How Mobile Apps aid in driving Digital Transformation

How Mobile Apps aid in driving Digital Transformation

Introduction

Smartphones have become very critical in our day to day lives. The growing number of smartphone users, 3.5 billion at present, proves this. This has also given birth to a new phenomenon called mobile apps. These gadgets are hollow devoid of mobile apps. There is a reason for the same as well. The apps make life easier for both customers as well as the companies. As far as companies or businesses are concerned, they can easily establish a connection with customers through messaging via apps. However, the message has to be relevant for the customers. This means that the information should pertain to offers, discounts etc. As for customers, apps make it convenient for them to find a product or a service they desire. This is possible only if the app is devised with customer satisfaction in mind. In order to develop such an app it is better to approach an experienced mobile app development company. Hence, the benefits of apps are endless for both the parties if they are properly designed.

Stats are an eye-opener

The statistics provided underneath makes it clear why businesses need mobile applications now more than ever:

  • 21% of Millennial open an app over 50 times daily
  • Mobile apps drive 57% of total digital media usage
  • It is being observed that a user with 80 apps is using up to 40 apps per month
  • Users are expected to download 258.2B mobile apps in 2022

These numbers prove that the popularity of app is soaring and going forward the figures are going to be phenomenal.

What is Digital transformation?

There is a misconception doing the rounds that digital transformation is a process of maximizing the use of technology in a company. The theory is based on the fact that increased use of technology will lead to improved experiences of employees, customers, and other stakeholders. This is nothing but a flawed theory. To be precise, digital transformation is a phenomenon that goes beyond extending the scope of technology. So, what is it? It is a wider cultural transition that aids organizations to adopt an innovative approach that refuses to accept the status quo, and prompts businesses to learn from failure. Digital transformation is not just about incorporating digitalization into diverse areas of your business. It, in fact, changes the way companies function apart from providing genuine value to customers.

How mobile apps are accelerating digital transformation?

A mobile app is very much instrumental in making digital transformation a success story. In the current scenario, apps have become crucial in time spent on mobile phones. From routine surfing to making purchases, everything is facilitated through mobile apps. Even for businesses these apps serve as an ideal platform to establish good relationships with their customers. Hence, mobile applications offer myriad scope to the businesses and bring every aspect of a business on a single platform.

Also Read : How To Develop World Class Android App ?

4 Ways in which apps are transforming business digitally

Providing customers easy access to your business

A mobile app provides your customers with easy and quick access to your team members anytime and anywhere. The app comes with a ‘chat’ feature which companies these days utilize for communication purposes. It has become easier for customers to send their queries to the company. Companies can then respond to these queries in line with the volume of queries and messages received. Businesses can either choose a real-time response at specific hours or 24/7customer service, depending upon what suits them the most. Hence, this is one way in which mobile apps have digitally transformed the business.

Merging AI technology to serve customers

Another way in which mobile app is leading the way in digital transformation of business is through Artificial intelligence (AI) tools. AI is a technology that mimics human traits and then performs functions like humans. The technology enables businesses to interact with their customers in a better way so as to know them really well. Majority of the companies are employing AI technology while creating mobile apps. Some of the AI technologies being used are Natural Language Generation, Natural Language Processing, Speech Recognition Technology, Chat Bots etc. For example, Chatbots communicate with the consumers and register their responses. Hence, it serves the purpose of a virtual assistant for your consumers.

Enhancing functionalities of app through IoT

Internet of Things is basically about taking the power of the internet beyond computers and smartphones to other things or processes. This has increased the functionality of mobile apps as well. Everything pertaining to our lives, be it homes or even toilets, can be accessed via mobile apps on our smartphones. You might have heard of ‘Smart Homes’, where all the home devices are linked to the internet and can be managed easily with an app installed on your phone. So, the apps are no longer just about showing products or providing information. It has become more advanced thanks to IoT. This is another way through which apps are successfully accelerating digital transformation.

