App Store VS Play Store

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Developing an app  ? One of the biggest decision before making it is , on which platform : Android and iOS ? Both these platform are contributing 99.6% of the total market share . These two platforms are competing into market like ” two-horses “.

Each of the respective market have their own pros and cons , we can compare both on the basis of monetary value based on user’s app purchases .Every business owner’s aim is to earn revenue from the app in which they have invested in . According to reports , iPhone apps makes 75% more money than Android marketplace , despite of the fact that google play share being four times larger than iOS.

So the next question arises why do iPhone users spend on apps than Android users ?

Device Engagement & Demographics

Let’s discuss about the engagement first .According to research , iPhone user spends 30 more minutes than an android user . They also find spending time on mobile commerce on their iPhones .

Android phones has variety of devices ranging from budgeted phones to high-end users . This makes them prices conscious . Price is the very first factor while choosing Android phones in the first place .

It is based on the fact that  , lower the price of the software , the lesser user will spend on apps and software . The logical assumption , we can say behind that is a budgeted android phone user will not spend money on app , as high value user of Android and iPhones will do , as if they can , they why will they buy a budget phone , rather than iPhone . More of the people who buy budgeted phones are living in developing nations , wherein use of credit card is still lower .

Brand Loyalty Means App Loyalty

Another reason why iPhones user spend more on apps are , when asked with any of the iPhone user , they would likely to return to apple for their next iPhone , while the same question being asked with android user , more than 77% are not likely to return to Android .

Change Is In the Air

In present scenario almost 78% of the 2.2 billion apps on the Apple App store are free to download . Meanwhile , in play store this trends of paid apps seem to raise to about 31 % .

It’s Gonna Be A Close One

Although iPhone has historical spent more of apps than Android customer , recent studies shows that gap is narrowing , When it comes to satisfaction , both the platforms are on equal level . We even don’t know what is going to happen with us in a near future , and same is the case with app stores, anyways lets hope for the best and see who will be on the win win situation . At the app marketplace matures , we are early waiting to see future buying habits of user on iOS and Android .

Key Difference Between Android & iOS App

  • 41% Apple user’s have income more than $ 100000 .
  • The percentage of free apps in app store is 78%.
  • 92% will return back as iPhone user , which buying a new phone .
  • 69 % of the only apps are free on play store .
  • Apple user download more apps
  • Android apps require lots of bug fixing check , as there are so many phone .
  • Satisfaction for both android and iOS are at 81 % each .

https://fueled.com/blog/app-store-vs-google-play/

How Chatbots Help You Improve Customer Service

Chatbots are being used everywhere now – be it ordering foods online , or bargaining the products over e-commerce website . Instant messaging is becoming main form of communication now a days . In order to get better result , many of the companies are implementing chatbots in their system , for better information management and customer service .

Chatbots are computer programme that allows us real time conversation using chat interface , and has vide range of application for any type of business . It has the ability to understand human language .

Let’s see some benefits of chatbots into order to better serve your customer while dealing with company :

Immediate Customer Service & Support

Putting on hold the customers every time they call for viable solution required patience and most important customer valuable time . This all problem can be converted into solution with the help of chatbot . This means , its a miracle and business opportunity for your business , as customer will get to know instantly , say when will refund be processed , when will my order be delivered and so on , thus allowing your organisation to focus on more critical issue and leave positive impression on the customer .

Personal Service And Increase Sale

Chatbots helps customer to directly connect with company sales person , in order to get expert guidance regarding products catalog which proves helpful for customer and as well as increase profit for your business . Chatbots saves the customer entry who exits without making the purchase , and will remember the same , if customer revisiting , and you can make recommendation accordingly .

Access To Large Audience

Chatbots can be easily accessible on your mobile application , website , Facebook messenger , slack , Skype and many more .This flexibility allows business to get their hands shakes with vide range of customer worldwide . Facebook messenger has individually 1 billion active user who are using facebook .

Round The Clock Availability

Customer can chat anytime according to their convenience , wherever they have found chatbots implemented , thus allowing the customer to get their complain solved during non working hours .

Chatbots Can Predict

One of the most important benefit of chatbots are they remember previous held  conversation with a particular custom thus company sales person can easily recognise the customer and preparing strategy accordingly , without even knowing to the  customer.
Winklix understands the important of chatbots in present scenario . With an extensive experience in developing chatbots software by php sockets , we help our  clients to get busy in developing their business strategy to increase customer and employee engagement to make your business available 24*7 for your customers .

The Do’s And Don’t Of App UX Design

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The do’s and don’t of app UX design :

Even the worst made app is usable if user tires to use it , but sometimes features which seems to be awesome might give your app an worst experience leading your app to get struck somewhere .
It’s the job of the professional who is specialist in UX designing to make a user friendly application , so that it can meet the need of those who will be ultimate user of app .
UX design is something which can even make the app or destroy it . Some tips are given below to help you out for making a good UX design :

Do help the user understand what they need to do

This is what a UX designer should primary focus on . The main action of user and the next obvious step of the user should be designed in such a way that user can easily find what they are willing to  . The best way to figure it out is , pick some highly famous app , and make the step by step guide similar to it , as user gets habitual to using an app , say Facebook , and will find hectic if they don’t find handy the app you are allowing them to use .
If followed successfully , it can help your app  be be successful in achieving their position .

Do keep it simple

Try to make the app as simple as it can , so that user will be able to perform their task easily and quickly .
Try to make user paths full with grasses  and trees so that they can avoid the hot sun , thus making user journey as frictionless as it can .Sometimes the simplest approach is best -look the uber , Facebook , google maps to see the simplicity .

Do design for all the users

If you are planning to launch the app , always keep in mind to focus all the user to gain high number of customer .For instance , you have developed some funky app with keeping gin mind of just focusing on young generation , then you are loosing person above the age of 35 years , which means the majority of population .
If a user is new to app , you can provide them a one time guide of using  the app .

Do keep the experience consistence across all the platforms

If your app is available across all the platforms , from phone , tablet and desktop to smart TV’s and watches , try to make app consistence across all the platforms . I am not trying to say that platform  specific design is needed to be followed , but try to make your app similar by using same visual style , font and design .

Don’t have lots of things competing for attention

If you are trying to offer to many choice similar to one another , user usually find hard to pick one among them , and at the same time user will get frustrated .
Using clear visuals will add customer for your app .That way user can at the glance , can distinguish between what is really important and what isn’t ,without reading , understanding and consciously making the decision .

Finally 

Strong UX / UI design can be the difference between app succeeding and user failing to connect to your design . Keeping your design simple and logical will add value to it for sure .Don’t forget to get feedback and user reviews after launching the app , and make necessary changes accordingly to be successful in app world. All we can say after whole article is ” App that looks fantastic but is not easy to use is a failure “
Winklix.com is leading mobile app development company in delhi and mumbai . Our mobile app developer in mumbai can help you out with designing and development of the best app with professional UX designer .