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Web App VS Hybrid App VS Native App – Which One To Choose From ?

web vs hybrid vs native

 

When it comes to mobile app development , its really been a difficult task to choose the best technology for developing your app.

Depending on your business objectives and goals , each technology has their own advantage and disadvantage . Variety of factors need to be taken into consideration while deciding to build your app on Native , Hybrid or Web version platform . I am writing this article not to choose the winner among the three platform , but I am here to guide you the advantage and disadvantage of each platform , from mobile app development company viewpoint .

Web Apps

Web apps are apps that run on your phone browser and does not get stored in your phone . Web apps are not website , rather they are made specifically for the phone browser to improve functionality , and is not similar to mobile sites .
Web apps can’t be downloaded from the respective app stores , rather they can be access from a phone browser . IT’s hard to find the difference between web apps , hybrid apps or responsive website design .
Sometime you might have seen that you have downloaded the app from app store , and the app is showing you non rather than the web view of the website , containing url of web app .

How A Web App Can Be Build ?

Web apps are built Javascript , CSS , HTML 5 and can be run only in a browser like safari , chrome etc . If you are searching for software development kit for developing web apps , then unfortunately its not available .
Progressive web apps is hybrid version of regular web pages and mobile apps , but lacks the functionality of native mobile apps . But due to technology advancement in this technology , progressive apps are now able to successfully deliver functionalities like sending push message , using test gestures and so on .

Advantage

  • One app for all platform
  • Easy to build
  • Inexpensive option
  • Can be maintained easily

Disadvantages

  • Slower performance than native app
  • Needs browser to run
  • No icons on desktop

Native Mobile Apps

Native mobile apps are the most famous and common type of app available in market. Both Android and iOS platform have their specific written languages  to build app . Apple has Objective C and swift and Android app has Java . Most company prefer to invest in the native app because of its advantage .

Advantages

  • Really fast and responsive
  • Gives best performance output
  • Available to get downloaded from the app stores .

Disadvantages

  • Expensive
  • Required a highly skilled technical person to build the apps
  • Not best option for simple mobile apps .
Native mobile app user must necessarily have to keep on updating the app in order to take advantage of improve accessibility , however it may not be the case in web app .
Inspite of the higher initial cost in developing a native app , it is proven worthwhile for business organisation due to its advantage and higher performance , thus giving user personalised experience .

Hybrid Mobile App

Hybrid apps works across all platform and gives higher performance than web apps . It is built using HTML , CSS , Javascript and run in web view . It also contains the features of native app also .

Advantages

  • Easy to built using technology like HTML / CSS / Javascript
  • Less expensive to develop
  • One app for all platform using technology like Cordova
  • Requires less time to develop than native app

Disadvantages

  • Slower performance in comparison with native app
  • More expensive than web apps .
  • Less user experience than native app .
Since the hybrid app are just the web view version , it required more time to load and hence it affect the user experience . The another main disadvantage being it can not be customised on the basis of platform .

Which Approach To Choose From ?

Well this decision solely depends on your business model like in how much time you want your app , what is the initial investment you are planning to invest in apps , how complex is your app and so on .
Irrespective of the approach you choose from , your app must be quick , responsive and reliable . As more and more users are moving towards mobile device , and to stay ahead with your competitors , you should provide your customer a richer experience .
Finally , its important to work with an app development company that can specialised in these things and can provide you consultation regarding the same .
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How To Develop A Custom CRM For Large Enterprises

crm software developer

Its hard to run a large enterprises without any customer relationship management system . In present market , numerous of CRM softwares are available in market tailored for different business sizes and industries . Then you must have a question arising in your mind that why to choose custom build CRM for your enterprise ?

These are lots of CRM mass vendors available in the market – the most famous being SalesForce which caters across 20 different configuration : Solutions for banks , hospital  , sales automation and more . Despite of its CRM functionality and flexibility to customise by a salesforce consultant , the enterprise where more than 20 user are working the cost will be $ 160- $ 320 per user/month , which is really a costly solution for any business organisation .

Why You Should Develop Your Own Custom CRM ?

The very first thing which comes in mind while choosing a CRM solution  is cost involved in developing the portal . Mass vendors ready to use CRM are expensive in nature and may contain excessive features that may not be viable for your organisation .

But while talking about the custom CRM development , the cost of developing this is also not cheap , but you will only pay for what functionality is required by you . Secondly employees will not have to spend additional hours in understanding the flow of the CRM as it is built as per the existing work flow of the organisation made custom for you .

For instance , while developing an CRM software for POS ( Point Of Sale) industry , we will be focusing on colours , icons and customer’s specifics approach for easy of usability for vendors and they can easily get familiar with the things as required by them

What Things Need To Be Considered While Developing CRM System ?

1) Ease Of Convenience

Time is money and should be invested with utmost care . Its better to save the time of the employees without wasting for searching things like common information or documents that should always be handy , and as per the requirement of the organisation , and at the same time can be able to generate reports and communicate directly with customer .

” Perfect CRM is one which is accessible from anywhere , from any device and provide meaningful reporting capabilities ”

2) Level Of Complexity

The more you add on the features in CRM , the more complex it will be as it will be requiring a set of technologies for CRM development .  We have developed a CRM for construction company using symphony2 framework because of its reliability and easy to use feature . Together with this framework we have used RESTful API and Ember.js . The project was built on a single page application thus allowing richer user experience .

