Tips To Design Perfect App Logo

Tips To Design Perfect App Logo

One of the major factor that influences buyer to download the app and increase app ranking factor is visuals of app ( of what app looks like ) . On the basis of the quality of the visuals have been displayed on app page , user will take the decision of either downloading it or rejecting it .

So visuals should be designed in such a way that it imprints a remarkable dot in users mind . When we are talking about visuals it includes app logo , screenshots of the apps , introductory video and more .

Undoubtedly from all of the above visuals elements of your app , app icon plays an important role . Your app icon will make the whole impression of your app when your user first see the app . The attractive app icon is known to be the one which is unique with high end graphics , easily recognisable and at the same time communicate the core functionality of the app . And that is the path that we follow for all our mobile app development projects .

Let’s quickly look at few of the tips that can help you in optimisation of your app icon and increases number of downloads .

Making App Stand Out Of Crowd

Thinking of creating a design that should come from heaven and will have the capability of storing thousands of heart . This is not as simple as that.

If you actually want to be shine on the top of the mountains where millions are already present , then keep in mind it is not an easy task . You have to choose the perfect combination of colour scheme and design in a way that it stand out and at the same time reflects your brand . Sounds hard , doesn’t it ? It actually is .

Don’t go messy with app design that may deliver an unpredicted result . So make it simple with denoting your purpose of app .

Go For Minimal Design

Adding to many elements on app icon will not impress user . As per Winklix approach , making combination of max 2 or 3 colours to design an app logo is always advisable  . Always try designing an app logo that denotes your purpose of your mobile application with minimum elements possible .

Keep Logo Design In Accordance With Branding

When we are talking about branding , users are getting emotionally and physically attached with your brand for all their needs that your brand fulfils . Your app icons must so the same .

Your app icon colour combination and taste should go with your brand . If you are in process of developing your brand then always keep in mind to use the same colour scheme in both website and app in order to emotionally connect with the user . Once you have made a stronger connection , user will be able to easily find you .

Always Make Sure It Is Scalable

Your app will be represented in the App Store in various places of which your app icon will be shown in different sizes according to the needs . So always design your app icon inn a sense that it looks great in app shape and sizes .

Usually it has been seen that app which has been loaded with too many elements usually looks awkward when app icon is usually seen tiny .

App icon is probably the very first thing that our mobile app developers do even before conceptualising your app icon .

Testing With Different Backgrounds

Usually user have their own personalised themes with different colour combination installed in their phone . So always keep in mind to give your app icon a colour combination that would look fine with majority of colours .

Testing your final app design is important process , so always handle with care the app UX and design .


So your app icon should be most eye catchy one as it will denotes the entire business existence of your App Store design. Always design your app icon keeping in mind the user choice which can convenience user to try your app .  To design your next mobile app development project , consult Winklix , the leading mobile app development company .

Which One To Choose For Development : A Freelancer Or A Development Company ?

freelancer vs company : which one to choose

This is one of the toughest decision that you should proceed with utmost care with full responsibility . When we are actually taking about mobile app development , then it involves a set of process like UI/UX designing , visualising of result of your future campaign , testing the ability of your app to make money with it and at the same time targeting right customer who will use your app – all these approaches can’t be reached with a Freelancer as they are individual person , rather a team will always perform better .

But as the title of page describe that this article is about comparison between the two , let us explain you which choice is the right one and the reason behind it .

Team Issue

In order to get the best result in app development process , a mobile app development company with different expertise of professionals will surely give you result beyond your imagination .
Company : A app development company will provide you with dedicated resources who will purely work on your project till the time your project gets finished . Moreover , if you want your app to be delivered early , they will have a more resources who can work on your project with a backup team always standing in their bending in case someone does not appear .
Freelancer : Suppose you have hired some sets of freelancer having different technical background and is located at different countries . What do you think ? Will that work for you ? They all have a different sets of mind , will work as per their time zones  . One of the toughest task while dealing with freelancers are to solve the challenges which arises during the developmental process . In short freelancers are all alone and they will never come up with great result that will fulfil your market goals .


Have you ever thought if any things goes wrong after deliver , who will be responsible for it ? A freelancer will obviously never going to bear any kind of responsibility and that will surely be the dead end of your campaign .
Company : Will surely take all the responsibility for specified time period in order to maintain their reputation and be on the top list of customer satisfaction .
Freelancer : They are not working under any company , and hence they might be busy doing their personal work , and thus will not care about their level of responsibility .

Attitude To Your Project

 A app development is a time taking process and if your want your app to be developed in a runway , it will not give you a quality .
Company : The end app will add on to their portfolio and hence they really bothers about the end result .
Freelancer : Will always be in hurry to finish your project , get their working paid and move on to next project .


