against direct copiers . So it is always preferable to get your mobile app copyright .

Apply For Patent

This is another form of strong intellectual property protection which can aids you in protecting the functionality fo your mobile app . App idea and functionality which is new can be patent . Acquiring patent can be lengthy process and requires various types of examination process , so its always preferable to start with the process of app development as soon as possible .

Documents 

Always try to documents as much as possible . It is always advisable to have your proof of concept and thereafter every discussion documented which avoid any further confusion .Documentation helps you to write everything which can be further described to other as well to get their feedback on your app idea .

Our Recommendation For First Time Startups 

Do not be afraid of telling your development team app idea .  Always approach to as many people as you can before coming to the final solution . But yes , if you are sharing all your details without mentioning details to technical guy , you can actually save your app idea from getting stolen . Always hire an app developers who loves to get your idea documented and can deliver you bug free apps .

How Google Accelerated Mobile Pages Has Affected Mobile App Development

google amp

Google has launched AMP ( Accelerated Mobile Pages ) in order to improve the website load time . So in case you are planning to move on to AMP on your website , you must be aware of its pros and cons together with proper method to implant AMP on your website .

Google AMP is an open source framework which is currently supported by Google , Twitter , Linkedin etc . As Google has a mythology of introducing something which can be easily used by anyone , AMP fact is also the same – it can be used by an app , browser or web viewer . As it is  era of mobile app development , everyone is trying to enhance user experience . Google AMP is a combiner’s of HTML5, JS and other catch libraries . Google keep on enhancing the AMP technology from time to time , and has recently come up with these 2 types of optimisation :

1) Images : After images are getting matched , it can be loaded more quickly . For this meta could be removed , but before that make sure it does not affect user experience .

2) A more lite version : A lite version of AMP is primarily focusing on areas where internet signal is very slow and images takes lots of time to download . A lite version focuses on displaying some information that is meant and is informational .

Pros And Cons Of Google AMP

Although no question asked , AMP delivers faster load time of web pages on mobile websites and thereby automatically delivers richer user experience , traffic and position but as a fact everything has their cons to !

Pros

  1. By proper implementation of AMP , you can get a way out to stand higher in the crowd as google is offering higher ranking to AMP pages .
  2. AMP speed up the mobile website and load time and thereby delivers fast page response .
  3. If you are the one whose major part of traffic comes from mobile then AMP aids you with improvement of server performance .

Cons

  1. AMP is set of HTML , Javascript and CSS , and hence app developers will not be able to add any features or widgets .
  2. AMP is most widely accept by google only with specific google analytics tags , but it might not be the case of every other analytics platform .
  3. Implementing ad on AMP pages is complicated task to achieve with .

Benefits Of AMP

SEO Enhancement

For any company to attract more visitors , search engine ranking is what they need to pay their attention on . Anyone here expertise in digital marketing and SEO ? If not then just to let you know page load time plays a important role in your search engine optimisation (SEO) and website ranking , and implementing AMP on search pages will be welcomed by google on the basis of their search algorithms and will have a positive impression on SERP’s .

Low Bounce Rate

As the page load time is minimal , visitors will not tend to leave . AMP is just another framework used mainly for creating mobile web pages with using HTML , JS and other things as specified by Google . So if you are in planning of implementation of AMP you will certainly see low bounce rate on your website .

Speedy Website Load Time

As per the recent reports of Google almost 53 % of the visitors will leave your website if it takes more than 3 seconds to load . Since AMP decreased the page load time , no one can deny that it delivers great results with better page load time which indirectly influences more traffic and user engagement .

Conclusion 

No further question asked , we all know that AMP provides easy solution for improvement of site speed of mobile websites . In the new year 2019 , we can expect some further enhancement and released by Google for further enhancement .

Best Ways To Get Featured In App Store For Your Apple App

Best Ways To Get Featured In App Store For Your App

We all are aware of recent Apple App Store changes that has completely redesigned the store . Now with the release of iOS 12 in the recent Apple event , we can expect to see a drastic change in native app discovery funnel .

Who will not want to get their app features in App Store ? If your app by change gets featured in Apple’s featured page , you will get a complementary increased number of traffic , more visibility and thereby downloads . Although there is unfortunately no sure ways to get featured , still there are certain available tactics by which you can increase your changes of getting featured .

