Why Is User Experience Important for Your Business?

Why Is User Experience Important for Your Business?

The quality of experience and response a person has as a result of interacting with your website, app, device, or service is referred to as the user experience (UX). The UX is influenced by all facets of such encounter with a product or firm. In other words, it is the positive or negative emotion one gets after using a thing.

Why is user experience crucial for your company? The UX connects your users to your products, meeting their demands while also achieving your aims. The user experience (UX) assists you in developing a product or service that is useful, comprehensive, and enjoyable. This will result in increased audience engagement, conversions, and money. Great UX design is essential; it is what distinguishes market leaders.

Consider your own experiences with Google, Amazon, and Apple products. Apple did not invent the smartphone, and Amazon was not the first e-commerce retailer. They changed the way we interact with these products, making them more user-friendly. Such top-tier firms invest millions of dollars in product UX, which contributes to increased sales and revenue.

What is the distinction between UX and UI?

The user experience (UX) is frequently mistaken with the UI (user interface). Let’s go over the distinctions. Essentially, the UI is a component of the UX. It includes visual design (such as colours and font), branding, and layout. It determines how your product will appear. The UX, on the other hand, is concerned with how your product functions. In a nutshell, the UI is the visually pleasing component, while the UX is the engaging component.

The Advantages of Great UX Design for Your Business

  If you want your product to succeed, you must undertake UX research and invest in UX design. A good user experience design is goal-oriented and user-centered. If your product can assist people achieve their needs, they will perceive the value in it and become devoted to it, allowing it to stand out among competitors.

  • Create a journey for client satisfaction–conversion–retention.

According to a Baymard research study on cart and checkout UX, 69.2% of users abandon a cart after adding items. Baymard discovered that the design and checkout flow are the primary reasons why users depart without purchasing after 9 years of research.

An effective UX gets your users to their destination as quickly as possible. You will receive a user-hostile design if you do not provide your users with good navigation, a clean layout, a clear explanation of products, and enticing calls to action. A poor user experience drives your clients into the arms of your competition. If you give your users a pleasant experience, they are considerably more inclined to purchase your stuff.

There are 39 potential areas for optimization during the checkout process. You will bring your users closer to a great deal as soon as you remove sources of annoyance, anger, and uncertainty. You will gain more sales, a higher conversion rate, and repeat clients as a result of providing excellent service.

  • Reduce future development/bug-fixing/marketing expenditures.

You go through several stages when developing a product. The first is the UX design phase. It encompasses not only the design process but also research.What is the significance of UX research? When done correctly, it will teach you how to maximise the potential of your product. Furthermore, UX research (together with risk assessment and target persona identification) will highlight which roadblocks to avoid while developing your product. It is well understood that it is far less expensive to prevent a problem from occurring in the first place than it is to correct it after the fact. In Software Engineering: A Practitioner’s Approach, software engineer Roger Pressman states that if you wish to resolve an issue during the design process, it will cost you $1. Following that, you’ll spend $10 during development and $100 after release.

If you consider UX research findings from the beginning and create an optimised UX design, you will save money on future referrals, sales, and marketing. Users will gladly refer your product to their family, friends, and coworkers if it resonates with them.

A positive user experience fosters long-term relationships with people who want to not only buy your service but also promote it, such as by promoting it on social media. Referrals from friends and family are free, which saves you money on marketing.

Increase your ROI

A strong user experience has more benefits than merely better conversion rates. Improved return on investment is one of the most significant benefits you can receive (ROI). Forrester sought to assess and defend the worth of a user experience or a product. According to a 2016 paper titled “The Six Steps For Justifying Better UX,” every dollar spent on UX design yields $10.

Let’s look at some real-world instances of popular organisations whose ROI increased after a UX design revamp.

Walmart chose to completely restructure their website in order to get out of the no ROI period. Walmart’s ecommerce sales increased by 43 percent following the redesign in 2018. They worked not only on the UI but also on the UX, transforming the way people shop. The website now has a more current appearance and easier navigation. They gave the desktop version a mobile look by including a hamburger menu in the header. The most significant change was increased personalization, both individual and regional. Users can now see items that have been recommended to them based on their purchase history and searches, as well as items that are becoming popular in their area.

