Category: App Developer

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Best Ways To Get Featured In App Store For Your Apple App

Best Ways To Get Featured In App Store For Your App

We all are aware of recent Apple App Store changes that has completely redesigned the store . Now with the release of iOS 12 in the recent Apple event , we can expect to see a drastic change in native app discovery funnel .

Who will not want to get their app features in App Store ? If your app by change gets featured in Apple’s featured page , you will get a complementary increased number of traffic , more visibility and thereby downloads . Although there is unfortunately no sure ways to get featured , still there are certain available tactics by which you can increase your changes of getting featured .

Why Does Apple Feature App ?

Apple App Store was launched decades ago . We can say the apps has made the iPhone of what it is today . In less than 10 years Apple has reached to the next level of business industries , it has completely changed the way we live , and has introduced a entirely new business which we may have never been think of . As a result Apple App Store draws more than 500 million weekly user helping them to earn billions of dollars from App Store . The all credit goes to mobile app development industry and that is the reason apple always want to maintain a healthy relationship with developers by welcoming their quality products and thereby featuring their hard work on App Store .
Although the layout of the iOS 12 App Store will remain similar to previous one except a change in menu bar which offers a missed tab in placing of giving user full extent of content for the last 7 days .

How To Get Featured in iOS 12 App Store ?

Before getting your app submitted to Apple App Store , you must have a great app with awesome design and most important it has the capability to fulfil the needs of the user . Some of the points which can help your app to get features in App Store are :

Error Free Functionality

This is known to be make or break functionality for your app . It must have a eye catchy design with ease to use functionality from user prospective . So before even dreaming of App getting featured try to fix all bugs in your app . No store editors will promote your app if it has bugs !!

Native Is King

If you want to play safe , native app is the best solution . Apple will obviously feature app that may have been build specifically for their platform as they give high end user experience in comparison to hybrid one . So if you really want to get features on App Store , always invest in iOS development and build native apps . With hybrid apps you are somewhere compromising on user experience as it is common for all the platform . In short we can say in order to get features on the App Store , native app increase your chances of getting featured in comparison to hybrid app .

Promote Apple

Every company want to promote their own brand first , is it not true ? Apple’s also does the same – they prefer to promote their own products first . So in order to get featured in the App Store , you must keep in mind fulfilling the common objectives of Apple . For instance say if Apple is promoting an API , you must customise your app according to that recent API implementation . Also at the same time keep in mind Apple’s product release as it is also one of the best way to get featured in app store. So if you are using apple product in your app , they will give you a visa a versa result .

Keep App Up To Date Always

Updating your app on regular intervals and offering user with enhancement and new features will always add on to your value of app . Apple always love to see the apps that are getting regular updates frequently .

Leveraging App Store Listing

Its a one time win win situation if the user is coming to your app store page , and it must give user a long lasting impression . Each and every element on your page should be properly aligned in order to decide user to download the app . In short we can say a good description and a awesome app icon with surely increase your chances of getting features in app store .

Visibility Enhancement By ASO

App Store Optimisation (ASO) is process of optimisation of your App Store listing in order to show your app on the higher end on searches . ASO is somewhat similar to Search Engine Optimisation (SEO) which will no question asked will increase your visibility and downloads and if you are lucky your app will be noticed by editor and can get features on App Store . For ASO , keywords are the king . It should be  handled with utmost care and should be placed in various sections of app listing . It is always beneficial to include the focused keyword in the title itself and in the description to .

Keep Your Rating High

Rating and reviews helps identify the user experience and thus the ranking factor . It has always been marked that at the time of downloading the app user will at first see the rating and reviews of the app. In order to increase your changes of more and more download , its important to maintain a rating of average of 4.5 or higher .
Just like user’s , Apple editors has almost same decision making process while they are searching for the viable app for featuring on App Store . Any company focused on business will always thing of profit making first , and so is the Apple . Apple is always thinking about profit . Although rating are hard to maintain as it totally depends on the user choice and satisfaction to individual user needs which can never be meet due to different mindset of users , but a good user app with often amount to high rating and positive reviews .

What Happen Next ?

If you are a lucky person whom have have got selected by App Store , fill in the form as quickly as possible , and provide them with the attractive banners , thereby making it easier to showcase your app listing on the featured page . You can also note down the number of downloads before and after getting featured on the App Store . After getting featured leave no chance of making sure of retaining user acquired from the feature by best mobile app development .

Closing Thoughts

Although the above tricks are just the proven tactics of getting your app features , there is no certainty  of your app getting features . All you can do it put your best efforts keeping in mind the above points. Always choose a mobile app development company who keep on adding value to your app by way of regular updates .
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Common UX Mistake During App Development

Mobile-App-Development

Without any doubt it is crystal clear that an attractive app design will always attract user’s . Although mobile app development is complex task . In 2018 , where app stores are flooded with varieties of app , it’s very difficult to come up with unique brand identity which comes with User Experience (UX) design .

Attracting traffic from the search engines will takes years , if promoted continuously , and that is the reason most of the mobile apps does not able to get public attention . For any top mobile app development company the very first aim is to get better outcomes by way of user experience and user interface (UI) . It is seen in most of the cases that if the user does not find app attractive than  they most likely will not return to the app and website , due to pathetic experience .

