6 Ways How CRM Can Improve Your Marketing

crm software development

It is a general trend that when people think of implementation of CRM for their enterprises , they think of sales . In fact people buy CRM to increase their sales , irrespective of the fact that CRM has many other parts and one of the important part is marketing .

If CRM has been implemented properly it can benefit organisation in number of ways namely improving lead quality , maintaining customer relationship by better communication , lowering the manpower cost and enhancing customer satisfaction .

For a CRM to be implemented properly which can in turn benefit you in number of ways , you must hire a CRM software development company with proven track records and years of experience .

Since this blog is limited to how CRM can improve your marketing tactics ,  let’s quickly looks in which it can be achieved .

It Makes Relationship With Sales Stronger 

The leading salesperson in any organisation will regularly follow up on the leads they receive from marketing tend around the clock . But as per the recent reports the fact is 10 % of the organisation has no matured lead management system compared to 25 % that are actually using lead management process .

Regular following up with the leads gives marketing team confidence in lead who are more likely to be converted into deal because and only because they are getting following up rapidly , and therefore more likely to get converted .

At the same time it also allows salespeople and marketer to easy track the progress of sales lead , thereby allowing efficient carrying out of task between departments and thereby efficiency managing campaigns of sales and marketing .

It Allows Filtering Customer On The Basis Of Value 

Understanding customers is one of the important factor for carrying on successful marketing tactics . CRM enables you to extract meaning from database so that you can get insight for required customer information and interest that can aids you to join marketing dots .

CRM also helps you to filter database of customers on the demographics , amount of revenue generation and cost of establishing and maintaining relationship with customers .

It Automates Email Marketing By Integrating With Email Campaign 

Carrying on email drive is more likely to increase your revenue by 18 % which comparing it with broadcast email . Many marketers also believes that email is the primary channel for lead generation . CRM system automate email marketing campaigns which allows right person to be connected on right time which in turn generates greater return on investment .

It Allows You To Automate Part Of Your Marketing 

Automatic feature in CRM allows to you carry out your marketing more efficiently . For instance , automatic code generation , capturing data online , taking input of data in CRM all can happen with ease .

CRM Allows To Track Performance 

Right from getting the leads from different sources to following up the entire sales cycle , you can keep the track record with just a single click . At just the press of the button you can view reports , track progress of leads and also pipeline revenue in real time .

This all automated process helps you in successful initiatives , reduces wasting of resources and build a virtuous feedback loop .

CRM Helps To Manage Marketing Suppliers 

CRM features is not only limited to customer focused approaches , but at the same time it also aids you in developing closer relationship with your supplier . Web based CRM software allows you to store data on your CRM platform which keeps all details at one place , allowing to track product pricing over time , sales trends followed by customer and more .

This reduces cost , optimises timescale , and over time drive up relationship with customer and suppliers to next level.

Looking for CRM software development or customisation , hire Winklix developers to get the best of benefits arising out of it .

Planning A Positive Customer Experience Strategy With CRM

crm software development company

We are living in 21st century wherein the world is completely digitalised and we certainly have to interact with wide range of different brands . The best part is we have a complete access of all product and services with just a press of button . Custom pre check twice online , read reviews of product / service before taking any final decision to move ahead with it .

As per the recent reports almost 94 % of the buyers conduct some time of search online before purchasing . As google is the most widely used search engine , people use it to search and read online reviews . As a markup , online marketing and branding tool has become an important tool for business to reach buyers at early stages of their decision making .
As due to digitalisation all the information is completely transparent to buyers , their demands are not only limited to best price and fastest delivery , at the same time they are also searching for long term partnership with brand . They are more looking for a sense of personalisation feel with interacting with the brands .
As far as from the organisation point of view , in order to meet the customer expectation they have to follow an approach in which they can give easy and quick solution to issues faced by customer so that organisation can give a sense of customer satisfying and maintain their brand value . For a small business wherein there is limited resources , giving and maintaining a solution strategy is next to impossible . Thanks to software such as CRM while helps organisation of all sizes to get customer experience strategy on track . Lets quickly look at the benefits of using CRM to improve customer experience .

CRM Aids In Keeping Track Of Your Sales Cycle

With the help of CRM system , organisations can easily track their sales and follow up of customers with ease . It also ensures that no deal gets crack in between due to communication gap by automatic reminders , mails and follow up . It also helps the sales team is tracking their sales target , conversion rate and thereby intentionally improves customer experience to .
For instance the CRM system automatically provides prospectus to customers at different stages of sales cycle to give them a personalised experience , which may be related to general product information or past customer case studies .

CRM Also Helps In Storing Previous Customer Interaction 

Most of the CRM solution such as SalesForce CRM or even a custom CRM software development gives facility of sync and storing of emails together with punching of past conversation with the customer in the CRM which allows any person to see the progress through sales pipeline and which can aids you in dealing with the customer accordingly on the basis of past experience and records .
This CRM feature allows organisation to reach directly to customers in case of any issues which are faced by them therefore giving customer a sense of personalisation and satisfaction .
Facilitating all employees access to previous emails and conversation with customers can help to improve customer experience no matter to whosoever customer speaks to .

