A Guide For Becoming A Self Made Digital Marketing Expert

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As per the history suggest , we are always in need of expert guidance in case we are facing any hurdles of any new undertakings in our fast forwarding life . Digital marketing is also one of them , in which almost 90 people fails out of 100 , as they don’t know how to do it .

As far as the static shows , around 400 billion people are there in India who has internet access , and in upcoming 3 years , around 300 billion more people will get their hands dirty .

As far as the report says , almost 8 lakhs people has got the job in the field of digital marketing , thereby giving your website a desired position as wanted by you , fulfilling you with happiness , and lots of pizza’s , burger and beer .

In world of digital marketing  , you need to focus on complete digitalisation .(Humans are becoming bots and bots are becoming human ) .

Some facts and short of stuff that I am going to give you as a food , and you with no doubt swallow it :

1) Digital marketing agency is tend to grow at fast speed of 50 % .

2) 20x growth in search related queries over the internet has been shown in the last 5 years in India.

3)In India  , a huge democratic country , almost 270 million of the mobiles have an active internet connection on daily basis .

1) Pick one from vide range of options and excel into it

Content marketing , big data , mobile marketing , social media marketing , search engine optimisation , internet of things and many more things together combined to be called as different fields of digital media marketing .

Content Marketing : Content is know to be king of digital media marketing , and it should be focused with utmost care .

Social Media Marketing : The budget of marketing on social media has been doubled by every companies , in case they are willing to survive in flooded market .

Search Engine Optimisation : Almost every 1st person out of 3 person go to the very first link of the organic search traffic .This solely defines how much important SEO is for your business .


Blogging helps us in numerous of aspects such as  :

A ) Drive traffic to your website :

Writing catchy and cheesy content on your blog would be great for your website , thereby helping you in finding visitors who can enhance their skills on your website , and at the same time , we can use backlinks of other website to cut the crap , in case of any mess .

Sharing your blog on various social media platform such as Facebook , twitter etc is good for social media presence of your brand also .

B) Increase SERP ranking

 Posting fresh content regularly on blog seems good medicine for google doctor . Just like content being king , keywords are diamonds on the crown . In blog , using lots of keywords giving it a clear view is preferable .

3) Read And Implement

Plenty of things are happening over the internet now a days , that are deemed to grab your attention .like searchengineland , MOZ are one of those great sites that are content oriented , on which you can get updates about the latest trends in market and the most trending topics going on right now . However reading the articles only will no where going to affect you , you need to implement them as well . The SEO field is somewhere hit and trial method in which you have to test each and every trick and every tricks and choose the best among them .Ultimately we can say learning is the only way too grow , but implementation is the only process behind that growth .

4) A2A Forums

Always try to get engage with various A2A forums , as these sites are best for enhancing your skills about numerous topics .
Eg quora – a place for better understanding the world and to  share your knowledge at the same time .

5) Keep An Eye On Google Analytics

Always keep an eye on performance of adwords campaign and at the same time get engage yourself with social media adwords . That is all you have to understand for becoming an expert in marketing and gaining lots of customers .
You can hire any digital media marketing expert who can clearly understand your business , and can help you in achieving success and be a successful company .

The Conclusion

Read all the techniques ? Still got confused on how to do a successful digital marketing ? 
We are here brother to server you . Hire winklix.com who is website designing and developer in delhi .

Social Media Marketing : Throwing A Party

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So your birthday in coming , you must be pretty excited about it , specially the girls , but hey you are turning old at the same time , that necessarily means you will soon be counted in adult category and expectation will increase from you soon , although you are not an adult .

Inspite of the the above adult factor  , these is some anxiety in in your birthday , which makes you feel excited specially when your birthday is nearby . But but , why the hell we are talking about birthday here ??

Well let me tell you , birthday brings you apart from turning a year older , makes you excited to through a party and spend time with your loved ones , a bit higher than your previous birthday year.

Well social media marketing is actually throwing and inviting for the party to all people . Thinking I am insane ? Ok let me tell you how .

Content = Food

Imagine a party which is hosted without a food !! Will you prefer to go ? I don’t know but obviously I will not . Infact nobody like to go to any party if it is not for the food . At the time we get party invitation , then instantly we mark our calendars ” The Eating Day ” in our calendar , and we often don’t let since the very morning of that day to eat much in party …..haha its a true fact .

Likewise nobody will remain connected on your social media page , in case you lacks engaging content . Like pizza’s , burger, chickens – you need to have content of different types .

Social Media Platform = Where Is The Party ?

Another important aspect of party is when the party is being hosted ? As you are never going to thorough a birthday party in bar , and adult party needs to be in totally different place .
So the matter of fact is some goes for social media too for throwing a party .If you are about to launch your furniture store , then you can choose the platform that has active audience who are willing to buy furnitures , all you need to find is active audience .

Engagement = Alcohol

Suppose you call all your friends for night out on your birthday , you have delicious foods , great music . But is there something all is missing ? Yes , Alcohol it is . It will add flavour in your party . As a successful party does not get started until a bottle of champagne opens , your page on social media will be know to be dead , until you call out for an participation .

