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September 29, 2017September 29, 2017

The Popular Trends That Change The Future Of Messaging Apps

The growth of messaging apps is changing the way people interacting with each other .

Now a days , messaging apps are used more than just for texting . Messaging apps are being used to do online business , booking tables in restaurant , and some other features to compete with others in the industry .

While the messaging apps seems to have crossed 100+ millions downloads , but users behaviour is evolving rapidly , which means that there is still a open door for for new messaging apps to build their own story . All they need to do for this is to stand apart from the crowd and must be willing to step ahead of the trend .

Here are few trending technologies that messaging apps must not skip :

Artificial Intelligence (AI)

Messaging apps are no longer limited to just texting , as it is becoming venture of connecting consumer to company direct away .Be is Facebook messenger, or Allo , most of them support chatbots that deals with marketing , customer support and all kind of stuff .

Video Capabilities

It is based on the basic concept that , the more innovative your application is , the more likely you will get more customers and online visibility . Smartphones users now a days have high bandwidth , that that is the reason they will not only be satisfied with text messaging , rather they will be obelised in case you are offering simple video calling feature too .

Payment Options

Apple has recently introduced payment option in iMessages , in which user can easily make the payment via texting . Isn’t is more convenient ?? This trend is just catching everyones eyes , and we can expect to go up in upcoming years . Be it a payment for shopping or simple fund transfer , all is just a text away .

Encryption

Security is one of the major concern for everyone using internet now a days . As data is the most important part , leaking personal data via hacking or other things is threat . That is the reason chatting app , where lots of personal data is shared every day , highly level of security is required. We all know whatsapp is already using end to end encryption , and other will follow soon as per prediction .

Social Features

Most chat apps are turning into social app too , within their app by offering them group chatting , wall sharing , status sharing etc . And this trend is more likely to continue since messaging apps are being used by each and every person who is having smartphones , so why not to take the benefits and offer them all at the single platform .

People love messaging and are now used to it , and that is the reason brands are using messaging app to reach customer on one to one basis .

Conversations

Messaging allows people to get involved in the conversation .Other mediums like TV’s , newspaper can only express their viewpoints , and can not welcome question and comments on their thoughts . Thus by using a messaging app by these brands , they can easily get the viewpoint , can interact and customer can raise the question too , that all can be done easily with the messaging application .

Learning

Every time brand owners interact with customer through messages , they will receive data , which will help them out to learn something from it , thus helping them to continuously improves their strategy while understanding there customer .

Extreme Targeting

The conversations and constant learning provide the brand with extreme targeting . Every time the brand get involved with the customer , they get one step up in satisfying customer wants ,needs , and will react too .

So the time of simple messaging and MMS can changes now , the world is going digital and so is the messaging trends .Now video calls, voice calls , chatbots and payments are emerging in the market . If you want to develop your own messaging app , get in touch with us to discuss further .

September 28, 2017

How To Use Motion Design Correctly ?

Numerous of toolkits are available for UI designer . Toolkit involves colour , space , fonts , icons . But on the other hand motion design can replace all toolkits if used correctly . A swipe transition used now a days by user , thus leaving the beautiful UI away , means user is progressing to new interface .

User’s find it more interesting to play with the motion forward and backward , while colour schemes and titles are certainly help them to navigate .

It’s time to dive into motion designing , as it is becoming one of the essential part of designing for mobile experience . An animation that has clear and logical purpose brings the user interface to life . All movements are eye catchy , so is the case with motion design . Due to it , lots of cool button animation are being seen between screens . Motion design is somewhat much more than anything , and if used effectively can give us lots of benefits.

Everything is app runs sequence wise , so we can take the benefit of motion design to guide about the process and gets view of user experience .

How To Create A Welcoming Gesture For New User

When motion used together with gesture , it can result in giving enhance experience .It is important to connect visual connection with motion -to provide context for user . There should be clear view point for user that what is app all about and what all can they do in app after downloading. According to study , 77 % of the user stop using app after 3 days from the download , so always make sure and assure that first impression is the last impression . Making user journey obvious with clear understanding will make your app . Creating a smooth swipe -enable transitions will do . On the other hand inclusion of we’ll -considered animation to any illustration upon swipe can help guide , provide context and gives user an amazing experience .