3) Flexibility In Usage

When it comes to flexibility , it means your CRM should be capable enough to grow with your company , instead of choosing a new solution . Also it should be flexible enough of changing a setting of CRM system under particular process .

4) Compatibility In CRM

In addition to the other features in CRM , its compatibility with third party resources must be present . For instance the integration of CRM with messaging services , telephony , ERP and all .

5) How Reliable Is CRM

The CRM stores the most important data in the organisation , and it should be secured with utmost care , thus protection data from any third party security breach by applying appropriate measures .

Why It Is Necessary To Develop A Mobile Application For CRM ?

A web version of the CRM might be enough for organisation and internal management of employees , but when it comes to customer interaction mobile app must be available for interaction with them . Moreover mobile app is also necessary to communicate with sales employees of the organisation who are mostly in field to grab to give them new leads information , meeting schedules information and also to track the location of employees .
We would always prefer building of native mobile app for CRM solution for higher performance .

Defining MVP For CRM

We divide the CRM system application into two area’s :

1) Interaction With Customers

While taking about the CRM , it must have the following necessary feature in order to automate customer relationship :
  • Integrating it with telephony and message  and email service
  • Database of customer with filter to search as required
  • Tracking of customer
  • Generating of reports of customer
  • Calendar with build in notification for entering information on future meeting and updating the sales person accordingly .

2) Interaction With Internal Employees

CRM is all about allowing the task , defining the work load and ability to control all things by the Higher authority of the organisation . On the basis of these point the CRM system should have the minimum set of functions as follows :
  • Different level of access for different employees
  • Calendar with build in notification for assigned task .
  • Project assignment and monitoring .
  • Attachment of files and documents to particular task .
  • Communication with employees for particular task .
  • Getting task status update and its priority
  • Generation of workload reports .
Depending on the size of business you may be in need of different set of features in addition to the features listed above . The main motive is to create a CRM system than can automate the task of the organisation and help your organisation to reach to next level .
Winklix have dedicated team to develop custom CRM solution for your business as well as integration and customisation of SalesForce CRM . So in case you are looking for web based CRM development solution , or mobile app for the same you can right away contact us .
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Common Question that Arises When Developing A Mobile App

app development winklix

Mobile app development has now become the top most priority for many business organisation now a days . Launching an app in the market requires set of planning and research . The commonly arises question are described below :

Is Mobile Website Good Enough ?

When it comes to mobile website or mobile app , it totally depends on the goals of your business . When there is only matter of showing content , then there is no better option than a mobile website which can attract more number of users and is also cost effective solution . But it will lack quality and functionality as user will face load time , small images and more .
For this reason mobile apps are the only solution for engagement and effective communication with the customer . The app can act as a personalised tool for engaging customer on the basis of their geographical location , user interest thus giving them personalised experience and in app content .
In some cases you will be needing both mobile app and website an it depends on users valuable choice to choose one .

How To Make Money From App ?

Choosing the right app monetisation model will definitely affect earning of your app , and can negatively affect your business in you choose the wrong strategy .
Always select the model that suits best for your business . For instance when you are planning to launch gaming application , the in app purchases are the best option . But when it comes to music or video streaming , subscription model suits bests . Sp arising a question about what problem does it solve ? What areas they app need to serve in ? And various other question need to be arisen before launching to successfully make money from the app .

Which App To Develop : Hybrid Or Native

Native app are build for specific platform and hence deliver more richer experience for user and is also fast and responsive . Whereas when we are talking about Hybrid app , these apps are made for all the platform , and can be developed by anyone who have good knowledge of HTML designing and development .
We would always prefer user to go with Native app as it is highly performable and delivers best in class user experience , however when talking about the development cost , it is costly and requires more time for development .
In case you are preferring to launch some light weighted app in the market across all the platform at minimum investment , then there is no better option than hybrid one .
For more details about hybrid vs native app together with its advantage and disadvantage read our article here .

How To Choose The App Development Team ?

It is always preferable to choose a mobile app development company who has a dedicated team of designers , developers working solely on mobile app development . Hiring a app development agency means hiring a team who has strong capability and specialised knowledge .
When you are choosing a development team , always look at their portfolio , reviews and rating and if possible do visit their physical office for measuring their team capability . The best way to find out the capability of app developer is to quickly checkout their past work together with client satisfaction.

What To Plan For App Maintenance After App Launching ?

The real game begins after all launching , when the real user start testing it . The app developer job does not gets finished as soon as they deliver the app to you , rather their real task starts after that , finding the bugs in the app , getting feedback from the user and so on .
Once you have launched your app , closely monitoring areas where you can provide more values to your customer need to be screened .
To be successful in the market and increase your brand awareness you must provide regular update of app as peer the market demand of the users .

How Much Does It Cost To Develop An App ?

The cost of the app depends on variety of factors like features required , project size , time required to build the complete project and so on .
For more in depth knowledge of cost breakdown you can refer here .
Doing a business in 2018 without a mobile app is a big challenges for business . So in case you are planning to have an app for your business and is searching for app development company , then you can quickly contact us .