Why Should Every Mobile App Should Focus On User

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Global revenue from app is expected to reach $ 80 billion by 2018 . As millions of app has been flooded in app market , the competition among app has raised to new heights . In 2017 , app is available for everything we need , and what we even can’t think off . With so many apps rising in short span of time , app is useless if it is not focusing on end user experience . To be a successful , your app must have a good user experience , that is what it can separate the your app from unsuccessful one .

In order to have compelling mobile experience , user wants , need is to be taken into consideration .Based on numerous of factors , user may either choose to actively use your application or uninstall it . Their are apps , which are only downloaded once and then they are never been installed .

User loyalty is essential aspect of app development . Your app will be counted in good categories of application , if you have engaging content , good design and best communication channel within your application , in such a way that user will be able to freely give genuine feedback and suggestion which can also help you to make necessary changes according to user expectation . For instance , of you are into the business of buying and selling , user may have higher expectation from customer support team .

Millions downloads  , thousands reviews and showing the app on top of play store is is every app owners dream . But to get their , it require patience , quality and services .

Usability :

Now a days mobile app developers generally focuses on business goals and client requirement , rather than focusing on user interface and experience. Rather we should take the user’s perspective the most important part of the every step we are taking towards app development , in such a way that app will be able to cater needs which leads to increase in user retention and loyalty .
Usability and user experience mainly depend on :
– How well app is responding to user’s expectation ?
-How well app fulfils individual need of the user’s ?
-How an problem is getting solve in app ?
-How user’s need is fulfilled by functionalities of the application ?
This is short , if we lack user usability , then the resources we are putting on to develop an app will have no use and will definitely cost time , efforts and money .

The challenging part is defining appropriate uses of app :

Entertainment Value :
We may have heard that films runs on 3 principles ” Entertainment Entertainment Entertainment ” , so is the case with application now a days . App should be made in such a way that is should be engaging and at the same time , user can enjoy it , which induce users to come back and use app again .Entertainment can be gained by offering short game , allowing people to go the things they want in your way like music ,competition and other short of things.
Utility :
The second most centric approach is utility .Utility simply means to offer regular updates and have engaging and attractive content in app .
Solve the problem :
Problem solving process is pillar of modern technology . Mobile app must focus on solving problem .The basic information of what all your app is about , is required in every application .
Facebook is best know example for user centric approach that solves basic problem of user , by connecting user via world wide .Similarly some banking app will help user to check account balance and so some short of transactions using app . Hence mobile app should either solve fundamental problem or enhance user’s lifestyle .

Social Media Marketing : Throwing A Party

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So your birthday in coming , you must be pretty excited about it , specially the girls , but hey you are turning old at the same time , that necessarily means you will soon be counted in adult category and expectation will increase from you soon , although you are not an adult .

Inspite of the the above adult factor  , these is some anxiety in in your birthday , which makes you feel excited specially when your birthday is nearby . But but , why the hell we are talking about birthday here ??

Well let me tell you , birthday brings you apart from turning a year older , makes you excited to through a party and spend time with your loved ones , a bit higher than your previous birthday year.

Well social media marketing is actually throwing and inviting for the party to all people . Thinking I am insane ? Ok let me tell you how .

Content = Food

Imagine a party which is hosted without a food !! Will you prefer to go ? I don’t know but obviously I will not . Infact nobody like to go to any party if it is not for the food . At the time we get party invitation , then instantly we mark our calendars ” The Eating Day ” in our calendar , and we often don’t let since the very morning of that day to eat much in party …..haha its a true fact .

Likewise nobody will remain connected on your social media page , in case you lacks engaging content . Like pizza’s , burger, chickens – you need to have content of different types .

Social Media Platform = Where Is The Party ?

Another important aspect of party is when the party is being hosted ? As you are never going to thorough a birthday party in bar , and adult party needs to be in totally different place .
So the matter of fact is some goes for social media too for throwing a party .If you are about to launch your furniture store , then you can choose the platform that has active audience who are willing to buy furnitures , all you need to find is active audience .

Engagement = Alcohol

Suppose you call all your friends for night out on your birthday , you have delicious foods , great music . But is there something all is missing ? Yes , Alcohol it is . It will add flavour in your party . As a successful party does not get started until a bottle of champagne opens , your page on social media will be know to be dead , until you call out for an participation .

Branding = Music

The music of the party can either rock the party , or can destroy it . You can have rock and roll or dubstep depending on the nature of party . The exact same thing happens when you decide to choose your brand online presence . The decision takes by you will shape your brand into how well or badly you are going to perform online .

Target Audience = Friends

You can’t have the fanciest party until and unless you call for a gang – the gang that turns you on and get the party started . A digital  marketer will be fooled to expect his business grow in case he is not targeting the right audience .

Action = Dancing

You would like a party in which all the people are just focusing on eating the foods , and none of them are dancing and having a fun ?? BORING !
Similarly no social media page can be alive , if you are not regularly updating your page , as people like to se the active brands who regularly interacts with the audience.
Social media is all about posting  every now and then new things you are updating .

Using Your Website To Stand Out Among Competitors – Winklix

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Your website is more than just a home for visitors visiting their to get the information  about you and your product/services , so it must be handled with care , in order to be successful you must differentiate from others in your industry . We all know that it’s a big big world and changes of standing ahead of your competitors are not common at all . It might be frustrating for you to do all this , but I guarantee , visitor who is looking to choose best among you , it’s more frustrating for them to choose from varieties of option .

For instance our client Shantiniketan Group , who is builder and contractor , are one in the industries where everyone shows the same thing , that is about the company , up going projects , floor plans , pricing sheet and blah blah blah….. . Shantiniketan is young in industry and have smaller team , yet that want to develop an quick unique online identity . To develop an unique online identity , Winklix.com , a website developer in delhi, understand and identify differences and then strategically applied them both overt and subtle measures throughout the website .

Look Different

Looking somewhat different is all you need to be successful in online industry .Winklix website designer and developers can help you to create your visuals into reality .

Say It Smarter

Dense content is you should focus on . It’s useless to have too much content on the website  , all needed is be specific and concise as it is possible , just specifying the content that best describes your services  and gives user a natural reading flow . No one is going to read the whole paragraphs of copy on your website , so make sure to say it quicker , smarter and induce them .
Thus while creating a visual identity for your business , the above given factors is all you need to have something unique and be a successful leader among many in the market . You can hire winklix.com who has gained good reputation as website designing and development company .