A Comprehensive Guide to the Development of Augmented Reality Applications

Augmented Reality Applications

This is a huge technical trend right now, and its use is increasing as more people desire devices that are AR-ready. It facilitates the use of smart gadgets by making them more accessible. Indeed, the market for augmented reality mobile applications is expanding at a fast rate. Users may interact with a real-world environment via the usage of Augmented Reality. Real-world items are enhanced with computer-derived perceptual information, which is created by the technology. AR may be seen of as a system that combines three essential characteristics, which are as follows:

Incorporating both the physical and virtual worlds

Virtual and actual items are registered in three dimensions (3D), Interaction that takes place in real time.The technology is mainly concerned with not just presenting items in the form of electronic data, but also with integrating digital components into a person’s view of the actual world as a result of the display.

Because of the incorporation of immersive experiences, augmented reality was able to provide a realistic experience. In layman’s terms, Augmented Reality is a conventional procedure for constructing a composite image of the actual world from a variety of data sources. In augmented reality, technologies such as overlay visuals and computer-generated images are used to improve real-world imagery.

Statistics such as the ones listed below demonstrate how AR contributes to economic development in a significant way:

Approximately 2.4 billion mobile augmented reality users will be active globally in 2023, according to Statista. According to Statista, the combined expenditure on Augmented Reality and virtual reality is expected to account for 37.4 percent of total investment in 2020.

According to Poplar’s augmented reality analysis, there will be around 3.5 billion AR users worldwide in 2022. It is projected that around 83.1 million individuals will utilise augmented reality at least once a month in the near future.

A recent survey by eComDash found that around 63 percent of online buyers believed that augmented reality has improved their buying experience. From 2018 through 2025, small and medium-sized firms are predicted to spend in augmented reality and virtual reality at a compound annual growth rate (CAGR) of 66.40 percent.

A Brief Overview of Augmented Reality’s Historical Development

Sutherland, often known as the “Father of Computer Graphics,” invented AR in 1968 and first used it in a computer game. Initially, it was a head-mounted display system for augmented reality. With the continual updates and advancements in augmented reality, it has the ability to show the virtual picture of real-world features, such as presenting geological information about a specific location.

Beginning in 2008, the technology mentioned above began operating in commercial settings. A German business created an application for the BMW Mini that included augmented reality elements. Users may operate the automobile and drive it around to observe things from various perspectives using the app. The software includes camera-enabled technology that allows you to see the automobile model in real time on the screen.

Later in 2010, augmented reality (AR) was introduced to the world, allowing users to interact with real-world items in real time. The era of virtual try-ons has begun in this day and age. Face recognition powered by augmented reality has completely transformed the user experience. Everything was made feasible, from the virtual identification of your face to the placement of the furnishings in your residences. The augmented reality technology was all geared to make the user’s life easier.

What Are the Different Types of Augmented Reality Apps Available?

The most appealing aspect of augmented reality technology is that it is freely available to everyone. There are no boundaries on how you may make use of this incredible technological advancement. Today, the vast majority of people own smartphones, and augmented reality applications enable users to interact with augmented reality content via their mobile devices. This is the reason why augmented reality is common across a variety of industrial sectors.

The advancement of Augmented Reality has resulted in a surge in the demand for AR mobile application development services. Businesses have begun to invest in new app development trends that are designed to meet a variety of needs.

Let us have a look at the four varieties of Augmented Reality:

marker-based Augmented Reality (also known as recognition-based Augmented Reality: Such augmented reality (AR) delivers precise information about the thing that has been detected by the AR system. Marker-based augmented reality has a wide range of applications in the market for a variety of objectives. It recognises the thing that has been put in front of the camera and displays the precise detail of the object on the screen as a result.

It simplifies the process of quickly producing correct information on a certain item. In this case, the marker has been replaced by a 3D replica of the chosen item, and the object identification is carried out by the marker itself. It provides consumers with a close-up view of the thing in question. While moving the marker, users may also rotate the 3D picture that is shown on the screen.

