Robots taking over the world is a fear that formerly stemmed from sci- fi cinema that got people allowed. Now it has gone from a far brought study to an implicit reality thanks to radical developments in wisdom, engineering and artificial intelligence.
While humans are presumably still numerous times down from walking among robots on the road, running into them in the spa, or dining coming to them in an eatery, social media is one place where H2R( Human 2 Robot) commerce is evolving at a rapid-fire pace.
Millions of people around the world are taking to Instagram to follow and engage with a new surge of online personalities and virtual influencers.
What Are Virtual Influencers?
By description, virtual influencers or CGI influencers as they can also be called, are fictional computer generated ‘ people ’ who have the realistic characteristics, features and personalities of humans.
They’re getting a real force to be reckoned with in the influencer marketing assiduity, with further of them arising on Instagram every week and further brands queuing up to get involved with this futuristic means of marketing.
How Do They Work?
Of course virtual influencers do not actually ‘ live ’ by the traditional meaning of the word, so how do they work?
Behind each of them are clever generators- brands and individualities with a keen eye for technology- who remain faceless. They’re the bones responsible for growing their Instagram platforms and moulding these virtual numbers into the internationally recognised influencers they’re snappily getting.
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The generators choose the way they look, dress and act. They also decide who they hang out with, date, fall out with and unite with on Instagram. Stylish of all, they get to keep the plutocrat these influencers make from their brand deals.
These generators also edit their influencers onto whatever backgrounds they want. So, if they’ve created the type of influencer that likes to travel, also all they need is a high- res background image of some far flung position and the virtual influencer can tick it off their pail list.
How Do Brands Benefit?
Still with us on this? It’s ok if you ’re not, it’s a crazy enough thing to get your head around. Still, it’s a commodity that we all need to know about as these types of influencers will be appearing in further and further of our favourite brands’ marketing juggernauts in the future.
There’s nothing that needs to be more apprehensive of this trend than the brands who are looking to stay ahead of the wind and reach out to a whole new type of followership.
Some of the most popular virtual influencers have formerly reached well over the million follower corner as people all over the world continue to be infatuated with their ‘ lives ’. In fact, 54 of all UK consumers find virtual realities appealing in some position.
So just like’ mortal influencers’, brands that choose to unite with these virtual faces will be opened up to a huge cult and a whole range of benefits.
Inflexibility for brands is another draw worth noting. Virtual Influencers will give brands more control over their collaborations. For illustration, if a real life influencer makes a mistake it can be delicate to resolve frequently having tore-shoot and as a result, the crusade’s launch can come delayed. When it comes to virtual influencers, the mistake can be cancelled and simply amended within a matter of twinkles.
Like utmost effects in life, it takes someone to test the water before others jump by and the same has happened with the virtual influencer trend.
Some brands have started to dip their toe into this futuristic way of marketing. Global automotive brand Renault have created their veritably own virtual minister, Liv, who was introduced to us in their rearmost TV announcement- a pioneering move that numerous are sure to replicate themselves soon. Dior, Coach, Balenciaga and OUAI are just a sprinkle of the developer names that have also partnered with forthcoming virtual stars.
The Top 5 Virtual Influencers to Follow
Okay, so enough about who they’re and what they do. Let’s meet the top five individualities transferring the digital world into overdrive
1- Lil Miquela-1.6 million followers
Half Brazilian, partial Spanish, Lil Miquela was one of, if not THE first virtual influencer to be created. The 19 year old is the concoction of LA grounded start up Brud who specialise in artificial intelligence and robotics.
As the OG of virtual influencers, Lil Miquela has racked up a huge1.6 million followers on Instagram to whom she shares her rearmost fashion looks as well as the new music she has released. This summer has seen the virtual influencer release mates plutocrat and Sleeping In on Spotify.
She has also banded with Samsung as part of their 2019#team galaxy crusade, teamed up with real- life super model Bella Hadid for a Calvin Klein announcement and has indeed been listed within The Times ’ ‘ most Influential People on the Internet ’ in 2018.
2- Shudu- 185k followers
Shudu is the creation of shooter Cameron James- Wilson.
Looking extremely realistic, there was important enterprise when Shudu appeared on Instagram
In March 2018, despite Rihanna’s Fenty Beauty brand not knowing whether Shudu was a real person or not, the company reposted her content on their own platforms and exposed her to over8.1 million followers.
Since she was brought to life, Shudu has attracted an army of 185k followers, inked a modelling contract with digital supermodel agencyTheDiigitals.com and joined the Balmain family as one of their rearmost models.
3- Bermuda- 150k followers
A former Trump supporter that has ago changed her political views, Bermuda is one of the most controversial virtual influencers on the internet. She’s allowed to have been created by Cain Intelligence, leaders in machine literacy and artificial intelligence.
It seems trash- talking fellow influencers is what makes her extremely intriguing to follow- and her 150k Instagram followers agree.
Her followers were intrigued by her inter-robotic relationship with fellow influencer Blawko and have been following her trip since their split( we still ca n’t relatively believe we’re writing this) before this time.
She’s represented by the same PR company that handles the press connections for the likes of Frank Ocean, Grumes and Björk.
4- Blawko- 139k followers
Just like Lil Miquela, Blawko has been created by LA- grounded Brud and describes himself as a ‘ youthful robot coitus symbol ’ due to his streetwear style and tattoos.
He’s maybe the most mysterious of all the virtual influencer stars due to the mask that covers half of his face. What is further, he has come popular among druggies for his laid aft nature and on/ off relationship with Bermuda.
More lately, Blawko’s fame has been taken to another position as he has featured in a number of online interviews, has his own YouTube channel and before this time did a DJ set on NTS Radio.
5- Imma-79.7 k followers
Model and virtual fashion influencer, Imma was created by Tokyo- grounded CG company Modelling Cafe. To her79.7 k Instagram followers she’s the go- to for unique style alleviation due to her statement hairstyle and conspicuous fashion.
Despite being computer generated, she featured on the cover of computer plates magazine CG World in July 2019. Since also, she has continued to take the online world by storm and has featured in numerous papers about the rise of virtual influencers.