Bank of America followed a similar approach, updating their award-winning mobile banking app with a new personalized dashboard that allows users to get a rapid overview of their finances. Users were also treated to a redesigned offline experience. Users could withdraw cash from Bank of America by signing into the app, selecting an amount to withdraw, going to the nearest ATM, and completing the journey on the ATM screen by entering their PIN. Bank of America experienced a 45 percent rise in online banking registrations after investing in a UX overhaul.

  • SEO rankings are skyrocketing.

The quality of the user experience is inextricably linked to search engine optimization (SEO). Google attempts to provide the best search satisfaction, and your website’s ranking is determined by their policies. Google has begun to investigate dwell time (the amount of time users spend reading a page), the user journey’s success, web navigation behaviour, and trends This means that the more user-friendly and well-designed your site is, the more relevant Google will find it. Previously, SEO managers could pack sites with keywords and links, but today they have no way of fooling the algorithm. Even if you have thoroughly optimised your site, it may appear on the second or third page of search results if the user experience is poor. Retaining visitors with an excellent user experience is a viable technique.

  • Make yourself stand out from the crowd

Your startup does not always have to be innovative. You can just take a common idea and express it in a unique way. There are thousands of comparable apps and services, but only a few stand out enough to become successful. To appeal to users and be well-liked, simply meet some basic demands and deliver a good UX.

Consider Airbnb and its inspirational success storey. There were already formidable competitors when Airbnb entered the market, but Airbnb had a significant advantage. They studied competitors’ blunders, people’s pain points, and similar services to make customers feel at ease.

Airbnb built a sense of trust and loyalty by including:

  • confirmed images to check that locations exist and are in good shape
  • To avoid identity fraud and undertake background checks, multi-level identity verification is used.
  • links to Facebook accounts for getting to know the guests/hosts
  • Superhost badges assist users in locating trustworthy and highly rated hosts.
  • secure payments so that users can only pay after reading about previous guests’ experiences during check-in

Finishing up

All of these examples remind us that you should never underestimate the value of UX in your business. Investing in UX design is a financial win because the long-term benefits include not just a higher ROI but also lower expenses, improved client retention, and higher Google ranks. You will be able to outrun your competitors and enjoy consumer loyalty as long as you keep your UX optimal.

What can we expect from Bootstrap 5?

What can we expect from Bootstrap 5?

From the time it burst on to the screen in 2011, Bootstrap remains a very well-known open-source CSS framework to swiftly develop contemporary, responsive, and flexible websites and applications. The newest superior avatar of the framework is 4.5.2, and the Bootstrap has unleashed its newest beast called Bootstrap 5.

After a lot of work on its features, the Bootstrap team finally showcased the first alpha version of the eagerly awaited Bootstrap 5. There are several changes yet to arrive,Bootstrap 5 Alpha offers us a feel of the all new features and enhancement to expect in the upcoming version. Let’s explore in detail the new things making their way into Bootstrap 5.

Bootstrap 5 New Features and Highlights

Like any other major release, expect a lot of modifications in Bootstrap 5. So, let us focus on the changes and fresh arrival in the new version of Bootstrap.

Freshness Galore

The docs pages of Bootstrap 5 are not full-width any more. This modification was done to:

Render a new look and feel to the Bootstrap site.

Enhance readability.

Take the dominant app characteristics from a website and make it more content-like.

Also, it is receiving an excellent new logo influenced by the CSS. In the new logo the alphabet ‘B’ is a rounded square tied by entwined braces.

These alterations have been made to ‘Blog’ and ‘Icons’ sections, these can be seen in other website zones in future.

#Switching from jQuery to Vanilla JavaScript

For the last nine years, Bootstrap was fully extracting jQuery’s power to provide incredible features such as drop downs, carousel, menu expansion, etc. in their websites and applications. But, the entry of contemporary JavaScript frameworks such as Angular, Vue, and React, has prompted the Bootstrap team to remove jQuery as a dependency from version 5.

Rather, Bootstrap 5 depends on unadulterated vanilla JavaScript to provide behaviors such as popover, slider, dropdown, etc. Resultantly, projects developed on version 5 are very much lightweight and quicker, with better control and upkeep over your code. The proverbial icing on the cake is that you can still utilize jQuery if your project depends on it.