Augmented Reality without the use of markers

This form of AR-based application is one of the most commonly used in the business, and it has a large number of users. It is sometimes referred to as location-based augmented reality. A feature of the app that allows for location detection is implemented as a result of this implementation. The travel sector is taking full use of these types of applications. Furthermore, people are increasingly interested in travel mobile app development since it allows them to find local destinations while being in their present location.

The approach works by reading the GPS data, accelerometer data, and digital compass data from the mobile device while estimating the user’s concentration. This sort of software is mainly concerned with presenting the user with information about the position of an item that has been put in front of the camera.

Projection Augmented Reality 

This is the most basic sort of augmented reality technology, which relies on the projection of light onto a surface to function. Projection augmented reality is an interactive and visually attractive technology that is centred on deceiving the user about the orientation, depth, and location of an item. By considering a variety of things, users may have a better understanding of the structure and depth. This technology is often used for large-scale deployments of Virtual Reality systems, which is becoming more popular.

Superimposition Based Augmented Reality

The existence of the world is evidence of an object’s superimposition. This AR feature provides a substitute view of the item that is now in focus. The application works by substituting a partial or full image of an item with an augmented view, which is shown on a computer screen. The ability to recognise objects is critical in this situation.

Best Augmented Reality Trends for 2021 – Art Exhibits Powered by Augmented Reality

Using the museum’s augmented reality app, it allows visitors to have a better look and comprehension of the items on exhibit.

AR in the Automotive and Manufacturing Industries

It is being used in the automotive industry to streamline prototyping, improve the vehicle production process, and streamline the assembly process.

The Application of Augmented Reality in Social Media

Augmented Reality is responsible for the many filters, lenses, and effects that may be seen on social networking sites. Instagram, Pinterest, Facebook, Snapchat, and a slew of other social media sites are using the potential of augmented reality to increase user engagement.

AR Indoor Navigation is a navigation system that uses augmented reality.

When using indoor navigation, users may locate the quickest path to a certain location or area of interest.

Avatars for the augmented reality

You might think of it as a digital representation of yourself that enables you to express yourself and share your feelings with others.

Virtual Reality vs. Augmented Reality

Augmented Reality and Virtual Reality are two technologies that are now in vogue. Both of these technologies have fundamentally altered how individuals see the physical world around them. Both phrases are quite ambiguous, since some individuals believe that they are synonymous with one another. Let’s have a little chat on each of these topics to help you comprehend them better.

Augmented Reality (AR) is defined as the augmented version of real-world items, which is similar to virtual reality (VR). It gives extensive information about the item under focus by using a computer-generated picture to do this. Users may get a closer look at the actual world with the aid of the augmented reality application. It transmits a large amount of information, including photos, text, and a motion view of the item in question.

Virtual Reality (VR)

As the name implies, Virtual Reality (VR) is a computer-generated simulation that enables users to explore a distinct perspective on the physical world, such as animated scenes of real-world things that have been shot. Users may visit places they have never been before, such as the summit of Mt. Everest, locations deep under the sea, and the surface of Mars, thanks to the virtual reality mobile app creation service. Users may go to other planets and the earth with the use of these applications, which provide a virtual reality experience.

“To put it another way, Virtual Reality takes the place of the actual world, while Augmented Reality enhances the real world.”

Augmented reality is being used in a variety of industries.

Healthcare

The development of AR-enabled healthcare apps gives video platforms as well as the ability to project augmented hands onto the patient. It allows experienced surgeons to assist new doctors via the use of augmented hands that are applied to the patients when they are not in the same area.

AR Dating Services 

Tinder and other dating apps are the current method for individuals to find love these days. Dating apps have been warmly received by the general public. The use of augmented reality in dating applications is assisting individuals in finding dates who are in the same city or place as them. Furthermore, AR is offering improved methods for finding your partner.

