It an known fact that as a business grows , you need to offer your customer a best support services , as it acct as a key factor for any business growth . At the same time business need to maintain an updated customer information and streamline custom management process . In order to get all these problems solved , companies prefer to use CRM software that aids them in catering all their needs irrespective of company’s size , industry and client they are actually dealing in with .
So what actually a CRM software is so popular and how can they be proven beneficial for your business organisation ? Given below are some points that are describing the key benefit of CRM software .
Communication Enhancement Across Organisation
One of the biggest advantage of CRM software system is they effectively manage the communication between different departments . For instance an employee of the organisation is working with the customer with whom colleague might have spoken a month ago . It is just because of the CRM system that employee will be able to track all the past records of the customer and thus can server the customer at the same level as he can got server earlier , as employee is actually able to see the track records , call records and other information as required with the help of CRM . CRM software system helps manage customer relationship effectively and see big picture at any time .
Not Surfing But Targeting
Another major benefit of CRM is it helps targeting the right category of customer according to their interest , and thereby providing them with special offers and discounts as per their needs . CRM system also provide to shoot email to the targeted customer automatically so that it can reach directly in contact with targeted customer and can increase return on investment .
One Platform For All Data
Imagine you want to search the customer phone and other information to whom you might have talked months ago . What is the way out ? You may start searching the data from your phone books or browsing your email ! Nope , CRM provides you all the data under one platform , and can be searched by just a click away .
Automate Every Task
There are plenty of small small task that plays a important role in sales process and need to be addressed in order to function properly . Filling out forms , sending reports , and addressing legal issues are important for managing sales pipeline .
Any structured process in the sales process can be automated with a CRM .
Taking Advantages Of AI
In keeping in mind the automation technology , let’s discuss about artificial intelligence . As studies shows any manager in any organisation spends more than half of the time in administrative coordination and control . This means they are actually spending a major part of their time in gathering data and managing the same . How about managing them automatically ?
Let’s consider some of the advantages from AI :
- Sales prediction
- Getting customer insight on the basis of their past trends .
- Getting data analysis at every stage in process.
- Giving customer modern experience
- Technological advancement helps saving of time and money
All the advantage stated above helps you to cut down your cost and save money and at the same time be ahead of your customer .
Increase Conversion Rates
It is the most likely case that a customer comes online for shopping , adds the product in the cart and then left over . CRM helps you to deal with this kind of situation by storing the cart item of the customer , then sending them the automated mail for approaching customer to buy the product together with offering them discount coupons will influence them for buying of product . Also customer also hesitate in buying the product without availing a online customer support and chat features . CRM helps you to offer the same. .
Improves Customer Experience
Customer time is valuable and so is yours. With a CRM , your sales team can be armed with customer trends and history and can provide a solution within minutes right from past records to purchase and so on .
At present world a mobile CRM technology can provide you with extra advantages . Mobile apps can be access anytime , anywhere with just a fingertip .
Sales Team Productivity Improvement
Most of the employees of the organisation faces some common challenges like lack of providing high quality customer support , client data scattered over different places and more . Communicating with the sales team is also a big task for the sales head specially when they are on the field . CRM helps to store the data in one single place can be easily access by anywhere with use of cloud based CRM software solution . At the same time sales manager can also be in touch with sales team , can communicate with them via mobile app CRM and can track the location of the sales employee thus helping in better management .