Triggering loyalty via real-time app analytics

In the current scenario, businesses thrive on real-time analytics. The real-time analytics has the propensity to make or mar your business. Also these days usage of mobile apps has gone significantly higher. The apps are also enabling businesses to access useful insights pertaining to consumers such as buying pattern, frequency of purchase etc. Thus, the collection of the real-time analytics allows companies to devise appropriate strategies to deal with customers effectively. If utilized properly, the real time app analytics can be beneficial for both companies as well as the customers. For instance, if you are using real-time analytics and a customer happens to be in the vicinity of your outlet, notifications regarding offers or discounts on the products will be instantly dispatched to him or her. This kind of prompt and coordinated technology makes consumers realize their importance to the company and inculcate in them a sense of loyalty towards the business or brand.

Conclusion

So, it would be quite fair to say that mobile applications are critical in accelerating the process of digital transformation in businesses. In order for making a successful transition towards digitalization, companies need to give more importance to mobile app development. Hence, it can be safely concluded that mobile apps drive digital transformation of businesses and help companies gain significant edge over their competitors in a crowded marketplace.

Winklix Has Again Been Recognised As Top Mobile App Development Company In USA

Winklix Have Been Recognised Top Mobile App Development Company

Winklix is rated amongst the Top Mobile App Development Companies in the industry on TopDevelopers.co

Winning has become a habit for us at Winklix and the entire credit for this winning habit goes to our excellent team.

Our name was included in recent   press release about the Top Mobile App Development Companies by Topdevelopers.co, a leading research and review platform of B2B IT service providers in the industry.

Winklix is a team of 130+ dedicated people who constantly strive to make a difference in the IT world by providing high quality products. We have delivered more than 1200 apps since our inception and have an impressive client retention rate. 

Our expert team of game developers has helped in establishing Winklix as one of the topmost game development companies in the UK.

Domain expertise knowledge, real-time communication and better support and scalability are the things that differentiate us from the rest. These are the reasons why we are considered amongst the leading mobile app developers in the market.

“Best App Developer In the town”, “Best Team for Mobile App Development” these are the comments which our satisfied clients gave about us. We always prioritize client satisfaction and that we are always noted as a client-friendly organization.  Our client servicing methods, focus areas, service specialties, costs and more interesting details about us can be found on Wilklix’s profile on TopDevelopers.co.

One of our interesting client stories

The owner of Radish fiction wanted to provide an app to the users, through which they could read a series of fiction stories on their mobile screens. The company wanted to provide a unique reading experience to its users. The client also wanted to have a backend that could handle a large number of users simultaneously. Another requirement was that the customer needed the app to be hosted on cloud with a CDN network so as to deliver the content faster to the mobile app.

Our team built the mobile app for Android, iOS as well as for web platforms. Using our expertise in Java and MongoDB, we built a robust database management system which allowed the client to get an app that was way ahead of the competition.

The result of our efforts was that the app got 1 million+ downloads in the home country of the client. The app was able to garner so much attention, that the client was able to raise more funds for further development.

More such game changing projects await your visit on our portfolio.

Who is TopDevelopers.co?

TopDevelopers.co is a research and review platform of B2B IT service providers. They offer unbiased service to service seekers, by providing them a listing of genuine and highly professional IT firms, that can help the service seekers in achieving their goals by hiring quality technical service providers.  

Chief attributes and developmental cost regarding POS ?

pos software development

What Is A Point Of Sale System?

Retail and Restaurants are main sources of our routine purchases and in case your store is only accepting cash, you end up being short-changing yourself. Cash is very limited these days as the buzz is on digital wallets and approximately 95% of all transactions happen via a Restaurant or Retail POS system. These devices process customer purchases, tackle payments, and document sales.

A good Retail POS system assists you in achieving a lot with new technologies such as handling inventory & customers, empowering your staff, monitoring purchases, and spot & reward regular/loyal customers. Everyone is aware of these advantages. But, to have an expandable POS system, it is critical to find the right POS System Development Company that has knowledgeable and experienced developers with good understanding of your industry vertical.

A Guide to POS Features

There happen to be several aspects you should look into while researching about the company, but the first thing to consider is whether to go for an old-fashioned POS or mobile POS.

Traditional POS System: The elements of this device include a stationary touch-screen computer display, credit card reader, and cash drawer. Extra pieces might have printers and scanners.

Mobile POS System (mPOS): This is generally a tablet configuration which is used both in stationary and mobile apps. It is useful with or in lieu of the traditional stationary point-of-sales systems.

