The Payment Card Industry’s Evolution- FINTECH 2021

The Payment Card Industry's Evolution- FINTECH 2021

Banking and credit cards have been around for a long time. ATMs, for example, were previously among the cutting-edge technologies of Fintech innovation, much as technology for authenticating your signature were originally employed by banks in the 1860s. In recent years, fintech has evolved from being identified with startups to being a key component of established and legacy financial institutions.

As a result, the world’s most well-known organisations now have their own fintech nest fund. In 2019, JP Morgan invested $25 million in fintech companies. Capital One has opened fintech-infused “banking cafés” to attract youthful, technologically aware clients.. In addition, Citi introduced the Citi Developer Hub in 2016 to enable third-party programmers to test and provide feedback on application programming interfaces (APIs).Since the 1990s, credit and debit cards have similarly changed the payment sector by making it simple to withdraw cash.

Fintech companies collect massive amounts of data via their websites, applications, social networks, and sensors; analysing it is becoming increasingly difficult. It might be difficult to confront, obscure, and rather evaluate data without the assistance of big data. In general, there are three elements of big data applications in the Fintech and card sectors.

  • Analytics for customers
  • Predictive modelling
  • Analytical processing in real time

The need for big data analytics in Fintech applications is growing on a daily basis, driven by current difficulties. Big data has transformed value creation activities and standards in the financial services industry. To increase client loyalty and outperform competition, providers seek to innovate and improve their tools, services, and centres of excellence.

The value of big data is anticipated to increase in tandem with the growth of the Internet of Things (IoT), evolving mobile usage and technology, and more improved authentication mechanisms.

Here, we outline the most essential features of big data as they relate to the development of a Fintech solution.

1.Customers are not being connected to on a personal level-Users want to be able to resolve their concerns without having to visit a bank office, yet gathering client information is difficult. Mobile gadgets can be useful. They let companies to gather many sorts of data, such as geolocation, user interactions, user behaviour, and browser history. This information may then be utilised to compensate for the loss of face-to-face connection with clients.

2.Fintech’s Ascension on Social Media- Users build relationships with companies on social networks, and it is no more only a platform for connecting with friends and family. It is critical for FinTech firms to study customer behaviour on social media to get insights and apply them when selling products or services.Insurers, for example, might provide specific plans based on information obtained from social media, and banks/financial institutions can utilise social media data to calculate credit ratings.

3. Customer Expectations Are Changing-Customers want firms to go above and beyond. This is impossible without consumer feedback. To deliver tailored offers to clients, a FinTech company needs collect data from several channels such as their mobile app, website, social media, and smart devices.

4.Increasing Data Volumes- According to some predictions, the average individual will create 1.7 gigabytes of data every second in 2020. This equates to 2.5 quintillion bytes each day for all internet users. FinTech firms are suffering as a result of current trends that employ IoT, artificial intelligence, social media, and mobile technologies to acquire enormous amounts of data.

5.High Levels of Competition in the Sector- The FinTech sector is expanding at an exponential rate, drawing an increasing number of entrepreneurs, startups, and existing enterprises. The ability of a FinTech product to deliver a service is critical to success in this competitive industry. Big data enables businesses to optimise their operations in real time and provide the finest services to their consumers.

The FinTech sector is expanding at an exponential rate, drawing an increasing number of entrepreneurs, startups, and existing enterprises. The ability of a FinTech product to deliver a service is critical to success in this competitive industry. Big data enables businesses to optimise their operations in real time and provide the finest services to their consumers.

It is not simply accurate data that assists firms in determining their future moves. Big data platforms enable organisations to analyse information, summarise it, and draw useful insights using banking and financial services analytics. This gives businesses a bird’s-eye view of their operations and clientele, allowing them to make better strategic decisions.

Ultimate Way to Feed the Hunger by Apps & Digital Experiences

Ultimate Way to Feed the Hunger by Apps & Digital Experiences

Consumers were already finding new ways to get their food, which led to online orders growing at a rapid pace by the end of 2019. “Forward thinking” has become the new imperative in the restaurant business today. Over the years, norms have changed profoundly, due to which things have now diverged.

Before the outbreak of COVID-19, 39% of consumers were highly interactive with physical retail stores. However, today only 24% are under current quarantine conditions, and only 39% are planned to be in the next six to nine months. On the other hand, 30% of consumers were highly interactive with online retail channels pre-quarantined, up to 37% during quarantine, and 40% were planning to engage highly with digital retail over the next six to nine months.

In contrary words, just because a consumer can eat, does not mean that he or she will do it today and in the near future. The good news is that customers who order online at casual and fast-casual restaurants spend more than 13%. So as eateries are stepping into this slippery new landscape, it has become important that they not only participate digitally, but are doing so thoughtfully and purposefully.