Augmented Reality for Smart Glasses

Smart glasses provide consumers with both comfort and a trendy appearance. It has the potential to provide augmented reality experiences while also being a cost-effective product to purchase. It is one of the tried-and-true inventions that has benefited various sectors, particularly merchants.

AR-Assistance in Education

The use of augmented reality has altered the way instructional information is delivered. It has had a significant impact on children’s creativity and development, in particular. When it comes to understanding astronomy, a popular programme such as Google Sky Map is the ideal choice. It enables pupils to position the camera on their gadget in the sky and move it in whatever direction they want.

The stars and constellations will be automatically identified by the programme. Elements 4D, produced by DAQRI, is another augmented reality-enhanced education software. This software assists students in learning chemistry in a more effective manner. The bespoke educational app development services backed by augmented reality (AR) streamline the learning process.

Using Augmented Reality in Live Events

A large number of musical acts do live events for their fans. Because to Augmented Reality, audiences may see the live performance of their favourite musical bands from the comfort of their own homes. A solid green screen may be used to record a band’s live performance, allowing them to capture their best moments. Using a smartphone, you may access the footage using an Augmented Reality app. On the other side, virtual reality will enable you to virtually attend the event, and augmented reality will allow you to take the performance with you on your own smart device.

Travel and tourism are two of the most important industries in the world.

Local and foreign tourists alike are taking use of augmented reality capabilities. The travel and tourist business offers up-to-date information about the surrounding area and nearby towns and cities. Users may publish a specific place on the tour and trip AR application, and AR features will adapt to the specifics of the area posted. Such applications serve as a guide for travellers who are visiting unfamiliar territory.

The Use of Augmented Reality in Gaming

Because of augmented reality technology, the game business is reaching new heights of success. The most well-known use of augmented reality in gaming is Pokemon Go. The use of augmented reality technology into gaming applications has improved the user experience and made the gaming experience more pleasurable. In addition, Ar-based applications may be seen in real-world sports like as the NBA or FIFA. During the games, it enables viewers to check the data and evaluate the players on the field. The sports sector is also anticipating the finest sports app development services at a quick rate, as does the general public.

AR in the Retail and E-Commerce Sectors

Many firms, particularly those in the retail and e-commerce industries, are capitalising on the potential of augmented reality. It is simple for buyers to check the product’s pricing, specifications, and to have a closer look at the product. The augmented reality capabilities assist eCommerce firms in displaying their items and all of the necessary facts about them in a more effective manner. Through the provision of a digitally created picture of a tangible item in the actual world, it removes the need to physically visit the shop in the real world.

Giants in the Business World Already Making Use of the Advantages of AR 

IKEA

IKEA is well-known for providing reasonably priced furniture selling services. The company makes use of an augmented reality programme to assist online consumers in seeing how the product would seem while installing it in their own houses. Using the AR, you may shorten the buyer’s trip and assist them in determining whether or not the chosen furniture will fit in their living space. Customers may enjoy a flawless purchasing experience in only a few clicks thanks to this technology.

Lacoste

Lacoste is a French sportswear company that has effectively coupled the 3D product scanning function with their AR-assisted application to great success. Shoppers may use this app to place their foot on the specific AR graphic area and peek inside their smartphones while using the app. They will display a personalised picture of the performance that is based on the foot size of the audience members. Customers will have an idea of what it may look like. The software not only improves the whole retail and customer experience, but it also helps retailers reduce the cost of in-store retail workers by up to 20%.

MTV

MTV has created an augmented reality application for its followers who are viewing from home during their EMA music award presentation, which is staged in London. It enables users to watch customised MTV animations and visuals that are associated with a certain performance. Audiences may also interact with 3D produced items that are enabled by augmented reality.