It is tough to select a traditional POS or mPOS but you are left with no choice. In this matter, look into other factors that could affect your business:

4 Questions to ponder over prior to Buying a POS

Do I Require The Fastest Processor In The Market?

Having a good processor speed is no guarantee for better performance. Today things have changed as technology has touched a point of diminishing returns. The variation in a mid-tier processor and a top-tier processor in a retail or restaurant hardware is hardly a prominent matter. The mid-tier can be sufficient for the majority of businesses.

Does My POS Have Any Kind Of Physical Longevity?

The criticality of durability is quite apparent but it is not easy to tell these days the longevity of a piece of hardware. Every hardware supplier boasts about the durability of their products. When a POS hardware vendor says their product is long-lasting then you have to ask about:

Spill and drip

Dust, lint, and debris


Surge and lightning


Electrostatic discharge

Impact, drop, vibration, and shock


Environmental: thermal and humidity


Electromagnetic compatibility: radiated immunity and radiated emissions

Is it a Must for Point-Of-Sale Hardware to be Built Specifically For A Retail, Restaurant, Or Any Other Environment?

Certain suppliers utilize the same hardware for every business hardware setups. However, you should know the differences to make a good decision for your business.

You can begin to see decision making prospects opening up when you imagine the manners in which your business will utilize a POS system. Some important questions to consider are:

Is any hardware proprietary or is it possible to own it?


Is the system feature ideal for your business needs of the future?


How much does the software cost?


How much money to be kept apart for hidden charges?


Is there a requirement to sign a contract?


How to select the apt POS System in terms of Size, Scale & Space?

In case your business location is restricted in space then you should consider the tablet POS; their configuration is easy and size is tiny vis a vis traditional POS systems. It gives you adequate foot space in your store. The mPOS systems are attractive and ideal for closed spaces as they provide a flexible solution. These can be utilized in mobile and stationary setups. But, if you are going to function in a bigger retail space with several checkouts, you can go for a traditional point-of-sale system. These are huge and come with a package of solutions that carry critical peripherals usually used at a checkout.

5 Excellent POS Systems 2019:

  • Verifone
  • Clover
  • Ingenico
  • First Data
  • Equinox

POS Software Elements

Cloud-Based (Saas) or Software-as-a-Service happens to be a system that can be accessed and assisted via the internet. If the internet goes down, most POS systems can monitor sales and sync once the connection comes back.

On-Premise is the one that requires a business to purchase one or more licenses directly from the software; which can be installed on the servers or computer system. In case you have a big organization to track then it might turn very inconvenient to update and maintain the software by yourself. You should look at taking the help of a dedicated IT professional.

POS Hardware Components

This is a list of the rudimentary hardware elements needed to assist any POS system

  • Touchscreen Monitor
  • Barcode Scanner
  • Cash Drawer
  • Pole Display
  • Magnetic stripe reader
  • Receipt printer

How Does POS Help You?

Data is of paramount significance currently when it comes to decision making. Earlier, mere conjectures were the real source. This implies that you require all data you get from anyone who communicates with your business. Data such as customer buying/return history, sales detailed by item, reports on stock inventory, and monthly/yearly/seasonal sales reports. Devoid of these, your business growth can go for a toss. Other beneficial reasons that come to mind are:

  • Expedite report generation
  • Cuts down inventory overhead
  • Quicken busy checkout lines
  • Superior services for customers
  • Offer prompt inventory data to vendors
  • Maximize traffic online & offline in your store
  • Time saved on back-office inventory operations

9 Essential Aspects In Your Point-Of-Sale System

Integration: Your POS system must possess a configuration to be merged with other segments. For example, accounting, time & attendance, inventory management, loyalty & gift cards, etc. If your system is integrated then room for errors and discrepancies will be very frugal.

Employee Management: This tool is basically for your employees logging in and out post their shift. This even helps in dealing with employees’ schedules and payroll.

Inventory Management: Inventory thinning is an issue all businesses confront. You should deal with this matter straight away by handling the on-site inventory quantity. This inventory management provides you some room for your stock at every time.