An important variable in the new mathematics of food retail is agility. You know that when you browse DoorDash or Postmates, you find the right place to order dinner, but you can’t afford to wait? If you are in the restaurant business, you already know how difficult it is to please someone who is an executioner. As you are also well aware, you cannot lose even a penny of business because your food delivery app is not dialed. Take the Chipotle app for example. In May 2020, it topped the App Store as the second most popular food and beverage app and 54th most popular app overall. Chipotle is clearly doing a lot of things right. Let’s take a closer look.

Know Your Targeted Audience

In reality, everything has to be tailored to the customer. Every decision of a brand should be guided by how its ideal consumer will feel. Starting from that baseline, you can create strategies that resonate strongly with your core audience. For example, when you open the Chipotle app, you’ll immediately notice its swipe-based navigation system, a clever trick. Apple brought it mainstream with the home-button-less iPhone X. Chipotle understands that for its main target, a younger demographic, swiping comes naturally as scrolling.

Chipotle is also careful not to block potential customers outside of their main target audience. If swipe is not your thing, it is possible to navigate the app even with simple scroll gestures. It’s a perfect example of how a brand can show some flair in their app, while still catering to that many audiences.

Also Read : How much does it cost to develop an app like Swiggy or Zomato ?

Develop Your Storefront to Your Food App

Consistency is fundamental to branding, so your app is no exception. If you see and feel completely differentiated in-store and in the digital experience, then this is a problem for you. It is incredibly gratifying for consumers when ordering online feels like walking to the counter. You can almost smell the grilling onion on a good food app. App design is considered integral for this type of experience or for achieving the experience. It is essential to use the same colors and graphics as your physical location. It is another thing to introduce the same product and customization as you do in-store. We believe that the best digital dining experiences become necessary to include full menus, synchronized loyalty programs, and rebate pages.

When it started its loyalty program in March of 2019, Chipotle saw a 480% increase in daily Chipotle app downloads and 273% increase in daily active users. A bad strategy is not required to promote business.

Easily Present Onboarding

When installing a new food app, users are often greeted with step-by-step explanations of all available features. When creating your food app, remember that consumers wanted the dish they wanted 10 minutes ago. Don’t be afraid to withdraw or terminate the onboarding process altogether. Rather, it is necessary to focus on presenting clear information and call to action on each page. The clearer you keep it, the easier it will be for customers to run and eat. If you have a moment, check the online food app. You will find that online ordering is easy thanks to direct copy writing, design and call to action.

Choice of Options

Your customers ultimately want to focus on decision power. Give your feedback to your customers as they wish:

  • Pickup vs Delivery

Ordering food online through the app does not mean the customer wants it delivered. Remember, the human experience has changed dramatically. Make a pickup option for frugal customers who want to save a few bucks on delivery fees and suggestions. Bonus: Be sure to notify clearly when curbside pickup and contactless delivery are available. Do not assume that your customers will know or follow a particular protocol. And remember, contactless options protect not only your customers, but also employees and drivers.

  • Time of Receipt

Presetting the pickup for later times is not only useful for customers to plan their day, but also to manage their resources for your kitchen. Taco Bell thinks outside the bread by allowing it to be ordered as much as possible a day before.

  • Disposable Utensils / Straws

There are 87% of the total consumers who like brands that are environmentally conscious. The dangers of single-use plastic have been heard by all of us. There is no reason to deny customers the option to do without forks, spoons and straws. It helps to demonstrate environmental awareness while saving on disposables.

Keep it Moving

For many consumers, the real beauty of ordering online is time saving. Think of all the small things that can cause a lot of trouble, then introduce shortcuts. First, clearly, set the payment option at the time of order, rather than requiring onboarding or onsite payment. Part of the point of the app is to avoid lines and cashiers.

While going a step further when you allow payments through your Food App, asking customers to input debit card information will allow them to receive their wallet and card and provide their card number, expiration date, and CVV May need to be recorded. Consumers often have objections about revealing payment information online. However, digital wallet services such as Apple Pay and Google Pay offer fast, highly secure options that reduce nuance. An estimated 30.3 million Apple Pay users contributed $ 98.88 billion to the US proximity mobile payment transaction in 2019. Those numbers were already projected to increase dramatically over the next several years before COVID-19. We suspect that those estimates will start looking conservative.

Reduce Your Online Ordering Processes

By now you must have realized that customer experiences are very important for a food app. For which you should be clear that there are a lot of details to consider. To ensure that your app is fully dialed in, you need to get intimate with it.

  • Do not be hasty in the development process.
  • Test it at home.
  • Check if it is a battery hog.
  • Time the test load.
  • Ensure that all relevant information is easily displayed and accessible wherever and when you expect it.
  • Purpose user data requests, such as notification permissions, address, payment information, etc. purpose of data requests.