New York Times

This week, the New York Times AR-enabled software released a new version that is designed specifically for iPhone and Tablet users. It gives kids the opportunity to see sports such as ice hockey and figure skating. The New York Times app demonstrated that the most recent technological advancements are affecting the media and sports sectors in a variety of ways.

Cadbury

a well-known chocolate brand Cadbury’s Advent Heros event, which takes use of the power of augmented reality to bring the festive season to life. Customers were given customised holiday heroes’ calendars by the company, which they were to use in conjunction with an augmented reality software created in collaboration with Blippar.

Every day, users use apps to examine a certain day on the calendar and are rewarded with amazing augmented reality experiences such as holiday-themed selfies with Cadbury candies, chocolates, or any other Cadbury product.

Kate Spade 

Kate Spade is a well-known fashion company that utilises cutting-edge technology to obtain a competitive advantage in the marketplace. The firm has launched an augmented reality (AR) app called “My Little Paris Tapage” that takes users on a virtual tour of the city of Paris. The advantages of the augmented reality software are being used by the company to generate more people to actual retail locations.

When it comes to small businesses, how can they make the most of the effectiveness of augmented reality?

In addition to becoming more viable for companies, augmented reality offers a plethora of intriguing options for small and medium-sized enterprises (SMEs). How? Let’s have a look and see.

Using Augmented Reality to Attract More Customers

It is the goal of every business to gain the greatest amount of attention and to increase the number of potential customers. From the food sector to the healthcare industry, from sports to on-demand services, businesses engage in digital solutions in order to get the most traffic they possibly can. Out of all the digital solutions available, augmented reality (AR) is one that stands out for giving notable methods for businesses to grow and for consumers to purchase the virtual try-and-buy experience. This makes it easier for retail firms to do business without having to visit actual storefronts.

Adding a Personal Touch to Products

Consumers may tailor their purchasing experience using augmented reality. Customers may customise items by uploading photographs and videos to AR applications, allowing them to match their preferences. Consequently, they are able to make better educated purchasing judgments. Businesses will be able to function in a more professional and competitive way as a result of the introduction of such innovative augmented reality features. The creation of AR applications is geared toward increasing client retention and building a loyal consumer base.

Providing Product Information in Real Time

Another use of augmented reality technology is to assist small enterprises. It gives customers with rapid and accurate information about the things they are purchasing. Customers may virtually scan items on the shelf with their cell phones and obtain accurate and timely information about the product as a result of this technology. This assists them in making the best buying selection possible.

Providing a Virtual Reality Environment

AR offers end-users with immersive, futuristic, and virtual experiences, while also promoting the adoption of commercial services. Consider the case of a construction company or an interior design firm that uses augmented reality technology to take its customers on a 3D walkthrough tour. Clients may preview what their property will look like once a remodelling or interior design project has been completed.

The Use of Augmented Reality in Advertising

Attention-grabbing marketing will be beneficial to small and medium-sized enterprises (SMEs). AR advertising has the ability to capture the attention of customers via the use of moving pictures and realistic sound effects. Businesses of all sizes and in a variety of industries may use augmented reality technology to run effective advertising campaigns.

Tips for Creating an Augmented Reality Application for Your Company

At first glance, applying one’s hands to new technological breakthrough may seem scary. However, if your development process is broken down into digestible pieces and progresses in little increments, it becomes much easier to understand the most recent technology available.

The following are the processes that must be taken into mind while developing an AR mobile application:

  • Validate an app concept that can help you expand your company to its full potential. The most effective technique to come up with the finest app concept is to research your competition.
  • Examine the various SDKs and AR app d-evelopment platforms that are currently available. Choose the one that best meets your needs in terms of budget, app concept, and business strategy.
  • AR is dependent on the existence of 3D objects in the environment. You have two choices: either you can download existing models or you can learn how to construct them from scratch.
  • Create a 2D tracker, which is a specific picture that can be placed on a surface and scanned by AR-enabled devices.
  • Create a one-of-a-kind design and create all of the necessary text files, data, 3D models, and photographs.
  • Put all of the parts together on your choice app development platform and test them out.

