Why Updating Your Website Regularly Is Important For Your Business

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We all know that what mean is dress code in an organisation , to show professionalism . The dress code varies with industries , but correlation between dress code and professionalism is strong . In modern day culture , employees are free to come in casuals, but the person who is dealing with the clients of the organisation must be dealing in professional dress code to impress the client and it also reflects professional image of the organisation . Same is the case with updation of your website on regularly basis .

No other alternative platform is know to be best than world wide web .Some of the most important reasons for updating website on regularly basis are given below :

1) Website gives virtual appeal

When persons see your dressed in professional way , that reflect your companies image , in the same way if site looks professional and if is has all the important relevant to the requirement of the user , it will create more professional image of your website and thus ultimately be able to attract customers .

Do you regularly update your website with blog , events with date and more ? Then you can remove your outdated things on website .

2) Responsive design and mobile friendly

website designer in 2017 is the one who must make website mobile friendly . Responsive website designing means a website which can be opened at fast speed at any available gadgets having different screen size , in such a way that it is easy to use and readable . Now it is must to have a responsive website , otherwise you want to discouraged by search engines and thus the ranking of your website may also get affected .For more tips on digital marketing you can refer our article here .

It also make sense now a days that you can opt for designing a mobile responsive website first , otherwise oh ohhhhhh…. you may be loosing potential customers of yours .

3) Photo Gallery

Storing an outdated picture on your website is no use . The images must convey true object of your organisation .Using the creative image can impress your visitor at first sight , as soon as they visit your website .

4) Great impression On Clients

Website reflect your organisation . So regardless of the size of the organisation , when clients visits your website , they must have positive impact of company . Isn’t it ? The website who is getting updated regularly with custom needs of the clients requirement , the client might think they have reach in safe hands , and thus referring numerous other customers , thereby increasing your business and revenue .

5) Effective use of call to action button

Some website may look professional with all the relevant information , but they lack the use of call to action button .Call to action button is nothing but a simple button , that is when it get clicked person may able to call you or contact you by the medium you choose to be contacted .Call to action button must be presented on every landing pages .

6)Content is all you need to focus on

 The beauty of your website may not reflect the information needed by user . But if your website can crisp and engaging content ,they your website will be just wow ! So try to engage customer with some awesome stuff which will hardly take 5 seconds to draw your customers .

Winklix is web design and  web development company offering all kind of website designing services to all clients in Delhi, India and all over the world . We are also SEO agency based in India , offering digital marketing solution to customers worldwide , which can help your business to next level of heights . For further queries you can contact us .

Why Should Every Mobile App Should Focus On User

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Global revenue from app is expected to reach $ 80 billion by 2018 . As millions of app has been flooded in app market , the competition among app has raised to new heights . In 2017 , app is available for everything we need , and what we even can’t think off . With so many apps rising in short span of time , app is useless if it is not focusing on end user experience . To be a successful , your app must have a good user experience , that is what it can separate the your app from unsuccessful one .

In order to have compelling mobile experience , user wants , need is to be taken into consideration .Based on numerous of factors , user may either choose to actively use your application or uninstall it . Their are apps , which are only downloaded once and then they are never been installed .

User loyalty is essential aspect of app development . Your app will be counted in good categories of application , if you have engaging content , good design and best communication channel within your application , in such a way that user will be able to freely give genuine feedback and suggestion which can also help you to make necessary changes according to user expectation . For instance , of you are into the business of buying and selling , user may have higher expectation from customer support team .

Millions downloads  , thousands reviews and showing the app on top of play store is is every app owners dream . But to get their , it require patience , quality and services .

Usability :

Now a days mobile app developers generally focuses on business goals and client requirement , rather than focusing on user interface and experience. Rather we should take the user’s perspective the most important part of the every step we are taking towards app development , in such a way that app will be able to cater needs which leads to increase in user retention and loyalty .
Usability and user experience mainly depend on :
– How well app is responding to user’s expectation ?
-How well app fulfils individual need of the user’s ?
-How an problem is getting solve in app ?
-How user’s need is fulfilled by functionalities of the application ?
This is short , if we lack user usability , then the resources we are putting on to develop an app will have no use and will definitely cost time , efforts and money .

The challenging part is defining appropriate uses of app :

Entertainment Value :
We may have heard that films runs on 3 principles ” Entertainment Entertainment Entertainment ” , so is the case with application now a days . App should be made in such a way that is should be engaging and at the same time , user can enjoy it , which induce users to come back and use app again .Entertainment can be gained by offering short game , allowing people to go the things they want in your way like music ,competition and other short of things.
Utility :
The second most centric approach is utility .Utility simply means to offer regular updates and have engaging and attractive content in app .
Solve the problem :
Problem solving process is pillar of modern technology . Mobile app must focus on solving problem .The basic information of what all your app is about , is required in every application .
Facebook is best know example for user centric approach that solves basic problem of user , by connecting user via world wide .Similarly some banking app will help user to check account balance and so some short of transactions using app . Hence mobile app should either solve fundamental problem or enhance user’s lifestyle .

Social Media Marketing : Throwing A Party

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So your birthday in coming , you must be pretty excited about it , specially the girls , but hey you are turning old at the same time , that necessarily means you will soon be counted in adult category and expectation will increase from you soon , although you are not an adult .

Inspite of the the above adult factor  , these is some anxiety in in your birthday , which makes you feel excited specially when your birthday is nearby . But but , why the hell we are talking about birthday here ??

Well let me tell you , birthday brings you apart from turning a year older , makes you excited to through a party and spend time with your loved ones , a bit higher than your previous birthday year.

Well social media marketing is actually throwing and inviting for the party to all people . Thinking I am insane ? Ok let me tell you how .

Content = Food

Imagine a party which is hosted without a food !! Will you prefer to go ? I don’t know but obviously I will not . Infact nobody like to go to any party if it is not for the food . At the time we get party invitation , then instantly we mark our calendars ” The Eating Day ” in our calendar , and we often don’t let since the very morning of that day to eat much in party …..haha its a true fact .

Likewise nobody will remain connected on your social media page , in case you lacks engaging content . Like pizza’s , burger, chickens – you need to have content of different types .

Social Media Platform = Where Is The Party ?

Another important aspect of party is when the party is being hosted ? As you are never going to thorough a birthday party in bar , and adult party needs to be in totally different place .
So the matter of fact is some goes for social media too for throwing a party .If you are about to launch your furniture store , then you can choose the platform that has active audience who are willing to buy furnitures , all you need to find is active audience .

Engagement = Alcohol

Suppose you call all your friends for night out on your birthday , you have delicious foods , great music . But is there something all is missing ? Yes , Alcohol it is . It will add flavour in your party . As a successful party does not get started until a bottle of champagne opens , your page on social media will be know to be dead , until you call out for an participation .

Branding = Music

The music of the party can either rock the party , or can destroy it . You can have rock and roll or dubstep depending on the nature of party . The exact same thing happens when you decide to choose your brand online presence . The decision takes by you will shape your brand into how well or badly you are going to perform online .

Target Audience = Friends

You can’t have the fanciest party until and unless you call for a gang – the gang that turns you on and get the party started . A digital  marketer will be fooled to expect his business grow in case he is not targeting the right audience .

Action = Dancing

You would like a party in which all the people are just focusing on eating the foods , and none of them are dancing and having a fun ?? BORING !
Similarly no social media page can be alive , if you are not regularly updating your page , as people like to se the active brands who regularly interacts with the audience.
Social media is all about posting  every now and then new things you are updating .