When you are completely satisfied, then and only then you should launch. Quickly putting out a polished product often results in negative app reviews, user frustration, and missed opportunities. Who knows if a disparaged app lover who has removed your food app from their home screen will give you a second chance. There’s more competition than ever to win a share in the online/take-out/food delivery market, so you have to get that right.

Never Go Stale, the Chipotle Way

The reason Chipotle is so perfect is that it doesn’t hold onto its laurels. As the world changes and the needs of hungry consumers evolve, it finds new ways where other quick-service restaurants fall short. Pizza Hut’s biggest franchise, NPC International, recently filed for Chapter 11 bankruptcy citing rising labor and food costs and struggling sales. With over 40,000 employees operating 1,200 Pizza Hut and 400 Wendy’s restaurants spread across 27 states, NPC amassed nearly $ 1 billion in debt. That is to say, if you are not thinking ahead then there is a lot on the line.

In this case, when the COVID-19 pandemic closed all of its dining rooms, Chipotle entered full takeout and delivery mode. By 2020, its digital sales grew by 81% year-on-year. Digital sales grew by 103% in March 2020 alone. Digital represented 20% of its total sales by the end of 2019, up to 26% in the next quarter, Chipotle knows that simply offering Aadhaar options is not enough.

With this in mind, the Newport Beach, California-based, Barito manufacturer began to strengthen its relationship with complementary brands. In June 2020, Chipotle began ordering online through Facebook Messenger. Now when hungry patrons want to place orders on the go, they can select “Message us” from Chipotle’s Facebook page. From there the paper, Chipotle’s concierge bot, can take and process customer orders using natural language. In addition to allowing light, standard, or additional material quantities, and understanding natural language, pepper also adds an interesting option for group ordering to which 20 people can add to the order. This is much more convenient than placing special orders to your group’s poorly named gopher. Chipotle called for the inclusion of alternatives to charity for causes such as systemic racism and inequality. In this way you remain relevant and attractive.

A more recent partnership helps expand the reach of fast-casual chains even further. Together with Grubh, Chipotle can not only be ordered through the Grubhub app and website, but it also has access to a wide pickup and delivery network. These are commercial hip actions for the current scenario and all users are doing all they can to remove friction. This should come as no surprise, if you start offering unique digital-only promotions to Chipotle soon. To continue its digital expansion, Chipotle is getting creative again, shying away from free delivery offered to customers in the early stages of the epidemic. This time around, it is speculated to offer a quesadilla, similar to its most requested menu item, in the form of a digital-exclusive option. This should drive more traffic to digital without the hit of home delivery.


As you consider your online ordering strategy, you may have thought far and wide about taking your business beyond consumer expectations. We know that it is not very easy. But we have gone through this before, and we have a good experience with it. Winklix has had a pioneering experience in the app landscape for many years and counting. We are always ready to help. And if you want, talk about how we can make your digital dining experience an unforgettable one.

Best Technology for HealthTech Apps in 2021: Native or Hybrid

Best Technology for HealthTech Apps in 2021: Native or Hybrid

We have predicted based on the study of long-term experiences, trends indicate change in a digitally focused future. For many businesses, this means finding digital solutions at scale. As these trends are not slowing down, industries such as healthcare are increasingly adapting to new digital healthcare markets by increasing their innovation. Given these trends, it is time to develop a mobile app. While there are many benefits to going mobile, successful apps require due diligence and careful preparation before going into the build phase.

This means devoting a fair amount of time to researching and testing different types of app builds depending on your business goal, product, and situation. In the world of mobile apps, there’s an important technical choice you need to make before you start building, either native app code or a hybrid framework. This article will explain and compare these two options to ensure that your business is making the most effective and sustainable decisions. To begin, let’s begin to discuss each approach with an explanation.

Difference between Native & Hybrid Apps

Before you can decide which app is right for your business, you need to have a solid understanding of both approaches. Expert-level knowledge isn’t necessary, but knowing the differences between these options is the key to choosing the best build style to help your app flourish. In the past, Native and Hybrid approaches were generally used interchangeably. The pros and cons have been pitched against in style.

While both have their advantages and disadvantages, there is no longer crystal clear segmentation between these types of apps. Both approaches have evolved. Therefore, comparing the overall characteristics of both gives a more clear direction as to which type will work best for you.

Security and HIPAA / PIPEDA

Before we differentiate between app technologies, let’s talk about one major security similarity. For any app, security is an essential priority, but healthcare apps have to meet additional security requirements. All health care apps must, under law, be compliant with the Health Insurance Portability and Accountability Act (HIPAA) in the United States and the Personal Information Protection and Electronic Documents Act (PIPEDA) in Canada.

Additionally, some provinces in Canada have their own rules that must be followed. Since health data is more personal and sensitive than the information used in other mobile apps, these apps need to be well protected. A breach could cost your company millions of dollars and consumer confidence. So from the moment you start developing your app, security should be a priority, whatever the type. At Winklix, we follow privacy by design principles to ensure privacy and security from the very beginning.

