Tag: app development company in london

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Best Ways To Get Featured In App Store For Your Apple App

Best Ways To Get Featured In App Store For Your App

We all are aware of recent Apple App Store changes that has completely redesigned the store . Now with the release of iOS 12 in the recent Apple event , we can expect to see a drastic change in native app discovery funnel .

Who will not want to get their app features in App Store ? If your app by change gets featured in Apple’s featured page , you will get a complementary increased number of traffic , more visibility and thereby downloads . Although there is unfortunately no sure ways to get featured , still there are certain available tactics by which you can increase your changes of getting featured .

Why Does Apple Feature App ?

Apple App Store was launched decades ago . We can say the apps has made the iPhone of what it is today . In less than 10 years Apple has reached to the next level of business industries , it has completely changed the way we live , and has introduced a entirely new business which we may have never been think of . As a result Apple App Store draws more than 500 million weekly user helping them to earn billions of dollars from App Store . The all credit goes to mobile app development industry and that is the reason apple always want to maintain a healthy relationship with developers by welcoming their quality products and thereby featuring their hard work on App Store .
Although the layout of the iOS 12 App Store will remain similar to previous one except a change in menu bar which offers a missed tab in placing of giving user full extent of content for the last 7 days .

How To Get Featured in iOS 12 App Store ?

Before getting your app submitted to Apple App Store , you must have a great app with awesome design and most important it has the capability to fulfil the needs of the user . Some of the points which can help your app to get features in App Store are :

Error Free Functionality

This is known to be make or break functionality for your app . It must have a eye catchy design with ease to use functionality from user prospective . So before even dreaming of App getting featured try to fix all bugs in your app . No store editors will promote your app if it has bugs !!

Native Is King

If you want to play safe , native app is the best solution . Apple will obviously feature app that may have been build specifically for their platform as they give high end user experience in comparison to hybrid one . So if you really want to get features on App Store , always invest in iOS development and build native apps . With hybrid apps you are somewhere compromising on user experience as it is common for all the platform . In short we can say in order to get features on the App Store , native app increase your chances of getting featured in comparison to hybrid app .

Promote Apple

Every company want to promote their own brand first , is it not true ? Apple’s also does the same – they prefer to promote their own products first . So in order to get featured in the App Store , you must keep in mind fulfilling the common objectives of Apple . For instance say if Apple is promoting an API , you must customise your app according to that recent API implementation . Also at the same time keep in mind Apple’s product release as it is also one of the best way to get featured in app store. So if you are using apple product in your app , they will give you a visa a versa result .

Keep App Up To Date Always

Updating your app on regular intervals and offering user with enhancement and new features will always add on to your value of app . Apple always love to see the apps that are getting regular updates frequently .

Leveraging App Store Listing

Its a one time win win situation if the user is coming to your app store page , and it must give user a long lasting impression . Each and every element on your page should be properly aligned in order to decide user to download the app . In short we can say a good description and a awesome app icon with surely increase your chances of getting features in app store .

Visibility Enhancement By ASO

App Store Optimisation (ASO) is process of optimisation of your App Store listing in order to show your app on the higher end on searches . ASO is somewhat similar to Search Engine Optimisation (SEO) which will no question asked will increase your visibility and downloads and if you are lucky your app will be noticed by editor and can get features on App Store . For ASO , keywords are the king . It should be  handled with utmost care and should be placed in various sections of app listing . It is always beneficial to include the focused keyword in the title itself and in the description to .

Keep Your Rating High

Rating and reviews helps identify the user experience and thus the ranking factor . It has always been marked that at the time of downloading the app user will at first see the rating and reviews of the app. In order to increase your changes of more and more download , its important to maintain a rating of average of 4.5 or higher .
Just like user’s , Apple editors has almost same decision making process while they are searching for the viable app for featuring on App Store . Any company focused on business will always thing of profit making first , and so is the Apple . Apple is always thinking about profit . Although rating are hard to maintain as it totally depends on the user choice and satisfaction to individual user needs which can never be meet due to different mindset of users , but a good user app with often amount to high rating and positive reviews .

What Happen Next ?

If you are a lucky person whom have have got selected by App Store , fill in the form as quickly as possible , and provide them with the attractive banners , thereby making it easier to showcase your app listing on the featured page . You can also note down the number of downloads before and after getting featured on the App Store . After getting featured leave no chance of making sure of retaining user acquired from the feature by best mobile app development .

Closing Thoughts

Although the above tricks are just the proven tactics of getting your app features , there is no certainty  of your app getting features . All you can do it put your best efforts keeping in mind the above points. Always choose a mobile app development company who keep on adding value to your app by way of regular updates .
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Java Or Kotlin : Who Is The Originator Of Android Application ?

java vs kotlin

Whenever we think of developing an android application , we always think of developing it on java language . However its 2018 , wherein there are varieties of alternatives available to build the app apart from java .

Certain programming languages has been able to catch many eyes off lately this years and one of them is Google I/O , which is now known to be the first official language of Android , named as Kotlin . Even the android studio supports Kotlin . Kotlin can be used easily in android studio and the main benefit being it reduces the overall app development time to great extent .

Now the main confusion which arises while talking about app development is which one to choose : Java or Kotlin ? Which one is better ? Lets read further to further find out .

What Is Kotlin ?

Kotlin is open source programming language use to build awesome mobile applications . It is preloaded with object oriented and functional programming features for JVM and Android .

Kotlin was originally discovered in 2010 by JetBrains , the firm which is known for its well know Java IDEs .

