6 Ways How CRM Can Improve Your Marketing

crm software development

It is a general trend that when people think of implementation of CRM for their enterprises , they think of sales . In fact people buy CRM to increase their sales , irrespective of the fact that CRM has many other parts and one of the important part is marketing .

If CRM has been implemented properly it can benefit organisation in number of ways namely improving lead quality , maintaining customer relationship by better communication , lowering the manpower cost and enhancing customer satisfaction .

For a CRM to be implemented properly which can in turn benefit you in number of ways , you must hire a CRM software development company with proven track records and years of experience .

Since this blog is limited to how CRM can improve your marketing tactics ,  let’s quickly looks in which it can be achieved .

It Makes Relationship With Sales Stronger 

The leading salesperson in any organisation will regularly follow up on the leads they receive from marketing tend around the clock . But as per the recent reports the fact is 10 % of the organisation has no matured lead management system compared to 25 % that are actually using lead management process .

Regular following up with the leads gives marketing team confidence in lead who are more likely to be converted into deal because and only because they are getting following up rapidly , and therefore more likely to get converted .

At the same time it also allows salespeople and marketer to easy track the progress of sales lead , thereby allowing efficient carrying out of task between departments and thereby efficiency managing campaigns of sales and marketing .

It Allows Filtering Customer On The Basis Of Value 

Understanding customers is one of the important factor for carrying on successful marketing tactics . CRM enables you to extract meaning from database so that you can get insight for required customer information and interest that can aids you to join marketing dots .

CRM also helps you to filter database of customers on the demographics , amount of revenue generation and cost of establishing and maintaining relationship with customers .

It Automates Email Marketing By Integrating With Email Campaign 

Carrying on email drive is more likely to increase your revenue by 18 % which comparing it with broadcast email . Many marketers also believes that email is the primary channel for lead generation . CRM system automate email marketing campaigns which allows right person to be connected on right time which in turn generates greater return on investment .

It Allows You To Automate Part Of Your Marketing 

Automatic feature in CRM allows to you carry out your marketing more efficiently . For instance , automatic code generation , capturing data online , taking input of data in CRM all can happen with ease .

CRM Allows To Track Performance 

Right from getting the leads from different sources to following up the entire sales cycle , you can keep the track record with just a single click . At just the press of the button you can view reports , track progress of leads and also pipeline revenue in real time .

This all automated process helps you in successful initiatives , reduces wasting of resources and build a virtuous feedback loop .

CRM Helps To Manage Marketing Suppliers 

CRM features is not only limited to customer focused approaches , but at the same time it also aids you in developing closer relationship with your supplier . Web based CRM software allows you to store data on your CRM platform which keeps all details at one place , allowing to track product pricing over time , sales trends followed by customer and more .

This reduces cost , optimises timescale , and over time drive up relationship with customer and suppliers to next level.

Looking for CRM software development or customisation , hire Winklix developers to get the best of benefits arising out of it .

Why Manufacturing Business Are In Need Of CRM

Why Manufacturing Business Are In Need Of CRM

When we are talking about manufacturing industry their management are more focused about production and operations management and not on sales and marketing efforts which is also one of the important part in any business organisation.

When we are talking about sales and marketing in digital terms , Customer Relationship Management (CRM) is the term used by us . CRM aids any organisation to surpass customer related information across different department and accommodate customer data from all possible channels .

Lets look at some of the amazing benefits of CRM system in manufacturing industry :

Features Of CRM

Every mostly used CR solution has the following inbuilt feature in it :

  • Contact Management : It enables person to enter customer data , documents , records such as calls , emails , website visit , past order history .
  • Lead Management : Helps managing sales leads which has come from different sources relating to sales assignment .
  • Order History : It enables any organisation to track the customer past order history records , their past interaction thus offering them with the relevant product according to their personalised needs .
  • Milestone Notification : This is basically the progress report of the sales forecasting and person can track the progress report right from leads tills its conversion to its clients .

Are There Features Related To Manufacturing Industry ?

Yes , no doubt these features directly helps manufacturing industry in many ways . Manufacturing department will be able to accurately predict the level of production required for present as well as future demand which they can get prediction on the basis of sales forecasting .

CRM is although always concerned with sales forecasting , but in manufacturing sales department can provide you with the requirement of production volume needed in coming week , month or quarter .