Customer Management: Find and rapidly spike the number of good consumers with this feature. This procedure will gather data on your customers’ past purchases and thereby permitting you to find out your most useful customers through their spending pattern. This additional clarity transparency can be accessed with a POS system.

Sales Reporting & Analytics: Apart from monitoring the quantity of your selling products this system even reflects the revenue you are earning on each product. Understanding the lucrative items in your business permits you to devote your time and effort judiciously.

Mobile/Tablet Access: The mobile & tablet POS access takes immobility out of your life. You can obtain access to your POS system from anywhere.

Streamlined Purchasing: This is an important feature that cannot be ignored. The process involved in a company to get goods and services can affect your business’ profit margin, cost, and entire success.

Customer Relation Management: The system keeps the portfolio of frequent customers which permits the business to get particulars such as a customer’s previous purchase, time they were originally included etc. Hence, improving the customer experience by understanding the customer personally.

Stock Management: This is time saving as critical information is being tracked properly. You easily handle bulk, understand top sellers, establish order triggers for sales, scan items anywhere etc. This aspect cuts down the time spent on physically ordering and computing your supply levels.

Extra POS Features:

Quick & Precise Billing: The manual steps involved in carrying out a transaction will come down drastically and hence improving employee productivity and performance.

Safety: Every POS system would follow the Payment Card Industry Data Security Standard (PCI DSS). This assists in safeguarding the critical customer data such as CC numbers and phone numbers.

Potent Reporting: It assists you in getting to know what is happening in each department of your business minus overseeing each department. Robust reporting permits you to identify patterns, view where the problem is, and where the prospect of growth lies. Such detailed info allows you to observe your inventory for an SKU-level view of your sales.

Quicken Growth with Multi-Unit Management: Having a sole franchise can aid you in seeing the requirement to save on costs and opt for a medium with lesser features. The ideal thing to do is to opt for a franchise point-of-sale system that enables you to handle several units through a single dashboard. It can be easier for you to expand when your system is equipped with multi-unit handling abilities permitting you to deal with various stores properly.

What is the cost of A POS System?

Pricing Prototypes

Pay-Per-Month: This happens to be the most sought after system in the market at present. Prices differ as per the brand you opt for and how the initial discussions pan out. The base pricing will be fixed according to per user or Register. The variations stand out when you have a requirement for only one register or multiple, and the number of employees working. The present pricing model in the market differs from $35-$40 for minor retail stores and for big businesses $50 would be the starting rate.

Pay All At Once: This is not utilized commonly as it entails huge upfront costs.

Hidden Charges

All industries have some covert fees involved when it comes to making a POS system. You should ask questions regarding your prospective establishment and then get an understanding of all costs.

Hardware Expense: Ensure every hardware expenses are added in your estimate. There might be sudden surprises like believing that you require one PC or Tablet for a register however you might as well have to purchase a whole kit to cater to it. This is the point where pricing models differ marginally as software companies regularly bring these kits where the prices differ.

Customer Service Charges: Each vendor tackles their customer service independently. You might see certain companies providing free services including free training and live chat; On the other hand, certain vendors would levy extra services. So, keep track of those vendors, who can be beneficial to your business, and those extra costs to the total estimate.

Credit Card Charges: Keep in mind the percentage of each solution charge as that variable would lead to extra fees. It might be a time-consuming affair to set a detailed estimate to begin with but you have to be ready and precise on the basic estimate.

Extra Features: It is better to remember that any feature you wish to include in your POS system might entail a hidden cost. Usual norm with companies is to levy extra reporting features. Monitor all the features included to be clear about your estimated costs.

While building a POS system, consider these above-mentioned hidden costs to assist you in selecting the apt POS Software Development company that is perfect for your budget, business requirements, and needs from the system.

What you can anticipate in terms of payment?

You should be prepared to pay something in the range of 2% – 3% of your yearly revenue and between 12% – 18% of that expense for annual maintenance and upgrades. If you are a small to medium retail store, then you can avail more free alternatives in the markets. Eventually, identifying the predicted costs for a POS system needs time, research, and a good understanding of what your business requires at present and going forward. With technical evolution, possessing a POS system attached to your business is important to encourage growth.

It is better to appoint a team of skillful POS Software Developers with very good understanding of some of the POS systems in the market you are trying to study in detail.