There should always be a supervisor who should pre check the codes before delivering of the application . Right from our childhood we were always been in a society where we have been guided by some supervisor for our right and wrongs , and same is the process in app development .
Company : A company consist of person with different skill sets guide by a team leader who will quality check your app before its final delivery . For you will be ensured that every resources working on your project is under your control and each one of them is following the quality guidelines .
Freelancer : A freelancer has a general believe that they are the leaders of their own mind and they don’t want any tutors . As a result the product delivered will be delivered single minded in which you may lack certain approaches .


No one during the development process will remain untouched with the issue that arises during process , and you will definitely need to ask with developers in details about the same .
Company : Will have a set of time in which they will be online to help you as they are professionals who work under one roof in one time .
Freelancer : Is almost next to impossible to reach them .


Undoubtedly choosing a company will also add on value to your app. But these does not mean freelancer are bad specialist , they are specialist in their own home . But when we are considering app development , choosing a company is the one which will do .

React Native VS Ionic : The Battle Begins

The mobile app market is continuously growing , and lots and lots of apps in continuously getting uploaded on their respective stores . As the mobile apps are rising  , the challenges in mobile app development industry is really getting daunting task as everyone wants to engage new customers through mobile apps .

When it comes to enhancing the customer retention and engagement , most the the developer will be concerned about the platform or framework to choose from to get the best result . There are limited number of platforms as far as in mobile app development as of now .

But we are discussing here about cross platform app development which is apart from native app development , in which we have a known framework like Flutter, React Native , Ionic etc . Now it’s your call for which one to choose from !!

Here we will be limiting our article to make comparison between two most popular platform : Ionic and React Native . But before we discuss any further , let me describe what are these frameworks with their brief description .

React Native

React native has given its first look in 2015 , which is developed by Facebook . It is based on Javascript framework used extensively for creating Native mobile and web application development .

It is compatible with both Android and iOS platform . However react native does not offer support to hybrid and HTML5 app .

Also read : Is Using React Native Worth While ?


If you want to build your app on Javascript , CSS and HTML5 , then probably Ionic is the best option to choose from . It is one of the best open source framework for building awesome hybrid mobile application development .

This framework is fully compatible with Apache Cordova and Angular , which influences developer to choose this platform as their preferred choice . Tools like SaaS and CSS etc helps in development of mobile application with ionic framework.

Native Vs Hybrid : Difference Explained

As we have discussed above React Native is meant for development of native application using Javascript . The developers will have ease of access of sharing codes by rendering native components. Hence we can say a end product will give a close proximity of native mobile app and will be dedicatedly be enhanced for that operating system .

Thus we can say React native aids in performance improvement with the use of animations , graphics and more . So if you have compiled the application well , it will give you seamless result like in case of native application .

On the other hand when we say choosing a Ionic framework – it delivers a application in hybrid development framework . It makes use of web based technologies like HTML5 with the support of tools like Cordova or PhoneGap for minor implementation of native feature upto the limit of feasibility .

Performance Measured

React native works on a principle of ” Learn once , write anywhere ” ,  wherein on the other hand Ionic framework principle is ” Write once , run everywhere ”

So when we are comparing the performance of two competitors , there is no doubt react native will be a winner as it offers a native experience together with faster comparison . But react native is not suitable for building a small scale application , it is largely used for making enterprise application for large enterprises . Native apps are always costly for development , specially when you are planning for small apps just for customer enhancement .

Ionic perform a bit slower than React Native as it loads the web view of the website in app . It can be optimised with the use of optimised HTML, CSS and Javascript for mobile . Ionic framework is best use for building a faster prototype .

Also Read : Web App Vs Hybrid Vs Native App

Which One Is More Easier To Learn ?

If you are familiar with Angular , then it will be very easy for you to learn the Ionic framework as it is totally based on JS framework together with HTML view for its views .

React Native is also based on JS framework , which is somewhat similar to HTML , but known as JSX . Although JSX is easy codebase to work with , in case you are working with a team . However if you are working individually and there is lack of collaboration in the team , then it will create a problem for you to learn this language as it is not as simple as writing a code in HTML with CSS .

Which Platform Is Better In Testing ?

The best part in React Native is it live shows the output of the app in the mobile phone within any need of recompiling the application . But the only demerit is it does not allow testing of the application on the browser . But who cares , after all you can see live directly in the phone as soon as you made the change in the computer .

Now talking about Ionic , you have to made some additional performance for its testing  , with instant feedback required during app development process , which irritate the developers at times in case they are looking for the pixels which best suits their application . But if offers the viewing of application on a web browser immediately .


Both are at its best when you have decided to go on with cross platform app development , and its very difficult job to tell which one is best due to their own pros and cons .

But as per Winklix study , native app gives a higher user end performance and every company is building app for customers only , so you must choose on with react native app development . But if you want to want some small scale informational app or having a limited budget , then going on with Ionic is better option .