Exactly how much does it cost to develop a mobile application for augmented reality?

Any company owner’s principal issue is the pricing of his or her products or services. Let us take a deeper look at some of the most important cost affecting elements in the creation of augmented reality applications.

Selecting a Software Development Kit

The most widely used SDKs are listed below. You have the option of selecting anybody from the list.

ARToolKit provides the following features: Kudan Wikitude Xing Max ARToolKit implements the following features:

Image tracking on a flat-panel display

Fast enough for real-time augmented reality applications

Tracing the orientation of equipment equipped with stereoscopic cameras

calibration of the camera

Work using optical helmets and glasses might be an option.

Simple black squares are being tracked.

Plugins for the OpenSceneGraph and the Unity game engine

Vuforia is a free and open-source software package.

It incorporates the following characteristics:

  • Various sorts of visual things are recognised in different ways.
  • Recognition of text in the context of the environment
  • Numark (a combination of QR code and image)
  • EasyAR (an alternative to Vuforia) Version 2.0 offers the following enhancements and enhancements to previous versions:.
  • Perception of the surrounding environment 3D object identification
  • Apps are being deployed on the cloud.
  • Recognizability of clouds
  • Coding for Mobile Applications

It is possible to hire Dedicated Augmented Reality Developers in order to properly finish the coding portion of your programme. 

The process of developing an AR application is often guided by two fundamental ideas, which are as follows:

  • Depending on the marker
  • Depending on the user’s geographic location
  • If you want to successfully integrate the essential features, it is preferable to employ an experienced augmented reality developer that can work on the processing of gyroscope data, SLAM technology, and GPS module, among other things.

Designing an App

When it comes to creating the 3D models for augmented reality applications, designing becomes the most delicate and time-consuming effort. The design process consists of the following steps:

  • Creating wireframes, 
  • 3D models,
  • user interface/user experience (UI/UX), and graphic design
  • Animation is the process of creating moving visuals.

App Characteristics

The AR app has the following functionalities, for example:

Notifications through push

Sign up for the newsletter through email, SMS, or social media.

Access to the smartphone’s gallery, phone contacts, and other resources is provided.

The Messaging function of the payment system

Feedback

Furthermore, if you like to include extra features and/or unique components, the pricing will vary in accordance with your requirements. It’s important to remember that the features and functionality of an app are the two most important cost-influencing variables in its development.

Testing

Never skip testing your app in as many ways as possible before releasing it to the public. Engage the services of a certified team of quality analysts to guarantee that your app operates at peak functionality.

What Do We Draw As a Conclusion?

It will not be incorrect to say that Augmented World is an additional layer to the reality we see around us. It does not eliminate the actual world, but rather caters to certain of the people that live in it. Without a question, it has turned into a fantastic opportunity for companies. This immersive, entertaining, and enhanced version of reality has evolved into a sound investment strategy for enterprises of all sizes. In a strange twist of fate, augmented reality technology is enhancing the digital world in a distinctive manner.

Are you going to create an augmented reality application for your company’s use? Sparx IT Solutions is glad to be of assistance to you. We are a certified augmented reality app development firm with a team of professional developers that work with customers from all over the world to create the items they want to sell. In order to turn their app concept into a reality, we assist our customers. Contact us now to get your questions addressed and to ensure the smooth completion of your augmented reality application development project.

Role of AR and VR Technologies in the Future of Healthcare

augmented reality app development company

Some time ago, virtual reality (VR) and augmented reality (AR) were exclusively dedicated to the gaming industry. In 2021, both VR and AR are experiencing deep interest from various sectors, including healthcare. Visual aids, AR and VR, therapeutic and educational, are fully poised to play a central role in more aspects of care delivery.