Kotlin VS Java

The best part for the developer when it comes to learning a Kotlin is any experienced Java developer can get the whole idea of Kotlin and that to within few hours . Kotlin is originally oriented from Java only , and that is the reason developers can use both Java and Kotlin simultaneously to get the best output .
Java frameworks and libraries can be easily created in Kotlin . Choosing Kotlin over Java will surely give you number of benefits in your app development process such as safe casting , extension function and much more .

Is Moving From Java To Kotlin Is Good & Safer Decision ?

Java is worlds most widely used programming languages , however it might not be the case when we are talking about Android development aways.
Java is a prehistoric language , although recent launch of Java 8 with lambda function has impressed many developers , but the fact is when we are actually building apps on android studio  android will only support subset Java8 features , and thereby you may not be able to take the full stack advantage of Java 8 .
Apart from it NullPointException and try catchy blocks are another of the greatest issue faced buy a programmer during development . As we all know java is ancient language , its syntax is also very old when we are comparing it with modern programming language .
So answering the above question , Kotlin code is is better than Java code , and can perfectly work on android . But Kotlin is not preferred for freshers as it will be very hard to learn in case you are not aware with the concept of core Java . So for newbies you can start with Java and can later move on to Kotlin .

So Will Winklix Prefer You To Use Kotlin ?

Java is a old school programming language which we have been using since last 10 years . Although there are high end developers who can give you an awesome output , but the limitation of programming language is always been there over the years . And that is the reason Kotlin has come with more viable approached such as :
  • Avoids NullPointExceptions errors
  • Easy to get due to open source
  • Reduces coding time for better execution
  • It can be used with Java .
  • Easy to learn in case you are familiar with syntax of Java .

Kotlin For Android Development : Yes Or Not ?

Umm… if we were in 2015 , then we would have not adopted the same as Kotlin was not mature enough art that time .
But the good news is its 2018 , and yes Kotlin is mature enough to handle all kind of request . It also pre comes with Android Studio support which means IDE knows how to get the most out of this technology . Anyone can learn this language with ease , which giving fewer long term crashes the Kotlin is hoped to be deployed with various new features in coming years .
It is a modern programming language and may overcome on Java within few years . Java and Kotlin both has the ability of supporting all Java libraries and frameworks . The support and community for Kotlin is also increasing day by day .
So Kotlin has a brighter future and Java will surely remain the pillar of android app development which every fresher should learn at initial stages .
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How Much It Cost To Develop An App Beyond Developmental Cost

app development cost

You must have read series of conversation from us regarding how much does it really cost to develop an app  which tells you the developmental cost on the basis of scope , platform , type of mobile app development company and other factors which are directly associated with development .

Now we have talked about the developmental cost of the app , its important to consider other important factors that will necessarily incur throughout the process of your journey .

Developing an app for offering to user is just the small part of investment . The real cost of the company will get incurred in finding the users for the app , maintenance and regular update of app and more .

Cost Factor To Consider Beyond Mobile App Development

Marketing Of App

When your app is not getting good download and customers then it means you are lacking somewhere in your marketing strategy . Sometimes product also fails due to low visibility in the market .

Defining marketing strategy is important part for any business type to drive user acquisition and mobile app growth . Gone are those days when there were only few of the apps are available on the app store . Now respective app stores have been flooded with various types of app in each industry .

So always keep in mind while launching the app you are stepping in into highly competitive market and you have to plan your product and services in such a way that your app will be up from other things . The one stop solution for this is marketing your app to get its success .

Running an awareness campaign before pre launch of app should also be the part of your marketing strategy . Marketing is always an ongoing process and it should strategise in mind even before the developmental process of app starts . Usually launching the sign up page during pre launching of app , promoting app by video teaser , paid advertising , blogging , website and landing pages will add on value even before launching your app , thereby ganging you more customers .

The budget of marketing your app totally depends on the type of market you are willing to enter in and who actually are your target audience .

Cross Departmental Involvement 

Usually a set of UI/UX designer , developer , backend developer , QA , tester is required to build any successful app . And strong involvement of each of the team is required to deliver any successful app in order to technically diversified .

Together with planning for heavenly marketing your app and fulfils your business goals , you will also need to account for internal efforts involved with supporting and sustaining the app .

Combination of IT and engineering plays a key role in development , integration and other services which you may be looking to accomplish through mobile app . Even if you have hire mobile app development company , your open people must have to involve with them by way of strong communication for successfully building the app .

Maintenance , Upgrade & Continuous Delivery 

 

Your developer real job starts after initial launch of mobile app , as after launch is just the beginning . Always try to keep in mind the future cost which will be incurred in maintaining the app and fix bugs and to roll out any version upgrade . The point here is you must have a long term vision in case you want to exist in long term and make your app a success .

It is usually seen that initially after the launch of app , it takes around 6 months to get it established and leave mark of long lasting relationship with customers . Continuous and regular upgradation according to dynamically changing environment is what user finds it interesting . In the technology driven world , you can’t retain user for long on the concept of ” set it and forget it “mentality .

Mobile app development cost will incurred as upfront cost , but will occur over time . Hiring a good mobile app development agency helps you to provide a viable framework that gives you flexibility to sustain and improve over time together with defining a overall mobile strategy .

 

Consider mobile app development an an investment , which will increase your revenue in long term if done correctly , and a right mobile app development partner having expertise knowledge will get you to meet your expected needs of your business organisation .