Why Does Apple Feature App ?

Apple App Store was launched decades ago . We can say the apps has made the iPhone of what it is today . In less than 10 years Apple has reached to the next level of business industries , it has completely changed the way we live , and has introduced a entirely new business which we may have never been think of . As a result Apple App Store draws more than 500 million weekly user helping them to earn billions of dollars from App Store . The all credit goes to mobile app development industry and that is the reason apple always want to maintain a healthy relationship with developers by welcoming their quality products and thereby featuring their hard work on App Store .
Although the layout of the iOS 12 App Store will remain similar to previous one except a change in menu bar which offers a missed tab in placing of giving user full extent of content for the last 7 days .

How To Get Featured in iOS 12 App Store ?

Before getting your app submitted to Apple App Store , you must have a great app with awesome design and most important it has the capability to fulfil the needs of the user . Some of the points which can help your app to get features in App Store are :

Error Free Functionality

This is known to be make or break functionality for your app . It must have a eye catchy design with ease to use functionality from user prospective . So before even dreaming of App getting featured try to fix all bugs in your app . No store editors will promote your app if it has bugs !!

Native Is King

If you want to play safe , native app is the best solution . Apple will obviously feature app that may have been build specifically for their platform as they give high end user experience in comparison to hybrid one . So if you really want to get features on App Store , always invest in iOS development and build native apps . With hybrid apps you are somewhere compromising on user experience as it is common for all the platform . In short we can say in order to get features on the App Store , native app increase your chances of getting featured in comparison to hybrid app .

Promote Apple

Every company want to promote their own brand first , is it not true ? Apple’s also does the same – they prefer to promote their own products first . So in order to get featured in the App Store , you must keep in mind fulfilling the common objectives of Apple . For instance say if Apple is promoting an API , you must customise your app according to that recent API implementation . Also at the same time keep in mind Apple’s product release as it is also one of the best way to get featured in app store. So if you are using apple product in your app , they will give you a visa a versa result .

Keep App Up To Date Always

Updating your app on regular intervals and offering user with enhancement and new features will always add on to your value of app . Apple always love to see the apps that are getting regular updates frequently .

Leveraging App Store Listing

Its a one time win win situation if the user is coming to your app store page , and it must give user a long lasting impression . Each and every element on your page should be properly aligned in order to decide user to download the app . In short we can say a good description and a awesome app icon with surely increase your chances of getting features in app store .

Visibility Enhancement By ASO

App Store Optimisation (ASO) is process of optimisation of your App Store listing in order to show your app on the higher end on searches . ASO is somewhat similar to Search Engine Optimisation (SEO) which will no question asked will increase your visibility and downloads and if you are lucky your app will be noticed by editor and can get features on App Store . For ASO , keywords are the king . It should be  handled with utmost care and should be placed in various sections of app listing . It is always beneficial to include the focused keyword in the title itself and in the description to .

Keep Your Rating High

Rating and reviews helps identify the user experience and thus the ranking factor . It has always been marked that at the time of downloading the app user will at first see the rating and reviews of the app. In order to increase your changes of more and more download , its important to maintain a rating of average of 4.5 or higher .
Just like user’s , Apple editors has almost same decision making process while they are searching for the viable app for featuring on App Store . Any company focused on business will always thing of profit making first , and so is the Apple . Apple is always thinking about profit . Although rating are hard to maintain as it totally depends on the user choice and satisfaction to individual user needs which can never be meet due to different mindset of users , but a good user app with often amount to high rating and positive reviews .

What Happen Next ?

If you are a lucky person whom have have got selected by App Store , fill in the form as quickly as possible , and provide them with the attractive banners , thereby making it easier to showcase your app listing on the featured page . You can also note down the number of downloads before and after getting featured on the App Store . After getting featured leave no chance of making sure of retaining user acquired from the feature by best mobile app development .

Closing Thoughts

Although the above tricks are just the proven tactics of getting your app features , there is no certainty  of your app getting features . All you can do it put your best efforts keeping in mind the above points. Always choose a mobile app development company who keep on adding value to your app by way of regular updates .