More and more healthcare companies are always ready with results to strengthen their digital solutions with VR and AR technologies for robust data analysis and healthcare practices. By implementing these technologies, some companies have found new ways to establish connections with their patients at the time of the epidemic, providing remote and personal care. While others use VR and AR to improve medical training or prepare them for activities prior to surgery.

Although, VR and AR app development companies are not yet common to most healthcare facilities and clinics worldwide. Will VR and AR be widely disseminated in health and medicine? And what is the future for technologies in these areas? In this article, we focus on the practices of using virtual and augmented realities in the medical field and healthcare and explore the potential of VR and AR in the industry.

Estimating the AR-VR Opportunities

Before we dive into the VR and AR opportunities both technologies offer in the medical and healthcare sectors, let’s define how they differ. Augmented Reality app development is a technology that allows the laying of some information, video, and graphics on devices smarter than reality. Therefore, this technology enhances the real world, adding additional data to it. The most prevalent examples of AR are IKEA Place App, L’Oreal Makeup App, Pok√©mon Go etc and many more.

Virtual reality (VR) is a fake reality created by computer technology when a person is completely immersed in a digital environment. The most widespread examples of VR are VR chats, Volvo test drive reality, Yosemite National Park for the North Face for hiking experience, and a vast number of VR games.

Also Read : How augmented reality is impacting mobile app development ?

Here are some examples of using VR and AR in health and medicine, which are as follows:

  • Medical Training – Medical students, doctors or surgeons can learn how to treat their patients better or perform complex operations without risking any surgery mistakes.
  • Robotic Surgery – When robotic devices perform surgery by performing high precision operations controlled by a human surgeon with VR technology.
  • Physiotherapy – VR helps patients ease high pain levels and ensures faster recovery while performing physical therapy.
  • Post-Traumatic Stress Treatment – When a person is placed in an environment with a painful condition and tries to find a solution and overcome the crisis situation.
  • Anxiety, Fear & Depression Treatment – Patients can use VR for meditation or relaxation in a safe environment provided by VR.
  • Emergency Treatment – Medical centers, pharmacies, and other healthcare facilities can be found with layered AR maps of people in reality.
  • Personalized Approach To Patients – VR and AR can help doctors better explain to their patients how their operations will be performed or what steps a patient should take to be more effective.

Medical Immersion for a Range of VR Patient Need

The augmented reality app development sector is easily accessible which is most easily accessible to both consumers and companies. Mobile AR apps are created on phones and tablet platforms, which appear as holograms with AR content on the screen. Healthcare companies effectively involve their customers in healthcare related activities by using VR and AR technologies to improve their customers’ experiences. In ophthalmology, health specialists can provide their patients with an app that stimulates the vision of a patient’s specific conditions, such as cataract or AMD, and others. In this way, patients can better understand the problem and become actively involved in their treatment.

At times of epidemics, VR and AR technologies can be used for better self-diagnosis. This is particularly valuable in remote areas where visiting clinics are challenging and people have to use telehealth services instead. Better self-diagnosis with AR provides a better overview – if a person needs a check-up and treatment in a hospital or the condition can be treated at home.

Apart from this, VR and AR-based apps in isolation are used for self-directed treatment. For example, addressing chronic pain, doing meditation sessions to relieve anxiety, or planning recovery of joint disease exercise. Now, patients who have survived brain injuries and strokes may undergo rehabilitation in a gamified approach. This makes patients more pleasant and better in therapy.

Virtual reality app development has been started for the educational sectors. In order to make the teaching experience exciting and more attractive, the institute uses virtual reality applications. Another implementation of augmented reality in healthcare for mass use is providing people with information about the location of healthcare facilities. Using AR Maps, users can define where the nearest clinics or other healthcare institutions are in an unknown area. AR Map saves time spent searching for these features, which can be life saving in case of emergency. For example, if a person needs emergency assistance due to heart failure, the AR map will show where the nearest automated external defibrillators are located.

