SEO And Web Development To Increase Your Brand Awareness For B2B and B2C Business

SEO And Web Development To Increase Your Brand Awareness For B2B and B2C Business

The increase in the use of internet among various communities has influenced business to create their brand value online which in turn plays a pivotal role in increasing overall revenue . The internet has become bread and butter now a days of our lives taking into consideration one of the quickest way to reach the right targeted audience at right time .

Over the past few years , the number of business in each sector has increased tremendously which is ultimately leading to cut throat competition . Each of the new business as well as existing business are implementing new strategies  , tools and technologies which aids them in generating new leads from the market as well as at the same time retaining old customers , expanding market react and thereby boosting overall revenue of the company .

Access to internet has completely revolutionised the way we do business . It has increase both B2B and B2C growth . The rise in the shopping trend from leading e-commerce website are just some explanations of the same . Internet has helped business to increase sales , decrease their cost and enhance the overall sustainability . B2B sales are getting increased by the use of internet for supply chain operations , whereas B2C uses e-commerce sites and product delivery channels to increase sales.

Also Read : Best Off Page Strategies To Get Your Website Rank Higher

But is having a website on internet is enough for doing business ? Rather not ! If you are done with your website , we can say you have taken a very first step to create a space for yourself in web world . You need to opt for internet marketing which contains planning strategies and continuously working and updating the website accordingly . Search Engine Optimisation (SEO) and Search Engine Marketing (SEM)are two popular internet marketing strategy which are concerned with optimising your website for your desired keywords on world wide web . Imagine you have develop a website and it is not discoverable on the internet ! Will that make sense ? A website which has great UI/UX so that even a layman can understand the same will have profound effect on bringing the desired customers . SEM is more or less concerned about promotion your website to rank higher on advertisement with the help of PPC ( Pay Per Click ) advertisement model in which you have to bid or specific keyword to rank higher .

Web development is not only concerned about designing a beautiful website with a brand logo and showcasing to customers , rather its about setting up a good branch architecture . Branch architecture is concerned about setting up the navigations on the website in most organised manner . If your website is showcasing relevant results related to searched keywords by user , your user might find you website on search engine first page which in turn helps you in gaining more customers .

The Digital marketing company can help you taking your website to reach new dimensions in so called competitive world for B2B and B2C e-commerce . Winklix is one of the leading names in web industry who is known for providing software development , web applications , and digital marketing services .

How Much Does It Cost To Develop An Food Delivery App Like Talabat

How Much Does It Cost To Develop An Food Delivery App Like Talabat

The food ordering mobile application is already on demanding phase and users are continuously increasing from day to day around the world . Tabalat is one of among those food delivery application which has gained enough popularity in UAE audience .  People are getting lazy , and willing to have access of all things right to their doorstep and so is it application are well playing their role on . It offer easy food ordering with fastest shipping option .

Competitors are always there is the market , but the king always stand out in the crowd and so is the same with Talabat app . Talabat is known to be one of the prominent name in food delivery application in Dubai and Kuwait and stands above all other app . User can search for nearby restaurant , can avail discounted price on food items and get the food delivered right at their doorstep. You will have access to all the information about food , restaurants , customisation available even before adding the item to cart for final delivery . Once you add the item to cart , you can pay for the order online by cash on delivery , credit/debit cards and more .

Tabalat was founded late in 2004 by an entrepreneur from Kuwait City . Since then it has gained huge popularity and that is the reason every second entrepreneur want to know the cost of creating app like Talabat , no matter whether they are individual / restaurant owner or big companies . Tabalat works on charging commission model from restaurants and this is the main revenue model .

If you are searching for mobile app development company in Dubai , UAE who can develop food delivery app for you , you can hire Winklix – one of the best mobile app development company .

Also Read : How much does it cost to develop an app like Swiggy or Zomato ? 

How Food Ordering Food App Works 

Any food delivery app or even tabalat in general have working generally divided into three apps . They are :

  • Customer / User App : This app is specifically made for customers wherein they can login / signup into the application , search for the nearby restaurants , avail offers and can order the food online at their place .
  • Restaurant App : As soon as the user orders some item , restaurant app will help restaurant owners who has signed up in the portal to receive the order , confirm for the order to be prepared and finally hand it order to delivery staff for final delivery to customers . Restaurants owners have to pay certain amount of commission to food delivery app owner as they are getting business from this app which in turn increases their revenue .
  • Delivery Boy App : Delivery boy are one who who finally delivery the delicious foods to customers . This app is meant for them to pickup the order , deliver it to customer and can also track their earning . At the same time with the help of delivery boy app , customers are able to track the food on real time basis .