This has to be a game-changing modification effected in the framework in the last few years, rendering Bootstrap a perfectly chiseled out framework that merges with contemporary JavaScript-oriented frameworks.

Intuitive Font Sizes

Devising a website with mesmerizing looks on several viewports can be very challenging for some developers. To enhance readability on diverse viewports, you presently have to manually specify particular font sizes for a certain viewport using media queries.

To ensure that the process becomes convenient, the new version of Bootstrap will be having responsive font sizes automatically. This helps resize the typography elements on its own as per the user’s viewport via Bootstrap’s side project, RFS engine.

No Assistance for Internet Explorer

This happens to be a major shift after jQuery. There won’t be any assistance to Internet Explorer as Microsoft is totally focussed on Edge browser, which is based on Google’s open-source Chromium engine. Also, Internet Explorer has lost its relevance to present day web development technologies as it doesn’t support existing JavaScript standards. Resultantly, web designers and developers can totally concentrate on developing modern web pages instead of fretting over breaking any code on older browsers’ versions.

Enhanced Grid System

Bootstrap 5 rests on top of the current grid system. Rather than doing away with the present grid system and bringing in something totally new, the Bootstrap team has had various enhancements to it, to enable everyone to upgrade to the new version smoothly.

An overview of what’s new in the Bootstrap 5 grid system:

A fresh extra-extra-large (xxl) grid tier for resolutions ≥1400px.

.g* utilities replace .gutter classes, similar to padding/margin utilities.

The new grid system takes down the form layout options.

Inclusion of vertical spacing classes.

By default, columns do not have position: relative.

Do Away with Card Decks

Usually Bootstrap developers are required to write heavy-duty code to make cards with equal widths and heights, which aren’t attached. This takes a lot of time, so no longer there in Bootstrap 5. The new version eliminates the card decks as it provides more responsive control with the improved grid system.

Navbar Optimization

The Navbar element is an integral aspect of Bootstrap, which are commonly used by developers. Bootstrap 5 optimizes the navbar by:

Eliminating unwanted display: inline-block from Flex child components

Taking down line-height: inherit;

Incorporating a default “container” element to the navbar

Also, the Bootstrap team has executed a dark dropdown through dropdown-menu-dark class, which converts the dropdown menu into a black background.

Custom SVG Icon Library

Bootstrap 5 launches new, independent, and open-source SVG icon library created skillfully by the co-founder of the framework himself. This means you no longer have to utilize third-party icon libraries such as Material Icons or Font Awesome.

As these icons can be accessed as a different package, you can utilize them in your projects prior to the official launch of Bootstrap 5.

Moving from Jekyll to Hugo

Bootstrap was utilizing Jekyll as its documentation static site generator from the beginning. But, in the past few years, Hugo has become the quickest and most dynamic static site generator.

Considering the fact that Jekyll needs the Ruby installation and provides a slow static site generation, the Bootstrap team has made a switch from Jekyll to Hugo in version 5. Written in Go language, Hugo entails zilch external runtime dependencies and is very quicker than Jekyll.

CSS Custom Properties

Bootstrap 5 presently permits you to utilize CSS custom properties. As there were just a few root variables unleashed for color and fonts in version 4, the new version makes them available in various elements and layout options. This implies that you can define and reuse values for styling. As a result, your theme development experience will be enhanced a lot. Bootstrap 5 intends to nurture both Sass and CSS custom properties’ abilities to turn the framework even more flexible for developers.

Optimized Forms

Bootstrap 5 brings a disparate, committed section for Forms documentation and elements. The chief intent of this step is to provide all kind of forms they deserve. Together the new section, they have refurbished all of Bootstrap’s form controls. Dissimilar to releasing custom form controls in version 4, they’ve turned totally custom in Bootstrap 5.

A Fresh, Useful API

The fresh avatar of Bootstrap contains a brand new utility API to take down or alter the default utility classes. The new API is akin to the utility-first CSS framework Tailwind CSS. It brings a universe of prospects to make utility classes for sizing, spacing, positioning, etc.