Creating A Visual Feedback Loop

Similarly logging into an application can also be enhanced by use of a motion . Barrier to entry in app is necessary , in case your app is all about social life or messaging and you are willing user to adapt the app as part of their daily habit .For instance a simple shaky horizontal shake can be used to tell user about incorrect password . That gesture will be easily recognisable , as sometimes it is difficult for the user to find the error , or read the error message in short span of time , so a small gesture will do and make them understand that they are entering wrong password . So it not only create a better design , but gives a better user experience too .

We should make as clear as it is , to make user journey apparent .The user should also know why there were in app , what all they can explore from the application . Failure to do so , will result in poor UX , which can cause irritation to user, as they are looking for amazing experience and obviously not getting it , thus ultimately leading to user quitting the app, and most likely deleting the application .

Confirm Actions : You Are Doing Great

When your user searches for the new item in your app , using search button , a motion should appear for loading page and them the searches should appear on the top of the page , thus giving clear overview of the search item . You should only focus on better understanding of the architect , without giving explanation to the user . The best use of motion is to satisfy the UX , while as the same time not hampering the user’s progress .Subtlety is the key .

Similarly deleting item is iOS trash has done excellent job for confirmation of deletion of files . Also try to create an action is funny way that user loves to use . That motions must be created as an story that follows respond accordingly . Deleting an item is mostly irreversible actions , so you must use motion just to reassure from user that are you seriously want to delete it . This can be represented by making the item blur , and then showing the time frame , by when it will be permanently deleted.

In A Nutshell

It’s important to design with transitions in mind , through out the designing process .Right from the initial wire framing , motion should not be an after thought . Creating initial wireframe is always proven beneficial for everyone while making the application , and that is the time in which you can just make the motion design as well to its best possible way keeping in mind the needs of the user .It makes it easier to interpret and visualise. A solid prototype gives us a better estimation of how our apps with look like , plus will save our development time .Plus clients loves to see them !

A good use of motion can tell the story much faster than any piece of text can . We all are humans , So we are more emotional than being as a logical person . So we want to enjoy interaction with our app , and getting pleasured with the application we are using . As living in the world , which is getting more and more digital now a days , its our job to design something that, for someone who has never used an smartphones before , is easy to understand . Using motion is great way to do that , and we really have to go a long way to achieve it .

September 26, 2017

Artificial Intelligence – Benefit For Retailer

Inspite of the fact that some of the largest advancement is taking place in AI , in all industry across , but retail industry is leading the way . Some of the biggest implementors of AI are Amazon Eco , Google Home , and Apple Siri . Every now an then , we see application coming online using AI, but there is a lot that can impact retail industry .

Snapchat is also using AI in neural networks way . Now let’s move on to how AI help retail store owners ?

Artificial Intelligence technologies are set of big datas , which combining with technology , creates a model that can provide answer like real human . The answer depends on what AI has learned through data set .The more the AI faces customer interaction , the more it will get chance to improve the question and answer ability .

Since AI runs on machine oriented algorithms , it can discover actionable information about business , customer and inventory which are even not known by business owners . It can benefit the retail in numerous of ways .For instance , AI can get to know about the taste and preference of customer together with what they want and what they need .

And AI knows even before you know it . AI produces a great result , it can give multiple benefits to business owner . Secondly , without the help of AI , if customer gets discount coupon , even before going to shops of business owners , both customer and owner will be benefited .Another benefit we can say is , if AI gets to know what is the exact need of the customer , and can offer them at best prices , you can start building personal selling relationship with your customer .

Let’s take another example of product images , the biggest problem faced by online retailers and marketplace where large number of catalogs are to be dealt in . It is a time consuming job of tagging each product one by one , and high chances of getting wrong tagging . Product tagging and thereafter searching for the right product is one of the crucial task that can seriously impact search result and sales . Currently manual process of tagging online retailer is time consuming and error prone job .Inaccurate tagging can frustrate the customer and result in loss of revenues .

This problem can be solved by AI . Instead of manual tagging , retailer can upload all the images to AI engine , and can tag them by colour , pattern , style , and other parameters all at once .

AI are also used by business owners to transform the way customers are looking for the product . Image searching , replacing the text search to find products online by shoppers , is an opportunity for retailer to help them tackle the problem of discovery while building new experience .