The first question that need to be arises in everyone’s mind is what exactly is bounce rate ?
As per google analytics , percentage of single page visit , when individual visits your site and leave without visiting other pages of your website .
What causes bounce rate ?
The following actions by the visitor can be considered as bounce rate :
1. Typing a new url immediately after visiting your site .
2. Pressing back button or closing tab after visit.
3. Clicking on third party link present on your website .
How to reduce bounce rate ?
– Adjust bounce rate with average time on site :
Its common for various news websites that people comes there for reading flashing news and then leaves , without wasting a minute more on the website .If this is the case , google analytics will show 100 % bounce rate for that particular news website . It will not consider a positive bounce even if user spend around three to four minutes in reading any article over there .
Thus it is advisable to adjust the bounce rate by using following code in your website which can reduce almost half the bounce rate in your site within a week for sure :
setTimeout(“ga(‘send’,’event’,’profitable engagement’,’time on page more than 3 minutes’)”, 18000);
-Providing attractive and amazing content is another option :
Google analytics will let you know the bounce rate of each and every page present on your website , so you can collect the information about which page is generating high bounce rate and which one is not .
You can start with focusing on the content part on the pages and other pages whoes bounce rate are low can also be proven examples of lowering the bounce rate , in case you analyse it properly .
Avoid popups as they are annoying :
Popups can adversely affect brand identity and user experience as according to metrics around 90% of the user finds pop’s as annoying factor on the website , and they usually cross it without even seeing it .
Be TruthFull About Your Brand
Be as truthful and genuine as you can about your brand , as there are numerous of people for failure stories instead of nothing for success stories .On behalf of big brother , make sure to make your customers the hero of the project and success behind your business .
Keywords should be targeted on behalf of utmost traffic
Keywords traffic driven tools as present on google analytics can let you choose which keywords can drive highest traffic and while at the same time lowering the bounce rate .
The keywords that are providing most relevant information to user can be determined by google analytics itself .
Keyword can be sub divided into two categories , namely commercial and informational keywords.
Commercial keywords are used to sell some products or services to clients , while informational keywords are just to create awareness among people.
Create multiple landing pages for high quality keywords
Its preferable to code multiple pages for keywords for high quality to attract most of the traffic out of it . Which using external links on your website , always make sure to open the external link in new tab of the browser as in case user want to re navigate on your site , they can easily do so with a swipe .
Make sure to make website responsive and speedy
It is a cup of tea question that how fast is your website , as it is the major factor behind your ranking .Make sure your site is compatible with all the browsers and is also performing well on all the platforms , in well optimised manner .