How Small Business Can Get Big Data Benefits

How Small Business Can Get Big Data Benefits

It has been often presumed that small companies often does not require big data implementation as their data is less in numbers , but particularly it does not mean that big data initiatives should be set aside for them . From Winklix past experience on big data implementation services , even small companies are capable of acquiring data driven insights if they implement it on fast scale .

However it should always be kept in mind that big data analysis will result in meaningful insights only if data sources are chosen wisely . The biggest challenge that small companies face restraint on their selection process due to their limited budget due to their small in nature . In order to help you out to get out with this situation , Winklix herein presents internal and external data sources below which you should take caee of below .


Customer Relationship Management software or CRM takes care of sales , marketing and after sales support service . It also facilitates integration with third party software ( website , Helpdesk , e-commerce etc .) , and that is the reason CRM becomes one storage points for storing all touch points of customers data . By deep analysis of the collected data , you actually can :

  • Get 360-degree customer view which helps facilitating personalised experience . Assume you have clear customer journey right from beginning , then you can actually use their opportunity to convert inquiries into sales by facilitating sales guy to offer customers what they exactly want .
  • Modify your products / services or create the new one as per emerging customers needs on the basis of customers past records, complaints raised by them and so on 

Your Website 

Analysis of website data plays important role in improving the overall presence online and at the same time also help you in deep insights on how you can actually meet your lead generation goals on real time basis . Big data solution with the collected data sources can help you with :

  • Customising your website pages on the basis of traffic sources .
  • Improving customers journey by understanding what actually afters customers behaviour and then optimising your website on the basis of customers needs .
  • Automatic raising of conversion rate by actually analysis of present conversion rates with new opportunities available in marketplace .
  • Updating marketing campaigns by assessing their performance .

Social Media 

In present world , internal data analysis is not enough to gather all required information for small business . Rather analysis of social trends and outperforming competitors can help you get ahead of your competitors . Social media channels contains data for your existing as well as new customers which can help you with : 

  • Run marketing campaigns by properly analysing customers sentiments .
  • Generate strategy to create your brand recognition through analysis of customers feedback , and then to convert your followers into customers .

See How Small Business Uses Data Sources 

According to IBM Search , 62 % of retailers leverage big data analytics to keep ahead of your competition . Tracking of customers helps analysis of buyers behaviour and feedback , thereby aids in gaining customers feedback and behaviour . The collected data can be compared with social trends to identify patters and correlations that helps in offering and defining market strategy .

Get Ready To Go With Big Data 

The global business is already set to grow , so opportunities of big data are also tempting . So are you ready to get thrilling experience of big data analytics implementation , consult Winklix expert to get you going .

How To Convert Leads Into Opportunities With Big Data

How To Convert Leads Into Opportunities With Big Data

If you are curious of knowing how big data can benefit your organisation in driving more number of customer , then fortunately you are at right place .

The technology sector in the world is continuously changing and so in the case with customers . The customer now a days are demanding more personalised experience . With the introduction of internet , smartphones and computers – people today are more informed in this digital age .

It is very easy and convenient to find anything related to services or product online or on social media   because of digitalisation . But at the same time , if you even got a single negative review for your business , it is more than enough to ruin your business and tarnish the whole image of your brand , as it will spread like fire for your brand . A negative image will also make it difficult for business to exist in long term as they will unfortunately get lesser number of customers .

Customer plays an very important role in overnight success of any business organisation . It has always been seen that business which satisfies their customers always stay ahead in the competition .

Big Data For Customers Experience 

Big data is always act as a key to unlock the lock in terms of proving awesome customer experience . Many companies make use of big data analytics to measure the behaviour of customers on the basis of their past , present and future trend , which thereon improves the overall experience .

Companies are making the use of lots of internal as well as external data . But nobody can justify the accuracy of such data . But most of the time it has been seen that business are always low on the matter of absorption of data , as the speed of data accumulated from various sources like social media , web and so on is always on the higher side .

Thanks to big data analytics which provides the deep insight to enhance the overall customer experience life cycle and better understanding of customer choice , profitability and so on.

Big data has a feature embedded in it which enables massive collection of structured and unstructured data by many sources in order to know customers from various prospective . By deeply analysing these insights you will be able to know that customer is “next likely purchase” or “next call for action” which aids field and marketing guy to offer customers accordingly .

A lot of companies are also closing deal with customers by getting full understanding of their customers with insights by hit and trial method . Such companies also make use of latest analytical tools and methods for testing and thereby enhancing the overall customer experience by every angle in the organisation .

Use of big data makes senses for business owner to customised offers that best suits individual customer needs by drafting content that best offers deep insight about customer behaviour , profile and their preferences .

Know More , Sell More

As per the recent discussion above , sales and revenue depends on customer choice which may need series of interactions , cold calling. follow ups from company primary system which includes the team efforts right from sales and support department to social media and others .
Once your sales team use combination of traditional database along with modern approach , they will get better understanding of customer’s intention . But always make a note of it that bringing all together is challenging task .
To overcome with this challenge , the most common way is to integrate  structured and unstructured data in a way that is accessible for analysis using existing data warehouse , by use of famous platform like Hadoop . Hadoop supports storage of massive data  and at the same time also creates data archives which makes both structured and unstructured data more accessible by creating active data archive and makes it more valuable for your company .
In case you are looking for some another bog solution , you can take help of solutions like Oracle Big Data which is powered by Xeon Processor to produce which creates a more deep insight and streamline target on the basis of real insight on interest , activities and behaviour .
Once you are done with insight and data accessibility , you can organise the same on dashboard which will aid in decision making for your business . Oracle offers business Intelligence Analytics  from more than 8o industrial segmentation .
To boost greater adoption of big data , companies are looking for technology based solution to handle the big database in present inside of the application itself .


Everyone is looking for more customer engagement to enhance customer experience . To increase the brand value and customer insights , Oracle facilitates you with various kinds of analytics tools to enable better decision making .
Thus Big Data is edge for your business to succeed . Let Winklix customise solutions for your business .