Introduction
Smartphones have become very critical in our day to day lives. The growing number of smartphone users, 3.5 billion at present, proves this. This has also given birth to a new phenomenon called mobile apps. These gadgets are hollow devoid of mobile apps. There is a reason for the same as well. The apps make life easier for both customers as well as the companies. As far as companies or businesses are concerned, they can easily establish a connection with customers through messaging via apps. However, the message has to be relevant for the customers. This means that the information should pertain to offers, discounts etc. As for customers, apps make it convenient for them to find a product or a service they desire. This is possible only if the app is devised with customer satisfaction in mind. In order to develop such an app it is better to approach an experienced mobile app development company. Hence, the benefits of apps are endless for both the parties if they are properly designed.
Stats are an eye-opener
The statistics provided underneath makes it clear why businesses need mobile applications now more than ever:
- 21% of Millennial open an app over 50 times daily
- Mobile apps drive 57% of total digital media usage
- It is being observed that a user with 80 apps is using up to 40 apps per month
- Users are expected to download 258.2B mobile apps in 2022
These numbers prove that the popularity of app is soaring and going forward the figures are going to be phenomenal.
What is Digital transformation?
There is a misconception doing the rounds that digital transformation is a process of maximizing the use of technology in a company. The theory is based on the fact that increased use of technology will lead to improved experiences of employees, customers, and other stakeholders. This is nothing but a flawed theory. To be precise, digital transformation is a phenomenon that goes beyond extending the scope of technology. So, what is it? It is a wider cultural transition that aids organizations to adopt an innovative approach that refuses to accept the status quo, and prompts businesses to learn from failure. Digital transformation is not just about incorporating digitalization into diverse areas of your business. It, in fact, changes the way companies function apart from providing genuine value to customers.
How mobile apps are accelerating digital transformation?
A mobile app is very much instrumental in making digital transformation a success story. In the current scenario, apps have become crucial in time spent on mobile phones. From routine surfing to making purchases, everything is facilitated through mobile apps. Even for businesses these apps serve as an ideal platform to establish good relationships with their customers. Hence, mobile applications offer myriad scope to the businesses and bring every aspect of a business on a single platform.
Also Read : How To Develop World Class Android App ?
4 Ways in which apps are transforming business digitally
Providing customers easy access to your business
A mobile app provides your customers with easy and quick access to your team members anytime and anywhere. The app comes with a ‘chat’ feature which companies these days utilize for communication purposes. It has become easier for customers to send their queries to the company. Companies can then respond to these queries in line with the volume of queries and messages received. Businesses can either choose a real-time response at specific hours or 24/7customer service, depending upon what suits them the most. Hence, this is one way in which mobile apps have digitally transformed the business.
Merging AI technology to serve customers
Another way in which mobile app is leading the way in digital transformation of business is through Artificial intelligence (AI) tools. AI is a technology that mimics human traits and then performs functions like humans. The technology enables businesses to interact with their customers in a better way so as to know them really well. Majority of the companies are employing AI technology while creating mobile apps. Some of the AI technologies being used are Natural Language Generation, Natural Language Processing, Speech Recognition Technology, Chat Bots etc. For example, Chatbots communicate with the consumers and register their responses. Hence, it serves the purpose of a virtual assistant for your consumers.
Enhancing functionalities of app through IoT
Internet of Things is basically about taking the power of the internet beyond computers and smartphones to other things or processes. This has increased the functionality of mobile apps as well. Everything pertaining to our lives, be it homes or even toilets, can be accessed via mobile apps on our smartphones. You might have heard of ‘Smart Homes’, where all the home devices are linked to the internet and can be managed easily with an app installed on your phone. So, the apps are no longer just about showing products or providing information. It has become more advanced thanks to IoT. This is another way through which apps are successfully accelerating digital transformation.
Triggering loyalty via real-time app analytics
In the current scenario, businesses thrive on real-time analytics. The real-time analytics has the propensity to make or mar your business. Also these days usage of mobile apps has gone significantly higher. The apps are also enabling businesses to access useful insights pertaining to consumers such as buying pattern, frequency of purchase etc. Thus, the collection of the real-time analytics allows companies to devise appropriate strategies to deal with customers effectively. If utilized properly, the real time app analytics can be beneficial for both companies as well as the customers. For instance, if you are using real-time analytics and a customer happens to be in the vicinity of your outlet, notifications regarding offers or discounts on the products will be instantly dispatched to him or her. This kind of prompt and coordinated technology makes consumers realize their importance to the company and inculcate in them a sense of loyalty towards the business or brand.
Conclusion
So, it would be quite fair to say that mobile applications are critical in accelerating the process of digital transformation in businesses. In order for making a successful transition towards digitalization, companies need to give more importance to mobile app development. Hence, it can be safely concluded that mobile apps drive digital transformation of businesses and help companies gain significant edge over their competitors in a crowded marketplace.