CRM Act As Helping Hand In Staying In Touch With Customer Regularly 

A CRM software also allow to set up your task and related reminders in CRM system so that it can help you remind and follow up with your prospectus . This helps us making a deeper relationship with customers and thereby increasing the conversation rate of sales .
It is not only beneficial for new prospectus , it also helps you to maintain a stronger relationship which increases the customer interaction rate .
Is is also always been proven beneficial to get feedbacks from customer on your product and services , thereby helping organisation to know about their pros and cons and take right step in improving that cons .

CRM Also Help Personalisation Of Marketing Content 

Apart from storing previous interaction of clients and all , CRM software also helps in creating and sending beautifully crafted marketing content to client directly , which is easily customisable .

End Point

In present world customers are expecting fro every business organisation a sense of personalised experience while buying any product/ services from them .  As a business organisation , a CRM not only helps in keeping track of your sales , but is also remind you to take regular follow ups and track progress , solving issues and more . Improve your customer experience strategy today with the help of Winklix custom CRM software development solution .

Why To Choose Custom CRM Development

custom crm software development company

The center of any business is the way they can keep up association with their customers . Managing the custom steadfastly will add on an incentive to your business , which will build your income in long run .

So the inquiry emerges being how might you keep up a decent customer relationship while managing numerous customers at once ? The best arrangement being utilizing an innovative arrangement of customer relationship administration (CRM) softwares to streamline the customer travel thought the business procedure .

CRM framework not just causes you to deal with the database of the customer yet in addition mechanize work processes . You can pick the CRM arrangement either from mass seller arrangement which are effectively accessible to purchase online , else you can employ a software development company to fabricate a custom CRM arrangement customized by your business needs . The mass seller CRM arrangement accompanies exaggerated highlights which may not be demonstrated useful for your business association .

A significant number of the software merchant arrangement, for example, SalesForce , SAP , Microsoft dynamic and Oracle offer endeavor CRM arrangement which has especially two noteworthy disadvantage : they are hard to execute with huge numbers of the futile element and furthermore they have swelled cost .

So as opposed to putting huge amounts of cash in mass seller arrangement and utilizing their lumbering CRM bundles , why not to make a light weight and viable customized CRM arrangement as indicated by your custom business necessity .

The following are the main 4 motivation to fabricate your own custom CRM :

1) Custom CRM System Tailored According To Your Business Needs

Pre construct CRM accompanies highlights which may not in any case required by your business substance . By and large mass merchant arrangement are altogether pressed with highlights and usefulness that is reasonable for the greater part of the association , however well probably won’t be appropriate for your requirements . These additional highlights will take as much time as is needed and cash . For example you have been requested acquiring a CRM answer for your business division’s lead age , you have reached certain merchant and pick the best among them . Be that as it may, toward the end they offered a thick , enlarged software that may incorporate everything appropriate from internet based life combination to complex advertising programmed usefulness . That will clearly devour your chance , as you essentially need to arrange the highlights which probably won’t be appropriate for your business needs which builds many-sided quality for your business group .

With the custom implicit arrangement , you will have the capacity to get the correct software as indicated by your necessities of business association . Preparing and utilizing the software will be considerably simpler as CRM is planned by your work process .

2) Integration In Better Sense With Your Operation Of Business

Different division will have the capacity to associate effortlessly ideal from deals to customer administration and specialized office , every one of the office can have the capacity to speak with each other in incorporated process , in the meantime a significant number of the procedure of the business association will likewise get computerized .

3) Escape Per User Pricing

A large portion of the mass merchant arrangement accompanies per client evaluating which as a rule extends between $ 25 – $150 , which you need to essentially pay to keep utilizing their administrations . Presently for example say your business division may be in consistent utilization of the CRM yet your records group may not utilizes the CRM so frequently , but rather you are paying the month to month charges for them likewise , which is superfluously expanding the cost of your CRM on per client premise .

This issue can be illuminated by a custom CRM development , wherein more often than not there is no limitation on the quantity of client . In can be typically introduced on your server , and nobody has control of the same . All you need to do it to pay a one time cost for building up the same to software development organization .

4) CRM Centric Apps For Different Departments

A custom CRM development robotized different business process . Starting at now the versatile applications are drifting you can have a portable application for your business association additionally notwithstanding an electronic CRM with a specific end goal to get simple access of information and other important things as required on versatile applications . By versatile application all division are enabled to utilize application to know for instance say customer benefit , ticketing framework for help office and more .

Custom CRM have effectively demonstrated a ROI for a large number of the vast and SME ventures alike . So on the off chance that you are searching for custom CRM software development company , you can immediately get in touch with us .