When we are talking about UX , its much more than just interface and visual design . A good UX designer is known to be one who are innovators , creative and follows of latest trends .

Some of the common UX mistake that user must avoid during mobile app development are listed below :

Considering UX As One Person Responsibility

If you are thinking of giving a role of UX to a single person then you are absolutely wrong . UX is never going to the one person responsibility , rather it is done in team work . Usually defining a common goal and taking the whole team advisory and involvement during all over developmental process will help you to control experience and expertise at their expertise levels to notify all product assessments .

Not Considering UX At Beginning Phase

The ultimate user of the app audience . It is very important to get user feedback , their tongue of taste while designing UX at beginning stage . There are various different models that that needs to be adopted to enhance the chance of app success like MVP , prototype , wireframe and more .

Avoid Complicated Login Pages

You must have seen the apps that contain lengthy and complicated login process , which sometime irritates user which finally leads to deletion of apps . Offering a simple social login or login via email and phone number / else providing them with guest login option is better solution .

Complicated And Messy App

Application should always be neat and clean , should provide navigation guide to user about how they can use the app highlighting important features of app and a clear cut easy to use functioning . The designer should have a clear vision preset in mind that the app is getting developed for personal use and not commercial use . Together with the designer innovativeness , you must also take care of clients demand and choice to get the best output .

Confusion Between UI And UX

UI and UX are two different things , although U is considered as core in mobile app development . It is has not been handled with care , all other depending modules and function will also not be on the track . The technology is continuously changing in dynamically changing environment and the design must adopt the latest technology in order to get best fit output . Use of material design , visual design , graphical design can help app in delivering the best UX .

Don’t Write Complicated Content

Content is the king to success in online environment . It helps in SEO , it helps in engaging user , getting app features on App Store and much more . Avoiding complicated content writing will add value to your app . User finds very difficult to read and understand  complicated content , and hence content should be informative .

Don’t Avoid Feedback

Feedback is always known as a charger for mobile app . Taking feedback as important things and making the changes accordingly will help the team to know the outcome go their hard-work performed . Always asking clients for feedback , rating and comments will add on to your app brand value and help you improve the app according to the needs and choice of the user. Feedback is always for betterment of app , no never ever think of neglecting it .
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How Business App Engages Customers And Helps In Branding

mobile app development company

Everyone in the world is rushing towards buying an smartphones these days all over the world , and that is the reason nearly about 2.6 billion people are using smartphones these days . Android and iOS are mostly gaining the large market shared over the world . Due to cheap price of Android smartphones , the number of user in developing countries are rushing towards android smartphones.

Due to high demand of smartphones , business are also focusing on rolling out an mobile app for overall improving their customer engagement and brand value . A good mobile app helps develop a stronger relationship with the customer in long run .

Let’s quickly look at the way business app can helps engaging customer and increasing brand value :

Delivering Awesome Experience To Customer

Enterprise must focus on delivering the app that making difference in the life of the user by offering them easy to use functionality , customer support on one go , FAQ’s and more .
For any app to make difference , it must be capable of identifying the pain points of customer , for instance say why even after high number of downloads of app customer is not getting converted ? Simplicity of the app converts leads into customers and at the same time increases the brand value . Feedbacks and comments of the app must be solved by the enterprises by rolling out the viable update . The best apps are known to be the one which are highly focused on delivering after functionality for the user . For example say a enterprise is offering app that helps you to search for FAQ, do self service , get in touch with customer support on one go and much more .

How Apps Offers Proactive Communication

Apps once downloaded from respective app stores remains in user phone unless uninstalled , which was not the case with website wherein you have to type the URL every time . Some apps also offers an offline access .
One of the greatest features in app is push notification which is proven very effective in user engagement 24×7 . Push notification is facilitates customer’s attention , even if customer is not using the app at that time . The best push notification can be sent to customer for discount and offers together with the notification of the product / services they can recently searched in the app .
Today’s world has changed and customer to . Customer are getting more demandable , they want information within seconds and service in double quick time . Once the customer can be influenced in downloading the app , the brand can boost their information directly to customer phones .

Customisation App Delivery

In order to get your app a success , you have to offer personalised app as required . The world in 2018 has completely changed due to coming of emerging technologies like Blockchain , Artificial Intelligence (AI) and machine learning (MI) in order to read user minds and facilitate them accordingly .
Smart marketers are now using app location capabilities , geofencing technologies , time data driven content to offer promotion , loyalty programme and discounts according to the location and time of the user .

Complement Buying From Brick And Mortar Shop

Many of the retailer are now using the marketing strategy of in app customer experiences . The app could , offer the user to download and scan barcode of the product , check stock availability products reviews , description , current offers and more . Some apps are also offering placing the order online via a app , thereby helping user to avoid queuing up or getting the item at the convenience of home .
However the brand cannot afford to engage customer on long go to get their app installed , if they are not providing regular update , content and features within the app . App development agency must also remember that user is doing favour on company by installing the app , so it must not take user private information , or much space on their smartphones . It is the duty of the mobile app development company to provide sound and robust app that offers real value to users .
Winklix is also one of the mobile app development company expertise in improving business for higher productivity and profits .