CRM is capable of handling both new leads and handling existing relationship . By having a track record of the order history together with automated follow up with the leads helps predict the future sales by sales department . By this a manufacturing industry management can accurately predict how much inventory and labour is required to fulfil the sales need .

Even in case of non-sales function in manufacturing industry , manufacturer can use CRM to keep record of manufacturing software for maintenance tracking , technical work and more . Not only CRM will assist in tracking sales , it can also be used for getting contact information from various companies in case of last. minute breakdown .

Is ERP  Not Capable Of Handling This ?

ERP system is develop to handle business efficiency through internal department management which aids better working process , employee productivity enhancement and smoother workflow operations . CRM on the other hand focuses solely on customer management .

A fully equipped ERP system for manufacturing industry  are being able to handle accounting , sales order and inventory . Some ERP also comes up with build in CRM module . So some of the companies think they can get all things through ERP using that module , but just for an explain a sales person will by chance get a chance to enter into your accounts or order management module and will get all the information which might not be of any use for your sales employee . Also as the sales employee are less trained , the result might be unexpected from your side thereby affecting your other department functions also.

It is also a security issue to give sales employee a access to internal department ERP , say for instance financial records . Anyways lucky you can contact a CRM consultant who can assist you with choosing the best ERP-CRM integration solution or can develop a custom CRM solution for you .

What Is Goal Of CRM Then ?

The ultimate goal of CRM is to store all pieces of customer related information at one place to maximise customer relationship . This helps to get the most out of marketing and sales and increased customer service and satisfaction . On an overall basis it increases business efficiency .
So do you really wanted to manage your customer relationship efficiently , a professional CRM software consultants will help you with CRM software of any complexity .

Benefits Of Custom Relationship Management Software

crm software development

Every business are totally dependent on its customers . The first and primary goal of every organisation is to satisfy its customer by providing satisfactory services to its customer . And that’s why every organisation needs a custom relationship management system ( CRM) to manage customer efficiently .

CRM system are designed in such a way that it caters all aspects of business dealing with customers . Suppose you are an organisation who is getting certain amount of leads , obviously leads conversion takes time depending on the customer mind set . CRM will automate your ask by reminding you what  you have talked to customer together with when you can to take the follow up of the customer again and so on .  It helps in task being performed automatically .

Herein listed below some of the major benefits of implementing CRM system in the organisation :

CRM Centralised Function

When talking about the CRM , it contains centralised database , so that all staff can work simultaneously , and access the integrate tools along with it .  This not only lead to increased productivity in the business , but facilitates convenience , accuracy and reliability in entity .

CRM Improves Awareness Of Customer Needs

CRM keep historical records of the data in such a way that it can be easily access by the permitted staff member with just a click away . CRM helps to store multiple transaction records of customer including purchases , customer feedback and personal information .
Suppose a customer care executive of your organisation interact with the customer and came to know he had just celebrated his anniversary a day before yesterday . Then your customer care executive can  update the same in CRM and customer can get an automated message every time his anniversary triggers in system .

CRM Provides Real Time Data

It stores data on real time basis . The benefit is adapting quickly according to emerging market condition . You can track the growing trend . Suppose you are seeing growing sales trend , you can allot additional resources to exploit growing trends in order to get higher sales .
Similarly if the market shows shrinking sign , your business can invest more to get more sales .

CRM Reduces Cost

With the introduction of web based CRM solution , the CRM infrastructure cost has totally been minimised . CRM can be easily accessed by a web browser  . It also reduces the cost of the organisation as it saves the time lapse between purchase and sales . In short CRM saves money by automating the task of the organisation and trying every possible efforts to update customer regarding any updates .

CRM Improves Conversion Rates

This is obvious that when sales and marketing efforts is totally concentrated on customer satisfaction , enterprise will actually get to know which customer is actually interested in their product and services , and hence the conversion rate will tend to increase automatically .

CRM Automates Marketing

Since CRM contains centralised database system management , running automated marketing campaign is easy task . If you are thinking of shooting mail or sms to mass customer , you can easily do the same due to centralised database thus increasing repeated customer .
So in case after seeing the above benefits of CRM system , if you are looking for CRM software development company , you can contact Winklix to get online demo of our CRM together with custom CRM software development

Want to know how custom CRM make sense ? Read our article here .