AR and VR Preparation & Efficiency for Surgery

Doctors and healthcare specialists also benefit from VR and AR technologies using them in operating rooms and classrooms. For example, before performing an operation, surgeons may use VR and AR techniques to walk through organs that need to operate or visualize 3-D models of challenging surgical cases. In addition, 3-D organ models can be used in conferences, for example, in the learning process, or to explain to patients what is going to happen during surgery and what the consequences will be.

Forby, VR and AR technologies serve to ensure a more personalized approach in healthcare. By studying how their patients ‘organs work and how they react to a certain treatment, doctors can twin their patients’ digital organs and perform more tests for them. This combination of clinical expertise and VR technology has been successful in providing personalized treatment for each patient, which has also guaranteed their faster and better recovery.

Disparities to Expand VR Programs in Healthcare

VR and AR technologies are a rapidly growing market. According to Allied Market Research, virtual reality in the healthcare market is expected to grow to $ 2.4 billion by 2026. Despite this, VR technology today faces some challenges for its widespread application. The main issue is limited access to high-speed networks, such as 5G, and low usage of 5G devices.

VR and AR are still at the level of their use in most health care companies and medical institutions. However the increasing interest in using these technologies in the health industry stimulated their rapid development and widespread implementation. Companies that ignore this fact may face challenges in providing effective services in the future and will ultimately lag behind the competition.

Conclusion

Virtual and augmented realities are gaining popularity in healthcare and medicine. They are already able to provide high quality support to doctors and medical specialists in treating the patient and educate health care consumers to take better care of their health.

Although both technologies are in their early stages of adoption in healthcare, many businesses are investing heavily in this market. Companies that realize the disruptive potential of these technologies are already exploring their VR and AR development companies with VR and AR technologies to build their own healthcare digital solutions.

How Machine Learning Can Help Revamping Mobile App

How Machine Learning Can Help Revamping Mobile App

The era of generic service is diminishing . Customer now a days are more willing to get custom tailored offers as per their specific demand . In fact in recent studies it has been proven that almost 50 % of customers switch their brands if company is not able to meet their specific sets of needs and almost 57% shares their data with companies that send personalised offers .

It is because of digital transformation and technological advancement that has opened up many new doors for vendors which aids in attracting and retaining of customers . But there is a huge difference in fact and reality , in short you will never be able to  fulfil needs of your targeted audience with mobile app that does not contain any advance technology . Machine Learning (ML) is one such cognitive technology that has ability to create algorithms and understand human in a way that can assist them in completion of tasks and even entertain them .

So Machine Learning (ML) is technology which can be implanted in mobile app to make it more user friendly , thereby giving more user experience , customer loyalty and thereby aids in building consistent omnichannel experience .

Let’s now look at how machine learning can enrich your experience : 

Personalised Experience 

With machine learning you can redirect machine to learn and adopt continuously . It has algorithms which redirects analysis of various sources of information which can either be acquired from social media , credit ratings and more which later on given pop recommendation to customers devices .
In addition to above Machine Learning can help you classify users interest , collect information of users and can also guide you how your app should look alike . Machine Learning can be used to learn :

  • Who your customers are 
  • What they want 
  • What are their affordability power 
  • What are their hobbies , interest and pain points 
  • What they are specking about your products 

On the basis of all the information collected above , machine learning can actually help you in structuring as well as classifying your customer into groups . As a result you can deliver content relevant to them on the basis of information collected and hence convey the impression that your app is really talking to them .

Advance Search 

Machine learning helps you building search more intuitive and less burdensome for your customers as they will deliver results on the basis of their most recent searches . Machine learning algorithms helps learning from customers queries and thereby showcase the result which most matters to them . Due to its cognitive in nature , it helps grouping articles , videos , FAQs and documents to provider smarter result and immediate answers to their solutions .
Once the data is collected , machine learning utilised that data to helps customers perform searches , search histories and typical actions with ease . In addition to it , you can also upgrade your mobile app with voice search and spelling corrections .
Reddit is making use of ML which aids them in improving overall search performance for hundred of millions of community members .

