How Google Accelerated Mobile Pages Has Affected Mobile App Development

google amp

Google has launched AMP ( Accelerated Mobile Pages ) in order to improve the website load time . So in case you are planning to move on to AMP on your website , you must be aware of its pros and cons together with proper method to implant AMP on your website .

Google AMP is an open source framework which is currently supported by Google , Twitter , Linkedin etc . As Google has a mythology of introducing something which can be easily used by anyone , AMP fact is also the same – it can be used by an app , browser or web viewer . As it is  era of mobile app development , everyone is trying to enhance user experience . Google AMP is a combiner’s of HTML5, JS and other catch libraries . Google keep on enhancing the AMP technology from time to time , and has recently come up with these 2 types of optimisation :

1) Images : After images are getting matched , it can be loaded more quickly . For this meta could be removed , but before that make sure it does not affect user experience .

2) A more lite version : A lite version of AMP is primarily focusing on areas where internet signal is very slow and images takes lots of time to download . A lite version focuses on displaying some information that is meant and is informational .

Pros And Cons Of Google AMP

Although no question asked , AMP delivers faster load time of web pages on mobile websites and thereby automatically delivers richer user experience , traffic and position but as a fact everything has their cons to !

Pros

  1. By proper implementation of AMP , you can get a way out to stand higher in the crowd as google is offering higher ranking to AMP pages .
  2. AMP speed up the mobile website and load time and thereby delivers fast page response .
  3. If you are the one whose major part of traffic comes from mobile then AMP aids you with improvement of server performance .

Cons

  1. AMP is set of HTML , Javascript and CSS , and hence app developers will not be able to add any features or widgets .
  2. AMP is most widely accept by google only with specific google analytics tags , but it might not be the case of every other analytics platform .
  3. Implementing ad on AMP pages is complicated task to achieve with .

Benefits Of AMP

SEO Enhancement

For any company to attract more visitors , search engine ranking is what they need to pay their attention on . Anyone here expertise in digital marketing and SEO ? If not then just to let you know page load time plays a important role in your search engine optimisation (SEO) and website ranking , and implementing AMP on search pages will be welcomed by google on the basis of their search algorithms and will have a positive impression on SERP’s .

Low Bounce Rate

As the page load time is minimal , visitors will not tend to leave . AMP is just another framework used mainly for creating mobile web pages with using HTML , JS and other things as specified by Google . So if you are in planning of implementation of AMP you will certainly see low bounce rate on your website .

Speedy Website Load Time

As per the recent reports of Google almost 53 % of the visitors will leave your website if it takes more than 3 seconds to load . Since AMP decreased the page load time , no one can deny that it delivers great results with better page load time which indirectly influences more traffic and user engagement .

Conclusion 

No further question asked , we all know that AMP provides easy solution for improvement of site speed of mobile websites . In the new year 2019 , we can expect some further enhancement and released by Google for further enhancement .

How Cross Platform App Development Will Accelerate Your Growth In 2019

cross platform app development

Every business organisation in order to increase their brand visibility and earn huge return on their investment tries to make presence in mobile app market as it is already proven way to reach millions of people across the world . Android and iOS are the most used platform in the world and that necessarily means launching of business application on both the platform is the most viable choice . Launching the app on both Android and iOS platform is the most recommended option in order to reach out maximum number of users .

But what if , if you want to launch your app in very less time with minimum budget ? This can only be achieved by developing a cross platform mobile apps that almost gives similar efficiency as in native apps . In comparison to native apps , cross platform app developmental cost is cost saving approach and can be developed with very less efforts . And that’s not all , one code can run on both the platforms .

Why Opt For Cross Platform Mobile App Development Inspite Of Fact That Native Apps Gives Higher Performance 

  • Code Reusability : Developers love to develop apps on these platform as it enables code reusability . Assume if you don’t have to cook food again and again , and it can be reused . Isn’t it cost saving approach . Cross platform developers are in same situation in which they write one set of code which can be reused to develop different apps again and again on different platform . This aids developing with saving lots of time and efforts and at the same time chances of errors also gets minimised that suffices the purpose .
  • Less Coding : Coding for cross platform app development needs one time setup of tools and libraries to make it function properly instead of paying different tools and technologies for native and hybrid app development .
  • Less Time : In comparison with native apps , cross platform app development takes very less time to launch the app on both the platform on one go .
  • Easy Update Of App : It enables developers to roll out any new changes with ease by single coding to get app update across al platform , but is not in the case of native app development .Tools like PhoneGap facilitates developers to go across all platform to make changes . Cross platform app is general developed on HTML5 and hence the changes can be rolled out on Android and iOS platform in one go .