Apart from the features and working listed above , food delivery app also contains tons of set of features on which costing of these app depends which are not limited to these functionality : 

  • Push notification 
  • CRM integration with app 
  • Real time tracking using google maps 
  • Real time analytics and reporting 
  • Refer and earn programme
  • Discount and coupons 
  • Social sharing and registration 
  • Multiple payment option to choose from 
  • Review and feedback from user about services , restaurants and more 
  • Multi currency and language support 

How Much Does It Cost To Develop An App Like Talabat 

Well the costing of these type of application totally depends on the sets of feature you are willing to implement in the app , on which platform you are first willing to launch your app and so on .
Considering you are willing to launch your mobile app on android and iOS platform along with the fully functional website , the costing ranges between $ 5000 – $ 50000 which totally depends on the amount of feature you want in that specific application . For developing app like talabat , all you need to do is to find a mobile app development company who can turn your expectation into reality . 
It is generally seen that this kind of application taken around 7 to 15 weeks of development time , which totally depends on type of features you are willing to have in your app .

Why Winklix ? 

Winklix has in house team of techies who is well known in mobile app development in Dubai who can ability of delivering highly polished mobile application . We have industry specialised experts who can delivery you quality website and applications at affordable price and on time delivery . Let quickly start with your next big project now .

What Is Machine Learning & Its Applications

What Is Machine Learning & Its Applications

In past few years , we had been experienced many companies who finds ways to incorporate artificial intelligence (AI) in they systems . As being one of the emerging technology , AI exploration has bought about sub concepts . AI as a technology which concept is machine learning in which  computers has ability to learn without being programmed for it . 

Machine Learning 

As this article is about Machine Learning (ML) , the question that arises in everyone mind is what exactly is machine learning (ML) ?  In simple terms ML is known to be subset of AI wherein computer algorithms are being used which has ability to learn automatically from data and information , even without being programmed for it .
So computers learn data and information on the basis of algorithms which aids them to build predictive models on the basis of observation . ML is being used for prediction and not perfection which are good enough to be useful .
Nothing in the tech world is simple and the same exist with machine learning . ML concept totally depends on how much data is being provided using supervised learning , unsupervised learning and other types of learning . Their type of learning is based on the information it’s fed labeled or not .

But the question arises how will an ML enabled device undergoes training ? The amount of training initially depends on how much data system is providing initially . ML concept can’t do anything without presence of data , but how much data is to be initially provided to the system ? Before going any further about why to use ML and other stuff , lets get into details about what exactly they are .

Supervised Learning 

Supervised learning is one of the process of ML wherein we can say system is provided with data (x) by defined algorithms and in respective of data x output (y) is also labeled . Due to correct labelling of input and output data , system gains capability to recognise pattern in data with algorithms . This enable system to do future predictive analytics on the basis of correct labels . The reason why it is beneficial is it is being used to predict outcomes based on future inputs of data without any human interface .

Unsupervised Learning 

In unsupervised learning , although data is getting fed into the system but outputs are not labeled like in supervised learning . In this data is being observed and determined as per the predefined patterns , and data pattern is no where recognised . These system of ML concept is being used in social media platform wherein your friend who had been graduated from X university and have taken degree in Calculus , and you are being recommended on social media platform on the basis of your interest to follow this friend on the basis of demographic data .

Reinforcement Training 

Reinforcement training is very similar to unsupervised training . In this as the system is not labeled , so the system is left to create its own pattern . The reason why reinforcement is being categorised as different from unsupervised training is that when correct output is produced , the system is guided that the output is correct , thereby allowing system to explore full range of possibilities . If you are one of those Spotify user , you make thumbs up and thumbs down on the songs you like and dislike , and at this point they suggest you songs on the basis of music taste you are having by using concept of reinforcement training in ML .

Machine Learning Application 

Well , have you have thought of why machine learning is on high phase ? Well the answer being it is next generation solution in achieving concept of artificial intelligence , and is one of the most achieved things for developers . ML gives apps superpower to improve on the basis of users inputs , without intervention of developers . As it has ability to auto learn , it also saves the time of developers and helps enhancement of user experience by suggesting user what they want . When we talk about machine learning , there are two significant concept , the very first being image processing and the second one being predictive analysis .

Image Processing 

Image processing is being commonly used application of ML , which we all have experienced . Supervised learning concept is being used to recognise objects in image . In this we give turning to machine to recognise what we desire . For instance a machine is being trained to identify set of labels in image and once machine takes on the image will labels different objects in the image and provide their input accordingly . Apple’s Face ID feature is perfect explorer of this technology wherein apple tired to initially recognise your face from different angle and later on can analyse your face stored in data to perform multiple task 

Predictive Analysis 

The most popular category of ML is predictive analysis , which makes use of historical data to predict  or recommend your future data . No matters whether you are using Android phone or an iPhone , your phone now a days suggest you text which you are writing . That is predictive analysis of work . They usually recognises pattern of the words you use and then provide for suggestions for future responses .
Predictive analysis is being used across all industries to recommend customers what they desire of . E-commerce uses this technology to suggest buyer with commonly purchased item , wherein social media used this to recommend people whom to follow .

Machine learning is a very huge concept which has not been blasted in the market so well till now . Right from social media recommendation to recognition of your face , it is being used everywhere which has impacted our life in positive way . At the same time developers are also gaining better understanding of what users behaviour are and are able to deliver the things accordingly . ML also facilitates users with sense of next level security . In case you are willing to take your product to next level , task with one of Winklix product manager to identify ML and suggest best solution for you .