User Behaviour Prediction 

Marketers get detailed data about user behaviour by analysis of data collected on the basis of age , gender , location , search request , frequency of app usage and so on . Marketers then make use of data collected to facilitate customers as per their interest as well as increasing overall effectiveness of your app and your marketing efforts . For instance say on the basis of data collected , you have found that females under age of 30 are more using your app in comparison with male , then you may either find ways to attache male audience or move your target entirely on women audience .
Machine learning can also facilitate you with even creating of individual recommendation to boost customer engagement as well as time spent on your app . Have you even been browsing on Amazon ? If yes then you must have experience that Amazon suggest on the basis of machine learning algorithms about your likes and dislikes . In addition to it , almost 80 % of TV shows watched on Netflix are the result of their suggestion system based on machine learning algorithms .

Showing Advertisement On The Basis Of Interest 

One of the hardest part to deal with when it comes to advertisement is showcasing right ads to right audience . Thanks to Machine Learning technology which aids advertisers to showcase advertisement  to right people more accurately .
With Machine learning you can even avoid showcasing advertisement in respect to items that has just been brought by customer and thereby showcasing ads to customers who are more likely interest inn buying products or services . This technology will not only helps you saving your time and money , but will also help you with improving brand’s reputation .
Coca Cola is great example for making use of this technology on social media advertisement . Company make use of image recognition technology for identification of people who have posted their product images . This has helped Coca Cola know about the situation when customers talk about their product and what can be the best way to showcase them advertisement . Ads designed by way of machine learning algorithms has greater changes of getting clicks in respect to other targeted ads .

Security Improvement 

Video , audio and voice recognition makes it easier for customers to add on extra layer of security to their mobile apps by secure app authentication . It is smart decision for any kind of mobile app .
Machine learning algorithms can also help you in detecting and banning suspicious activities . Traditional technology on one hand can only help you with knowing of threat , machine learning mythology can help you protect your customers with identification of previously unidentified malware attacks on real time basis .
Banking and financial companies are also making use of machine learning to inspect previous transactions of customers , borrowing history which helps in determining their credit rating .

Also Read : What Is Machine Learning & Its Applications ? 

User Engagement 

Machine learning has superpower which offers solid customer support and range of specific features and entertainment which given customer a reason to use your app on day to day basis .

Support 

Both Amazon and Facebook is making use of Machine Learning technology for user engagement in a way to handle their request intelligently . Machine learning technology has capability of analysing large sets of data and make decision in real time .
Some people have habit of not making calls or writing long emails until and unless somebody responds . Many companies now a days are implementing machine learning to build conversational UX or Virtual assistant often known as AI chatbots .

Entertainment 

Beyond AI chatbots which can handle customer request even at 3 am , thereby are various other machine learning entertainment tools for customers . Take for instance say , Erwin is bot that lives in Facebook messenger which helps users to solve complicated puzzle by sending them clue if they struck somewhere .
Snapchat is using AR and ML to let customers revamp their pictures using funny filters . Their face is detected by camera and AR helps adding filters on their face .

Valuable Features 

Machine learning also supports real time speech translation . So if your target is on international customers as well , then ML can facilitate you with making successful communication within your app without any need of third party online translators .
We can take example of Airbnb wherein more than 60 % of their booking are done by users in different languages . They are making use of cloud translations API which helps them translating listing , reviews and even conversion between its users . Azar , a chat app is using Cloud Speech API as well as cloud Translation API to translate audio between matches .
Another great example of machine learning application is Realtor.com , which is real estate listing which use Vision API to facilitate people to take pictures for sales sign and get immediate information about property .

Conclusion 

Machine learning has great super power to play with , which has ability transform your mobile app development with new technologies .