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How Mobile App Development Trend Is Growing In Digital Marketing

app development company winklix

We all have been experiencing the new era of mobile app technologies which is growing with the help of increase in number of smartphones users . According to the recent reports , almost 80 % of the user traffic is coming from the mobile app now , and that will continue to rise more in forthcoming years . Custom mobile app development is doing a good job in framing marketing strategies . Now with the help of mobile app , you can actually extract the data in case you are planning for a long term marketing campaign strategy .

Acquiring Data Through Mobile Apps For Planning Long Term Digital Marketing Strategy

With the use of mobile apps , its been very easy to acquire data of the customer for both sales and digital marketing trends . You will be able to access their contact list , would be able to know their preferences , buying behaviour and more . These data is not proven beneficial for one time use only , but it will act as a long term asset for you which keeps on helping you from time to time . Since apps are now one of our mandatory part of life , we could not loose this opportunity and offer apps that follows customer everywhere .

Reaching User At Large

Custom mobile app development is usually terms as a one time investment which helps to you grow your business to next level . Business across the world can facilitate user to download their app with just a simple and short quick link . With the help of mobile apps , business can reach mass level of customer and can engage the customer through various modes , instead of customer searching for their brands individually . The another big advantage being your app can be accessed globally and non limiting your bricks shops to be accessed from one specified place only .

World Is Just A Tap Away With Mobile App

The mobile apps has simplified our life , making it more easy and convince and that’s all is possible just because of technological advancement in mobile apps . In todays world , GPS is used to get the direction ,  social media and chatting apps are used to connect with family and friends all over the world and that’s so free of cost , we can shop online through app without even actually visiting the physical store . Moreover we can book taxi service from home , view live streaming of the television , can order food online and last but not the least can download good games for time pass . Therefore before making any app for your business , always try to fill them with the features which can become the user daily life part .

Power Unlocked With Push Notification

Familiar with a ping of different apps on the top of your phone , often know as notification . In technical terms it is known as push notification . Push notifications plays a important role in case you want to give important update or new features update to the users . Business are actually using this to introduce their new products , give user offers and discounts and more . It is quite obvious that you will surely like to use this feature in the app to highest your update which user often ignores while using app . But wait… you need to smartly plant this push notification in the app , else either user will uninstall your app or get your notification muted .

Give Sign Up Feature And Enhanced User Experience

It’s not worthwhile to offer an app to the user without the sign up feature . You can simplify the process and limit the filed in the sign up , but you need to necessarily work on this feature to make your app useful. If you are not encouraging user to sing up on app , all your efforts will go into vain . You should design the apps in such a way that it offers easy sign up process and highly enhanced user experience . Moreover your apps need to be compatible with all smartphone screens , so you should get both Android and iOS app developed for your business to reach huge number of customers .

Conclusion

Smartphones has changed our lives completely . At Winklix as a leading mobile app development company  , we are full equipped with application development team . We are dedicated towards designing and development of mobile apps that user will make the part of their daily life .

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The Need Of CRM In Hotel Industry

crm software development for hotel industry

Customer satisfaction is a pillar to success for any business organisation . It’s important to manage a good customer relationship along with the quality of work you were providing. This is specially true which it comes to the case of hotel , tourism and transport industries . None of the business can survive without customer .

Customer Relationship Management ( CRM ) in hotel industry not only facilitates in pertaining the customer data but also helps in maintaining a strong tie up with the customer by way of offering them timely discount , regular updates and more .

CRM is multi dimensional approach which supports sales , marketing , and service process within the organisation , at the same time cutting down of time and saving of money .

Customer Service In Hotel Industry

When it comes to hotel industry , the core customer service like pricing , quality and delivery is not all that matters , it is also ease of usability , flexibility in option and a problem solving approach that makes a huge difference . By offering the service you can actually be at the edge over other thereby increasing customer trust and value towards its services .

No matter whether your Hotel is bog or small , a CRM software is necessity for any hotel industry dealing in with customer to excel in field of customer expectation as well as service .

Advantages Of CRM For Hotel Industry

Database At Single Place

A CRM database is stored in single place , and if there is any update it will be automatically updated in the same database . These centralised database approach helps quick identification of data of customer and helps them in serving with all the needs as required thus acting as a problem solver .

Enhancement of Sales Productivity Of Department 

You should be thankful to CRM for performing the automated task like sending automated email for discounts and offers thus attracting customer together with generating of reports on the basis of past history . Now with technological advancement a CRM system access in mobile industry allows sales team to ready access to customer preferences right from their mobile devices .

Customer Retention 

While competition and product dissatisfaction account for only 9 % and 14 % of customer loose , 69 % of the customer don’t prefer to come back due to lack of personal bond in the hotel .

Customisation 

The most valuable advantage of CRM software is it is customisable according to the needs . For instance a CRM software for hotel industry can be customise according to custom needs of the targeted audience . Some of the audience may prefer the pricing issue , while the other some may prefer luxury features . What matters to the overall experience of the consumer .