What Are The Best Tools For Cross Platform App Development ?  

  1. React Native  : It is completely JavaScript based framework introduced by Facebook in the market used for building Android and iOS mobile applications that gives native performance .It is based on Facebook javascript library and is used for building user interface .
  2. Xamarin : Xamarin makes use of C# and .net libraries which aids developer in development of fast app development . A developers who are aware of C# and  C++ can rapidly develop mobile apps . At the same time code reusability across most platform is the best part it offers . It is developed in a way that it makes use of API’s and UI controls that are used by Android and iOS
  3. Native Scripts : This is probably the best and latest innovation in this field which allows to build cross platform without web views . With the use of AngularJS , Javascript and native UI , it helps in delivering better solution .
  4. Flutter : Flutter wraps a web view of native apps and builds application like website with cross platform abstraction over them .

Conclusion

Cross platform have facilitated mobile app developers to achieve cost effective API’s that save lot of time and efforts , reduce errors and sync both android and iOS platform in a way that it match ups the performance with native applications . While the debate of which one is better with always keep revolving with no single answer , solutions on the basis of innovations with keep on cropping up  for better

Top Performing Sector In App Development Industry

top performing sector in app development

With the continuous advancement in world of tech , making online presence in the world of internet is one of the best way to attract more and more customers . At present time the trend has developed to build the brand value and offering your services and providing values to customers online . As the online business is growing , parallel growing is mobile application industry .

As per the reports of 2017 , Google Play store alone consist of 2.8 million application together with 2.2 million application present on Apple App Store . In order for a mobile app development company to stay ahead in the race , they have to be mandatory equipped with the latest trending technologies in app development industry .

This article is written by Winklix to tell you the top performing sectors in the app development industry , and trends to be taken into consideration by top mobile app development company .

IOT

Connecting a physical  device with internet is referred as IoT . Its important to understand the importance of IoT in connection of various devices in your network .It is additionally conceivable to join a blockchain based decentralized work processes for a prompt and believed trade of significant worth that can interconnect crosswise over incongruent ERP frameworks, supply chains and different associations that takes into consideration quick and trust trade of significant worth. This is one specific motivation behind why IoT will command the web based business division too.

Cloud Computing

Your application whether it is web or mobile based will not be categorised into real application if you are not taking the advantage of cloud . It is because of the existence of the cloud that applications like Netflix and Instagram exist . The present of AWS and Google Cloud server has made cloud computing more flexible and easy for business owners to execute its models  . This has given rise to new breed in the technology and thereby giving various opportunities to business organisation . Rise in the AR/VR technology has increased the demand for cloud technologies to the next level .

Artificial Intelligence & Machine Learning

With rise in the trend of google voice and Amazon Alexa voice assistant devices , it could be clearly seen that the focus revolves around artificial intelligence . Cloud computing and IoT are just power components contributing to the raise of artificial intelligence . We have already seen the first wave of AI in smart home appliances and other appliances . However technology company , and among them most importantly mobile app development company have to take care of tech holds with utmost care as AI technology will be capable of handling majority of your operation related to your phone .

Wearable Devices

Wearable devices such as smartwatches have impact in immediate days of tech to come . It has made possible to eliminate the need of looking every time on the phone screen . AI as a latest technology will also be implemented with wearable devices in the near future .

Conclusion

Winklix with having years of experience and commitment towards developmental practises , have helped to caters the versatile needs of our clients to the topmost satisfactory level . We are full equipped with best team of softwares development capable of handling any latest technological challenges like IoT , wearables , AI and MI and more . So if you are looking for some software development company for seeking a new touch in your existing application or have a demand of a new product , get in touch with Winklix and business analyst who can guide you with best practise in app development .