Branding = Music

The music of the party can either rock the party , or can destroy it . You can have rock and roll or dubstep depending on the nature of party . The exact same thing happens when you decide to choose your brand online presence . The decision takes by you will shape your brand into how well or badly you are going to perform online .

Target Audience = Friends

You can’t have the fanciest party until and unless you call for a gang – the gang that turns you on and get the party started . A digital  marketer will be fooled to expect his business grow in case he is not targeting the right audience .

Action = Dancing

You would like a party in which all the people are just focusing on eating the foods , and none of them are dancing and having a fun ?? BORING !
Similarly no social media page can be alive , if you are not regularly updating your page , as people like to se the active brands who regularly interacts with the audience.
Social media is all about posting  every now and then new things you are updating .

Basic Seo Factor Which Can Affect Your Local Business Ranking

Planning to rome around some new city , then you may hire local guide . Try to find ways to drive in city , ask your bhaiya ” Google Bhaiya ” .

Ever thought , if you get people who tells you way the way google does for you , then obviously you don’t need google by the way .

So even before stating my shit , i would just leave this sentence as an alternative that “Not all locals are good” ! But don’t worry we will try to get the most benefit out of it in our case .

Today when i was browsing over the internet , i have some across  something called Chinese calculator , who can calculate the gender of your would be child on the basis of your date of birth and the month of the conception . Hahahaha…. interesting na ?? Hey……. but don’t brace yourself dude , chinese calendar will also wanting to play with you as a softball rather than predicting something . Again it proves , locals are not always good !!

So shall we begin now ??

What is local seo ?

Whether you are looking for place to hangout with your friends , or a website developer for developing your website , or a plumber to fix a small issue , google is just a click away to solve all your problem .While searching on search engines , you are giving a clear message to business in an around you that from now one consider you among their leads .

Old trick of getting stick in hand and waiting for business to come is useless now .

Local Search Engine Optimisation (SEO) , along with off site and on site seo strategy will help you to grab better position in small search engines world .

According to tactics :

1)Google search engines holds 95 % of the share of total search engines people are growing in the world .

2) Almost 60 % of the customer who have searched specifically for your business online , will visit or call you .

3)Almost 50 % of the searched on google are local and out of 10 such people 7 people are likely to call you .

4)About 85 % of searches in google maps are done for local shops in an around .

Basically , with all these figures , i just wanted to tell you , there is no output of searching a plumber in Jaipur , if you are residing at Delhi… until or unless you have a girlfriend who needs the same at that place.

So now these days , its important for local business to have their business on google searches , otherwise it can impact the brand image of your business and will not be able to grab customers as well .If local SEO is done successfully , you will be able to get ahead of your competitors .

So here are some tips for local SEO :

1)Google My Business(GMB)

Well it’s a magic of the google local’s that your business appears when someone performs local searches for business . You are missing a huge number of customers in case you are still not listed in googles . Inspite of numerous of local directories , google is on the top of the floor .
Listing your business on google is free process , you just have to go to google.com/mybusiness , enrol out will the forms , find the exact location , and just list your business . Google will send a post card by post at your business address with the confidential pin in it , which you need to verify on the same link to get your business listed successfully on it . Physical verification is needed by google , as it strictly not allow anyone to get their business registered for spam purposes  , and only a business owner can apply for the listing .
Next step is to flood the profile of GMB with content , timings of your business , attracting pics , logos and photos to attract more customers .
Bing was also something similar to GMB , but was not able to attract more glamour in users , but listing on bing is also free , then why not to list the business there also .
In case you are not planning to go with google paid advertising , i.e. Google Adwords , you can still be on the top of the google searches if you have good ratings on google .
2)Must Have Title And Meta Description
Just like we prepare our houses just before marriage in our house , in order to get it shine and attractive , in the same way we should write title and meta description with almost care , so that it will be unique with keywords flooded in it.
At first you can start with adding the states/city plus your relevant keyword within title tag/H1 tag / Content / Alt Tag and at the same time get reminded about the limitation of words in title and meta description tag .The limit of title tag is 60 words and meta description is upto 200 words .

3)Google Online Reviews Are Boom

Almost 80% of the people will consider your review and rating while choosing you online , and almost 6 out of 10 people tend to leave a review when asked.
For better result , I suggest you to focus your attention on 2 major platforms , google and Facebook .Google reviews appears when someone searches for your business on google , whereas Facebook reviews are important to garner your online brand identity .

4)Local Structure Data Markup

Often referred to as plot.org markup or clearly schema markup, is embedded into the coding of a website to assign more information very roughly its situation, e.g. reviews, products, services, etc.

By using this tool, you can create your website stand out from the crowd in the eyes of the search spider as currently, single-handedly 30% of the websites are using this tool.

In stroke youvis–vis terrified more or less its guidelines, Google has made a examine tool later-door to to validate your markup.