Increase Referrals 

While the sole aim of CRM is customer satisfaction , it increase customer based oil referrals as you will be able to gather a genuine rating and reviews which in turn helps you to build solid company reputation and trust .

Better Customer Support

CRM system is build to manage fast and reliable software system which can be easily accessed by clients over phone , chat , e-mail and more . But always keep in mind a CRM system will not work if it has customised according to the needs of your hotel organisation .

Helps To Manage HouseKeeping Department


A CRM software facilitates managing the housekeeping department to assign task across all department of the hotel . By a CRM software along with the mobile app for CRM a attendant and supervisor will be able to get automatic notification regarding the job that needs to be completed and once done can be reported directly to the admin . Hotel management can keep the track records of maintenance and services performance , daily task allotment , performance report and more .

Helps Manage Complain And Glitch


A CRM system also helps to manage complain raised by any customer in case of any mis happening happen . Glitch solving will be notified to higher management and the staff also hotel management can put their best efforts in solving the same . Customer can easily raise the concern via a mobile app within their room to raise any complain . Once solved , hotel can keep a track record of the customer for their future reference .

Hotel Maintenance

A CRM software helps manage across all department . Management can view the process going on along with the track records of all department .

So in case you are looking for CRM software development for hotel industry , Winklix is leading software development agency having expertise across various domain .

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What Benefits Can A CRM Build For Your Business ?

It an known fact that as a business grows , you need to offer your customer a best support services , as it acct as a key factor for any business growth . At the same time business need to maintain an updated customer information and streamline custom management process . In order to get all these problems solved , companies prefer to use CRM software that aids them in catering all their needs irrespective of company’s size , industry and client they are actually dealing in with .

So what actually a CRM software is so popular and how can they be proven beneficial for your business organisation ? Given below are some points that are describing the key benefit of CRM software .

Communication Enhancement Across Organisation

One of the biggest advantage of CRM software system is they effectively manage the communication between different departments . For instance an employee of the organisation is working with the customer with whom colleague might have spoken a month ago . It is just because of the CRM system that employee will be able to track all the past records of the customer and thus can server the customer at the same level as he can got server earlier , as employee is actually able to see the track records , call records and other information as required with the help of CRM . CRM software system helps manage customer relationship effectively and see big picture at any time .

Not Surfing But Targeting

Another major benefit of CRM is it helps targeting the right category of customer according to their interest , and thereby providing them with special offers and discounts as per their needs . CRM system also provide to shoot email to the targeted customer automatically so that it can reach directly in contact with targeted customer and can increase return on investment .

One Platform For All Data

Imagine you want to search the customer phone and other information to whom you might have talked months ago . What is the way out ? You may start searching the data from your phone books or  browsing your email ! Nope ,  CRM provides you all the data under one platform , and can be searched by just a click away .

Automate Every Task

There are plenty of small small task that plays a important role in sales process and need to be addressed in order to function properly . Filling out forms , sending reports , and addressing legal issues are important for managing sales pipeline .

Any structured process in the sales process can be automated with a CRM .

Taking Advantages Of AI

In keeping in mind the automation technology , let’s discuss about artificial intelligence . As studies shows any manager in any  organisation spends more than half of the time in administrative coordination and control . This means they are actually spending a major part of their time in gathering data and managing the same . How about managing them automatically ?

Let’s consider some of the advantages from AI :

  • Sales prediction
  • Getting customer insight on the basis of their past trends .
  • Getting data analysis at every stage in process.
  • Giving customer modern experience
  • Technological advancement helps saving of time and money

All the advantage stated above helps you to cut down your cost and save money and at the same time be ahead of your customer .

Increase Conversion Rates

It is the most likely case that a customer comes online for shopping , adds the product in the cart and then left over . CRM helps you to deal with this kind of situation by storing the cart item of the customer , then sending them the automated mail for approaching customer to buy the product together with offering them discount coupons will influence them for buying of product .  Also customer also hesitate in buying the product without availing a online customer support and chat features . CRM helps you to offer the same. .

Improves Customer Experience

Customer time is valuable and so is yours. With a CRM , your sales team can be armed with customer trends and history and can provide a solution within minutes right from past records to purchase and so on .

At present world a mobile CRM technology can provide you with extra advantages . Mobile apps can be access anytime , anywhere with just a fingertip .

Sales Team Productivity Improvement

Most of the employees of the organisation faces some common challenges like lack of providing high quality customer support , client data scattered over different places and more . Communicating with the sales team is also a big task for the sales head specially when they are on the field . CRM helps to store the data in one single place can be easily access by anywhere with use of cloud based CRM software solution . At the same time sales manager can also be in touch with sales team , can communicate with them via mobile app CRM and can track the location of the sales employee  thus helping in better management .

Ready To Get The Most Out Of CRM

CRM system has spread their branches all over the business world . This system helps organisation on focusing on the one which matters the most . So in case you are looking for CRM software development company for your business , contact us to make this process simple for you .