6 ultimate web design trends to strengthen your 2020-21 UI/UX strategy

6 ultimate web design trends to strengthen your 2020-21 UI/UX strategy

With a large number of people coming online, digital and electronic products are increasingly getting sophisticated design-wise. Alternately, consumer expectations have also sky-rocketed. They want nothing short of spectacular. As a result businesses are pumping in millions to make products look as appealing as possible. However, this does not in any way imply that simplicity has gone out of fashion and it is all about razzmatazz. In some cases, a minimalistic approach is the key. The same holds true for UI/UX strategy as well. Apart from being functional, an incredible user experience also goes a long way in ensuring prosperity for businesses.

Influence of Web Design

User experiences are devised in such a way to make sure that a product is high on performance, and fulfills a certain objective. Everyone desires uniqueness for a website or an app. They also want these items to be reflective of their branding. Having said that, they also want consumers to be mesmerized and stunned by the look and feel. So, a designer has a lot of balancing acts to perform. Ideally web designers should come up with a product that appeals to the people and send across appropriate messages to the public. Therefore, let us have a look into some of the web design innovations that would make an indelible impression upon consumers today.

Top 6 Web Design Trends in line with 2020-21 UI/UX Strategy

1. Cut The Clutter via Whitespace

As they say “too many cooks spoil the broth”, even an innumerable number of elements on a single screen can dilute the user experience to a great extent. By using whitespace appropriately we can resolve this regular design problem and allow the components to have some space to stretch itself. The whitespace provides appropriate spaces in a page, apart from highlighting key components. The appropriate provision of white space assists a designer to emphasize on what is critical – it could be a core message or a call-to-action or a new product in an ecommerce context.

2. Spawn Novelty Through Raw Imperfections

The raw imperfection is very much in vogue today as made up and stylized perfection has somewhat ceded its ground to actual narratives. Perfect can be tedious or artificial at times, and this is very much evident in UI/ UX strategies.
 An interesting approach would be to introduce design components influenced by true stories, anecdotes, and motifs linked to a brand and its consumers. This way even recall value can be ensured, so devise a mesmerizing user experience that is unique as well.

3. Utilize Actual Images

By using true images you are not only lending credibility to any platform, but infusing a lot of inclusivity. For example, having real images of people that consumers find relatable, with regard to demographics such as age, gender etc, leads greatly to developing trust among current and potential consumers. Hence, develop a bank of original, real images as part of your existing web design trends. It also requires imagination, strategy, and a bit of visualization.

4. Make Provision for Dark Mode

The appeal of dark mode has only multiplied for the last five years. This option is very useful to showcase features on any platform or website. Further Google and several other platforms say that this mode conserves a lot of battery. So, an increasing number of Internet traffic is embracing the dark mode on all devices, social and communication platforms, operating systems, etc. Therefore, by providing a dark mode option, irrespective of what you are designing, consumers are getting unlimited choices. So, consider it in your UI/UX strategy.

5. Extract the Potentials of Full-Page Headers

As we all know, the first impression is the best impression. With full-page headers you can put focus on main messaging that interacts quickly with your target audience.

A full-page is the first few things that people view when they arrive at a new page, and this helps the branding to create a lasting impression. This finds resonance among new audiences apart from increasing trust in current users.


6. Utilize Fluid Shapes To Interact

UI/UX designers are doing away with old-fashioned shapes like square, circle etc and opting for more fluid ones. Traditional ones make web and app interfaces very insipid, while fluidity lends a piercing and novel look. It is even capable of conveying major business values such as flexibility, genuineness, and humongous potential. By using fluid shapes, the sky’s the limit for your business. These make space for new vibes, moods, and flavors, subject to the kind of platforms, products, and tools that are being built.

Creativity And Strategy are Inseparable

With businesses increasingly launching responsive websites and apps, the user interface design needs to be extraordinary and as per the user experience sought. UI/ UX strategies and web design cannot be separated as they work well in unison. Design teams not only have to be creative but also strategic while providing design solutions.

We happen to be one of the most flexible agencies providing a bouquet of design solutions. Our proficiency lies in designing but we have a good knowledge of branding, digital marketing, technology, user journeys, and business growth. We believe that the eclectic mix of creativity and strategy can get your UI/UX strategy right from the start itself