6 Ways How CRM Can Improve Your Marketing

crm software development

It is a general trend that when people think of implementation of CRM for their enterprises , they think of sales . In fact people buy CRM to increase their sales , irrespective of the fact that CRM has many other parts and one of the important part is marketing .

If CRM has been implemented properly it can benefit organisation in number of ways namely improving lead quality , maintaining customer relationship by better communication , lowering the manpower cost and enhancing customer satisfaction .

For a CRM to be implemented properly which can in turn benefit you in number of ways , you must hire a CRM software development company with proven track records and years of experience .

Since this blog is limited to how CRM can improve your marketing tactics ,  let’s quickly looks in which it can be achieved .

It Makes Relationship With Sales Stronger 

The leading salesperson in any organisation will regularly follow up on the leads they receive from marketing tend around the clock . But as per the recent reports the fact is 10 % of the organisation has no matured lead management system compared to 25 % that are actually using lead management process .

Regular following up with the leads gives marketing team confidence in lead who are more likely to be converted into deal because and only because they are getting following up rapidly , and therefore more likely to get converted .

At the same time it also allows salespeople and marketer to easy track the progress of sales lead , thereby allowing efficient carrying out of task between departments and thereby efficiency managing campaigns of sales and marketing .

It Allows Filtering Customer On The Basis Of Value 

Understanding customers is one of the important factor for carrying on successful marketing tactics . CRM enables you to extract meaning from database so that you can get insight for required customer information and interest that can aids you to join marketing dots .

CRM also helps you to filter database of customers on the demographics , amount of revenue generation and cost of establishing and maintaining relationship with customers .

It Automates Email Marketing By Integrating With Email Campaign 

Carrying on email drive is more likely to increase your revenue by 18 % which comparing it with broadcast email . Many marketers also believes that email is the primary channel for lead generation . CRM system automate email marketing campaigns which allows right person to be connected on right time which in turn generates greater return on investment .

It Allows You To Automate Part Of Your Marketing 

Automatic feature in CRM allows to you carry out your marketing more efficiently . For instance , automatic code generation , capturing data online , taking input of data in CRM all can happen with ease .

CRM Allows To Track Performance 

Right from getting the leads from different sources to following up the entire sales cycle , you can keep the track record with just a single click . At just the press of the button you can view reports , track progress of leads and also pipeline revenue in real time .

This all automated process helps you in successful initiatives , reduces wasting of resources and build a virtuous feedback loop .

CRM Helps To Manage Marketing Suppliers 

CRM features is not only limited to customer focused approaches , but at the same time it also aids you in developing closer relationship with your supplier . Web based CRM software allows you to store data on your CRM platform which keeps all details at one place , allowing to track product pricing over time , sales trends followed by customer and more .

This reduces cost , optimises timescale , and over time drive up relationship with customer and suppliers to next level.

Looking for CRM software development or customisation , hire Winklix developers to get the best of benefits arising out of it .

Planning A Positive Customer Experience Strategy With CRM

crm software development company

We are living in 21st century wherein the world is completely digitalised and we certainly have to interact with wide range of different brands . The best part is we have a complete access of all product and services with just a press of button . Custom pre check twice online , read reviews of product / service before taking any final decision to move ahead with it .

As per the recent reports almost 94 % of the buyers conduct some time of search online before purchasing . As google is the most widely used search engine , people use it to search and read online reviews . As a markup , online marketing and branding tool has become an important tool for business to reach buyers at early stages of their decision making .
As due to digitalisation all the information is completely transparent to buyers , their demands are not only limited to best price and fastest delivery , at the same time they are also searching for long term partnership with brand . They are more looking for a sense of personalisation feel with interacting with the brands .
As far as from the organisation point of view , in order to meet the customer expectation they have to follow an approach in which they can give easy and quick solution to issues faced by customer so that organisation can give a sense of customer satisfying and maintain their brand value . For a small business wherein there is limited resources , giving and maintaining a solution strategy is next to impossible . Thanks to software such as CRM while helps organisation of all sizes to get customer experience strategy on track . Lets quickly look at the benefits of using CRM to improve customer experience .

CRM Aids In Keeping Track Of Your Sales Cycle

With the help of CRM system , organisations can easily track their sales and follow up of customers with ease . It also ensures that no deal gets crack in between due to communication gap by automatic reminders , mails and follow up . It also helps the sales team is tracking their sales target , conversion rate and thereby intentionally improves customer experience to .
For instance the CRM system automatically provides prospectus to customers at different stages of sales cycle to give them a personalised experience , which may be related to general product information or past customer case studies .

