Tag: salesforce

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What are Salesforce APIs – A Brief Guide

What are Salesforce APIs - A Brief Guide

As a Salesforce director you ’ve presumably heard the term ‘ Salesforce APIs ’ numerous times and you know that they ’re commodity to do with programming but have no way really been sure what they’re and when/ how to use them. Sound familiar?

Well, let’s break it down and get our heads around the basics of the content. We ’re all familiar with the idea of a UI or stoner Interface which is the way that we shoot commands like View or Save to our Salesforce org and as Admins, we do so via the graphical Web UI by, for illustration, clicking on the Save button. API stands for Operation Programming Interface and it’s simply another way of transferring commands to Salesforce, only this time there’s no graphical UI to work through, rather, inventors use the APIs to shoot commands like View or Save to Salesforce programmatically by writing platform law.

There are several different APIs that inventors can use; which one they choose will depend on what it’s that they want to do. In this blog I ’m going to concentrate on the 4 main data APIs that inventors use to programmatically manipulate Salesforce data; the REST API, the Cleaner API, the Bulk API and the Streaming API. There are of course several other APIs like the Metadata API which inventors can use to manipulate effects like objects, fields & runner layouts etc. or the Analytics REST API to work with effects like datasets, lenses & dashboards.

REST API

The REST API can be used to recoup data from the database by querying or searching, and also allows us to perform DML( Data Manipulation Language) commands similar as Insert, Update, cancel, Upsert & Undelete in law. The commands & functionality are exposed to our law via REST coffers and HTTP styles and the REST API supports both XML & JSON which are two largely structured data formats used for moving data around. Because the REST API’s request/ response frame is featherlight it makes it a great tool for inventors to use when penning apps for both the web and mobile.

Cleaner API

Cleaner stands for Simple Object Access Protocol and is an assiduity-standard protocol that allows the colourful rudiments of an app to communicate with each other. The Salesforce Cleaner API is important functionality exposed to inventors as web services and uses a commodity called a WSDL( Web Services Definition Language) train as a kind of contract between the API and the consumer to determine the position of the web service and the styles that it makes available to the consumer. The WSDL is written in XML. In fact, the Cleaner API only supports XML and doesn’t support JSON. Whilst utmost of the Cleaner API functionality is available via the REST API, because there’s this formal WSDL contract between the API and the consumer, Cleaner can be better for penning integrations between waiters.

Bulk API

The Bulk API is a special interpretation of the REST API which has been optimised for working with particularly large volumes of data and by large volumes, I mean further than,000 records at a time. The Bulk API processes data asynchronously meaning that a single large batch of data is broken down into multiple lower batches which are also transferred to multiple waiters for processing at the same time. Once the request has been made, you do n’t need to wait for the response to come back before you can get on with other work( unlike with coetaneous processes). And because multiple batches are reused at the same time, there’s a speed benefit to working with the Bulk API. So, if your demand is to load large quantities of data into your org the Bulk API is the way to go.

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Streaming API

The Streaming API is the one to choose, If you want to programmatically set up announcements that do automatically when changes are made to your data. The Streaming API utilises a Publish/ Subscribe armature where announcements are published to a channel and druggies can subscribe to that channel to admit the announcements. It works a little bit like a radio transmission where a radio signal is broadcast irrespective of whether anyone’s listening, and people can admit the broadcast by tuning in to the right channel. The publisher( that’s broadcasting the signal) and the consumer( who’s listening to the signal) do n’t need to know about each other and do n’t have any dependencies on each other. As a result, with the Streaming API the need for your app to continuously make API requests by polling for changes is largely reduced. Therefore, if the app you ’re structure would need to constantly poll for data changes, the Streaming API is a great choice.

If you want to know further about Salesforce APIs or need some help with Salesforce just contact us.

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How To Influence SalesPerson To Use SalesForce

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The pillar to success for any business organisation is Sales . For any person in the sales industry , their payout is totally dependent on their performance . Most of the payout of sales employee is dependent on commission and incentives for their sales performance . So it really does not matter  whether a sales employee is under pressure or not well , they have to necessarily perform well , as the bills of the company does not slows down just because sales do .

Sales people have to even person during market slow down by finding a appropriate ways to attract customers . Whether you are a sales king in your company or want to perform better – there is no other better tool than SalesForce that can help you in various number of ways positively .

Why Salespeople Hate SalesForce

Buying a Salesforce subscription and then influencing the sales person to use them is two different things . The main reason which we think of why salesperson finds difficult to use CRM Software is that Salesforce is software that can facilitate communication with the target customer with the employee of the agency , but it ignores physical interaction ( as it is after all just software ) and it is thereby bit more mechanical . Person interaction with the clients is what is preferred by most of the sales employee to maintain a health relationship .
Additionally , a salesperson will spend additional hours in order to reach different clients and rather don’t use salesforce for getting records in SalesForce system . Keeping records , past summary is always proven beneficial to maintain healthy relationship with clients in long run .

Benefits Of SalesForce For Salespeople

Salesforce is a CRM software than will surely give benefits in long run in any kind of sales . For instance you are getting good number of leads , and your salesperson is contacting them individually – there may be a situation that they might miss some leads .Now assume a automated salesforce system will take the follow ups and other stuff and tell you when they actually wanted to be connected with in sales person . This will obviously saves your time and manpower to. This is probably one of the biggest benefit that salespeople can enjoy , not in overnight but in long term .
We must have heard that many companies that they want to focus on their current leads now to get the highest level of conversion . While it may only benefit you in short run , but unfortunately it may not be proven beneficial in long run . If salespeople uses Salesforce , they will see the benefit of customer conversion over the time by sending them mails , offers and promotional discount to attract even the leads which you may have got in the past .

How To Actually Convenience SalesPeople To Use SalesForce

Sales is all about showing the actual result . So if you do not show the importance of salesforce , then obviously no salesperson will begin to use it . The very first step to be successful is convince salesperson to use salesforce . Some of the best ways that has been proven convincing for sales person to use this CRM software in your company are :
  • Sell To SalesPerson : It is not enough to tell salesperson to use it only and not telling them the benefits of the same . Rather teach them with the benefits of it for business as well as individual. So teach and train them so that they can get best out of it .
  • Making Sure People At All Level Are Using Software : Always try to influence people at all levels about the benefits of using salesforce in long run , and you will probably get the better results to convenience others in the company .
  • Show Them ROI : Just talking in the air about the benefit of Salesforce won’t influence any of your salesperson , rather show them the actual benefit in real time .
So in case you are looking for business owner looking for growing your business to next level or you are a salesperson who want to grow your sales at next level , get a salesforce implementation by Winklix salesforce consulting . For more tips  , talk to our CRM experts now .