Tag: crm software

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6 Ways How CRM Can Improve Your Marketing

crm software development

It is a general trend that when people think of implementation of CRM for their enterprises , they think of sales . In fact people buy CRM to increase their sales , irrespective of the fact that CRM has many other parts and one of the important part is marketing .

If CRM has been implemented properly it can benefit organisation in number of ways namely improving lead quality , maintaining customer relationship by better communication , lowering the manpower cost and enhancing customer satisfaction .

For a CRM to be implemented properly which can in turn benefit you in number of ways , you must hire a CRM software development company with proven track records and years of experience .

Since this blog is limited to how CRM can improve your marketing tactics ,  let’s quickly looks in which it can be achieved .

It Makes Relationship With Sales Stronger 

The leading salesperson in any organisation will regularly follow up on the leads they receive from marketing tend around the clock . But as per the recent reports the fact is 10 % of the organisation has no matured lead management system compared to 25 % that are actually using lead management process .

Regular following up with the leads gives marketing team confidence in lead who are more likely to be converted into deal because and only because they are getting following up rapidly , and therefore more likely to get converted .

At the same time it also allows salespeople and marketer to easy track the progress of sales lead , thereby allowing efficient carrying out of task between departments and thereby efficiency managing campaigns of sales and marketing .

It Allows Filtering Customer On The Basis Of Value 

Understanding customers is one of the important factor for carrying on successful marketing tactics . CRM enables you to extract meaning from database so that you can get insight for required customer information and interest that can aids you to join marketing dots .

CRM also helps you to filter database of customers on the demographics , amount of revenue generation and cost of establishing and maintaining relationship with customers .

It Automates Email Marketing By Integrating With Email Campaign 

Carrying on email drive is more likely to increase your revenue by 18 % which comparing it with broadcast email . Many marketers also believes that email is the primary channel for lead generation . CRM system automate email marketing campaigns which allows right person to be connected on right time which in turn generates greater return on investment .

It Allows You To Automate Part Of Your Marketing 

Automatic feature in CRM allows to you carry out your marketing more efficiently . For instance , automatic code generation , capturing data online , taking input of data in CRM all can happen with ease .

CRM Allows To Track Performance 

Right from getting the leads from different sources to following up the entire sales cycle , you can keep the track record with just a single click . At just the press of the button you can view reports , track progress of leads and also pipeline revenue in real time .

This all automated process helps you in successful initiatives , reduces wasting of resources and build a virtuous feedback loop .

CRM Helps To Manage Marketing Suppliers 

CRM features is not only limited to customer focused approaches , but at the same time it also aids you in developing closer relationship with your supplier . Web based CRM software allows you to store data on your CRM platform which keeps all details at one place , allowing to track product pricing over time , sales trends followed by customer and more .

This reduces cost , optimises timescale , and over time drive up relationship with customer and suppliers to next level.

Looking for CRM software development or customisation , hire Winklix developers to get the best of benefits arising out of it .

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Planning A Positive Customer Experience Strategy With CRM

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We are living in 21st century wherein the world is completely digitalised and we certainly have to interact with wide range of different brands . The best part is we have a complete access of all product and services with just a press of button . Custom pre check twice online , read reviews of product / service before taking any final decision to move ahead with it .

As per the recent reports almost 94 % of the buyers conduct some time of search online before purchasing . As google is the most widely used search engine , people use it to search and read online reviews . As a markup , online marketing and branding tool has become an important tool for business to reach buyers at early stages of their decision making .
As due to digitalisation all the information is completely transparent to buyers , their demands are not only limited to best price and fastest delivery , at the same time they are also searching for long term partnership with brand . They are more looking for a sense of personalisation feel with interacting with the brands .
As far as from the organisation point of view , in order to meet the customer expectation they have to follow an approach in which they can give easy and quick solution to issues faced by customer so that organisation can give a sense of customer satisfying and maintain their brand value . For a small business wherein there is limited resources , giving and maintaining a solution strategy is next to impossible . Thanks to software such as CRM while helps organisation of all sizes to get customer experience strategy on track . Lets quickly look at the benefits of using CRM to improve customer experience .

CRM Aids In Keeping Track Of Your Sales Cycle

With the help of CRM system , organisations can easily track their sales and follow up of customers with ease . It also ensures that no deal gets crack in between due to communication gap by automatic reminders , mails and follow up . It also helps the sales team is tracking their sales target , conversion rate and thereby intentionally improves customer experience to .
For instance the CRM system automatically provides prospectus to customers at different stages of sales cycle to give them a personalised experience , which may be related to general product information or past customer case studies .