CRM Also Helps In Storing Previous Customer Interaction 

Most of the CRM solution such as SalesForce CRM or even a custom CRM software development gives facility of sync and storing of emails together with punching of past conversation with the customer in the CRM which allows any person to see the progress through sales pipeline and which can aids you in dealing with the customer accordingly on the basis of past experience and records .
This CRM feature allows organisation to reach directly to customers in case of any issues which are faced by them therefore giving customer a sense of personalisation and satisfaction .
Facilitating all employees access to previous emails and conversation with customers can help to improve customer experience no matter to whosoever customer speaks to .

CRM Act As Helping Hand In Staying In Touch With Customer Regularly 

A CRM software also allow to set up your task and related reminders in CRM system so that it can help you remind and follow up with your prospectus . This helps us making a deeper relationship with customers and thereby increasing the conversation rate of sales .
It is not only beneficial for new prospectus , it also helps you to maintain a stronger relationship which increases the customer interaction rate .
Is is also always been proven beneficial to get feedbacks from customer on your product and services , thereby helping organisation to know about their pros and cons and take right step in improving that cons .

CRM Also Help Personalisation Of Marketing Content 

Apart from storing previous interaction of clients and all , CRM software also helps in creating and sending beautifully crafted marketing content to client directly , which is easily customisable .

End Point

In present world customers are expecting fro every business organisation a sense of personalised experience while buying any product/ services from them .  As a business organisation , a CRM not only helps in keeping track of your sales , but is also remind you to take regular follow ups and track progress , solving issues and more . Improve your customer experience strategy today with the help of Winklix custom CRM software development solution .

Help Desk Software : How Actually Is Customer Getting Benefit Out Of It

helpdesk software solution

Customer satisfaction is first and foremost priority in building a good relationship with customers . So in order to maintain stronger relationship and business treats its customer as a king . One of the quickest and best way to satisfy the customer is quickly addressing their concern and queries upto their satisfying level .

Help Desk software facilitates receiving , logging and allocating tech issues to the relevant department in the organisation with ease . So if we are considering the end point , customer will get their issue solved with the help of right techie person of required department  who has been allocated by automatic ticketing system . The presence of ticketing component allows raising , tracking and allocating of ticket together with keeping a track of the resolution in timely manner .

In order to achieve all these things , company can choose help desk software that best suits their needs . Some of the types of Help Desk software are :

  • Ready-made solutions which are already experts in handling customers like Freshdesk .Such solutions are less expensive as they come on the basis of monthly subscription but at the same time will offer you less flexibility .
  • Add on modules in your existing CRM software. For instance you are using salesforce , you can easily purchase salesforce service cloud in order to store all customer information in one place .
  • Custom help desk solution that best suits the enterprise needs . A software development company can facilitate them with highest level of satisfaction by developing solution as per the tailor needs of the organisation .

Advantages of Help Desk Software

  • Fast response time : As soon as a ticket is raised by the customer support department on request of customer , it will be automatically allocated to the concern department for faster resolution process . This implies to the customer directly that company is serious about proving  excellent customer services even after sales . Setting the priority on the basis of customer requirement helps solving the same on priority basis
  • Brand Creditability : Help desk software helps improving brand recognition . Many of the companies outsource their support services which does not make sense and at the same time customers does not feels personalisation while interacting with your organisation .Because of this reason business is personally willing to address consumer problems thereby aids in increasing brand creditability .
  • Accessibility : Most of the help desk software are now based on web based technology which are easily accessible through phone or computer with working internet connection and web browser irrespective of the geographical location .With help desk ticketing software , all tickets are uploaded in one single unified platform and can be tracked and solved from any place .
  • Automatic Allocation Of Tickets : As soon as ticket is raised , it will get automatically allocated to the specified department , thereby eliminating cumbersome task and paperwork , labour dependencies and more . Tech department are also not getting frustrated and will be getting time to solve the issues .
  • Centralised Database : User has a separate portal online to raise their tickets in a more convenient manner according to their level of priority . Ticket can be stored , viewed , edited and closed once they are resolved in flexible and structured way . The same portal which is already equipped with all customer database can help convey messages in case of any breakdown or site downtime . The centralised repository of customer ticket data is highly secured .

In Conclusion

Help desk software is the best tool which makes life of the technical staff as well as customer easier with automated systems . Implementing these systems in enterprise in timely manner aids in better result and better customer services .