Native Apps

Native apps are mobile applications that are developed and programmed for a particular operating system (OS). Under which the two main operating systems are iOS and Android. Native iOS apps are coded in Swift or Objective-C, while native Android apps are written in Java or Kotlin. Mainstream examples of these apps include WhatsApp, Spotify and Facebook. 

As long as you have an internet connection, these are mobile apps that you download to your device and can use at all times. Actual development can vary between iOS and Android apps, but the benefits of Native apps are generally the same across the board. These benefits can be found in the table below.

Hybrid Apps

Hybrid apps are mobile applications that have been developed to accommodate multiple operating systems (OS) with the same codebase. A hybrid app appears as a native app that can be downloaded by a single user and connects to most of the capabilities provided by the OS. Some examples of hybrid apps include Instagram, Pinterest, and Uber Eats.

Some of the top frameworks for hybrid apps include Flutter, Xamarin, and Ionic. However, React Native is becoming a more popular framework option. React Native, created by Facebook, is currently the most popular way to build hybrid apps through cross-platform frameworks when building apps for both iOS and Android Allows for greater speed and flexibility. This framework is gaining more market share as compared to other hybrid frameworks such as:

  • Codepush, which provides the ability to update apps on the fly without approval from Apple or Google
  • React.js, a web framework also created by Facebook, uses the same building blocks as React Native, allowing logic sharing between web and mobile app projects
  • Large community support with many leading companies building their apps with React Native.

With continuous development, Facebook is making React Native easy to use, so it is able to increase its market share every day.

Note on Progressive Web Apps

Before continuing, it’s important to touch on Web Apps. Web apps are just what they sound like applications that users can access on the Web through their Internet browser. They are not standalone apps that you download, so they do not take up any storage space or memory on your device. The advantage here is that users just have to open Google Chrome or Safari, load the webpage, and they are all set.

On the other hand, relying on a persistent internet connection makes the application susceptible to poor performance. If the browser or connection isn’t working, your app might not work either. Some examples of such apps are Lyft and AliExpress.

Although these sites are fully functional in the browser, the brand still has native apps available for download. The reality is that most people are still going to the App Store and Google Play Store to find popular products that will be worth using on the go. Thus, creating a native or hybrid app is still a major priority for businesses across all industries. Due to the rapid development of native and hybrid apps, web apps are not used as often as they used to be. This does not mean that they should be exempted. The world of progressive web apps continues to improve. More browsers, more capabilities, more distribution options and other features make them attractive. 

How do you Decide which Approach to take?

These apps are gradually increasing in constant recognition and giving good results, and their reliability improvements have been released. In fact, determining which app building approach is right for you is challenging. There are many factors to consider in your decision-making process, such as user research and analysis, talent required, long-term planning, cost of manufacturing, development time and hardware/Bluetooth integration.

The decision to build a native or hybrid app should be based on your business objectives. Before moving towards development, you must consider the following questions:

  • Do you prioritize time to market or optimum performance?
  • How many complex features do you need for the product to work properly?
  • How much do you value user experience?

Answering these questions, and more, is the key to unlocking the best decisions on your app building journey.

Special Considerations with Healthcare Apps

There are some special considerations to consider if you want to build a healthcare app. Furthermore, unlike apps in other industries, healthcare apps rely primarily on two unique factors: security and interoperability, which we’ll discuss as follows:


As summarized above, security is of the utmost importance for healthcare apps. Every system and connection with access to healthcare software poses a cyber security risk, so the data found in these apps must be well protected. The security vulnerabilities of these apps depend mainly on the platform itself and how well the code is written. The easier it is for hackers to access the code and software, the greater the risk to your app. Examples of some solutions to ensure the security of healthcare apps include:

  • Load Balancers, Firewalls and VPNs
  • Two-factor authentication
  • Secure socket technology
  • Data wipe
  • App testing and updates


Healthcare apps should strive to be compatible with the traditional healthcare system. Mobile health information devices and systems must be able to access, exchange, integrate and use data cooperatively with traditional systems that cross borders or boundaries. This adaptability results in timely and seamless portability of information, and optimizes the health of individuals and populations globally. While this is not always achievable due to technical limitations or data privacy restrictions, the interactivity of healthcare apps should always be considered.

Wrapping Up

Deciding to build an app for your business is a very simple decision. The hard part is determining which benefits from each app creation approach will actually ensure the app success of your business. It requires a lot of research and evaluation before you can be sure that your decision is the right one. Using the information presented in this article, you will be able to measure the benefits each approach provides by evaluating it against your goals, product and position.

If you’re ready to take the next step and start building your app, contact us today. We’ll walk you through the entire process, and get you on your way to meeting your business mobile goals.