CRM Also Helps In Storing Previous Customer Interaction 

Most of the CRM solution such as SalesForce CRM or even a custom CRM software development gives facility of sync and storing of emails together with punching of past conversation with the customer in the CRM which allows any person to see the progress through sales pipeline and which can aids you in dealing with the customer accordingly on the basis of past experience and records .
This CRM feature allows organisation to reach directly to customers in case of any issues which are faced by them therefore giving customer a sense of personalisation and satisfaction .
Facilitating all employees access to previous emails and conversation with customers can help to improve customer experience no matter to whosoever customer speaks to .

CRM Act As Helping Hand In Staying In Touch With Customer Regularly 

A CRM software also allow to set up your task and related reminders in CRM system so that it can help you remind and follow up with your prospectus . This helps us making a deeper relationship with customers and thereby increasing the conversation rate of sales .
It is not only beneficial for new prospectus , it also helps you to maintain a stronger relationship which increases the customer interaction rate .
Is is also always been proven beneficial to get feedbacks from customer on your product and services , thereby helping organisation to know about their pros and cons and take right step in improving that cons .

CRM Also Help Personalisation Of Marketing Content 

Apart from storing previous interaction of clients and all , CRM software also helps in creating and sending beautifully crafted marketing content to client directly , which is easily customisable .

End Point

In present world customers are expecting fro every business organisation a sense of personalised experience while buying any product/ services from them .  As a business organisation , a CRM not only helps in keeping track of your sales , but is also remind you to take regular follow ups and track progress , solving issues and more . Improve your customer experience strategy today with the help of Winklix custom CRM software development solution .
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Benefits Of Custom Relationship Management Software

crm software development

Every business are totally dependent on its customers . The first and primary goal of every organisation is to satisfy its customer by providing satisfactory services to its customer . And that’s why every organisation needs a custom relationship management system ( CRM) to manage customer efficiently .

CRM system are designed in such a way that it caters all aspects of business dealing with customers . Suppose you are an organisation who is getting certain amount of leads , obviously leads conversion takes time depending on the customer mind set . CRM will automate your ask by reminding you what  you have talked to customer together with when you can to take the follow up of the customer again and so on .  It helps in task being performed automatically .

Herein listed below some of the major benefits of implementing CRM system in the organisation :

CRM Centralised Function

When talking about the CRM , it contains centralised database , so that all staff can work simultaneously , and access the integrate tools along with it .  This not only lead to increased productivity in the business , but facilitates convenience , accuracy and reliability in entity .

CRM Improves Awareness Of Customer Needs

CRM keep historical records of the data in such a way that it can be easily access by the permitted staff member with just a click away . CRM helps to store multiple transaction records of customer including purchases , customer feedback and personal information .
Suppose a customer care executive of your organisation interact with the customer and came to know he had just celebrated his anniversary a day before yesterday . Then your customer care executive can  update the same in CRM and customer can get an automated message every time his anniversary triggers in system .

CRM Provides Real Time Data

It stores data on real time basis . The benefit is adapting quickly according to emerging market condition . You can track the growing trend . Suppose you are seeing growing sales trend , you can allot additional resources to exploit growing trends in order to get higher sales .
Similarly if the market shows shrinking sign , your business can invest more to get more sales .

CRM Reduces Cost

With the introduction of web based CRM solution , the CRM infrastructure cost has totally been minimised . CRM can be easily accessed by a web browser  . It also reduces the cost of the organisation as it saves the time lapse between purchase and sales . In short CRM saves money by automating the task of the organisation and trying every possible efforts to update customer regarding any updates .

CRM Improves Conversion Rates

This is obvious that when sales and marketing efforts is totally concentrated on customer satisfaction , enterprise will actually get to know which customer is actually interested in their product and services , and hence the conversion rate will tend to increase automatically .

CRM Automates Marketing

Since CRM contains centralised database system management , running automated marketing campaign is easy task . If you are thinking of shooting mail or sms to mass customer , you can easily do the same due to centralised database thus increasing repeated customer .
So in case after seeing the above benefits of CRM system , if you are looking for CRM software development company , you can contact Winklix to get online demo of our CRM together with custom CRM software development

Want to know how custom CRM make sense ? Read our article here .